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Show overview

BE THAT LAWYER has been publishing since 2020, and across the 6 years since has built a catalogue of 616 episodes. That works out to roughly 340 hours of audio in total. Releases follow a several-times-a-week cadence.

Episodes typically run twenty to thirty-five minutes — most land between 31 min and 35 min — and the run-time is fairly consistent across the catalogue. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed 4 days ago, with 51 episodes already out so far this year. Published by Steve Fretzin.

Episodes
616
Running
2020–2026 · 6y
Median length
33 min
Cadence
Several per week

From the publisher

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.

Latest Episodes

View all 616 episodes

Jeremy Baker: Why Lawyers Must Get AI-Literate or Get Left Behind

Jun 25, 202632 min

Cooper Saunders: Turning Law Firm Marketing Into Measurable Revenue

Jun 22, 202628 min

Fiona Stevenson: How Law Firms Can Win Clients in the First 2% of the Experience

Jun 18, 202631 min

Sherry Mason: Ambition, Prestige, and Knowing When It’s Time to Leave Your Firm

Jun 15, 202633 min

Jimmy Lai: Turning LinkedIn into a Law Firm Growth Engine

Jun 11, 202631 min

Karlton Butts: Attorney Development, Culture, and the Real Drivers of Retention

Jun 8, 202632 min

Sylvia Garibaldi: Turning Complex Legal Services into Clear, Client‑Winning Marketing

Jun 4, 202633 min

Clay Stelzer: Radical Responsibility and the Path to Full Aliveness

Jun 1, 202633 min

Scott Mason: Rewriting Your Lawyer Story for Growth and Freedom

May 28, 202638 min

Jordan Ostroff & Jeremy Baker: Scaling a Solo Law Firm Without Losing Your Life (Part 2)

May 25, 202633 min

Jordan Ostroff & Jeremy Baker: From Big Law and Prosecution to Thriving Solo Practices

May 21, 202634 min

Simone Fulmer Gaus: Building a Law Firm on People, Pipeline, Process, Product, and Profit

May 18, 202630 min

Elise Holtzman: The Three Pillars of Business Development for Lawyers

May 14, 202633 min

Rob Hanna: Why Lawyers Must Embrace Content, Community, and Brand to Stay Relevant

May 11, 202635 min

Jason Stiehl: Relationships Over Sales – How Real Connections Build a Legal Practice

May 7, 202634 min

Dillon Zwick: The Science of Relationships and Business Development for Lawyers

May 4, 202634 min

Nick Augustine: Escaping the Billable Hour Trap with Authentic Content and Smart Delegation

Apr 30, 202634 min

I'Asia Scarlett-Jones: How Subscription Pricing and Niche Branding Transform a Law Firm

Apr 27, 202637 min

Frank Stephens: Closing the Cybersecurity Gaps Law Firms Ignore

Apr 23, 202632 min

Susan Guthrie: Turning Thought Leadership into Trust (and Clients)

Apr 20, 202635 min
2020 Steve Fretzin