BE THAT LAWYER

In this episode, Steve Fretzin and Mike Chastaine discuss:Understanding your financials and having money set aside for the rollercoaster of owning your firm. Having the courage to say no. Lessons for young lawyers and those going solo. Qualifying your clients and listening to their stories. Key Takeaways:If you’re worried about paying your rent, you’re not focused on your clients. For you, you need to know what is both profitable and enjoyable for you. Say no to everything else. Be willing to invest in mentors - you can’t do it all yourself. Invest in your education. Law school gives you the right to practice law but doesn’t teach you how to practice it. "The basic rule of my firm has always been if it doesn't require a bar card, I don't do it. I'm not running to get paper clips, I'm not answering the phone, I'm not setting the appointments. I'm doing the legal work because I can bill for it." — Mike Chastaine Connect with Mike Chastaine: Website: https://michaelchastaine.com/Email: [email protected]: https://michaelchastaine.com/books/YouTube: https://www.youtube.com/user/noalittleLinkedIn: https://www.linkedin.com/in/michael-chastaine-4683104/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin, Clare Fanner, and Catherine O'Connell discuss:Producing content for SEO, social media, and the desired exposure. Collaboration not competition with other lawyers.Where to invest time and get business from existing clients. What to consider before doing business internationally. Key Takeaways:Creating content is less of an issue, but how to show that content trips up a lot of lawyers. As the lawyer, you don’t have to write the entire article, just jot down a few sentences and the rest can be worked out later with other sources.Collaboration opens up the way you build your business whereas competition closes off avenues.Anything worth doing is going to take some time to do. Everyone can do business development that suits them. "Collaboration is the key to business development in 2022 and beyond." — Catherine O’Connell Connect with Catherine O’Connell: Website: https://www.catherineoconnelllaw.com/Show: https://www.catherineoconnelllaw.com/podcastLinkedIn: https://www.linkedin.com/in/oconnellcatherine/Twitter: https://twitter.com/oconnelllawyer Connect with Clare Fanner: Website: https://www.lawfirmmarketingclub.com/Email: [email protected]: https://www.linkedin.com/in/clarefanner/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin: LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin, Clare Fanner, and Catherine O'Connell discuss:What is happening with the economy and legal industry in the UK and Japan.Why Japanese businesses are looking to invest outside of the country. How COVID helped to elevate business development and marketing for law firms. The way in which LinkedIn has changed marketing and business development. Key Takeaways:Many lawyers in the UK, like in the US, do not want to be back in the office full-time with traditional working patterns. Digital advertising is on the rise in Japan, though it is currently behind the rest of the world. Be where your clients are and advertise there. Social media has allowed lawyers to be more personable and authentic in a way that they’ve not been able to do before while still being able to show up and show their expertise. "There is a new breed of lawyer and leader that is not afraid to be different and so they are challenging the norm." — Clare Fanner Connect with Catherine O’Connell: Website: https://www.catherineoconnelllaw.com/Show: https://www.catherineoconnelllaw.com/podcastLinkedIn: https://www.linkedin.com/in/oconnellcatherine/Twitter: https://twitter.com/oconnelllawyer Connect with Clare Fanner: Website: https://www.lawfirmmarketingclub.com/Email: [email protected]: https://www.linkedin.com/in/clarefanner/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Brandy Derrick discuss:Why lawyers are not great with money, billing, and books. How lawyers can reduce AR and overhead costs. Understanding your numbers and making more money. Delegating and outsourcing your bookkeeping. Key Takeaways:You are not taught how to do bookkeeping in law school or typically at the law firm level. Collect a retainer up front and stay on top of the monthly billing. Consistently and timely send out your invoices. This shows that getting paid is important to you. Likely, you do not need to be spending thousands of dollars in rent for your office every month. There are more options than ever for working remotely or in a co-share space. "Pay attention to your marketing. Understand which are the most profitable, and how you are getting those clients." — Brandy Derrick Connect with Brandy Derrick: Website: https://legaleasebookkeeping.com/Email: [email protected]: 469-751-2150LinkedIn: https://www.linkedin.com/in/brandyderrick/ Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Blaine Oelkers discuss:The power of Selfluence.Build your firm with what matters most to you in mind. The 30-minute hour and how time compression works. Single-tasking, multitasking, and batch-tasking. Key Takeaways:The easiest thing to control is you. The use of your time and the habits you create will determine where you end up in life. What you decide to focus on creates your reality. Goals are there to motivate you, not to be a deadline of disappointment. "The day before vacation, people are three to 10 times more productive and it boils down to three things: PDF. PDF stands for plan, delegate, focus." — Blaine Oelkers Connect with Blaine Oelkers: Website: http://selfluence.com/TEDx Talk: http://www.blainetedx.com/ Book: http://www.masteringtgr.com/LinkedIn: https://www.linkedin.com/in/blaineoelkers/ Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Michael Fielding discuss:Changing your mindset around networking.Michael’s three-part formula for business development.The evolution of client problems and anticipating where the market is headed.Growing your knowledge base and expanding your ability to solve problems. Key Takeaways:Maintain the relationships that you build in law school as well as in your law firms. You never know when these relationships will be profitable for you and them.As attorneys, your job is to discover what the client's problems are. Some are regularly occurring, as well as rare, unique problems that you will need to solve.It is important to be able to think of client problems, pivot as necessary, and anticipate the problems that are going to be coming down the pipeline.To really do substantive, meaningful work to really help clients, you have to, every day, be putting in some deep, focused, concentrated effort. "You have to have all three essential elements: relationships, problems, and knowledge. When you get the intersection of all three of those elements, that's when you get legal work." — Michael Fielding Connect with Michael Fielding: Website: https://www.huschblackwell.com/LinkedIn: https://www.linkedin.com/in/fielding1/Twitter: https://twitter.com/MikeDFieldingThe 3-Part Business Development Formula: https://www.dropbox.com/s/qe7rhehyu5hbbix/2022-9-15%20--%20Fielding%20--%20BD%20Formula.docx?dl=0 Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Mitch Beinhaker discuss:Things lawyers are more challenged by than ever before. Using automation to run your life and practice more effectively.The changing landscape of employees needed in a law firm. Virtual collaboration and running a virtual office. Key Takeaways:You want to run your practice in a way that makes it easy for clients and other attorneys to work with you. If nothing else, automate your calendar. You can save hours each week that can be used for other things and you make it easier for those you are meeting with. You will not lose business due to automation. If anything, you will gain