HUNGRY.

Franco Fubini was born in Argentina, raised in Italy, educated in America, and built his career in London.He’s worked for Goldman Sachs, Apple, and luxury food brand Valderrama.But then came Natoora.Today, Franco is the founder of Natoora – the chef-obsessed fruit & veg supplier, serving Ottolenghi, Dan Barber, and Alain Ducasse.This episode is an eye-opener into food systems, supermarket power, and how our plates shape the planet.ON THE MENU:Growing up between Argentina, Italy & the U.S. – how culture shapes taste.The Goldman Sachs years – why Franco walked away from banking.Apple’s obsession with perfection – and how it influenced Natoora.Alain Ducasse, Dan Barber & Ottolenghi – building trust with world-class chefs.Why supermarkets destroyed seasonality – and how Natoora fights back.The hidden cost of cheap fruit & veg – why “local” doesn’t always mean good.How Natoora built a supply chain from scratch – and why it matters.Why chefs are the real gatekeepers of better farming.The problem with food labels, and why transparency beats marketing.Franco’s long-term vision – a revolution in how we eat and farm.An honest, global, and deeply inspiring conversation with one of food’s great challengers. 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Story is heart breakingAge 0 – prematurely born on an ants nest, roadside in Uganda his parents couldn’t afford to get him to hospital in timeAge 4 – plagued with illness due to his premature birthAge 8 – his father mysteriously “dies” in the Ugandan Civil War His Mother, in so much pain, doesn’t speak for 4 years.Age 12 – his beloved Mother passes away her final words “don’t be scared, do what you need to do”Age 13 – he’s up for adoption. Sitting in the room with 14 parents. No one raises their hand to take him. He’s alone. Completely alone.Age 14 – he meets and lives with an 83 year old called WyWy. WyWy tells him: “if you’re going to do it. DO IT. Don’t rush. But, Don’t wait” 3 weeks later, WyWy diesAge 16 – he’s living alone. again. All alone again. Fixing water supplies in Uganda schools. Mowing lawns. Buying and selling cows. Hustling. Hustling. Hustling to fund his education.Age 17 – he meets a Texan reverend called Don Cripps. He becomes a Don Cripps translator. Don Cripps helps to him get to London.Age 18 – he defies his “fate”. moves to London. Studies law.Today, he’s the founder of BLUE TURACO COFFEEWycliffe Sande is a LIVING LEGEND. THE definition of high agency.A poddy filled with tears, joy, apathy, empathy. Hope, so much hope. never giving in. never giving up. always smiling. always laughing.Total honour bro. 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Mark Palmer is a marketing genius, he's worked on the following brands Burger King, Nandos, Pret A Manger, Green & Blacks, Cawston PressHe’s a total genius. You’re going to love this episode!!!ON THE MENU:1. Tim Ferris Heuristic: “you are the sum of the difficult conversations you have with yourself”2. How To Have Hard Conversations with Sainsbury’s, Tesco or Waitrose: Don’t ignore the hard stuff, get straight to the point 3. How to Fire People Correctly: “Ruthless in decision making, generous in execution” 4. Pep Guardiola Brand Building Philosophy: Move your players around to fit the brand builders5. Green & Black Brand Building Strategy: Philosophy first, Product second, strategy third 6. Product before brand, you can layer a brand around a product 7. Seth Godin Positioning Rule: Competitors must become your colleagues 8. Anti-Fragile Customer Feedback: Why are you not buying us > Why are you buying us?9. Invest in creative UPSTREAM “get them to join the team, not just a freelancer”10. Biggest Challenger Brand Mistake: “Don’t build a bad version of a corporate organisation”11. Byron Sharpe’s Mental availability vs physical availability unpacked 12. Green & Blacks Scaffolding of Ideas: Niche <> Mainstream 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

how to build a £30m brand in 3 years…you have to think differently…to build £30m brand in 3 yearyou must ignore Stephen Bartlett’s advice…to build a £30 million brand in 3 yearsBartlett says go after RedBullCreate an enemy.David vs. GoliathStand against something.Teddie disagrees.PerfectTed don’t go after Red BullPerfectTed are contrarian and unique without slagging off competitorsTeddie’s built Big Green Monster fuelled by matcha, grit and good vibesTotal honour to sit with Teddie at Bread & Jam couple weeks agoSOOO much fucking FIREEEEE in this BRO!!!the episode:£30m Brand Building Secrets Revealed in 46 Minutes - PerfectTed founderON THE MENU:Why Fast Growth is NOT clean. Embrace messy. Messy = Growth.Why business a series of missiles pointed at your head every single day. Embrace pain.Why Founders MUST be agile and persistent to the point of annoyance…”try literally everything and something will stick”REMEMBER: Grocery Sales doesn’t happen from behind a computer screen… founders get in the Tesco basement nowYou may have the best marketing in the world… but if you don’t spend 99.9% of your time in the basement of Tesco stores you’ll failCustomer Feedback Inversion Rule: why did you NOT pick up our product > why you did pick up our productThe Subtle Art of Self Belief: Never underestimate the power of YOUWhy you need a big bold vision BUT you must tailor your pitch to each individual retailerJapanese Hidden Business Wisdom: why every team member should shake every person who ever walks into the officeWhy indies are waste of time for small brands… “back yourself and go for the big retailer from the jump”Eating the frog + never bury your head in the sand about people problems…”you’ll do more damage to your business doing nothing”The Aldi Allergy: Why PerfecTed will never incentivise their sales team on commissionPerfectTed LinkedIn Strategy: Why Employee Generated Content (EGC) = MILLIONS of FREE impressions a monthThe RedBull Riddle: Never slag off your competitors… it looks so NAFFALWAYS hire 6 -12 months ahead of the curve…never be left thinking “I wish I hired that person sooner” 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

