How &SODA Won Listings at Sainsbury's and Tesco Without Even Pitching and Lessons in Building Brands With Character - Barry Darnell

 Imagine for one, tiny iota, ickle smidge of a milli-second

WINNING a Sainsbury'sand Tesco listing *WITHOUT* even pitching.

Enter &SODA

The power of packaging.

Gorgeously-wild - plunges you into Party time tonight.

Let’s Be Havin Ya’-Liquid.

DC-10/10 flavour.

Glugg-back-Glasto. Tastes like Techno.

Barry Darnell is founder of &SODA and analogue and is the latest guest on Hungry

We wax lyrical about building brands with character.

There’s also something EXTRA EXTRA special to accompany this episode.

But, for now… Ssssshhhh

ON THE MENU:

1. Why Food and Drink Brands Must Play Hard to Get, Stop pitching - The Air Force One Rule

2. Why Food and Drink Founders must pursue Unrealistic Goals outside of the day-to-day- business for HUGE growth

3. Why product-market fit in the USA DOES NOT = Product-Market-Fit in the UK

4. Why you DON’T HAVE to build a Food and Drink brand that raises SHIT LOADS OF MONEY and sells really quickly - the power of small teams

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