BE THAT LAWYER

In this episode, Steve Fretzin and Michelle King discuss:The importance of media relations to your law practice. What becomes newsworthy and the timeliness of your content creation. Critical roles for attorneys to play in the media and in current events. Spotting trends and understanding how you fit as a media expert. Key Takeaways:Media coverage is a huge boon to SEO and your perceived authority. Consistency is the key to all marketing and business development activities.Consume the media that you want to be featured in to get a sense of what they are looking for. Journalists do keep track and pay attention to press releases if done in a timely manner. "It's training your brain to think: How can I insert myself into this dialogue? In this topic? What's happening in the world? Why is this relevant to my clients? And what analysis and expertise can I add to the discussion?" — Michelle King Connect with Michelle King: Website: https://www.rep-ink.com/Resources: https://resources.rep-ink.com/lawyers-publishedInstagram: https://www.instagram.com/rep_ink_jax/ Blog: http://inksights.rep-ink.com/ LinkedIn: https://www.linkedin.com/company/reputation-ink/ & https://www.linkedin.com/in/michellecking/Twitter: https://twitter.com/rep_ink & https://twitter.com/MichelleCKingFacebook: https://www.facebook.com/reputationink Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Seth Price discuss:Challenges lawyers face in digital and online marketing. Understanding your cost of money. The changing world of SEO. The get to know you phase of SEO before clients may full commit to you and your company. Key Takeaways:High quality content and authoritative links have been, and continue to be, the one-two punch of online marketing and SEO. Demonstrate yourself as a thought leader in a substantive area and you will gain notice. Quality content is king. Depending on where you are at in your business will change what your focus should be. "Once you get to a certain number of page count, it's more important to get the highest quality content. When somebody says you want quality or quantity, my answer is generally both, but I would say is, you get to a point where pruning is important." — Seth Price Connect with Seth Price: Website: blusharkdigital.com & pricebenowitz.comText: 347-661-9999LinkedIn: linkedin.com/in/sethprice Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Katy Mickelson discuss:The critical role of relationships in building your law firm. Relationships with clients and relationships with business partners. Creating key strategic partnerships. Managing expectations. Key Takeaways:You have to balance providing value with your firm and providing value to your clients. A lot of family law is based on trust and a feeling for your attorney. You need to understand how you attract clients and what it is that keeps them with you. Listening and asking questions, from both a business development standpoint and a client management standpoint, has always been and will always be really important.It is a never ending learning process - what works for one client may not work for another. "I do it purposely - I network, I create relationships with purpose, because you can't be everywhere, it's just not effective." — Katy Mickelson Connect with Katy Mickelson: Website: beermannlaw.comEmail: [email protected]: 312-621-9700LinkedIn: linkedin.com/in/katy-homburger-mickelson-580b793/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Mark Rockwell discuss:Top challenges law firms are struggling with. Understanding the vision of your firm. Achieving success and quality in any culture. Avoiding communication ball drops. Key Takeaways:Get clarity over what you want to do, where you want to go, and where you want your law firm to be in 3-5 years. To be successful, you must see your law firm as a business. You want to look for people who are humble, hungry, and smart.Where we need to start is to make sure that we have clarity in our communication. "You cannot scale until you achieve consistency. You cannot achieve consistency until you have some type of process." — Mark Rockwell Connect with Mark Rockwell: Website: coachrockwell.comEmail: [email protected]: linkedin.com/in/coachrockwell Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jay McAllister discuss:The one factor that will take you to the next level. Where lawyers waste time because they don’t have the right tech in place.Understanding why the technology is beneficial and how it fits into your practice. Looking at the discomfort versus the impact on the firm. Key Takeaways:From a technology standpoint, all of the elements are critical to ensuring that the attorney and their support staff can operate as efficiently as possible.For the technology to work, people have to use it. For people to use it, it needs to be simple and cohesive. You may not want to implement new technology or a system that causes more discomfort than beneficial impact. "Technology has to work as an ecosystem - the software, the hardware, the services, the scheduling, everything has to be self-contained. There can't be any redundancy in there, as far as systems or services that do the same function. At the end of the day, you're paying for all of those things." — Jay McAllister Connect with Jay McAllister: Website: paragonus.comEmail: [email protected]: 815-556-1145LinkedIn: linkedin.com/in/jaymcallisterit & linkedin.com/company/paragon-tech-incYouTube: youtube.com/channel/UCo7-PTYl-HY2ZGrMCQ-C3gQFacebook: facebook.com/Paragontechit Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin, Amy