should I put a bullet in my head?… Andrej thought as walked the lonely streets of Dusseldorf.He shackled in the corporate chains of hell.Depressed.Aint’ Gettin’ No Satisfaction.Andrej decided to escape. He simply had too.Called his Old Man“this isn’t for me… I want, no, I need to cook”“…I am going to Paris… to Le Cordon Bleu, I’m training to be a chef”In Paris, dark lifts, lightness enters.Next,Andrej opens a successful Fish & Oyster restaurant Dusseldorf.becomes Europe’s first Fish SommelierToday, Andrej is cooking every. single. fish in the world.I rocked up to record at 11.30amAndrej had a Spicy Martini locked & loaded.Yup. My kinda nut job.OFF_THE::*WALL conversation this one.episode:Europe’s First Fish Sommelier, Finding Your Calling, Cooking Every Fish in The World - Andre Cooks FishON THE MENU:David Foster Wallace: “This Is Water” Speech and Sips of WisdomThe Difference between Passion and Love: Passion is unrequited, always follow your passion.How to Soldier On When Owning Your Own Restaurant: “be oblivious to the costs and pain of running a restaurant”Why “Luck” is the Greatest Business plan of all time + how to create your own luckHow to deal with pain of following your dream “It’s a choice to choose your trauma or not?”Anthony Bourdain’s “Kitchen Confidential” + The Nirvana of running your own restaurantWhy the best boss’s admit when they don’t know what they don’t knowWhy Germany is a Culinary Waste Land and How London Became the Foodie Capital of The World 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Rory Sutherlandtook a TOTALLY new angle to this conversationRory like you’ve never heard him before.ON THE MENU:Bottle Neck Theory: how brands can use Bottle Neck Theory to grow their brand, Bottle necks will moveThe 7th Law of Persuasion: “Confession works well in the church and well in the advertising room”Bryon Sharp: Mental Availability vs. Physical Availability: most brands struggle with one or the otherNassim Taleb, KFC Salads,Marketeers Need to think like M16 Detectives: We need more models, Cop DNA model you need different modelsNassim Taleb Predicatablity vs. Randomness in Brand Building: Exposure to natural variation in stimulus is healthy for humansWill Guidara Pursue Contradictory Goals “Excellence & Hospitality” + “Surprise & Consistency”How Couples Sexting in 1980’sChurchill’s Marketing Secrets to win world war twoSmart answers lie in dumb questionsM16 and Bletchley Park Hiring tactics for Challenger Brands: Hire someone who’s mentally unusual, then find a role for themJOB Descriptions are DUMB. Hire someone who’s mentally unusual, then find a role for themA lot of people do nothing, some people do a lotJust because it makes sense, doesn’t make it trueWe underestimate the power of randomness in Everyday lifeRick Rubin: You’re measured on your outputs “Distraction is not procrastination”What are we trying to do here really?Exposure to natural variation in stimulus is healthy for humansHow this plays into branding, I.e. predictability vs randomnes.18.Engineering solutions are deterministic, Change behaviour it’s cheaper, probabilistic19. The Disney Question: just because it makes sense, doesn’t mean it’s true.20. The Dunbar Number No One Can Make Meaningful Relationships Past 150 People Humans Can Only Have About 150 Friends Max 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Barney believed a £50 million pound deal was on the table… but he was nervous.The year before he’d been stung.Stung sharp. Like vinegar and scratched in a paper cut.Barney got so close. Breathtakingly close. Frustratingly close.Fuel10k’s Dream Exit.Big Poppa Dough. Life-changing coin.Fell through,last minute.Snatching defeat from the jaws of victory.This time, Barney was serious.A balmy Spring evening. Italian restaurant. Belgravia.Over seafood spaghetti and red wineBarney looked deep into the white of his eyes.Unflinchingly, Barney said“Are Premier serious this time?”This timePremier were.October 2024, Barney got the big exit.Founders,Navigating the “exit” is perturbingly discombobulatingThe 2D map never predicts the 3D terrainBarney and I dive deep into nuances of the 3D exit terrainIt’s Easier Than You Think To Exit Your Brand For Millions - Fuel10k FounderON THE MENU:Why premier foods almost pulled out of the deal? 95% of deals fall throughIt’s ain’t a deal, till the second deal is done, It ain’t a thing until it’s a thingPlan A vs Plan Bcarry on building the businessThinking about exit will disrupt the karma in your business10 million revenueStrong EBITDAHow do private equity 3x your businessRetrospective strategising is dangerousWhy will this person buy your business? Didn’t have a breakfast range, protein lasting trendDo One Thing Well. Why Fuel10K owned breakfast first, then stretched to morningLanguage is the biggest barrier to communicationPersonalities: people buy from peopleFailure Porn vs Mistake Porn:Skunk Works: small companies and can move fastWhy would someone buy your brand?How much would this business multiply for?Do research on your buyerTwo characters into the same meetingInnocent: codify your values + Codify your values, very, very tightlyPeople vs PerspectiveBecome big one to one buyer: One occasion in the morning, you’re going to dilute somewhereTidy yourself up as business to get a massive exit2D Map vs 3D Terrain:ALL IN. GO ALL IN. Necessity is the biggest motivator 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