business from it as it will increase your accessibility and will make it easier to work with you. There are ways to communicate and build culture without having your entire workforce in the office every single day. "The people that are going to be resilient and are going to embrace the use of technology and automation will be better off because they will be able to run more efficient businesses and practices." — Mitch Beinhaker Connect with Mitch Beinhaker: Website: https://beinhakerlaw.com/Email: [email protected]: https://accidentalentrepreneur.podbean.com/LinkedIn: https://www.linkedin.com/in/beinhakerlaw/LinkedIn: https://www.linkedin.com/company/accidentalentrepreneur/Twitter: https://twitter.com/mcbesqTwitter: https://twitter.com/beinhakerlawFacebook: https://www.facebook.com/beinhakerlawFacebook: https://www.facebook.com/taepodcast/Instagram: https://www.instagram.com/beinhakerlaw/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Michelle Arentz discuss:People’s desire to learn, grow, and improve.How to resurrect learning in adults.What law firm managers should be thinking about in running their teams.Connecting with your employees and team on every level of the organization. Key Takeaways:In everything you do, you are either setting your team up for success or for failure, make sure it is for success.Benefits, culture, people, development, and flexibility are the top five drivers for employees, not money.We measure what matters, that is what we focus on, and that is what sends our message.Open the door to conversations about the pain points at your firm that could be solved if people had additional learning and development. "Giving people that space to be their authentic self, to really feel like they have a voice, can share ideas, and are heard and feel welcomed and comfortable helps a lot." — Michelle Arentz Connect with Michelle Arentz: Website: https://lazaruslearning.com/Email: [email protected] Phone: 708-710-7045LinkedIn: https://www.linkedin.com/in/lazaruslearning/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Davina Frederick discuss:Davina’s career path and how she found her niche within the niche. Building a team with the right people and scaling your law firm. The seven essential systems all lawyers need. Alignment, attraction, and having clarity in yourself. Key Takeaways:There are many things that will allow you to make fewer mistakes as you build your law firm, including options that don’t cost thousands of dollars such as reading books and listening to podcasts. You can help to create the kind of law firm that you want to see. You can have it all, but you cannot do it all on your own. If you're not really clear on what you want, then all the frameworks and optimism in the world aren’t going to change that for you. "The difference between people who are really successful and people who are not successful is being very clear on what it is that they want and being committed to getting it." — Davina Frederick Connect with Davina Frederick: Website: https://www.wealthywomanlawyer.com/Books and Programs: https://www.wealthywomanlawyer.com/products/Podcast: https://www.wealthywomanlawyer.com/podcasts/LinkedIn: https://www.linkedin.com/in/davinafrederick/Twitter: https://twitter.com/dbfrederick1Facebook Group: https://www.facebook.com/groups/wealthywomanlawyer/Instagram: https://www.instagram.com/davinabfrederick/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Tom Lambotte discuss:How he entered the cybersecurity industry and built his businesses to help lawyers. A multi-layered security system for your law firm's cybersecurity. Cyber threats to solo and small law firms.Preventing data breaches in your law firm. Key Takeaways:Most major case software doesn’t care if you are on Mac or PC. The use of Mac computers in law firms has continued to grow over the years. Cybersecurity is important regardless of if you are using a Mac or PC or how big your law firm is.Anyone can fall for a phishing email, no matter how confident you think you are in your ability to spot them. The top four areas you should turn on two-factor authentication: email, case management software, file storage solution, and bookkeeping software. "The single easiest, most accessible thing that I still see people not leveraging is two-factor authentication." — Tom Lambotte Connect with Tom Lambotte: Website: https://www.bobaguard.com/Website: https://www.globalmacit.com/Email: [email protected]: https://www.linkedin.com/in/tomlambotte/Twitter: https://twitter.com/LegalMacITGet your CyberSecurity Checklist and talk to Tom directly at: https://bobaguard.com/bethatlawyer Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Brian Beckcom discuss:Doing the hard thing, even when that means doing nothing.How Brian’s childhood led him to build his own personal injury law firm.Overcoming the peer pressure and expectations society (and big law) puts on you as a lawyer.Taking action with purpose and passion to get the most out of your talents and strengths. Key Takeaways:The only thing in life that gives true happiness and fulfillment is overcoming obstacles and challenges.You should decide what you want your life to look like then design your business to suit your life.Set parameters and priorities for yourself and hold to them. It will be easier to make the hard decisions and will help you find your happiness.One shortcut to happiness is to help other people. "If you, as a lawyer, develop the skills to bring in business, you can basically do whatever you want to do." — Brian Beckcom Connect with Brian Beckcom: Website: https://www.brianbeckcom.org/ Website: https://www.vbattorneys.com/Podcast: https://www.brianbeckcom.org/tag/podcast-episodesYouTube: https://www.youtube.com/c/VBAttorneysLinkedIn: https://www.linkedin.com/in/brianbeckcom/ Instagram: https://www.instagram.com/brianbeckcomlawyer/ Twitter: https://twitter.com/BrianBeckcom Facebook: https://www.facebook.com/vbattorneys Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Liz Wendling discuss:Removing your blinders to move forward in business.The biggest mistakes lawyers make in growing their firm.Making a difference in the first 30 seconds of an intake call.The process to make the client confident and comfortable in you. Key Takeaways:When you do everything well in a conversation, the close will happen naturally (but, yes, you may still have to ask for it).There is always selling involved. If you are in business, you need to sell to stay in business.Gather information and make the conversation about the prospective client and less about you and your firm.You have to set up the close from the beginning. You can’t expect to hit a perfect hole if you don’t set the tee up correctly at the start. "If you sound like everyone else, then they make a decision based on the lowest retainer. Differentiation begins in the first few moments of consultation by skipping the superficial crap that people still use. There is a better way and it starts with ‘before we get started.’" — Liz Wendling Connect with Liz Wendling: Website: https://www.therainmakingcoach.com/Books: https://www.therainmakingcoach.com/lizs-book/LinkedIn: https://www.linkedin.com/in/lizwendling/Twitter: https://twitter.com/lizwendling4Facebook: https://www.facebook.com/insightbusinessconsultantsFind out more about Liz’s Secret Shopper Offer: https://www.therainmakingcoach.com/law-firm-secret-shopping/ Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Laura Terrell discuss:The increased focus on the business of law.The need for doing marketing in your law practice.Running a law practice is running a business.Understanding your client's industry and needs not just their legal needs. Key Takeaways:Staying on top of the issues, more so than through a printed publication, is key to staying on top of what is