
Behind Gym Doors | A Fitness Business Podcast
454 episodes — Page 5 of 10
254: Which Superpower Would You Wish For?
In this episode of The GSD Show, the leading fitness business podcast, we're diving into a thought-provoking question: If you could have one superpower, what would it be? This is a question Mike was asked while reading the book Limitless by Jim Kwik, a brain coach to many impactful business leaders. Listen to find out what superpower Mike learned is one of the most important...the answer may surprise you! 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
253: How to Double Company Profits in 1 Day
In this episode of The GSD Show, the leading fitness business podcast, we reveal the powerful strategy that can help gym owners double their company profits in just one day. While the purpose of any business goes beyond profit, it serves as a crucial scorecard for success. Join us as we share the secrets behind several dozen gyms that nearly or more than doubled their profits with one swift move. You'll learn to: Understand the true meaning of profit and its significance as a scorecard for success Identify the seven common areas that can hinder profitability and learn how to overcome them Explore the impact of profit margins on employee retention rates and business growth Uncover the fastest and easiest way to increase profits FREE RESOURCES: Learn how to increase value per member & lower your cost to acquire them: https://loudrumor.com/ltv-cac Laurel's GSD Show episode: https://youtu.be/jBzbWz9rIh8 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
252: Roleplaying Mini-MasterClass
In this episode of The GSD Show, the leading fitness business podcast, we're delivering a mini masterclass on roleplaying for your fitness studio's sales team. This is the podcast you want to share with your studio manager or whoever is leading your sales team. 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
251: LIFETIME Fitness - Pricing Strategy to Profit
In this episode of The GSD Show, the leading fitness business podcast, we're breaking down one of the fastest ways to increase profit at your gym—adjusting your pricing. There are 4 "Ps" of marketing: Product, Promotion, Place and Price. By adjusting price, it's a quick way to increase profit at your gym. In fact, LIFETIME Fitness increased prices 103% from 2020 to 2023. 🤯 How did it work out for them? Tune in to find out!! Also download the free cheatsheet: https://loudrumor.com/4p 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
250: How Rick Mayo of Alloy Personal Training Built a Franchise that Gets Members to Stay for 36+ Months
In this episode of The GSD Show, the leading fitness business podcast, we're joined by Rick Mayo, the mastermind behind Alloy Personal Training's remarkable franchise success. Rick reveals his secrets to building a fitness empire that not only attracts members but keeps them engaged for an impressive 36+ months. On top of that his average member pays $300/mo! 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
249: Weak Language is Killing Your Business And Life
In this episode of The GSD Show, the leading fitness business podcast, we'll talk about passive language. Are you using passive language in your day-to-day life? You probably don't realize you're even doing it. Tune in to see how this weak language could be impacting your gym sales and employees in a negative way. 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
248: CAC vs. LTV - 2 Numbers That'll Make or Break Your Fitness Business
In this episode of The GSD Show, the leading fitness business podcast, we're diving into two crucial numbers every gym owner must track—LTV (Lifetime Customer Value) and CAC (Customer Acquisition Cost). LTV, or Lifetime Customer Value, measures the total revenue you can expect to earn from a single customer over their entire relationship with your company. By focusing on getting customers to pay more, pay for more things, and pay for longer, you can increase your LTV and ultimately boost your business's profitability. On the other hand, CAC, or Customer Acquisition Cost, measures the total cost of acquiring a single customer. Ideally, you want your CAC to be as low as possible. By running better ads, having stronger offers, improving your sales process, and generating referrals, you can reduce your overall cost to acquire customers. Keeping these two numbers far apart from each other is crucial to the success of your business, so it's important to track them closely and make adjustments as needed. 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
247: You Might Just Be...Different
In this episode of The GSD Show, the leading fitness business podcast, Mike Arce challenges the way you see yourself and others—are you actually lazy, or just different? Listen in to Mike's story on how to look at certain situations from a different point of view. 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
246: From Garage Gym to Franchise Success: How Iron Tribe Fitness Sees Massive Growth | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, we interview Forrest Walden, the CEO and Founder of Iron Tribe Fitness. In this episode, we delve into his journey of growing and scaling his fitness franchise and how his franchisees are STILL seeing their BEST. MONTHS. EVER. Forrest is a thought leader in the fitness industry, and his expertise has helped Iron Tribe Fitness become one of the fastest-growing franchises in the country, with more locations in development. 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
245: How To Build A Winning Team At Your Gym That Stays With You For YEARS | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, we sit down with Karen Broadwater, the President of Iron Tribe Fitness, to discuss how she builds a winning team and culture at Iron Tribe Fitness. Karen runs all of the operations at Iron Tribe Fitness and has built a team that is passionate about their work and dedicated to delivering the best possible experience to their customers. (Some of her team has stayed with her over 10 years!) She shares her insights into building a great team culture, how to hold team members accountable, and how to use KPIs to measure performance. We also dive into how to build a great product and increase prices without alienating customers. Karen shares her secrets on how to conduct secret shopping to improve the customer experience and gather valuable feedback. 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