Gardner, and Keith Sbiral discuss:The effect of remote work and the transition in the legal field.The necessity of formal and informal engagement between coworkers. The process of reintegration and rebuilding of teams. Engaging your team in the changing environment. Key Takeaways:Employee engagement is at an all-time low, and disengagement is at an all-time high. While productivity may be up, more and more people are working more hours, on average 3 more hours each day leading to a higher level of burnout.Reintegration is going to need to be a slower, more contemplative process than what happened last March with the sudden shift to remote work.It is important to have a mission statement that everyone in the firm can relate to and understand how their role supports the mission.Use this time to reconnect in impactful ways and engage everyone with the reintegration process. "Don’t wait. Have these conversations now and figure out what is going on now." — Keith Sbiral Connect with Amy Gardner, Keith Sbiral, and Apochromatik: Website: apochromatik.comEmail: [email protected] & [email protected]: linkedin.com/company/apochromatikAmy’s LinkedIn: linkedin.com/in/amygardnerKeith’s LinkedIn: linkedin.com/in/keithrsbiralTwitter: twitter.com/apochromatikFacebook: facebook.com/apochromatikSign up at www.aposignup.com/btl for a FREE 30-minute consultation! Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Moshe Amsel discuss:Making your business successful by putting profit first.Solving the problems, not hiding behind an excuse or playing the blame game.Setting your intentions for success. Hiring to make room for new business and provide the best customer experience. Key Takeaways:There is an opportunity cost to every problem that is not solved. Once the money is lost, it will never be brought back. Do everything you do with intention. Understand what you want, have a plan to get there, and go after that with intention in all your actions. Solo doesn’t mean you can’t get more help. You can have a solo law firm and still bring in other people to help. Intention - it’s one word, but it is everything. "What I have found is that lawyers are scared of the numbers. And that fear, which is completely irrational, is actually what keeps them from fixing the issue." — Moshe Amsel Connect with Moshe Amsel: Website: ProfitWithLaw.comLinkedIn: linkedin.com/in/mosheamselTwitter: twitter.com/moshe_amselShow: Profit With Law Podcast - podcasts.apple.com/us/podcast/profit-with-law-profitable-law-firm-growth/id1457441443 References:Profit First by Mike Michalowicz: mikemichalowicz.com/profit-first/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Frank Ramos discuss:Utilizing platforms, such as LinkedIn, to retain relationships even when we are social distancing.Getting creative with fitting marketing into your day, not disrupting your day. Finding your habits and footing in your professional social media presence.Educating, motivating, and promoting your’s and other’s success on social media. Key Takeaways:It is never too early to start developing relationships, in-person and online, because you don’t know where your next case will come from. Find ways of marketing that don’t disrupt your day very much. Part of the process is getting acclimated to your platform of choice. Part of the process is generating content - keep a place for notes to be made quickly when you’ve got a thought.You need to stay relevant, and stay seen, to be successful in the industry these days. "What I recommend is that you try to connect and follow people in the area of practice you're in and see what they're doing and seeing how they're communicating with their respective audience." — Frank Ramos Connect with Frank Ramos: Website: cspalaw.com & miamimentor.comBooks: miamimentor.com/bookshelfLinkedIn: linkedin.com/in/frankramosylt Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Matt Formeller discuss:Getting out and meeting people who you want to work with.How to get in front of the right people. Tips for building relationships, not just empty networking. Qualifying and disqualifying people when you meet them for your networking and relationship roster. Key Takeaways:Focus on giving more than you are getting. Have a plan in place so you know who you are looking to ultimately meet. Being a resource for those you are connecting with is a great way to stay on their radar and to be a better networking partner. If you’re not growing and learning, you’re dying. Relationships are reciprocal and rotating. "Once you meet somebody, if you hit it off, the worst thing you can do is just forget about them and assume they're gonna call you. It's a two-way street." — Matt Formeller Connect with Matt Formeller: Website: formellerlaw.comLinkedIn: linkedin.com/in/matthewformeller & linkedin.com/company/formeller-&-formeller-llpTwitter: twitter.com/FormellerLawInstagram: instagram.com/fnfllpFacebook: facebook.com/Formellerlaw Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Ivy Slater discuss:Having challenging, specific, written down goals. Traits that make a visionary leader.Elements of creating a positive habit. Real relationships for real results. Key Takeaways:You need to have a tangible plan with actionable items that happen with consistency to build the habits to meet your goals. Take small actionable steps that you are being held accountable to and you can build on. Don’t try to climb the mountain all at once. Relationships are the golden ticket to success.Great listeners, who build great relationships, will have great success. "Every day you have to be consistent. You want to be strong. You want to build a strong firm, a strong association, a strong foundation. You have to have that commitment and build the habits that get you there." — Ivy Slater Connect with Ivy Slater: Website: SlaterSuccess.comBook: barretoboardroombook.comShow: slatersuccess.com/podcastsYouTube: youtube.com/channel/UCJ8b1sGnADlpFE2NrqUfToQLinkedIn: linkedin.com/in/ivyslaterTwitter: twitter.com/SlaterSuccessCCFacebook: facebook.com/slatersuccesscoachingInstagram: instagram.com/ivyslaterssc Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jason Ciment discuss:Things lawyers struggle with in regards to marketing. Why good, well-thought-out content is vitally important for your firm. Elevating your content to the next level. The three components to good content online. Key Takeaways:Content creation is just as important now as it was 30 years ago, you have a better ability to distribute it. You can repurpose good content in many ways - books, podcasts, articles, etc. It positions you as an authority, it gives you the ability to speak to referral partners. Education is the cornerstone of growth for a service-oriented business.Images will carry your reader through the text, which also improves sharability. "Content is legitimately the biggest investment and most important investment an attorney can make short of personal relationships and professional relationships." — Jason Ciment Connect with Jason Ciment: Website: GetVisible.com & JasonCiment.comLinkedIn: linkedin.com/company/get-visible & linkedin.com/in/jasoncimentTwitter: twitter.com/GetVisibleMktg & twitter.com/jasoncimentFacebook: facebook.com/GetVisibleMarketingBook: I Need More Clients: Digital Marketing Strategies That Grow Your Business: amazon.com/Need-More-Clients-Marketing-Strategies/dp/1537108352 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Ken Hardison discuss:Being willing to innovate and try new things in marketing. Creativity and innovation in business growth. The power in masterminds with fresh ideas and perspectives. Keeping in front of your already existing clientele. Key Takeaways:It is all about perception and how you are viewed. There is enough business out there for everyone, but you need to get out there and take action, not just wait for it to come to you. You can learn by trial and error, or you can learn from other’s trials and errors. You don’t have to make big, grand gestures to your clients, but do make them meaningful to remain connected. "When you get a referral, take the time to write a handwritten thank you note." — Ken Hardison Connect with Ken Hardison: Website: pilmma.orgBook: amazon.com/Under-Promise-Over-Deliver-Preeminent/dp/1599324989Show: pilmma.org/grow-your-law-firm-podcastYouTube: youtube.com/channel/UCckDYWg4ozuImSn5-ab5hAQInstagram: instagram.com/pilmmaTwitter: twitter.com/PILMMAorgFacebook: facebook.com/PILMMALinkedIn: linkedin.com/company/pilmma & linkedin.com/in/kenhardison Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Brett Trembly discuss:The jump in billable hours by hiring help. Offshore versus domestic hires. Outsourcing your recruiting and hiring to a reputable company (like Get Staffed Up).Understanding the building of business from the backend of the business. Key Takeaways:You have to hire, then use the extra time to make the money to pay for that hire.Don’t miss the business that comes in from your marketing by being too busy with the marketing. Any time you are doing tasks that someone else could be doing, you are costing yourself money. "Every second of the day, where you'r doing something that someone else could be doing you are costing yourself money because you can't get the time back. There's no make it up later in the day. Time doesn't work that way." — Brett Trembly Connect with Brett Trembly: Website: GetStaffedUp.com & tremblylaw.comTwitter: twitter.com/Getstaffedup1Facebook: facebook.com/GetStaffedUpInstagram: instagram.com/getstaffedupLinkedIn: linkedin.com/company/getstaffedup & linkedin.com/in/bretttremblyGo to http://getstaffedup.com/vip and mention this podcast to get $500 off your start-up fee! Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Ken Levinson discuss:Building trust-based, meaningful relationships in networking. From choosing a specialty to really niching down in your ultra-specific specialty. Looking at the numbers of your marketing, not just marketing haphazardly. Speaking as marketing to your niche. Key Takeaways:You can’t be all things to everyone. Know what you’re good at, know what you’ve had success in doing, and focus on that. You will gain more cases by marketing to your strengths than to try and take all cases. Spend time developing relationships with other lawyers and marketing rather than taking cases outside of your focus area. Try and test different things - if it goes well, keep doing it. If it doesn’t, abandon it and abandon it quickly. "Don't worry about losing a case. Think about all the other cases you'll get by marketing to your strengths." — Ken Levinson Connect with Ken Levinson: Website: LevinsonStefani.comEmail: [email protected]: linkedin.com/in/kenlevinsonatty Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Michael Norton discuss:Fundamentals of networking. Prioritizing networking and relationship building. Quality over quantity with networking connections. Keeping in touch with people you’ve already connected with. Key Takeaways:Find ways to add value as early as possible with those you connect with. It will come back to you. When