
251: LIFETIME Fitness - Pricing Strategy to Profit
Behind Gym Doors | A Fitness Business Podcast · Mike Arce
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Show Notes
In this episode of The GSD Show, the leading fitness business podcast, we're breaking down one of the fastest ways to increase profit at your gym—adjusting your pricing. There are 4 "Ps" of marketing: Product, Promotion, Place and Price. By adjusting price, it's a quick way to increase profit at your gym.
In fact, LIFETIME Fitness increased prices 103% from 2020 to 2023. 🤯
How did it work out for them? Tune in to find out!!
Also download the free cheatsheet: https://loudrumor.com/4p
🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.
To learn more go to LoudRumor.com
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Mike Arce- CEO & Founder of Loud Rumor
Loud Rumor- Where the Best Gyms Go to Grow
LinkedIn: https://www.linkedin.com/company/loud-rumor/
Mike Arce: https://www.linkedin.com/in/mikearcelive/
Loud Rumor: https://www.linkedin.com/company/loud-rumor