happening in the industry.Have the conversations early in your career about how the law firm is run and what it would take to take the path you want to be on.Don’t be afraid of feedback. Without knowing where you stand, you can be blindsided by decisions made by the firm you work for.To best serve your client in law practice, you need to understand what their concerns are and how it affects business. "Get comfortable with asking questions and doing investigations. Communicate with the people that can help you." — Laura Terrell Connect with Laura Terrell: Website: https://www.lauraterrell.com/LinkedIn: https://www.linkedin.com/in/lauralterrell/Instagram: https://www.instagram.com/lauraterrellcoaching/Book your FREE consultation with Laura: https://www.lauraterrell.com/consultation Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Erica Minchella discuss:Finding your way to do business development, regardless of personality type.Business development that makes sense for your practice and values.Insecurity isn’t a defect - make it your greatest asset.Being who you are and making an effort in building your book of business. Key Takeaways:Relationship networking is one of the best ways to do business. Keep top of mind, stay on social media, go to groups, but keep building those relationships.You have to have a number of different sources of business development to keep work flowing as markets change.If you think there is a group that can benefit your firm or others in your field and it doesn’t exist - start it. Be willing to bring like-minded people together.People do not want to hear everything about you. Listen first, don’t talk more than 50%, and pay active attention to the other person. "Follow-up is really critical. It makes you look like somebody that you want to take to the next step." — Erica Minchella Connect with Erica Minchella: Website: http://reallegalsolutions.com/Phone: 847-677-6772LinkedIn: https://www.linkedin.com/in/ericaminchella/ Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Harrison Jordan discuss:Staying in touch with changing technologies.Practicing legal in the metaverse.What is important in running your own law firm.Tips for making fewer mistakes in growing your business. Key Takeaways:The metaverse can be its own digital universe, or it can be grafted onto the existing universe, your existing reality here on Earth.Ask your clients for a review on Google. It will help your analytics and SEO.Business development and marketing are not the same things. Both are important to grow and build your practice.If you find an area of law interesting, niche into it and dig down, especially if you have the knowledge and understanding of the area of practice. "If you have a good understanding of a subject and the law behind it, and you see that it's something that is in need, then consider jumping into it." — Harrison Jordan Connect with Harrison Jordan: Website: https://harrisonjordanlaw.com/Website: https://thenftlawyer.ca/LinkedIn: https://www.linkedin.com/in/harrisonjordan/Twitter: https://twitter.com/harjord Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it

In this episode, Steve Fretzin and Dan Callahan discuss:Running a business, not just practicing law. Starting a PI law firm and the changing industry. Preparation without delays in litigation and marketing. Outside the box thinking. Additional work around existing clients and relationships. Key Takeaways:There is always going to be growing pains, no matter how you do it - you just have to do it. Your name has to come to mind. Get your name out there however you can - writing, speaking, press conferences, press releases, etc. Lawyers spend a lot of time marketing to get a new client, and not enough time to secure the relationship with an existing client - you really need to communicate often and thoroughly with your existing clients about the status of their matters, because they then will refer you to their friends and colleagues.Have referral fee agreements with other attorneys that you trust who practice areas of law that you don’t specialize in. "You can't hide under a rock. You got to let people know where you are." — Dan Callahan Connect with Dan Callahan: Website: https://callahanconsulting.com/Website: https://www.callahan-law.com/LinkedIn: https://www.linkedin.com/in/callahandaniel/Facebook: https://www.facebook.com/dancallahanconsulting/Instagram: https://www.instagram.com/dancallahanconsulting/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-SturkieAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Holly Jean Jackson discuss:Not allowing your thoughts to control you. Why you want a coach in this world of information overload.Sharing your message as an act of love and service. Getting your mindset into a positive space to find the calm in your life and mind. Key Takeaways:Imposter syndrome affects all of us - including those who are the most credentialed. You can’t have a good sales conversation if all your thinking is negative, especially about yourself and your services. Don’t start your sales conversations with talk of money. A good sales conversation is really about building a deeper relationship, especially when you're in the service industry.Set an intention - then you have a path forward and a plan to follow that path. "With social media, the way it is in the world, we all struggle with, what I call, compare and despair. When we compare and despair, nothing positive comes from that." — Holly Jean Jackson Connect with Holly Jean Jackson:Website: https://hollyjeanjackson.com/Book: https://hollyjeanjackson.com/inspiration-contagion/Podcast: https://hollyjeanjackson.com/inspiration-contagion/podcast/YouTube: https://www.youtube.com/channel/UC3ElvJLGqpJ2ThA9utJCqMg/LinkedIn: https://www.linkedin.com/in/hollyjjackson/Facebook: https://www.facebook.com/hollyjeanjackson/Instagram: https://www.instagram.com/coachhollyjeanjackson/Shifting self-talk worksheet: https://coachhollyjackson.activehosted.com/f/44Book a free call: https://hollyjeanjackson.com/services/schedule-appointment/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-SturkieAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Carrie Smith Trabue discuss:Standing out by being different. Carrie’s transition from practicing law to legal recruiting. What sales actually is (and it’s not a dirty word). Things lawyers need to do to protect themselves in a downturn. Key Takeaways:Building a book of business gives you more freedom in your career, both at your current firm and for wherever your career path takes you. You are selling all day long without even realizing it. It’s about relationship building. As a lawyer, the biggest job security you can have is to have a book of business. That's the only way to be 100% bulletproof.You have to advocate for yourself and develop relationships with other people. "With emotional hooks, it's about showing your face…participating in things, inviting other inviting partners or people within the firm to lunches or coffees, and it's about being likeable. Taking the time to actually develop those relationships is important for you, and it's actually a great investment in where you work." — Carrie Smith Trabue Connect with Carrie Smith Trabue: Website: https://carringtonlegal.com/Website: https://www.carrington-smith.com/Email: [email protected]: https://www.carrington-smith.com/orderLinkedIn: https://www.linkedin.com/in/carriesmithtrabue/Twitter: https://twitter.com/CarringtonLegal Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jack Zinda discuss:Maintaining cash flow while building a practice. Building a thriving practice in a tough area.Planning, coaching, and continuous learning. Tips for growing a sustainable practice. Key Takeaways:You do not have to do only one thing to bring in work. Find a couple of options