bigfish: How Challenger brands can survive the “Doom Loop” to become a loved household brand - Perry Haydn Taylor

One man and his merry band of brand enthusiasts is behind all these brands.

Perry Haydn Taylor 💚 Haydn Taylor and bigfish. Dream Big. Dive Deep. Swim Fast.

The creative dynamite, unleashing explosive, wild-fire-spreading growth for buccaneering brands.

Buckle up. Strap in. A wild adventure awaits you.

Thrilled to Welcome back my friend, Perry for a Part Three.

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

How many of these brands are in your life?

🥔 Tyrells

🥥 The Coconut Collaborative

🎂 GU

🥛 Yeo Valley

🥘 Charlie Bigham

🥕 Freddies Flowers

🍾 SipSmith

 Clipper Tea

🍖 Dorset Cereals

🍔 Maldon Sea Salts

🍪 Biscuiteers

🧈 Roddas Cream

🍞 St. Pierre Bakery

🥒 Belvoir

🍌 Riverford Organic

🍝 RANA

ON THE MENU:

1. How to Challenger founders can use Chat GPT to escape competition.

2. The Dangers of Measure-bation - when you’re not agile, you’re fragile

3. Why Institutional Memory is a curse - founders must foster a Naive Intelligence, Stay Dumb and Foolish as you get wiser

4. Today ask yourself: am I blindly going to accept what I've been told: why why why?

5. How to build teams that build house hold brands: Visionaries (trail blazers) why? >

Settlers and shapers (executioners) how? > Town planners (do)

6. The Pillars of Brand: Attention > Interest > Desire > Actions

7. Why the Trend is your Friend, rely on early adopters and turn them into evangelists

👌 

🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:
click here

or use the link below👇
https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk