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Show overview

BE THAT LAWYER has been publishing since 2020, and across the 6 years since has built a catalogue of 632 episodes. That works out to roughly 340 hours of audio in total. Releases follow a several-times-a-week cadence.

Episodes typically run twenty to thirty-five minutes — most land between 31 min and 35 min — and the run-time is fairly consistent across the catalogue. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed 4 days ago, with 67 episodes already out so far this year. Published by Steve Fretzin.

Episodes
632
Running
2020–2026 · 6y
Median length
33 min
Cadence
Several per week

From the publisher

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.

Latest Episodes

View all 632 episodes

Shawn Kerendian: From Busy Litigator to Law Firm Architect with EOS and OKRs

Aug 20, 202630 min

Stewart Hirsch: How Lawyers Win More Clients by Being Human, Not By Being “Salesy”

Aug 17, 202635 min

Randi Cohen: Building a Rainmaking Practice Through Authentic Relationships

Aug 13, 202633 min

Brett Trembly: Spend to Grow, Not Save to Spend in Your Law Firm

Aug 10, 202635 min

Elliot Johnson: Addition by Subtraction in Law Firm Marketing

Aug 6, 202633 min

John Jakovenko: From Cash-Poor to Profitable with Law Firm KPIs and Systems

Aug 3, 202634 min

Jamie Rubin: Why Legal Business Development Is a Marathon, Not a Sprint

Jul 30, 202632 min

Niraj Chhabra: Avoiding the Biggest Money Mistakes High-Earning Lawyers Make

Jul 27, 202634 min

Cheryl Donaldson: Culture, Mentorship, and Keeping Young Lawyers From Walking Out

Jul 23, 202633 min

Chaka Patterson: How Outside Counsel Can Win (and Keep) In‑House Clients

Jul 20, 202635 min

Jeff Arnold: Automating the Admin Chaos Holding Law Firms Back

Jul 16, 202632 min

Alex Karasik: From Zero Clients to Rainmaker Through Relentless Preparation

Jul 13, 202637 min

Ellen Cohen: How High‑Performing Lawyers Can 10x Their Impact Without 10x the Hours

Jul 9, 202632 min

Lauren Paxton: Escaping the “Friend Zone” and Building a Real Book of Business

Jul 6, 202632 min

Chris White: How Legal Associates Become Truly “Recruitable”

Jul 2, 202634 min

Wendy Meadows: Forever Is Composed of Nows – Beating Burnout and Redesigning Your Legal Career

Jun 29, 202633 min

Jeremy Baker: Why Lawyers Must Get AI-Literate or Get Left Behind

Jun 25, 202632 min

Cooper Saunders: Turning Law Firm Marketing Into Measurable Revenue

Jun 22, 202628 min

Fiona Stevenson: How Law Firms Can Win Clients in the First 2% of the Experience

Jun 18, 202631 min

Sherry Mason: Ambition, Prestige, and Knowing When It’s Time to Leave Your Firm

Jun 15, 202633 min
2020 Steve Fretzin