244: This Gym Owner Retains 96-97% of Her Members Per Month! | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, you'll discover the secrets behind the incredible gym member retention rate achieved by Laurel of TriFIT Wellness. With a retention rate of 96-97% per month, Laurel is doing something right, and in this video, she shares her tips and strategies for keeping gym members coming back time and time again. 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
243: The Visionary Leaders Behind ISI Elite Training's Franchise Success Story | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, we sit down with the dynamic duo behind ISI Elite Training, the visionary leaders responsible for the massive success of the franchise. Adam and Amanda share their insights about the winning formula that has helped ISI Elite become a game-changer in the fitness industry, as well as the challenges they faced along the way. Whether you're an aspiring franchisee or simply interested in the business side of fitness, this is a must-watch conversation with two of the brightest minds in the industry. 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
242: How RockBox Fitness CEO Roger Martin Created a Fitness Franchise Empire | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, RockBox Fitness CEO Roger Martin reveals his blueprint for gym success—covering everything from workout psychology to the latest fitness industry trends. Ready to accelerate your fitness studio's success? Unlock the keys to a thriving fitness business with insights from RockBox Fitness CEO Roger Martin! Master the art of gym management with Roger's guidance as he shares valuable insights on proven marketing strategies, creating compelling pricing, and staying ahead of the curve in the ever-evolving fitness world. With his proven strategies, you'll be well-equipped to turn your fitness studio into a thriving business! Learn how Roger has transformed RockBox Fitness into an industry-leading brand by focusing on the member experience. Uncover Roger's tactics for creating an inspiring atmosphere and apply them to distinguish your fitness studio from the competition. Take advantage of this opportunity to learn from a true industry leader! In this video, you'll learn: 00:00 - Intro 00:57 - Getting to know Roger Martin 01:55 - What is RockBox Fitness? 03:00 - Metrics to monitor for maximum growth 05:27 - Roger's journey from big pharma to CEO of RockBox Fitness 08:31 - Fundamental skills that transcend industries 11:45 - Highest price VS lowest price memberships 19:05 - The principles of marketing for fitness franchises 26:00 - Marketing strategies that generate leads 32:00 - The importance of branding in marketing 34:55 - RockBox Fitness CEO's advice to new gym owners 38:40 - Important literature for growth in leadership 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
241: Building a 5 Million Dollar Gym Business With The CEO of X3 Sports | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, X3 Sports CEO Mike Littrel reveals game-changing strategies for expanding your gym or fitness studio to multiple locations. Are you ready to take your fitness business to the next level? In this game-changing video, X3 Sports CEO Mike Littrel reveals the ultimate strategies for expanding your gym or fitness studio to multiple locations. Whether you're a seasoned fitness entrepreneur or just starting out, you'll be blown away by the insights and actionable advice shared in this must-watch video! Discover the key factors to consider when opening a new location, from assessing local competition to choosing the perfect spot. Learn how to avoid common pitfalls that can sink your expansion plans before they even begin. Plus, get insider tips on how to grow and scale your fitness business successfully, all while maintaining your brand's quality and consistency. Don't miss this exclusive opportunity to learn from one of the industry's top experts! Watch the video now and start laying the groundwork for your fitness empire today. In this video, you'll learn: 00:00 - Intro 03:06 - What would you do differently when opening your 2nd, 3rd, or 4th location? 08:55 - How do you prepare to open another location? 11:07 - How to Make your next fitness studio location a success 14:15 - How do you get your team from the new studio excited about sales? 16:00 - What do you look for in a salesperson? 17:18 - How do you measure the success of your salespeople? 19:00 - What quota do you set for your team for lead generation? 24:42 - How to make members feel special 26:03 - Raising Prices 35:40 - The benefits of Loud Rumor's GSD 360 program for Gym Owners Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
240: How This Fitness Studio Manager Doubled Club Pilates Revenue in Just One Year | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, Mike Arce sits down with Lexi Steiger, the regional manager of three global Club Pilates locations in Texas, who saw explosive growth at all three locations. As a seasoned fitness professional, Lexi shares valuable insights into the strategies that helped her succeed in the competitive Pilates industry. Lexi emphasizes the significance of lead generation, retail sales, and private training sales in driving business growth. She also provides practical tips on how to create a positive work environment that boosts employee and member retention. Through her personal experiences and challenges, Lexi inspires listeners and provides actionable advice to help them achieve their goals. This episode is a must-watch for anyone looking to learn from a top-performing fitness professional and take their fitness business to new heights! In this video, you'll learn: 00:00 Intro 01:00 Lexie's journey as a Club Pilates Regional Manager 02:55 Growing from $35,000 to $98,000 MRR 06:15 The frequency of leadership meetings 07:50 How to measure success 08:20 How to improve employee retention 11:30 How to be a better leader 13:30 What makes a good studio manager Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