that work for you and make time to do both. Take the time to invest in your business skills. There are many out there who have done what you want to do - learn from their roadmap. Coaching allows you to learn, not just from the coach, but also from all the experience they’ve had working with other people. Know what it is that you want and have a clear, direct plan for getting there. "A lot of people don't think of business development as a repeatable process. They think of it as luck or making friends, but, it’s actually about being intentional with the actions that will lead to the outcomes that you want." — Jack Zinda Connect with Jack Zinda: Website: https://www.zdfirm.com/Show: https://www.zdfirm.com/the-effective-lawyer/LinkedIn: https://www.linkedin.com/in/johnjackzinda/Twitter: https://twitter.com/ZindaLawGroupFacebook: https://www.facebook.com/ZindaLawGroup/Instagram: https://www.instagram.com/zindalawgroup/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Mike Capuzzi discuss:Writing a quality book to stand out from the crowd. Why you should write a shook. Self-publishing versus working with a publisher versus a hybrid approach. Getting the buzz of the book out. Key Takeaways:Most people have not written a book. It is a way to differentiate yourself from your competition. Writing a shook - a short, helpful book - is a great option as most people don’t have time or attention spans for longer books. Self-publishing gives you more control than you would have with a big publisher. However, it does mean you have more responsibility for marketing and promoting your book. The key thing is the relationship you have - this may be online, on various social media platforms, or even with local businesses where your potential clients may be. "When you are a book author of a quality book, it definitely positions you differently. In this day and age, a lot of people put a lot of respect on quality book authors." — Mike Capuzzi Connect with Mike Capuzzi: Website: https://bitesizedbooks.com/Website: https://mikecapuzzi.com/Podcast: https://authorfactor.com/LinkedIn: https://www.linkedin.com/in/mikecapuzzihelps/Get your FREE copies of Mike’s Magic Kit here!: https://mikecapuzzi.com/magic Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Mathew Kerbis discuss:Time management efficiently and effectively with technology.Utilizing a client portal.Meeting your clients where they are and going where the market is.Offering more affordable, transparent pricing. Key Takeaways:Put it on your calendar. If you can stick to your calendar, building the habits becomes easier.You have to get your technology in order for everything to be streamlined and automated if you’re looking at moving to a subscription model.There is always an opportunity to layer on a subscription no matter what practice area you are in.Everyone is on subscriptions that they want and need and they don’t bat an eye at it. "A subscription model is finding a way to deliver value on at least a monthly basis. You’ve got to actually provide real value for what you're charging your client on a month-to-month basis." — Mathew Kerbis Connect with Mathew Kerbis: Website: https://subscriptionattorney.com/LinkedIn: https://www.linkedin.com/in/mathewrobertkerbis/Twitter: https://twitter.com/MathewKerbisLaw Subscribed Podcast: https://lawsubscribed.com/Book Reference: https://www.amazon.com/Subscribed-Subscription-Model-Companys-Future/dp/0525536469 Episode References: Fidu: https://www.fidulegal.com/Rally: https://www.rallylegal.com/Suite Dash: https://suitedash.com/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Chris Dreyer discuss:Moving out of a scarcity mindset. Why niching will open up opportunities for you. Being perceived as an expert and increasing conversions. Finding a niche in your passion. Key Takeaways:Have broader experiences and then find your niche. Finding your niche will make your business development even more streamlined and efficient as you will eliminate waste that you never recognized. When you niche, you are not a blank canvas and are having to create custom products each time. What you do becomes repeatable. Focus on how you are going to be different, how you can stand out, and how you are going to generate business. "If you're thinking about niching, it doesn't mean you have to say no to other things, it gives you optionality." — Chris Dreyer Connect with Chris Dreyer: Website: https://rankings.io/Website: https://chrisdreyer.co/Book: https://chrisdreyer.co/books/Show: https://chrisdreyer.co/podcast/YouTube: https://www.youtube.com/channel/UCiRS7BCssVkGrxcNsxCCa6QLinkedIn: https://www.linkedin.com/in/chrisdreyerco/Facebook: https://www.facebook.com/chrisdreyerco/Instagram: https://www.instagram.com/chrisdreyerco/?hl=en Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Chris Engelman discuss:Understanding what your client is looking to do and what their challenges are. Common mistakes lawyers make with their finances. Similarities between wealth management advisors and lawyers. Be proactive in building your client relationships. Key Takeaways:Take a step back and think. Newspapers are in the business of selling newspapers and what sells is bad news. There is risk in both small firms and law firms. The types of risks being made are just different. People will spend what they make. Working with a financial planner will allow you to spend that money wisely for your future and what you want out of your life. Your wealth advisor should be treating your money the way they treat their own. "It's knowing how these clients are going to tick. Knowing what their hot buttons are, what they're concerned about, what's going on with their family, what's going on with their health, and being a real human being." — Chris Engelman Connect with Chris Engelman: Website: https://www.parksideinv.com/Email: [email protected]: https://www.linkedin.com/in/chrisengelmancfa/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and James Grant discuss:Hiring a business coach early in your law firm. Missteps along the journey to having a successful law firm. Why you need to understand your numbers. Time blocking, not multitasking. Key Takeaways:Coaches may be expensive, but if you are getting a 10x return or more on that investment, it is absolutely worth it. If you are cheap in your law firm, you will reap what you sow. In hiring an attorney, they should be producing profit for the firm within 4-6 weeks.You might be a great attorney with a great mind, but if you aren’t running a good business your client will not be getting the best service. "You may not be the best numbers person, but don't be afraid of the numbers; the more you know, the better decisions you can make based on objective metrics." — James Grant Connect with James Grant: Website: https://www.gtakg.com/Phone: 833-4TheWinYouTube: https://www.youtube.com/channel/UCc6YLXt4TEKCgZluDLkzwOQLinkedIn: https://www.linkedin.com/in/james-grant-ba0b5328/Facebook: https://www.facebook.com/georgiatrialattorneysInstagram: https://www.instagram.com/accidentattorneyjg/?hl=enTikTok: https://www.tiktok.com/@accidentattorneyjg Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Mickie Kennedy discuss:The evolution and power in press releases.What to look for when sending out a press release and who to send it to.Types of press releases to get noticed.Being interesting and an authority in your space. Key Takeaways:Most journalists are open to being reached and are on Twitter, however, they do often rely on the wire as they are often on deadlines and it helps to narrow down the information.Something with a good story is worthy of a press release. Stories will get coverage.Look for anything unique or newsworthy. The subject is more important than the release itself.If you build a relationship with journalists (particularly locally) they are more likely to think of you and quote you on a regular basis. "Another thing that works really well with attorneys is being contrarian. If you have a contrarian viewpoint on a major issue, you stand the chance that you'll get picked up every time they mention this issue because journalists like to be objective, and they like to cover both sides." — Mickie Kennedy Connect with Mickie Kennedy: Website: https://www.ereleases.com/LinkedIn: https://www.linkedin.com/in/publicity/Twitter: https://twitter.com/ereleasesFacebook: https://www.facebook.com/ereleases.press.release.distributionFree Master Class on Building a PR Campaign: https://www.ereleases.com/plan Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practicepanther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Judy Dang discuss:Moving past the perils of perfectionism. Embracing imperfection and being open to failures. Findings from Judy’s upcoming book, Perfect Enough. Getting comfortable with precision, not perfection. Key Takeaways:You are successful despite your perfectionism, not because of it. Perfectionists tend to be more motivated and engaged at work, however, the disadvantages far outweigh those positives - burnout, anxiety, and depression among them. There is a difference between healthy striving and perfectionism. Most of the tasks you do can be judged by pass or fail, rather than a specific grade. Not everything needs to be done to absolute perfection. "Perfectionism is rooted in a fear, failure, and feelings of inadequacy." — Judy Dang Connect with Judy Dang: Website: https://avidatwork.com/Book: https://avidatwork.com/book/LinkedIn: https://www.linkedin.com/in/judydang/YouTube: https://www.youtube.com/channel/UCD63K-Jy8ZeKOd0pJSZraKQFacebook: https://www.facebook.com/judydangsf Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Michael DeLon discuss:Looking for fit, not just for business. Using books to grow your business. Credibility, authority, and thought leadership. Discovering your story. Key Takeaways:Having a book makes you an expert on that topic. It gives instant credibility. Working with a company like Paperback Expert allows you to speak to write your book, not physically write it yourself. In our culture, it is near sacrilegious to throw away books. Giving a physical book is more likely to be kept (or shared further down the line) than something like a business card or ebook. Tell the story that only you can tell. People remember stories. People connect through stories. "It's your story. People are going to choose you; they're going to buy you more than what you can do for them. How or why are they going to choose you? You want people who connect with you." — Michael DeLon Connect with Michael DeLon: Website: https://paperbackexpert.com/Show: https://paperbackexpert.com/interviews/LinkedIn: https://www.linkedin.com/in/michaeldelon/Twitter: https://twitter.com/MichaelDeLonCredibility Calculator: https://thecredibilitycalculator.com/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Adam Greco discuss:Having the data in order to know how to improve. Evolution of web (now digital) analytics. The analytics you want to track on your website. Working with someone best understanding your analytics. Key Takeaways:Digital analytics is not digital advertising, but digital analytics can be used to understand how your digital advertising is working.Advertising on LinkedIn is becoming more common as it can be more targeted to specifically who you are trying to reach. Analytics and testing can be used to gain more tract and to get more people to take the action you want them to take. If you have the right web developer, they can add a couple of lines of code on your website to make it easy to pull the analytic information. "Every click that people make is a way that they're communicating to you, as a firm, what they're interested in." — Adam Greco Connect with Adam Greco: LinkedIn: https://www.linkedin.com/in/adamgreco/Twitter: https://twitter.com/adamgrecoBlog: https://amplitude.com/blog/author/adam-greco Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Janet Falk discuss:The power of LinkedIn and how to utilize it to your greatest advantage. Tuning in to WIIFM.How not to get burned by a marketing or public relations expert. The many reasons (beyond attracting new clients) to be in the news and other media. Key Takeaways:Change your LinkedIn headline to be descriptive of your practice utilizing keywords so people can find you in a search. Speak to the issue others face, not about yourself. PR and marketing are not an expense, they are an investment. When a reporter hears from a new source, they will either latch on immediately or file it for later if you reach out with intention and purpose. "People who are attorneys are used to speaking about themselves. In this kind of environment, you're not speaking about yourself, you should be speaking to the issue that the other person faces." — Janet Falk Connect with Janet Falk: Website: https://janetlfalk.com/LinkedIn: https://www.linkedin.com/in/janetlfalk/Twitter: https://twitter.com/JanetLFalkFacebook: https://www.facebook.com/falkcomms/Find more Resources, including Janet’s Media Profile Tool on her website here: https://janetlfalk.com/library/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Lesley Wallerstein discuss:The relationship between creativity and crazy. Networking as an introvert. Understanding what you have to offer. Finding a networking system that works for you and your personality type. Key Takeaways:It isn’t about what others can do, it’s about what you can do better than others. It takes confidence to go out on your own as a solo. You have to be willing to talk about yourself and put yourself out there or nobody will know what you do. You do have a value to add to the marketplace, but that value means nothing if people don’t know you. Get comfortable with feeling uncomfortable and it will get easier. "It was do or die. I realized the only way that I could make this work is if I open my mouth and start talking about what I do, because everybody else in the room is doing the same thing. My voice counts just as much as everybody else's." — Lesley Wallerstein Connect with Lesley Wallerstein: Website: https://www.wallerstein-ip.com/Phone: 847-912-3553LinkedIn: https://www.linkedin.com/in/lesley-wallerstein-632750a/Facebook: https://www.facebook.com/LesleyWallersteinPatents/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Sharon Ve discuss:The three motivators to change. Behavioral change to build a better business. Your attitude about your job and the different aspects of it. Leveraging your superpowers (and working around your kryptonite). Key Takeaways:If you are unhappy, you have nobody to blame but yourself. You are the only one standing in your way. Do the activities that keep things moving in a positive direction. Even if they don’t pan out each time or immediately, it will positively affect you in every aspect as well as positively impact your business. Take the time when you are young to understand your strengths, your personality, etc., as it will help you to better understand what you want in your career. We are all made differently. We all have different strengths and superpowers. Find what your strengths are and leverage those. "Believe that you have superpowers; believe that you actually have something to contribute to this world, to the people that you serve, because if you don't believe that, like you're not going to be able to discover it." — Sharon Ve Connect with Sharon Ve: Website: https://www.theinspiredattorney.co/Website: https://www.sharonve.com/Email: [email protected]: https://www.theinspiredattorney.co/podcastYouTube: https://www.youtube.com/channel/UCctDNiTtEByHBIH5sPOczZg? LinkedIn: https://www.linkedin.com/in/sharonve/Facebook: https://www.facebook.com/TheInspiredAttorney/Instagram: https://www.instagram.com/theinspiredattorney/Discover YOUR Superpower: https://www.theinspiredattorney.co/assessment Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Mark Hunter discuss:Why lawyers are bad at planning for business development. Putting the work in to get ahead as early as you can. How the pandemic has affected business development. What lawyers can do for their clients and their strategic partners. Key Takeaways:There are a lot of tools out there to help you plan so you run your day, not let your day run you. Start understanding client services and business relationships now. It is an important part of building your business. The conversations that used to be had over dinner or coffee can still be had over phone or Zoom. The relationships may have changed if you have not kept up on those conversations during the pandemic. There are a lot of ways that you can serve your clients and strategic partners. The better you know them (not just their file) the better you can serve those in your network. "BD (business development) is a skill that anyone can learn if they're willing to put the time and effort into it. But like with any skill, you’ve got to put the time and effort into it to be successful." — Mark Hunter Connect with Mark Hunter: Website: https://hicksmorley.com/LinkedIn: https://www.linkedin.com/in/markhhunter/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-SturkieAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Robert Hanna discuss:Why firms are struggling to retain talent. Firm and personal branding for lawyers. How to start a story (hint, it’s not your name). Reflecting on your why. Key Takeaways:Give trust to your employees - they do not need to be (or want to be) micromanaged. If you build a personal brand, more revenue-generating opportunities will come your way. Everyone who has a very successful personal brand is excellent at storytelling. We, as humans, are drowning in information, but what we are craving is wisdom. Contacts are good, but relationships pay. "I'm still finessing my storytelling because the number one thing people buy is a human-to-human relationship. We talk about B2B and B2C. No, it's H2H, it's human to human." — Robert Hanna Connect with Robert Hanna: Website: https://www.kcpartners.co.uk/Show: https://legallyspeakingpodcast.com/YouTube: https://www.youtube.com/channel/UCXvYfYFRtWplqIFtWuRw3AA & https://www.youtube.com/channel/UCXvYfYFRtWplqIFtWuRw3AALinkedIn: https://www.linkedin.com/in/roberthanna/Twitter: https://twitter.com/LegalSpeakPodFacebook: https://www.facebook.com/legallyspeakingpodcast & https://www.facebook.com/kcpartnersltdInstagram: https://www.instagram.com/legallyspeakingpodcast/ & https://www.instagram.com/kcpartners_/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Lindsey Corbin discuss:What lawyers struggle with when delegating. Why writing processes will change your firm. The challenge of letting go. The top 5 things lawyers need to delegate. Key Takeaways:If you are a lawyer and are doing work that someone can be doing at a fraction of the cost, you should not be doing those things. You need to track a day (or three) to find what is delegatable. There is more than you think. We always want to do the things we love, and, especially for control freaks, giving up those things can be hard. But once you trust the process, it works. Be smart about your delegation. You do not need to hire a bunch of different people at top prices and break the bank. "If you track everything that you're doing, you can start to figure out where some of your pain points are. Most of those pain points can likely be solved with technology, or another workflow management system." — Lindsey Corbin Connect with Lindsey Corbin: Website: https://delegate.legal/Email: [email protected]: https://www.linkedin.com/in/lindsey-corbin/Instagram: https://www.instagram.com/delegate.legal/Facebook: https://www.facebook.com/delegatelegal Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-SturkieAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Larry Fretzin discuss:Growing up in the slums to running a successful solo law firm. How the field of law has evolved over the last few decades. Relationships and referrals. Knowing when you’re ready to retire. Key Takeaways:If you can’t make a sale, make a friend. Getting referrals from other lawyers is a great way to get business. Build those relationships, network, give others work. There is plenty of work to go around. Relationships are a two way street. Stay connected, return calls, follow through on what you say you will do. Play to your strengths as you build relationships. "The important thing is to make a lot of friends, work hard on the cases that you have, so that you can have good rapport with the court and be successful in your cases." — Larry Fretzin Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Kory Kelly discuss:Talent as a capitalist market. What culture really means and what talented employees are truly looking for. Selling legal services online as the future of the law industry. Automation and productization of legal services within the next five years. Key Takeaways:If you want to retain quality talent, you have to create a place that people want to stay. Ask what your team needs and give it to them to support them in their job. Everybody gets business through relationships. It is not unique to the legal industry. The future of legal services is going to be more hyper specific law firms that do one thing extremely well. "Make your team a product that you obsess over." — Kory Kelly Connect with Kory Kelly: Website: https://legalkarma.org/LinkedIn: https://www.linkedin.com/in/korykelly/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jeremy Streten discuss:The business lifecycle of every business. Building relationships with your clients. Thinking about what is in it for the other person. Multiway wins with cross marketing. Key Takeaways:It is cheaper to get work from existing clients than from new clients. Even if it is not your area, you can serve your clients by building networks of trusted professionals to whom you can refer your clients with confidence. Cross marketing, especially at a full-service firm, is a way to best serve your clients, your firm, and to best serve your origination. Be the person that others can talk about their business to. "Look for those opportunities, and try out these different approaches. Different approaches will work with different clients; test it out, and you'll find you'll get a good return." — Jeremy Streten Connect with Jeremy Streten: Website: https://businesslegallifecycle.com/Show: https://businesslegallifecycle.com/podcast/LinkedIn: https://www.linkedin.com/in/jeremystreten/Twitter: https://twitter.com/jeremystretenBook: https://businesslegallifecycle.com/book/Go Here for a Special Offer for Be That Lawyer Listeners: https://businesslegallifecycle.com/bethatlawyer/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Eric Moch discuss:Becoming self-sufficient and creating your own future. Leadership as a learned skill. Culture is king. Serving in leadership to develop a lasting team. Key Takeaways:Just because you have an aptitude and skill for your business does not mean you are going to be qualified to lead and mentor people. As the business owner, your employees will not care about your business as much as you do unless you give them a reason to. You have to provide good talent a supportive, safe, nurturing environment, because it means more than money. Recognize that, unless you have had specific management training, you are going to be bad at it at first. Leadership is a skill that must be learned from square one. "Being autonomous is its own reward, and it’s worth far more than compensation. You can't be halfway autonomous. If you want to be autonomous, you have got to develop the ability and the interest to develop your own practice." — Eric Moch Connect with Eric Moch: Website: https://www.heplerbroom.com/Email: [email protected]: 312-205-7712LinkedIn: https://www.linkedin.com/in/eric-moch-insurance-fraud-lawyer/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-SturkieAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Larry Stybel discuss:Determining if your career is a success. Enjoying what you do while you’re doing it. Redefining your title of yourself from within. Understanding what comes during Chapter Three. Key Takeaways:Everyone has a different definition of success and has a different level of what they are comfortable with in their own life. You need to do what you want to do, not what other people are expecting you to do. There are more titles that define you than just your career. The best time to be thinking about what you want to do in 15 years is to think about it now. "The best time for a lawyer to be thinking about their chapter three is when the lawyer is in his or her 50s, and is established in a career and incredibly busy because that gives you the time to position yourself." — Larry Stybel Connect with Larry Stybel: Website: https://stybelpeabody.com/LinkedIn: https://www.linkedin.com/in/lstybel/Twitter: https://twitter.com/lstybel Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Ryan Kimler discuss:The numbers side of your law firm practice. The KPIs firms should be looking into. Why you need to understand your firm’s numbers. Utilizing an expert to look at your numbers to set your firm up for success. Key Takeaways:A lot of built in reports in financial software are for compliance, not for understanding what is happening with your firm’s numbers. Five of the simple numbers you should be tracking regularly: revenue, cost of goods sold, and operating expenses (marketing, payroll, other overhead). Getting a numbers assessment will give you a starting place to understand what your firm needs. You didn’t go to law school to understand the numbers of your firm, working with a financial expert can help you to understand where you are at and where you are going. "The rule of thirds absolutely still holds true today, which is, when you hire an attorney 1/3 of the revenue that are going to generate goes to pay them, 1/3 to overhead, and 1/3 to profit." — Ryan Kimler Connect with Ryan Kimler: Website: https://netprofitcfo.com/Email: [email protected]: https://www.linkedin.com/in/ryankfinancialclarityllc/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jaclyn Foster discuss:Changes in virtual law firm assistance. Understanding where hires need to be made. Keep it simple with roll clarity. Preventing bottlenecks in your law firm. Key Takeaways:Hiring virtual gives you a broader hiring pool and gives more flexibility to your employees. You need to understand where time is being spent before you can understand where you may need to bring in additional help. As a lawyer, you should only be doing things the paralegals cannot do. Onboarding is a marathon, not a spring. But it is the best place to define and understand what a job roll contains. "It just keeps reminding us, especially in this world of technology and software and automation and all of these little intricacies that have changed the face of how we work, that people are still the foundational component to making our businesses succeed." — Jaclyn Foster Connect with Jaclyn Foster: Website: https://www.del-trust.com/LinkedIn: https://www.linkedin.com/in/jaclyn-foster-60b457196/Facebook: https://www.facebook.com/deltrustsolutions Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jason Levin discuss:Always be chipping away as you are waiting with hope. Self-selecting our next opportunities. Developing relationships to develop business. Using your memory to your advantage in relationship building. Key Takeaways:Every lawyer has the capacity to do business development, it just isn’t often on their radar as it isn’t something that was taught to them previously. Regardless of an attorney’s personality type, they have the ability to build relationships. Most people are going to be polite when you reach out, even if it’s been years. Social science says people love connection and nostalgia. The best CRM is the one that is used. It doesn’t need to be fancy, it just needs to be organized and used. "We all have our own Bermuda Keep In Touch Triangles where you are trapped in your own head because you don't know what to do. The emotions around the triangle that are completely normal are guilt, fear, and worry." — Jason Levin Connect with Jason Levin: Website: https://readysetlaunch.net/Email: [email protected]: https://readysetlaunch.net/relationships-to-infinity/LinkedIn: https://www.linkedin.com/in/jasonlevincareercoach/Twitter: https://twitter.com/jasoncareersFacebook: https://www.facebook.com/readysetlaunchllc/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Barbara Kaplan discuss:Relationships as the key to success. Why lawyers may struggle with branding. Defining your own brand and narrative. Understanding how to define your brand and what you do. Key Takeaways:Your why lives at the intersection of what you love, what you're great at, what you want to be known for, what sets you apart, and what your ideal client needs.Your brand will be tweaked as you go through your life, but it should always resonate with your clients. If you do not choose what you want to be known for, those you work with will define it for you and it may not be what you want. You want your clients to be your best referral source. If your brand is clear and clearly defines who you are and what you do, your brand can be your best friend. "Branding is about the future. It leverages the past, it reflects the present, and it carries you into the future." — Barbara Kaplan Connect with Barbara Kaplan: Website: https://www.bskstrategies.com/Email: [email protected]: https://www.linkedin.com/in/barbarakaplanprofile/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-SturkieAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Molly McGrath discuss:The greatest employment tools you have as a business owner. Attracting players and keeping key employees. Reinventing the hiring process to catch the rockstar candidates. What lawyers want more than money and perks. Key Takeaways:It’s not just about the money. It is about the time, the attention, the resources, the communication, and the feedback with you and your employees. People are not job hunting. They are digging into coaching and self-discovery. You have to outsource hiring because you have to sell your firm, yourself, and your company.Investing in your people, invest in yourself, invest in your culture, invest in coaching. This will help to attract and retain employees. Lawyers want firms that are flexible and progressive in their thinking and business models. "When you hire someone, it is a relationship and not a transaction. The greatest retention tool, the greatest hiring tool, even if you cannot compete with big firm salaries, if you can communicate and demonstrate that you are invested in the relationship with an employee and you give them consistent time, attention and feedback they'll take your job over anybody else's." — Molly McGrath Connect with Molly McGrath: Website: https://hiringandempowering.com/ Books: https://hiringandempowering.com/business-development-books/Show: https://hiringandempowering.com/podcast/LinkedIn: https://www.linkedin.com/in/molly-hallmcgrath/Twitter: https://twitter.com/HireAndEmpowerFacebook: https://www.facebook.com/hiringandempowering/Instagram: https://www.instagram.com/hiringandempowering/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-SturkieAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Marc Hankin discuss:Relationships first, middle, and last. Listen first and tune your hearing to hear what others are saying is the problem. The little things to pull together the networking connection. Remembering social rules as we move back to in person meetings. Key Takeaways:Regular communication with those friends you want to maintain connections with is extremely important. Stay top of mind, think of others, and put the relationship first. You have two ears and one mouth, use them in proportion. When making a quality referral, think about how it will put more money in the pocket of those you are helping. Give to give. Do the preparation necessary before meetings to better serve those you are meeting with. If you do the research first, your meetings will go far better. "I learned long ago, the Six Ps: Proper Preparation Prevents Piss Poor Performance. It is the same thing with a meeting, with the troika, with getting together a client pitch, you have to prepare in advance, you have to come in knowing what you need to know, and then ask the questions." — Marc Hankin Connect with Marc Hankin: Website: https://www.hankinpatentlaw.com/Email: [email protected]: https://www.linkedin.com/in/mehankinprotectwhatsinyourmind/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Lindsey Markus discuss:Putting yourself out there to build your brand, network, and show yourself as an authority in your space. Adding value through connections. Why Lindsey created a publication house to publish her book. Overcoming challenges of business development as a woman. Key Takeaways:Just say yes. Be willing to meet with people who have powerful connections that you may not have to grow your own network. The only thing better than getting a referral, is being able to give one. Be willing to make the ask. You never know who will say yes. We all need support. If you are passionate about something, support those things that resonate with you at whatever points in your career you are in. "You need to figure out what works for you, and you need to do something that you're passionate about and care about." — Lindsey Markus Connect with Lindsey Markus: Website: https://lindseymarkus.com/ & https://www.chuhak.com/Email: [email protected]: https://www.linkedin.com/in/lindsey-markus-a279237/Twitter: https://twitter.com/estateplanattyFacebook: https://www.facebook.com/lindsey.p.markus Book: A Gift For The Future: Conversations About Estate Planninghttps://www.amazon.com/gp/product/B09XH19NVD/ref=dbs_a_def_rwt_bibl_vppi_i0 Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-SturkieAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Amy Gardner discuss:Mistakes lawyers make with their time.Taking the initiative to learn the things that you did not learn in law school.Solutions to getting your time under control.Track your time and see if you’re actually spending the time where you want to be.Key Takeaways:Building relationships is not something that can happen when you try and do it faster.Take the time on the things that matter.Look at your to-do list - What can you eliminate? What can you automate? What can you delegate? What can you trade?Be open to new ideas and bring in people with a fresh perspective. You never know where you’re wasting time that you didn’t even realize was being wasted. "Start viewing Saturday and Sunday as extensions of your week. I'm not saying do more work on Saturday and Sunday; I'm saying go into the weekend with a plan. When you do that you can be much more intentional with how you're spending those two days a week, rather than just using them as the recovery time. And that really helps you build a more full life." — Amy Gardner Connect with Amy Gardner: Website: apochromatik.comEmail: [email protected]: linkedin.com/company/apochromatikAmy’s LinkedIn: linkedin.com/in/amygardnerTwitter: twitter.com/apochromatikFacebook: facebook.com/apochromatikSign up at www.aposignup.com/btl for a FREE 30-minute consultation! Referenced Episode: Episode 181 Keith Sbiral: https://fretzin.com/keith-sbiral-delegation-for-success/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-SturkieAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Justin Weinrich discuss:Justin’s journey of building his own firm in a city where he knew nobody. Scheduling your networking without burning out. Creativity in your networking connections (not everyone wants more business).Niching down to perfect your craft and be known for that among your network. Key Takeaways:Strategically plan who you are going to network with will allow you to make the most out of your networking time. Be constantly communicating with your clients. Those who refer others to you want to know that you are taking care of those referrals. Get to know people. Your best clients may take years to come, but you’ve built the trust and rapport and will get more referrals from those clients. Perfect your craft - that is what you owe your clients, and that is what will sustain you and your family. "You have to work together to try to figure out how you can help each other. I always tried to give a little bit of something, even if I felt like the other person was helping me a lot more." — Justin Weinrich Connect with Justin Weinrich: Website: https://jweinrichlaw.com/Cell Phone: 636-795-7256LinkedIn: https://www.linkedin.com/in/jweinrichlaw/ Referenced Episode: Episode 162: Kate Curler: https://fretzin.com/kate-curler-the-power-in-people/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-SturkieAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Paul Porvaznik discuss:Thinking about business development (even when things are going well). Taking action on taking control of your career. Meeting with the right people and asking the right questions. Start developing your book of business now. Key Takeaways:Having your own clients is one of the best ways to create job security, regardless of where you’re practicing. Keep a blog or write articles. It will show your expertise and help you to grow your business. Not everyone is going to be a good fit for you. If you have a vast connection of networking partners, you can be a great referral partner for them. Business development won’t be natural on day one. It takes practice to continually improve and become more efficient at this craft. "People who have a book of business have autonomy." — Paul Porvaznik Connect with Paul Porvaznik: Website: http://paulporvaznik.com/Email: [email protected]: https://www.linkedin.com/in/paul-porvaznik/Twitter: https://twitter.com/PaulPorvaznik Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Clare Fanner discuss:Making an impression with purpose. Similarities and differences in the US and UK legal sectors. Changing the focus to the client and aligning it to the business while managing expectations. The enabling power of technology (without taking away from lawyer skills). Key Takeaways:Every little part of what we do matters. We can and do make a difference, even if we do not recognize it. While networking had to change during the pandemic, we are already seeing a comeback of in person events as things taper off. To do your job properly and effectively, you need to take care of the whole client. Different generations have different expectations of their lawyers. You must adapt a strategy to adapt to the generations. "Increasingly, people are recognizing these are not soft skills, they are critical skills. And that is relating to people, having that understanding of how people operate - the human bit." — Clare Fanner Connect with Clare Fanner: Website: https://www.lawfirmmarketingclub.com/Email: [email protected]: https://www.linkedin.com/in/clarefanner/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.