what do you put in your deck to win a listing? what do you put in your deck to move from 100 stores to 500 to 1000 to 2000? How does your marketing change as you move from challenger <> a house hold brand? Is distribution just vanity metric for founders? Joy to sit down with CoOp Head of Buying Rebecca Oliver Mooney And Data Don Corleone, Kieran South For a challenger chinwagON THE MENU:Data tells, story sells - buyers still wanna feel the goosebumpsWill Stor Science of Storytelling - humans are homo-nagens, the story telling animalWhy Stories keep us safe but data is the comfort point for buyers Nassim Taleb Data = confidence, rationality = survival 3 questions to ask before every pitch What need are you fulfilling?What’s the need ?Who has that need?Where are those that have the need?Shelves Are Not Stretchy: where is the gap and unmet need in the category?Hunter vs Farmer Mode: conversation moves from distribution to rate of sale, shelf, basket, homesThe Hidden Cap-Ex requirements for More Distribution Brands: Do the right thing for the shopper and do the right thing for the customers P&L DASH, Gym Kitchen, Wild Growth explained: understand where your shopper wants to move next? Brands, always ask: What’s the most important message we want to land? Brands, always ask: what are the shopper barriers? Why distribution is just a vanity metric: penetration really builds house hold brands 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

If you ONLY do one thing next week. Do this.Scoff this conversation down your earlobesHANDS DOWN.One of the most important conversations I’ve EVER had.We dove deeper.deeper.deeperdeeper.Crossing the chasm from challenger “Thinking” to challenger “Being”.I’ve listened back 4 times.Scribbled copious scraggly notes.Still unearthing glistening pearls of pithy and profound wisdom.Totally honored to welcome David Hieatt to HUNGRY.David’s career is challenger “Being”- worked at Saatchi & Saatchi and Saatchi, before founding howies in 1995 and selling to Timberland, a VF Company.- created The DO Lectures - voted one of the top 10 idea festivals in the world by The Guardian Over 150 million views online.- founded and building Hiut Denim Co.SO excited for you to listen to this.ON THE MENU:1. Why challenger brands must be a Speed boat not an Ocean liner - lean into being small, nimble, agile2. The way to the future is to get there before anybody else, Speedboats get there faster.3. Why scale kills magic - challenger brands must 10 x creativity vs. 10 x size.4. Why growth can be stressful - your company starts running YOU, don't climb the wrong mountain.5. Why "Busy, Shallow" is the most dangerous place for challenger brands - stay in the" Deep, Impact" zone.6. Why Creativity is NOT following - remember BIG ideas are often small7. Why challenger brands MUST find their voice, your voice is the difference between a blunt and sharp arrow.8. Fall in love with the dark days - people only ever remember the peaks9. Why your hope needs grit and don’t turn your imagination into worry (this may be the best thing I’ve EVER heard)Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

The UK Is The Most Obese Country in Europeone of the best poddy’s I’ve EVER recordedHenry Dimbleby is an utter geniusFounder of LEON and “Ravenous” authorHenry takes gargantuan complex topicsEmingwayifies them down toludicrously lucid simplemy brain literally E-X-P-L-O-D-E-D with new ways of thinkingpithy aphorisms pix n’ mixcuriosity treasure chestenjoy xON THE MENU:Ernest Hemingway: The Curse of Complexity & Brutal Simplicity of truth…”the first draft of everything is sh*t”Spiders On Speed: The Complications of System ThinkingRestaurants Ordering Lamb, Good & Bad Feedback Loops… “the system will always react to an intervention”Chocolate Pudding vs. Kale: Survival of The Fittest, the Amygdala and why we’re sick and obeseThe Junk Food Cycle & CEO Incentives: “it’s not the CEO’s fault for selling bad food”“In Business you often don’t actually understand what’s working, don’t risk changing what you’ve lucked upon”Escalating & Reinforcing feedback loops: always look for the big feedback loop and attack there.Finland, Mushroom Sausages & Nudging theory: “always attack the system from all angles”The Invisibility of Nature: why you can’t count nature in your wallet or in cell E18Why “Starting a business is like looking into the abyss whilst chewing glass” - Elon MuskSystem Thinking = Competitive Advantage “Understand the system you’re in, react faster than your competitors, win”LEON Menu Pictures & Nassim Taleb’s Stochastic Tinkering “you don’t know what’s working, so try everything”3 Types of Founder Stress 1. Reality Lags Behind Vision 2. Internal Self Doubt 3. External StressLEON Brand Strategy “we always wanted to create McDonald’s in Heaven”Winning Not Fighting by John Vincent + Why Leon Train Their Baristas with Heart rate MonitorsMartial Arts & Brand Building: “Don’t rush into every fight, save your energy for the right fight”Excellence is The Ability to Withstand Pain - “Overtime your pain tolerance increases, Business gets easier as you get older”The Invisibility of Nature in Brand Building: Trust is something you can’t measure, but it’s EVERYTHING‘Embrace external stresses” because External Stress = excitement = creativityWhy Economics lives INSIDE nature not OUTSIDE natureWhy Business is a battle against entropy… “use your energy to turn chaos into order” 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