239: 92% of People Are Investing in This Product: Why You Should Sell THIS in Your Gym | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, industry expert Austin Foley breaks down the latest fitness trends and statistics that every gym owner needs to know. As a gym owner, staying informed on the latest trends and statistics in the fitness industry is crucial. As a tracking and marketing tool for fitness studios, Fit Pro Tracker is one of his favorites, and he shares his insights on the industry so that entrepreneurs can prepare for what's coming next. From the average American spending $503 a month on health and fitness to the top 3% of spenders dishing out over $150 a month on supplements, the data is clear: people are investing in their health and wellness. By offering supplements in their fitness studios, gym owners can capitalize on this trend and increase their revenue. Foley also touches on the importance of energy supplements, with 92% of Americans investing in some level of energy supplement each month. With Fit Pro Tracker, gym owners can stay ahead of the curve and increase their revenue through targeted marketing and sales strategies. In this video, you'll learn: 00:00 Intro 02:13 - What does the average American spend on health & wellness? 03:32 - Supplement sales statistics 05:04 - Selling supplements with urgency 05:53 - How the "Pros" leverage ancillary sales 06:39 - Weight loss supplement sales statistics 07:21 - Which state spends the most on supplements? 07:47 - Energy supplement sales statistics 08:41 - Protein supplement sales statistics 10:40 - The worth of the American fitness industry 12:19 - The lifetime value of a referral 14:41 - The conversion rate of a referral Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
238: Exclusive Interview with The CEO Whisperer: Cameron Herold's Eye Opening Advice to Gym Owners | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, discover the secrets of running a thriving fitness business in this must-watch video. We sat down with the CEO Whisperer, Cameron Herold, who shared his top tips and insights on accelerating your gym or fitness studio's growth and improving your bottom line. Learn about the power of empowering your second-in-command and how to develop a culture of accountability and excellence. Whether you're just starting or looking to take your business to the next level, this video is packed with valuable information you'll want to take advantage of! In this video, you'll learn: 00:00 - Intro 02:20 - What made you write your book, "The Second In Command"? 06:17 - What is the role of the second in command? 09:50 - When to delegate tasks to your second in command 16:19 - Core constants that a second in command should have 17:33 - Core constants a CEO should have 22:19 - Quirks about the CEO that the COO needs to understand 25:04 - Productive conflict 30:10 - Quirks about the COO that the CEO needs to understand 31:32 - The difference between a manager and a leader 32:25 - What makes a great leader 36:45 - Should leaders be polarizing or politically correct? 41:00 - What makes a good manager? 44:00 - Leveraging useful AI Tools Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
237: Master The Blueprint for Fitness Business Sales, Lead Generation, and Referrals | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, Jeremy and Luis reveal how they skyrocketed their revenue from $43K to $73K per month—and how you can, too! Take your sales process from average to amazing with the latest episode of The GSD Show! Discover the secrets to their success, including FunkFit's unique sales process and their super-low 6% attrition rate. Learn about their double call technique that'll have you ringing the cash register like a bell, their focus on peeling the onion to identify the prospects DBM, their ninja approach to securing the credit card, and the magic words to make referrals rain down like manna from heaven! Whether you're a seasoned pro or just starting out in the fitness biz, this episode is a must-watch! In this video, you'll learn: 00:00 - Intro 00:18 - Updates from FunkFit 01:15 - The Sales Process 02:30 - How to Handle a Prospect From The First Moment 03:25 - What If a Lead Doesn't Answer The Phone? 04:42 - Things to Get Done During The Call 06:34 - Asking for Referrals 08:59 - Booking Appointments with Credit Cards 12:00 - Confirming Your Prospects 14:25 - What Happens When a Lead Enters Your Studio? 21:30 - The Client Intake Process 24:00 - Data Sells 27:45 - The Radical 30 Program (Not a Fitness Challenge) 31:40 - The Handoff Hand Back 35:07 - Generating Referrals Join us for our next quarterly GSDCON event: https://gsdcon.com 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
236: 4 Things You Need to Be Dangerously Good At for Sales Success | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, learn from the best in the business with this in-depth interview with Matt Kafora, COO of Loud Rumor and owner of seven Orange Fitness locations! With a wealth of knowledge and experience in the fitness industry, Matt shares valuable insights and takeaways to help you succeed in the competitive fitness industry. Discover the four things you need to be dangerously good at to succeed in the sales process and learn how to generate revenues and profits out of your gyms. In this video, you'll learn: 0:53 - What is GSDCON 1:33 - Things to be dangerously good at 3:10 - The first thing to be dangerously good 4:27 - Having multiple lines in the water 5:29 - What do you do for Referrals 6:51 - The second thing to be dangerously good 8:52 - Identifying Objections 9:51 - Asking for Referrals & Credit Cards 12:02 - When to do an Intake 14:02 - Getting Corporate contacts in Referrals 15:33 - Sitting Next to the Member 17:23 - Determining the "Why" 21:34 - The third thing to be dangerously good" 26:14 - How to Present your Prices 30:29 - The fourth thing to be dangerously good Join us for our next quarterly GSDCON event: https://gsdcon.com 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
