259: 4 Ps of Marketing - The Marketing Mix
Behind Gym Doors | A Fitness Business Podcast · Mike Arce
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Show Notes
In this episode of The GSD Show, the leading fitness business podcast, we're clearing up a common misconception: Marketing and advertising are NOT the same thing.
Many think they're interchangeable like "sofa" and "couch" or "movie" and "film"...they're not.
And in this video, we share the concept of what marketing really is.
HINT: Advertising actually sits under an umbrella…. that sits under the marketing umbrella.
We break down what makes up marketing (The 4ps) and share real-world examples that you can use in your gym.
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Mike Arce- CEO & Founder of Loud Rumor
Loud Rumor- Where the Best Gyms Go to Grow
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