“Flip the f*cking idea of normal on its head” - Tom Gozneysometimes a podcast slaps-ya-round-the-chopsOH! BOY! this conversation was one of those.Tom Gozney reveals his Strategy to Stratospherebuckle up. strap up. enjoy.ON THE MENU:Founder Mode: “Get out of bed, check your vision, check your plan, f*cking get after it”Nassim Taleb Self Belief <> Self Doubt Barbell: utilise both = Anti-FragileAncient Greeks Pathemata Mathemata: “guide your leanings through pain” - everyday expect 1 win and 5 losesRehab & Addiction Brand Building Lessons: humans crave identity + connection + statusStrategy to Stratosphere: three circles of vision = bigger vision = bigger vision outside of the bigger vission.Gozney Brand Building Contraction 1: Ancient History/Utopian DesignGozney Brand Building Contraction 2: Male/Female Target MarketsGozney Brand Building Contraction 3: Technology/NatureGozney Brand Building Contraction 4: Open Minded/ Close MindedGozney Design Principle: “An Architectural statement for a garden that doesn’t take away from anything”Why Fire is a Creative Force: “When you build a fire you can be on your own but feel like you’ve got company”Question LITERALLY everything: “Flip the f*cking idea of normal on its head”ALWAYS build a brand ecosystem: everything must connect and flowWhy Gozney is NOT a piece of Hardware: “we use the nuances of design to connect emotionally”Business vs. Brand decisions: be radically open minded & close mindedNever look at your competitors, they give you NOTHING…instead look in totally random places for inspoHow Gozney crossed the adoption curvechasm: Some come now, more laterWhy Gozney lives by the brand value: “Respectfully Irreverent”Where Is Your Shopper? Obsess with understanding your consumers psychology + where they are?The Subtle Art of Hustle: Hustle is the ability to think 4 rungs ahead + move there faster with less resourceEmbrace Adversity: “Adversity gives you elevation, you become more professional”The Influence of Influencers Marketing Strategy: target tiny-super-connected influencers“If your vision isn’t arrogant it’s not big enough” + “there’s something remarkable coming over the hill”GO MODE = Instinct is a series of data points + No one out there has all the answers“When you accept Business a serious of inbound missiles coming for your head, you start to enjoy it more.Growth = Problems. Solving problems = Cathartic. Enjoy your problemsYou want people to look at your product and think what the f*ck?Just put out fires: Bias for action, bias for problem solving 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Today’s poddy is sponsored by Square. Square is the all-in-one restaurant tech platform designed to streamline operations and give hospitality business owners the time back to focus on growth. Square is Big In Restaurants - which is the name of its latest UK marketing campaign - offering everything you need for day-to-day service, including Square’s payments, point of sale and reporting capabilities. Whether you’re a single-location FSR, a multilocation QSR, a bar or a multi-concept restaurant, improve the flow of orders and find more ways to keep profit in your pocket. For more information visit 👉 squareup.comJackson Boxer is ferociously bright.brilliant writer. profound cook.eclectic line up of stunningly irreverent restaurants-Brunswick House-Dove-Henri-The Corner-Below Stonenest-Cowley ManorJackson’ speaks exclusively in prose.describes plates of food as “unimpeachably delicious”.light words, land heavydelicious truths blossom and flower from his mindThe most deeply irreverent podcast I’ve ever recorded.ON THE MENU:Nassim Taleb “Intelligent Yet Idiot” Theory: Smart people inflict their smartness on themselvesThe Power of Kitchens for Poor Mental Health: mechanical chopping, stops pointed thoughts entering.Why Writing interrogates your own bullshit: always distill complex thought into simple messagesThe difference between joy and happiness: constantly check which one you’re pursuing?Why Personal Pride = Personal Discipline: how you do one thing is how you do everything.Why London is a Hard Alien City: We have our desires tickled the whole time “true desires” vs “perceived desires”Always remember “the magic lies in the work you’re avoiding”The Prometheus Effect: We’ve stolen “consciousness” but our cost is “self-consciousness”The Real Reason Jackson Shut Down Orasay and opened Dove…”it’s becoming nigh impossible to run a restaurant in in 2025The Sublime & Why Deliciousness is a Universal Truth

