261: Mastering B2B Marketing for Your Gym: Expert Tips From 7X Successful Orangetheory Owner
Behind Gym Doors | A Fitness Business Podcast · Mike Arce
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Show Notes
In this episode of The GSD Show, the leading fitness business podcast, we join Matt Kafora, the accomplished owner of 7 Orangetheory Fitness locations, as he shares valuable insights and actionable steps for effective B2B marketing.
Matt takes us through his journey in presales, providing a play-by-play account of what he did when starting out, which includes his "Paradise Bakery" story.
But Matt doesn't stop there. He delves deeper into the world of B2B marketing, revealing strategies to tap into industries OUTSIDE of complementary businesses. He shares how he navigates those relationships to have a win-win opportunity for both you and the other business.
Check it out!
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