235: The 5 Secrets of Exceptional Salespeople For Gyms & Fitness Studios | Gym Sales Mastery Part 17
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor's Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! Communication is key in sales, and in this video, we delve into the five skills essential for successful sales communication. We discuss how listening, asking questions, focusing on the prospect, creating win-win solutions, and truly caring can help you to build stronger relationships with your prospects and close more deals. Through real-life examples and practical tips, we show how mastering these skills can help you close more deals and build stronger relationships with your prospects. In this video, you'll learn: 00:14: The first sales skill (Listening) 00:30: The second sales skill (Ask Questions) 00:50: The third sales skill (Focus on Them) 01:28: The fourth sales skill (Create Wins Together) 01:53: The fifth sales skill (Truly Care) Don't miss out on the compelling finale of our Gym Sales Mastery series!! Join us for our next quarterly GSDCON event: https://gsdcon.com 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
234: The Real Reason The Majority of Americans Don't Work Out | Gym Sales Mastery Part 16
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor's Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! Between streaming platforms, social media, and traditional television, the average American spends over 50 hours per week consuming media. Today we discuss how this trend may impact someone's perceived availability for workouts and offers insight into how to address objections about time and money when it comes to gym memberships. Don't miss out on this informative and thought-provoking discussion! In this video, you'll learn: 00:26: Startling statistics about American fitness habits 01:25: How to not sell with YOUR habits 01:41: More startling statistics about Americans 02:47: Why the time objection is BS 03:09: The truth about lying 04:28: Why the time money objection is BS Join us for our next quarterly GSDCON event: https://gsdcon.com 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
233: Maximizing Performance: The 3 Types of Salespeople & How to Manage Them | Gym Sales Mastery Part 15
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor's Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! Want to build a sales team that consistently brings in big results? It's all about finding and nurturing the right salespeople. Discover the secrets to building a high-performing sales team. In this video, we'll cover the three types of salespeople and how to get the most out of each one. Find out which type you have on your team and learn how to turn them into a SELLING machine! You'll learn how to identify each type and how to manage them effectively to get the best results for your business. We'll also teach you how to identify the salespeople holding your team back and replace them with top-performing tigers. Don't miss this opportunity to take your sales team to the next level. In this video, you'll learn: 00:18: Dog salespeople 00:59: Horse salespeople 01:21: Tiger salespeople 01:55: Distributing leads Join us for our next quarterly GSDCON event: https://gsdcon.com 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
232: From 'Try' to 'Do': How to Improve Your Sales Pitch | Gym Sales Mastery Part 14
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor's Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! If you want to succeed in the gym and fitness industry, you need to be confident in your sales pitch. But using weak language like 'try' can undermine your message and make it harder to close deals. That's where strong language comes in. In this video, we'll explore the power of strong language in sales and how you can use it to your advantage. Whether you're trying to sell memberships or personal training services, this video will give you the tools you need to close more deals and grow your fitness business. In this video, you'll learn: 00:09: Why using weak language can hurt your sales performance 01:10: Examples of weak language VS strong language 02:13: Mastering your communication skills 02:54: Helpful literature to develop your communication skills Join us for our next quarterly GSDCON event: https://gsdcon.com 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
231: The Do's and Don'ts of Selling Memberships for Gyms and Fitness Studios | Gym Sales Mastery Part 13
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor's Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! As a gym or fitness studio salesperson, it's important to avoid the pitfalls of self-interested selling. This episode discusses why gym and fitness studio sales teams shouldn't sell as if they are buying for themselves. From the dangers of self-centered selling to the benefits of a customer-centered approach, we explore why putting the customer first is essential for success in the fitness industry. In this video, you'll learn: - The dangers of self-centered selling - The benefits of a customer-centered approach - Why you should treat prospects like millionaires Join us for our next quarterly GSDCON event: https://gsdcon.com 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
230: Why Your Sales Calls SUCK & How to Supercharge Them | Gym Sales Mastery Part 12