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

“we changed three words at 10x’d our D2C revenue over night”Citizens of Soil is a BANGING brandeye-splinteringly, soul-nourishing gorgeous packagingtransforming commodity into communitywonderful founders Sarah & Michaely’all gunna love this one!!btw jump to 30 mins, if you wanna plunge straight into the brand building goldON THE MENU:The Origins of Terroir: Things from a Different place have a Different tasteAnti-Fragility in Nature: Stressed Trees release polyphenols to protect themselves, so should humansHow to go MASS MARKET yet use high quality, small producersSeth Godin’s “On Strategy”: Using Time, Game, Empathy, Systems to create changeFormat Innovation> Product Innovation. Format is PISS EASY innovation that literally no one think aboutSteal Clothes from Other Categories Rule: use semiotics of wine to make it easier for consumer to pay £££ for Olive OilNo Bread & No Salad rule: Samplings are the theatre of consumer goods. Your first interaction is everything. Make it Different. Make it Memorable.How to 10x monthly D2C Revenue by changing three words “Join the Olive Oil Club” > “Subscribe to Olive Oil”Why Premium brands must sack off “ABC”Always Be Closing. Replace with Always Build Community. You wont win on price. You’re in the relationship businessThe Art of Successful D2C Adverts using AIDA - attention, interest, desire, actionStephen King “Kill Your Babies” - Never forget Distractions masquerade as OpportunitiesMeek. vs Strong Opinion Decision Making frame work: make hard decisions, under pressure, at SPEEDJeff Bezos: One Way vs. Two Way Door Decision Making RuleRaising Money when there’s no proven “Total Addressable Market” SELL THE FUTURE CATEGORYWhy mpact must be so entrenched in your brand it can’t be taken out, Impact helps you grow fastHow many flat whites were sold 20 years ago? Rule: Brands create new categories from scratch. 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

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“David Milner has a magic touch” - The GrocerLilly’s, Tyrell’s, St Pierre, Crosta MollicaEvery brand David touchesMagics a blossoming, beaming Gold.Big wonga exit Gold.David possesses the sacred compassfrom challenger brand - house hold brand - Exit El DoradoOur chat is laden with gorgeous, glistening Gold.ON THE MENU:Peppermint Tea Rule: Why 95% of NPD Always fails - constantly ask is this a small idea?Picking The Right Category > Picking The Unique Product and BrandStart with End in Mind - know who you’re going to exit to + constantly ask: how do we add value to this business?Why Product-Market Fit and Brand-Exit fit are two COMPLETELY different things (and what to do about it)How to run £100m brand board meetings: every department must possess a strong opinion on every other department“Are you big enough we don’t crush you”… how to position yourself to exit to a big multi-nationalWhy Founders struggle to think like consumer, but all the common sense decision making comes from thinking like a consumerThe “Orange One” St Pierre Rule: build brand at ALL COSTS, “brand” exit multiples > “business” exit multiplesThe Power of Focus: write a list of 10 ways to grow your business, delete the bottom 7. Does it move the needle?“Don’t be a forced seller when exiting”… give yourself a LONG RUNWAY to exit - start the conversations earlyCrosta Mollica Garlic Bread Rule: Always innovate close to the core. BUT. Never cannibalise your core range. 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

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============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Today’s poddy is sponsored by Square. Square is the all-in-one restaurant tech platform designed to streamline operations and give hospitality business owners the time back to focus on growth. Square is Big In Restaurants - which is the name of its latest UK marketing campaign - offering everything you need for day-to-day service, including Square’s payments, point of sale and reporting capabilities. Whether you’re a single-location FSR, a multilocation QSR, a bar or a multi-concept restaurant, improve the flow of orders and find more ways to keep profit in your pocket. For more information visit 👉 squareup.comThis episode needs no introduction.Michel Roux Jr. is a LIVING LEGEND.We dive deep into the business side of running one of World’s most successful restaurants, Le Gavroche.EnjoyON THE MENU:Albert Roux’s Brutal Honesty Rule: “people are too scared to be brutally honest with their staff”How to become World Class at LITERALLY anything… “what you practice in private, you’re praised for in public”How to manage geniuses with egos - Gordon Ramsay, Marco Pierre White, Marcus WareingWorkhorses + Egos = Effective Team.. “partner egos with introverts to get the best of your team”Le Gavroche’s Symphony of Service Rule… “every employee must work in every job to understand the total knowledge knowledge”Head Chefs Must be Pot washers… “every employee must work in different jobs to understand the knowledge of the whole team”Polish Your Shoes Rule… “be proud of what you do. how you do one thing is how you do everything”Le Gavroche’s famous Champagne Board Meeting Principles: Be all over your numbers + constantly ask how can we make this better?Dinner Jacket Rule “Reinvention” Rule: constantly adapt + reinvent as culture changesEmbrace Hardship. Hardship breeds fulfilment.Hug Your Friends + Call Your Parents Rule. Your Work isn’t everything.Ernest Sheckleton “By Endurance We Conquer”… Don’t Find Your Career. Find Your Way of Life. Way of Life = Longevity.Guest vs. Customer Rule… “there’s a big difference between a guest and a customer”… different framing + words = different behaviours.

