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How LoveRaw Hustled, Never Gave In and Pivoted Their Way to 1800 Tesco Stores - Manav and Rimi Thapar
Episode 59

How LoveRaw Hustled, Never Gave In and Pivoted Their Way to 1800 Tesco Stores - Manav and Rimi Thapar

Hungry is fed by our by our utterly-wonderful sponsors, Bowimi and Mackenzie Jones. Both will CATEGORICALLY save you time, energy, stress and improve your life as a challenger food and drink brand… Oh! And they are lovely, lovely people, too. BOWIMI - Foo

HUNGRY.

December 5, 20221h 41m

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Show Notes

Hungry is fed by our by our utterly-wonderful sponsors, Bowimi and Mackenzie Jones. 

Both will CATEGORICALLY save you time, energy, stress and improve your life as a challenger food and drink brand… Oh! And they are lovely, lovely people, too.

BOWIMI
- Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.

  • Save time, planning out your sales routes. 
  • Quickly sort out transfers orders  
  • Track store availability to ensure you’re not losing sales/leaving money on the table.  

Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water

GET 50% OFF YOUR FIRST 3 MONTHS USING OUR CODE: HUNGRY50% 

Click this link and thank me later 

MACKENZIE JONES - the warm-not-slimey FMCG recruitment specialists. 

Of course, there are salacious-yet-superfluous recruiters out there, the proper Cowboys.

Thank goodness for Billy and Paul - they're the good guys, genuinely kind and super supportive.

 
Mackenzie Jones are trusted by Lucky Saint, Hunter & Gather, Fulfil bars.

Looking to build out your team?  Or just want a chinwag.

Deeply implore you to reach out to Billy or Paul

Still rather Hungry ?

I write extra content on LinkedIn - follow here 

Feeling cute, might delete? Follow us on Insta, hun  

OUR EPISODE:  

LoveRaw®

Scrumptiously-succinct

Two words, so perfectly encapsulates the Founders journey. 

LOVE: big wins, happy times, connection, ecstasy. 

RAW: pain, suffering, stress, sacrifice, self doubt


Founders meander between Love & Raw, Good & Bad, Light & Dark, Happiness & Stress. 


Rimi Thapar lost her Father, the Raw pain catalysed a Love of vegan products. 


Manav Thapar had a £250,000 order cancelled one minute, the next HUGE Tesco listing.


After 9 years of graft, pivoting, chopping-changing -


LoveRaw® won listings at Tesco, Asda, Waitrose & Partners, WHSmith


ON THE MENU: 

* Why the best brands define themselves by what they say NO to - SET ANTI GOALS


* Mentorship Lessons from Grenade founder: HUGE difference between "brand building" vs. "product selling"

* Why the best brands DON'T FOLLOW LOGIC: Rimi and Manav's best decision came from their gut

*Why doing the UNREALI

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)


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Topics

challenger brandsmarketingentrepreneurbrandingfood and beveragebusiness growthsupermarketsstart upsfoodbranding advicemarketing adviceCEOco-founderinvestmentfood and drinkdrinkadvertisingmanagementrestaurant managementbusiness management