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor's Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! As a gym owner, you know that sales calls are essential to your success. But sometimes, they can be difficult and time-consuming. This video shows you how to supercharge your gym sales calls and get the most out of them! You'll learn how to identify qualified leads, make a great first impression, and close more deals. So watch this video if you're ready to SUPERCHARGE your sales calls! In this video, you'll learn: 00:15: The difference between a great salesperson and a good one 01:06: What it takes to be the best salesperson 01:23: How to use a CRM to its fullest potential 02:18: How to set yourself up for success during a sales call 03:25: How to maximize your time efficiently during sales calls 04:36: Helpful statistics every gym owner should know 05:23: The quality of your sales calls Join us for our next quarterly GSDCON event: https://gsdcon.com 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
229: 7 Steps to Find and Fix The Weakest Link in Your Gym Sales Process | Gym Sales Mastery Part 11
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor's Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! As a gym owner, it's crucial to have a well-oiled sales process in order to bring in new members and keep the cash flowing. But what if there's a weak link in your sales process? Just like the saying goes: you're only as strong as your weakest link! In this video, I outline seven steps you can take to find and fix the weakest link in your gym sales process! In this video, you'll learn: 00:15 - Lead Flow 00:19 - Contact Rate 00:38 - FREE Telephone Inquiry Sales Script Download 00:51 - Book Rate 00:07 - Show Rate 01:14 - Close Rate 01:17 - Dollar Per Sale 01:40 - Point of Sale Referrals 01:54 - Sales Process Breakdown 02:13 - Member Retention Formula 02:54 - Fixing the Weakest Link Join us for our next quarterly GSDCON event: https://gsdcon.com 🚨FREE DOWNLOAD🚨 Get your FREE Telephone Inquiry Sales Script here: http://loudrumor.com/sales-script-cs 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
228: How To Turn Your Gym's Social Media Into A Marketing Powerhouse | Gym Sales Mastery Part 10
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor's Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! As a gym owner, it's more important than ever to be omnipresent on social media. Being where your potential customers are can generate leads and sales that you wouldn't have otherwise. In this video, we'll show you how to use social media to generate leads and sales by turning your gym's social media into a marketing powerhouse! We'll also share some tips on creating content that will engage your audience and help you grow your business. In this video, you'll learn: 00:04 - Which social media platforms to focus on 00:50 - Creating a feeling of familiarity for potential members 01:46 - How and why the big brands stay omnipresent Join us for our next quarterly GSDCON event: https://gsdcon.com 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
227: Stop Wasting Time: Here's How to Get High-Quality Gym Leads in Less Time | Gym Sales Mastery Part 9
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor's Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! As a gym owner, you know that building rapport with potential members is key to getting them through the door. But what if you could start building that rapport before they even enter your studio? In this video, I share three tips for creating an instant connection with your leads – and getting them one step closer to becoming a member! In this video, you'll learn: 00:28 - How to create a flow of online reviews 01:56 - How to generate quality referrals 03:04 - How to jumpstart your content marketing Join us for our next quarterly GSDCON event: https://gsdcon.com 🚨FREE DOWNLOAD🚨 Get your FREE Instagram Lead Generation Cheat Sheet here: https://www.loudrumor.com/ig-dm-cs 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
226: How to Use Plays in Your Sales Process to Sell Memberships (It's Genius) | Gym Sales Mastery Part 8
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor's Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! As a gym owner, you know that objections are going to come up during the sales process. But what if there was a way to use plays in your sales process to overcome objections and ensure a much higher chance of closing the sale? In this video, you'll learn: 00:03 - Why having plays for your sales process is important 01:00 - Why you need to practice your sales plays Join us for our next quarterly GSDCON event: https://gsdcon.com 🚨FREE DOWNLOAD🚨 Get your FREE Client Intake Form here: https://www.loudrumor.com/member-avatar 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
225: 4 Simple Steps to Creating Certainty in Your Gym Sales Process | Gym Sales Mastery Part 7
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor's Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! Are you struggling to generate consistent leads and sales in your gym? In this video, we'll show you four simple steps that will help you create certainty in your gym sales process. These steps are based on principles that have been used by some of the top fitness marketing professionals in the world. In this episode, you'll learn: 00:35 - How to create certainty in your product 01:31 - How to create certainty in your company 02:10 - How to create certainty in the salesperson 02:54 - How to create certainty in the prospect Join us for our next quarterly GSDCON event: https://gsdcon.com 🚨FREE DOWNLOAD🚨 Get your FREE Client Intake Form here: https://www.loudrumor.com/member-avatar 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
224: The Science of Gym Marketing: How to Attract Your Ideal Gym Members | Gym Sales Mastery Part 6
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor's Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! In this episode, we're talking about how to attract your ideal gym members! As a gym owner, you know that you need to have a steady flow of new members to make money and keep your doors open. But how do you find those new members, and how do you make sure they stay? It's all about attracting your ideal gym members. Join us for our next quarterly GSDCON event: https://gsdcon.com 🚨FREE DOWNLOAD🚨 Get your FREE Member Avatar cheat sheet here: https://www.loudrumor.com/member-avatar 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