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Julian said every mistake he ever made boiled down to two things...When you lose sight of these two core relationships...Product <> Customer.Simplicity <> Complexity.Get these right.LITERALLY everything else falls into place.ON THE MENU:How to Scale from 7 to 17 to 70 Sites… “70% of issues you’ll face is losing focus product and customer”Founder Mode = Just make the product better. Never stop making your product better. Complexity is Organisational Cancer. Constantly find simplicity in complexity.Barnacles on a Boat Rule: constantly remove complexity.Why Simplicity is HARD, complexity is EASY.ITSU’s Unique Hiring Policy, the 4 qualities I care I take pride I want to grow I build trustWhy Product is always bigger than the founder and the teamITSU Character QualitiesBe thankfulBe thereBe accountableBe braveBe there. Stay close to your customers, always.Never let bad negative energy get in the way of pursuing excellenceBrand Building is a very simple formula: customers + product ripped up lost touch of simple formula of product & customerBe objective and truthful about your product + Inconvenient truth: your product is everythingHuman energy oils the wheels of the machineSeth Godin: This is crap = this is I careWhy you must stick with hard that’s where Excellence is built 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

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Will Murray and Jack Croft are like NO ONE ELSE.Yes, incredible chefs - serving 10/10 BANGING food,But, also GENIUS marketeers,They RIPPED UP the rule book,Zigged when everyone Zagged.Built Fallow, Fowl, Roe to enormously successful restaurants,The World has changed.The way to build a successful restaurant has changed, too.Our conversation shows you how.ON THE MENU:Why Canary Wharf is the Craziest place to open a Restaurant: “lean into site surprises + “adapt to your customers + environment”Why You Must Deliberately put yourself in the shit… “remember at your worst you can still do your best”Cook to Chef to Restauranteur Evolution: “Everything is a positive learning experience” + harness the power of fight or flightWhy Your Job as The Restauranteur is the Orchestrator of Energy “Pick high energy> everything”Customers Sixth Sense Rule: “…customers can just tell when the team is unhappy”900 Cover Sunday‘s Rule = Personal pride + show your team you can get hands dirtyHow to Use Media to get Bums on Seats: the food must meet the expectation and ACTUALLY taste goodWhy negativity is SO EASY, yet, positivity is SO HARD… positivity is the right choiceHow DINNER & Ashley Palmer Watts taught Will & Jack Systems. Systems = Volume + ConsistencyWhy Your Inner Critic is Your Secret Weapon: You’re thick skinned because no one is a greater critic than youClucking Off Hour Chicken Wings: Always find creative way to pack out your restuarant.Blue Roll On Brand Rule: constantly look for ways to cut money that’s also on brand “conscious creativity”Why Fallow Won’t Put Up Their Prices in 2025: just sell more roastsRemember Everyone you admire is doing way more work behind the scenes than you thinkThe Genius Reason Fallow Give Out Free Tequilla Shots to Customers.. Control the Energy”Ruthless Transparency = Radical Trust: Why Fallow tell customers gross margin %’sKeep it Moving. Always Keep It Moving 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

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Founders, please don’t swap your PURPOSE for PROZAC.“when you exit…you’re drowning in the 3 D’s”.“Divorced, Depressed, Dyslexic” - Guy Singh-Watson.Guy breaks ALL the brand building rules Riverford Organic.Famously, told the supermarkets to F*CK OFF. Unapologetically, gave away over 26% of his exit dough BACK to the team. LOVED, LOVED, LOVED this poddy!! ON THE MENU:Nature & Brand Building Lessons: Humility + Strength of Diversity + CollectivismWhy Richard Dawkins “Selfish-Gene” is WRONG… “collectivism and collaboration happens in nature….we’re not competing all the time”Charles Darwin’s “Natural Selection” + Survival of The Fittest Brand “Diversity builds the fittest brand”Founders ACCEPT you have NO CONTROL “…we are just a cork being kicked down the stream” but also ACCEPT you control everythingHow Founders can use their Demons wisely “mental breakdowns are doors to epiphany”Why Creativity is overthinking used positively and Anxiety is overthinking used negativelyWhy Rich People are Tw*ts and Boring CompanyWhy Neo-Liberalism Religion has ruined the world “…money became a proxy for love”Why Self-Love = Accepting you don’t HAVE to be perfectWhy Riverford IGNORE all traditional marketing… “the best marketing is DIFFERENT story telling” + NEVER let sales dictate creativeThe Human Condition isn’t the Neo-Liberal Meta-Narrative: Macro Neo-Liberal, Micro CollectivistJonathan Hiadts: “90% chimp, 10% Bee” brand building theory 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Loved this one with Aussie Donnie Troy from Coqfighter.The early stage of the brand building journey is fun.you’re so naive,everything is neweverything is freshIt’s better than your “…old boring corporate job”But, at some point, it becomes hard.Unimaginably hard.Doubt soars in.Confidence wanesThe joy fades a little.Paul Graham calls it The Trough of SorrowThis episode will help you through Your Trough of SorrowWith a healthy seasoning of marketing, fried chicken and Lynard Skynard “free bird”Huge thanks to my boy for setting this one up.ON THE MENU:Why going ALL IN on your life’s work will feel like “Work feels like play but also pain”Nassim Taleb’s Barbell strategy for successful fried chicken shop: Micro/Macro, Systems/customer flairZen and The Art of Motorcycle Maintenance: why you need peace from mind vs. peace of mindWhy you must treat every part of your business as a “community”Too Many Stickers Rule: Why Bottom Up Leadership ALWAYS beats Top DownSeth Godin Competitors vs Colleagues Rule: Don’t hate your competitorsWhy London is The Best City to Launch a Food & Drink BrandA La Carte Fried Chicken Menu + Alex Smith’s Unique Points of Disagreement RuleBrand Building Lessons from Harley Davidson “offer people Status and Affiliation” 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

