Tarquins Gin Founder: The Unconventional Brand Building Playbook DIAGEO Wish They Knew About
A brand who followed no “rules”.Tarquin turned beautifully constrained budgets from headwind to tailwindThey’ve built a WHOPPAAA business, by not focusing on London.Distribution Density> Distribution BreadthBrand Depth > Brand AwarenessDie Hard Fans
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Show Notes
Tarquins are a brand I adore. A brand who followed no “rules”.
Tarquin turned beautifully constrained budgets from headwind to tailwind
They’ve built a WHOPPAAA business, by not focusing on London.
Distribution Density> Distribution Breadth
Brand Depth > Brand Awareness
Die Hard Fans> Meek Fans
LOVED this episode.
ON THE MENU:
- The Prudent Path to Profitability: Why Founders must OBSESS with the path to profitability “Giles Brook you don’t have a business if you can’t hit 40% gross margin”
- How Tarquin Mastered the Art of Timing: Timing is Tailwind, but you need to be in the water to catch the wave
- Sell, Sell, Sell: How Tarquin got the brand off the ground hustling to pubs in Cornwall
- Distribution Density: Why Tarquins constrained their distribution to Cornwall for 5 years
- Seth Godin’s Purple Die in Swimming Pool vs Ocean: why Tarquins opened 7 retail stores Brand Depth > Brand Awareness
- The Doombar Effect: how to market to a national audience on a local level
- Margot Robbie & Pimms: 4 Ways Tarquin would reinvent Pimms to make it BOOT OFF in USA and Australia
- Permission marketing: How Tarquins use email to build a HUGEEEE D2C channel
- Why momentum solves a lot of problems
- Perry Haydn Taylor Packvertising: Why Tarquins focused all their beautifully constrained budgets on the bottle
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