223: How to Get 5X Members for ½ The Price Using Infinite Return | Gym Sales Mastery Part 5
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor's Fitness Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! In this video, we're diving straight into referrals! Most businesses are not built upon referrals but should be—especially gyms and fitness studios. Referral generation is not as daunting as it may seem. It's like a lite switch; you just have to turn it on. Always remember, amateurs add to their member base. Professionals multiply. Join us for our next quarterly GSDCON event: https://gsdcon.com 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
222: How 7-Figure Fitness Studios Execute The Client Intake and Handoff | Fitness Sales Mastery Part 4
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor's Fitness Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get you're studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! Gym owners! One of the most critical parts of our sales process is the client intake and the handoff. Without mastering this, you'll leave money on the table. Why is it essential to nail the client intake? It helps you understand the prospect's "Why," and it'll help you overcome objections! Matt Kafora is not only Loud Rumor's Chief Operation Officer; he spends part of his spare time owning and operating seven successful Orange Theory Fitness Studio locations in Arizona. Yes, you read that correctly… Loud Rumor's COO is a gym owner of seven 7-figure fitness studios that run themselves! Join us for our next quarterly GSDCON event: https://gsdcon.com 🚨FREE DOWNLOAD🚨 Get your FREE Client Intake Form here: https://www.loudrumor.com/intake-form 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
221: How Top-Performing Fitness Studios Dominate Sales Telephone Inquiries | Fitness Sales Mastery Part 3
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor's Fitness Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get you more members, money, and minutes back in your day! Subscribe and stay tuned for much more! Let's face it, if a prospective customer hasn't yet experienced your incredible fitness studio and classes first-hand, much of their decision to sign up for a membership is based on pricing alone. Since the value you bring members is so much more than just its price tag, it is important to put off the price conversation until after they make a face-to-face visit. By implementing the telephone inquiry tips covered in this video, we guarantee you're on the right track! Join us for our next quarterly GSDCON event: https://gsdcon.com 🚨FREE DOWNLOAD🚨 Get your FREE telephone inquiry sales script here: http://loudrumor.com/sales-script-cs 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
220: How To Set Sales Targets That Get Your Team's Buy-In | Fitness Sales Mastery Part 2
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor's Fitness Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get you more members, money, and minutes back in your day! Subscribe and stay tuned for much more! Whether you sell a product or a service, you need to know how to set sales targets for your team. One of the most common reasons for failing to hit sales targets is that the target is unrealistic. When developing sales targets, there are many things that you should take into consideration and some vital questions that you must ask yourself. Being able to answer those questions will help ensure that you're aiming high for your target and that it's still achievable. In this video, we go over how to develop sales targets along with why it's so important for the success of your business. You'll learn all about: 00:47 - Creating sales targets 02:50 - OKRs (Objectives and Key Results) 03:25 - Guiding Questions for your team 04:02 - Summary Join us for our next quarterly GSDCON event: https://gsdcon.com 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
219: 4 Sales Skills Most Don't Have But The Top 5% Are Dangerously Good At | Fitness Sales Mastery Part 1
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor's Fitness Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get you're studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! There are 4 skills that gym owners need to be dangerously good at within the sales process. These skills are pivotal for closing sales and exceeding quotas, especially within the fitness industry. Matt Kafora is not only Loud Rumor's Chief Operation Officer; he spends part of his spare time owning and operating 7 successful Orange Theory Fitness Studio locations in Arizona. Yes, you read that correctly… Loud Rumor's COO is a gym owner of seven 7-figure fitness studios that run themselves! It's clear that Matt knows his way around the fitness sales process, but we'll let him speak for himself! In this video, you'll learn all about: 01:38 - Lead Generation 03:15 - Intake & Hand-Off 04:49 - Price Presentation & Hand-Back 06:27 - Referrals Join us for our next quarterly GSDCON event: https://gsdcon.com 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
218: Gym Sales Training + Strategies for Building & Growing a Fitness Franchise | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, Loud Rumor CEO Mike Arce sat down with gym owner and co-founder of SOLDIERFIT, Dave Posin. With 13 locations across 4 states, 7 franchise locations, and a killer philosophy, SOLDIERFIT is on its way to being a national brand! So what do they do differently from the gym down the street? From your fitness studio? Watch now and learn all about: Teamwork and camaraderie philosophy Gym sales training Crushing lead generation through referrals Culture development Don't miss this 🔥 interview! Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
