The Strategy to ESCAPE Competition and Build Creative Monopoly for Challenger Food and Drink brands - Alex Smith
Absolutely THRILLED to welcome the strategy sensei, polymath and proper good bloke, Alex Smith on the poddyAlex knows everything and anything about strategy, building brands like MOJU, The Collective and EAT NATURALYou're in for a treat.ON THE MENU:Why ch
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Show Notes
Absolutely THRILLED to welcome the strategy sensei, polymath and proper good bloke, Alex Smith on the poddy
Alex knows everything and anything about strategy, building brands like MOJU, The Collective and EAT NATURAL
You're in for a treat.
ON THE MENU:
- Why challenger food and drink brands must CREATE, not ANSWER the need to escape competition
- Why your brand must generate the pull to open up the dormant market - lessons from OATLY
- Why strategy must follow traction, serendipity> strategy, X tends to land on Y
- How to build contrarian values and anti-goals to find your UNIQUE VALUE and unlock the slipstream
- Why food and drink founders must codify their unique value values and for longevity - execute with audacity
- Why brands must watch out brands can escape "blanding" - the market doesn't reward the best,
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