Waitrose CEO: How Challenger Food & Drink Brands Can Win and Build Profitable Partnerships with Waitrose - James Bailey,
“How do you ACTUALLY win a listing at Waitrose?”“Why do brands get DELISTED?”“Can challenger brands STILL EXIST in a cost of living crisis?”“What should we ACTUALLY include a buyers deck?”Thrilled to welcome James Bailey, CEO of Waitrose as the latest gue
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Show Notes
“How do you ACTUALLY win a listing at Waitrose?”
“Why do brands get DELISTED?”
“Can challenger brands STILL EXIST in a cost of living crisis?”
“What should we ACTUALLY include a buyers deck?”
Thrilled to welcome James Bailey, CEO of Waitrose as the latest guest.
James’s career sparkles
🥑 Buying Director at Sainsbury's’s, originated @Future Brands strategy, guided Year 1 execution, lead a team of 150.
🥑 Executive Director at Waitrose & Partners - responsible for the #1 premium grocery retailer in the UK, responsible for £7bn+ turnover, 50k+ Partners, 300+ stores, £1bn+ e-comm business
🥑 Non Executive Director at OGGS®, @HUNWine, Localz
ON THE MENU
1. Why Food and Drink Brands must Appeal to the Buyers HEART not HEAD in Early Conversations.
2. How Waitrose Compete with Aldi, Lidl, Sainsbury’s, M&S - Grocery is 80% cut and paste. But 20% makes ALL the difference, Relentlessly pursue your unique differences.
3. Why James Lives by the Mantra “Better to Die on Your Feet Than Live on Your Knees”
4. Why Founders must STOP being a “Founder” when Negotiating with Buyers - Put Your “Business Cap” On and Be Ruthless
5. Why Food and Drink Brands must Learn that Not Checking Availability is like Scoring an Own Goal
6. The Future of Retail in Five Years: Why Technology will take a Back Seat and People Will Buy More Expensive Food
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