217: Iron Tribe Fitness CEO Talks Marketing, Lead Generation, and Working The Algorithm | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, join Loud Rumor CEO Mike Arce and Iron Tribe Fitness CEO Forrest Walden as they discuss marketing strategies, lead generation, working the algorithm, and much more! Forrest Walden is the founder and CEO of Iron Tribe Fitness. As a 21-year fitness industry veteran, Forrest is an expert in driving culture, not just internally amongst employees but externally with members as well. Not to mention, with over 29 Iron Tribe Fitness studio locations across 8 states, Forrest has become a marketing expert. WATCH as Mike and Forrest discuss: –How Forrest creates a work/life balance –How to increase company culture –Expert marketing strategies –Nurturing leads –Owning the market –Working the algorithm Watch now and start implementing these excellent marketing strategies in your fitness studio! Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
216: Why You're Losing Sales at "Hello" and What To Do About It | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, Mike Arce and McKenna break down how to transform your sales approach. It's not just about joining a gym—it's about changing lives. Prospects should feel like their life is about to change, not like they're just "joining a gym." However you run your sales, Mike is here with McKenna with the breakdown on how you can turn the sales tide when they walk through the door or when you pick up the telephone. What you'll learn: - How NOT to start every conversation - How to set the tone immediately - How to deliver value right away - How to make them feel like you're already working on their fitness plan You don't want to miss this dynamite sales training from the man himself! 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
215: Farrell's eXtreme Bodyshaping Gym Owner Shares How He Grew 125% In Just 13 Months | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, we sit down with Casey Bloemke, owner of multiple Farrell's eXtreme Bodyshaping studios in North Loop, MN. His 3 locations have seen serious growth over the course of the last year. In just 13 months, Casey has seen 125% growth across all his locations, with a 67% closing rate! So what's Casey's secret? WATCH as Mike and Casey discuss: –How he overcame the process bottlenecks –How he got his team on board with new systems –What his multi-location organizational structure looks like –What he changed so that his studios all run smooth like butter –What he hires for in his sales team and how he recruited them –Why he raises his prices multiple times per year –Where he's going next and how Loud Rumor will get him there To learn more about how our GSD 360 program can help gym owners like you impact more people, get more gym memberships, and win back your time, schedule your FREE strategy session today! https://loudrumor.com/info Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
214: When You SHOULD and SHOULDN'T Be Pushy In Sales | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, we break down the art of selling gym memberships without scaring off prospects. It's tough to know when to be pushy in sales, especially when selling gym memberships. You certainly don't want to irritate or scare away the prospect. But there's a fine line between knowing when to push the sale and when you're being too pushy. In this video, Mike goes into more detail about: –WHAT to sell –WHY you're selling it –WHEN to push the sale –HOW to sell it right To learn more about how our LRVT program can help gym owners like you impact more people, get more gym memberships, and win back your time, schedule your FREE strategy session today! https://loudrumor.com/info 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
213: Gym Owner Grows 114% In 5 Months | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, Mike interviews Nick Page, of The Trainer Page in Ronkonkoma, New York. This 24-Year-old entrepreneur has proven, in just five months, that he's in it to win it. And he doesn't even have a sign on the building! Listen in as Mike and Nick cover everything from: –What he's focusing on to improve attrition by 5x–The mindset behind his devastatingly effective execution style–How raising his prices affected his close rate (HINT: It didn't)–How he's improving the customer experience–His personal victories with iron therapy Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
212: The Top Qualities To Look For When Building a Sales Team of Closers
In this episode of The GSD Show, the leading fitness business podcast, Mike Arce and McKenna dive into a powerful analogy that every gym owner needs to understand when building a high-performing sales team. Dogs, horses, and tigers, OH MY! These are not fairytale characters, these are your sales team. And they all have a different level of effectiveness. Can you guess why Mike recommends you: –Shoot the dog 🐶 (not really, we love real dogs!) –Whip the horse 🐴 –Feed the tiger 🐅 If you want an easy way to see who your top players are at your gym or studio, WATCH as Mike and McKenna break down how this analogy helps gym owners thin the sales herd and properly leverage the strongest members of their team. 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor
211: How Your Gym Can Prepare and Succeed in the Recession 2022 | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, we're talking about how your gym can be successful in the recession. In fact, many big-name companies actually started in a recession. Imagine 2 people are going bowling. Person A: Amazing at bowling, gets strikes & doesn't need bumpers. She scored a 180. Person B: Doesn't play often, needs bumpers to help him knock down pins. He scored a 181. If a random person were to see their scores at the end of the day, they would think these two bowlers were neck and neck when in reality, Person B had a HUGE advantage. This is what it's like in a good economy: bumpers to help you win. When a recession hits, bumpers come down and this is where we see the true winners come out. In a recession, Person B only scores 50 points. As of July (when this episode was filmed) economists are predicting a recession coming our way. Don't let your gym be unprepared. Watch to learn about the fundamentals your gym should be starting NOW to not only beat the recession, but succeed in it too! 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