How Do We Fix Poor Mental Health in Hospitality for Women and the LGTBQ+ community? Zan Kaufman of Bleecker Burger has some thoughts.Intense. Hilarious. Raw.Soul-irking. Thought-twisting conversation with ZahnBleecker Burger. 🎟️🙏🎟️WIN free tickets to the next supper club, fill out this form (takes 45 seconds) 👉https://docs.google.com/forms/d/e/1FAIpQLSfk9jGlMWX-nZ-WJnIAOHyVzxx0dd_XmeqWH4hrJNIq0yOHJw/viewform ON THE MENU:Accept your why and purpose will FLUCTUATE as you build your brandYour Circle of Us vs Circle of NowDiverse should make truthWhy Racism and Sexism is rife in every organisation + how to solve itHow Bleecker solve sexual harassment “no one’s immune to it”How Bleecker build a company culture that actually LISTENS to its employeesIt’s an extension of you, how you see if your suppliers are an issue?Who are your suppliers? If you’re suppliers aren’t inclusive BIN THEM IMMEDIATElYThe Bleecker handbook & Nudging theory: nothing happens over nightHow to Lead with Humanity at the core of everything to help othersunconscious bias in these companies & Bleecker has unconscious biasHow to actually hire a diverse workforceSimple is NOT easy. Consistency.onion wonderland - Alice and Wonderlandjourney into the beef underworldConsistency gets you out of bed. Consistency should be hard.Change happens from consistently having hard conversations. Create a history of open hard uncomfortable conversations as you get bigger 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

The biggest HURDLE every challenger brand faces? The moment a founder hires a Senior executive.Founder <> Operator tension is always bull-ragingly bombasticOperators joining challenger brands is like a well-polished CowBoy mounting a Raged Spanish BullOperators must control founders rage, steer vision, channel energy, calm zeala Supple Art, Elusive Science so many get wrongHonour to sit down for an Operator Masterclass with Graham xxx from Ole & SteenHUGE!!! thanks to legends at UberEats and Sam Nicanui for setting up this conversation.🙏WIN free tickets to the next supper club, fill out this form (takes 45 seconds) 👉https://docs.google.com/forms/d/e/1FAIpQLSfk9jGlMWX-nZ-WJnIAOHyVzxx0dd_XmeqWH4hrJNIq0yOHJw/viewform ON THE MENU:Why Fish & Chip Shops Selling Chicken Nuggets it’s a route to failure. Do. One Thing Well.The Operators Role = “take the sting out of a founder” + share same language as founderAlways Under Promise, Over Deliver when managing founders expectationsWhy Operators “Accept there will be clashes with the founders in first 6 months”Why Operators must always start with an “empty bank account of trust” when joining a challenger brandA problem only exists in the absence of the right conversation40/70 Decision Making Principle: 40% Information isn’t enough, 70% Information is too much + find your sweet spotStop. Start. Continue. How To Create Consistently Great 1-2-1’s With Your TeamWhen Effectively Managing People Always Ask: What is the end goal?Always Remember. Responsibility is your ability to respond. 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

