How To Get a Tesco Listing in 6 months - BOTIVO, DIRTEA, All The Aunties, big fish founders - Brand Building Masterclass
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Show Notes
If Oasis did Supper Clubs they wouldn’t come close to HUNGRY Productions Bonfire Banquet.
Okay…okay… I jest... I jest.
But, my wonderful friends, this one was a CERTY BANGER!!!
Absolute Wave Donny speaker line up:
- Imme Ermgassen, Botivo Drinks | B corp
- Andrew Salter, DIRTEA
- Perry Haydn Taylor 💚, big fish®
- Riya Patel, All The Aunties
Hosted at London hottest new gaff, ISLAND Kings Cross at Mare Street Market
Run by two legendary Michelin Star chefs Tom Brown and Brad Carter.
ON THE MENU:
- Avoiding category pigeonholing
- Niche focus vs. mass-market expansion
- Building credibility before awareness
- Packaging as primary advertising
- Community-first brand building
- Identity and lifestyle branding
- Early adopters vs. mainstream consumers
- Paid media vs. organic creativity
- Retail + distribution challenges
- Agency pitfalls and resource misallocation
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