Creator of Baileys, Ciroc, Tanqueary, How to Creatively Disrupt Categories - David Gluckman

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David Gluckman is a food and drink LEGEND. Creator of Baileys, Ciroc, Tanqueary gin And many, many more

all folded into his INSANE book "That Shit Will Never Sell"

David gave me the (much needed) nudge to start HUNGRY.

HUNGRY. doesn't exist without David. David was our first ever episode. It changed my life.

Absolutely Deeeee-ligh-ted to welcome The Gluckman to poddy.

Our conversation made my realise creativity is all around us. All the time. Often hidden in plain sight. We just need to look harder.

ON THE MENU:

1. The Baileys story and how to disrupt categories by recombining different things

2. How to turn into a creative machine - realise ideas and creativity is often hiding in plain site

3. Virgin Larger: how Richard Branson tried and failed with Virgin beer and lessons for challenger brands - is your product

4. Why it's very easy to come up with 6 solutions to one problem. One word. One problem. One solution.

5. Why Low to No is a mad category chasing good intentions

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