210: How To Sell a Gym Membership BEFORE They Even Take Their First Class | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, we break down why your gym's workout isn't what sells memberships—because, let's be honest, lots of studios have great workouts! Your sales process shouldn't rely on the workout. Lots of studios have great workouts! Here's where it really counts: >> THE GYM TOUR On a highly-effective and strategic gym tour, prepare your prospect by: –Showing them how to experience the workout differently –Setting predetermined expectations you can use later –Differentiating your unique approach or process If your gym tour isn't planting these crucial seeds, you might want to get in on our in-depth training on how to maximize the benefits of your facility tour by scheduling a strategy call with our membership success consultants here: http://loudrumor.com/info 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
209: How To Sell Gym Memberships And Classes the RIGHT Way | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, you'll learn why selling price per class rarely ever works and how you should be selling. Mike gives a great example script in the episode so you can start selling the RIGHT way. If you own a fitness studio and are looking to get more members, more money and more minutes back in your day…then schedule a FREE strategy call with Loud Rumor. We help fitness studios achieve those 3 things! https://loudrumor.com/info If you're selling memberships based on cost per class, you're doing it wrong. Why would you sell what your members aren't buying and don't want? In fact, a studio owner actually attempted to sell $/class to a walk-in, right in front of Mike. Tune in to see how that sale (or lack thereof) turned out! And if you're interested in working with an advertising and consulting agency that specifically helps fitness studios, then jump on a FREE strategy call here: https://loudrumor.com/info ⭐️FREE DOWNLOAD⭐️ Client Intake Form (mentioned in episode): https://www.loudrumor.com/intake-form 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
208: Gym Price Presentation and Using the Value Stacking Method | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, we dive deep into why some gym owners say the Decoy Method pricing "doesn't work"—and how to make sure it does! We've talked about the Decoy Method pricing in several videos (watch here if you haven't seen those yet: https://youtu.be/exHTuM5XVtA) but we still hear some gym owners say, "It doesn't work for me." Well, in this video we uncover some common reasons why it may not be working for you, but how it CAN and WILL work if you do these things. We talk: – Pricing it right – Naming your options – How to value stack – What you can value stack – Ways to add more value with new offers Check it out! And if you want to learn more about how to work with Loud Rumor, get a FREE strategy call with one of our Member Success Consultants here: https://loudrumor.com/info 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
207: Get More Leads At Your Gym By Using THIS Offer | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, we reveal the most successful offers that gyms and fitness studios use to skyrocket membership and revenue. At Loud Rumor, we've helped THOUSANDS of gyms and fitness studios increase their membership, earn more revenue, and create more time in their schedule when they finally run the show as the boss. But one thing you must have to do all that is a GREAT offer. (You have to get leads in the door somehow!) So which offers are the most successful? The numbers are IN and Mike drops all the wisdom on: –What impacts the success of the offer –THE BEST OFFER –When the other offer works better –The Chocolate Case Study –How to dial in your sales process Loud Rumor is a consulting firm and marketing agency specifically designed to serve studio owners like you. Find out if you're a good fit for our program program by hopping on a FREE strategy call here: https://loudrumor.com/info 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
206: Make An EXTRA $100/Member Per Month By Selling Ancillary Sales Before THEY Do | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, we dive into more reasons why you need to be making ancillary sales at your location. DID YOU KNOW: The average gym-goer spends $100 a month on supplements, pre-workouts, vitamins, shakes, etc.? Are you capitalizing on this revenue boost at your gym or studio? The bottom line is, if you're not, that means someone else is. Whether it's Amazon, their workout buddy, or the clueless GNC employee, someone else is getting that sale. Watch as McKenna and Mike drop even MORE reasons why you need to be making ancillary sales at your location and what kind of long-term returns you can expect. 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
205: The 3 Things These Gym Owners Did To Go From $43k to $75k MRR In 3 Months! | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, Mike sat down with Jeremy and Louis, owners of FunkFit soon to be The Collective in Gilbert, AZ, who made an additional $32K in MRR in just 3 MONTHS! 😱 The focused on 3 main things: Their sales process Meeting rhythms Their onboarding process for new employees Tune in to see how these 3 things helped them skyrocket their growth! Loud Rumor is a marketing & consulting company specifically for gym & fitness owners. Find out if you're a good fit for the program by hopping on a FREE strategy call here: https://loudrumor.com/info 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #LoudRumor #FitnessMarketing #GymOwner