TOTAL honour to sit down for a gallivanting chinwag with this absolute GAshley Palmer-Watts. Ash is a creative genius.Head Chef at The Fat Duck leading it 3 Michelin stars.Head Chef at DINNER by Heston.Genius behind The Devonshire with mcc.Creativity is water, you swim around, up and over, through obstacles.No matter what industry you work in this poddy will 10x your creativity.🙏WIN free tickets to the next supper club, fill out this form (takes 45 seconds) 👉 ON THE MENU:The Fat Duck 3* Adventure Creativity: “Be on a long mission where no one knew where it was going”Wu Tang Clan & The Fat Duck Creativity = Diversity of thinking + Diversity of knowledgeSimple Creativity = “creativity can be incredibly simple, it can be a better way of doing things”Tension Creativity = “dance in the tension between WHACKY ideas + ACTUALLY solving a problem”Quentin Tarantino Creativity = “Your Pen (and knife) Is An Antenna To God”1% Creativity = “Always look at everything, how can I make it better, how can I make it more consistent”Vision Creativity: constantly ask: “What would it be like to experience the end goal?”Problem Creativity “if creativity isn’t solving a problem, it’s not creativity:”Meat Fruit Creativity… “don’t take anything at face value…it can be done”:Tiramisu & That’s Not Me Anymore Creativity = put your CURRENT soul into CURRENT work.Be Like Water Creativity = “the best in the world adapt like service to the individual/customer, accept each story is different”Heston vs. Ashley Creativity = “Question Everything” vs. “What’s the emotional residue?”Bouba/Kiki Creativity = the sound of things, changes our perception of things 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

The CRAZIEST Rory Sutherland Conversation EVER + 20 New Marketing Rules You’ve Never Heard. Buckle up, strap up for an ADHD Orgy with the G.O.A.T. 🙏WIN free tickets to the next supper club, fill out this form (takes 45 seconds) 👉 ON THE MENU:David Oglivy’s American Express Double Your Money Back Guarantee Rule = Get rid of arseholes + show Skin in the gameWhy are Jack Daniels Tube Posters SO LONG? Brand Depth vs Brand Awareness: Turn a 3 second poster into a 60 second posterHow to Apply Daniel Khaneman’s System 1 vs System 2 in Food & Drink MarketingWhy Long Copy is so UNDERRATED = target the “definitely converted” + keeps brand statusRUSH Hairdresser Bog Rule: Why Restaurants should over invest in toilets to INCREASE perceived VALUE… “too many toilets are third world backstage vs Oscars onstage”Black Bear Burger + Behavioural Economics Fast Feedback: Street food is Comedy, Restaurants are MoviesHow Oisin Rogers + The Devonshire Use Behavioural Economics “Peak End Rule”Why do we have Micro Wave meals but not Air Fryer meals?The Brand Halo Effect of Michelin Star Restaurants: Flagship vs. diffusion of brands…”not every part of your business needs to make money”Why Jesus was The First Behavioural Economist: Parable of the Lost Sheep = Loss Aversion, Boy Who Cried Wolf = Regret minimisationRob Henderson Status Rule: “Rich peoples food looks better then it tastes, poor people food tastes better then it looks“Pizza Hut Takeaway Heuristic: How Hot > How TastyMcDonald’s Food is COMPLETELY PREDICTABLE = Recirculating FAME = Playing Capitalism in easy modeHow Rory Would Create a Polish Nando’s + Raymon Loewy’s MAYA Principe: Most Advanced. Yet Acceptable.Elvis + Polio Vaccine Rule: “the selling of ideas is more important the idea, itself”Psycho Physics: Why we like food with uneven texture?Chipotle + Sunk Cost Fallacy: how you end up spending £14 f*cking quid at ChipotleRory Sutherland’s Anthropological Analysis of Ibiza + why he doesn’t get take drugsAmazon Steel It Rule: Steal strategies off businesses ages doHow We Marketed Small Pox: King Vaccinated His Children = Status, Mimetic Social CopyingNew Shoes Pain + Regret minimisation. You never forget your extravagances 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

DEE-lighted to welcome back the OG Giles Brooks on to the poddy. Recorded at our supper club at The Drapers Arms a coupla weeks ago. So many brands get stuck in the £2 - £5 million pondThe trough of sorrowThe dipThe grindGiles, as always, gives super straightforward answers to complicated problemsHUGEEEE WHOPPIN thanks to the Data Donnies North Star for making this happenON THE MENU:Why brands get stuck in the £2 - 5 mill pond and don’t become house hold brandHow big is your brand WHY really: does your brand better meeting a current need state or unlock a new need state that hasn’t been met yetWhy you MUST communicate your brand’s shopper + consumer WHY to trade regularlyVita Coco’s Secret Consumer Triangle for buyers: where do you pull in consumers from? performance, health, 0g sugarHow SURREAL used LinkedIn as a sales channel to bring in 35% of their salesRiya All The Aunties: how do you create a category from scratch? “focus on the need state” + addressable audience + use other categories to demonstrate size of opportunityThe SIMPLE way to House Hold Brand: just own ONE occasion. 20% consumers drive 70% of revenueBear Snacks: How to use Shopper vs. Consumer Data to inform marketing: “who’s eating” vs. “who’s buying”Founders PLEASE ALLOW great talent to LEAVE: always take a 10/10 hire for 3 years vs. a 6/10 hire for 7 years1000 true fans to 100,000 secondary fans rule: How do you help your consumers feel like they’ve DISCOVERED your brand so they garner Status + ConnectionKeep The Main Thing, The Main Thing: always invest in proximity to purchaseGiles’ Bullet Proof Marketing Plan to ensure any new Grocery listing is a SUCCESS 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)