you go to networking events there are specific types of people you are looking to meet. Be polite, but you do not need to network with everyone that is not beneficial to you.You can gain a position of power with knowledge and a little bit of preparation before meeting with new connections. Schedule in the admin side of networking. "I'll invite eight people from the common interest area and, we at least have one thing that we all get on. It's not just me, I'm not the only connector." — Michael Norton Connect with Michael Norton: Website: houlihancapital.comEmail: [email protected]: linkedin.com/in/michael-norton-houlihancapitalTwitter: twitter.com/SupConnections Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Russ Rosenzweig discuss:Perfecting your messaging with concise and precise wording. Being connected with the right person at the right time. Having a coach/advisor/business manager in the professional services world. Being proactive in the social part of social media. Key Takeaways:There is no substitute for putting yourself out there. Get in the habit of making connections on LinkedIn with everyone you connect with.Read the posts of your clients and first-degree connections. Take the time to go through them as you would the news and look for excellence. Be genuinely interested in your connections. "Take the extra minute to enjoyably read the profile of the GC or lawyer to move the conversation to an offline, in-depth, from the heart commentary about something you have in common, something you appreciate about their expertise." — Russ Rosenzweig Connect with Russ Rosenzweig: Website: roundtablegroup.comEmail: [email protected]: roundtablegroup.com/engaging-expertsLinkedIn: linkedin.com/in/russ-rosenzweig-00b83a2a Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Josh Baron discuss:The importance of developing a referral source in gaining qualified leads. The power in social media for marketing and relationship building. Continuing to network even through social distance.How to find your ideal client on LinkedIn. Key Takeaways:It’s hard to create relationships and get referrals if you don’t have an excellent customer service experience. Be specific about who you want to talk to when you’re creating your social media posts. Text is so consumable, especially on social media. Audio and video aren’t always readily accessible, but text can be. Set your time for social media. Make that time effective, but recognize it can be addictive and hold yourself to what you say you will do. "Look for opportunities to just break the script and wildly exceed their expectations." — Josh Baron Connect with Josh Baron: Website: sb-legal.netLinkedIn: linkedin.com/in/joshuabaronTwitter: twitter.com/baronjosh Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Monty Horn discuss:Using technology to run your business more effectively. The intersection of IT and Law.How to utilize advances in IT regardless of your law firm’s size. Having a tech team in your corner. Key Takeaways:You can make relatively small changes that will be impactful right away. There are solutions out there that will save you time (and money) that are easy to implement and will make an immediate difference. Look at what you are doing for your client that you can’t charge for, that's the first and best place to save money with technology and automation. "There's a huge opportunity out there for firms who want to grasp it, to do the sorts of automation, knowledge management, and document management that large firms have been spending a fortune on, but to be able to do it at a scale that works for them." — Monty Horn Connect with Monty Horn: Website: transformitysolutions.comEmail: [email protected]: linkedin.com/in/monroe-monty-horn-bb940ab Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jim Ries discuss:Gaining trust to earn business. The power in curiosity. Warm introductions, follow-up, and being interested rather than interesting. Be consistent, be active, and be engaged. Key Takeaways:The key ingredient is trust in doing business with another person or organization. Prospecting doesn’t have to be a huge time suck. Ask those who are already connected with those you want to connect to for a warm introduction. Coach those who are introducing you so the table is set in a way that is a benefit to everyone involved. Staying top of mind with those you are connecting with is key. "I decided that I was going to double down on my marketing and look for opportunities to get in front of the people that I want to be in front of. And the only way to get in front of people that you want to be in front of, is to create your own event." — Jim Ries Connect with Jim Ries: Website: OffitKurman.comEmail: [email protected]: 410-733-6133LinkedIn: linkedin.com/in/jries Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin, Dr. Jeremy Weisz, and John Corcoran discuss:Giving first before you ask anything from your clients and future clients.The benefits of podcasting for your business (even if nobody is listening).Being complimentary not being a competitor with those in your industry.How podcasts benefit lawyers in branding, marketing, and prospecting. Key Takeaways:A podcast is a tremendous foot in the door, it’s a great contact card, and it’s a great way of leveling your network connecting with the high caliber, high-quality clients that you want to work with.You need to be creating content. Podcasting is one of the easiest ways to create content to put it out in the world. You want your podcast living on your website and, when you distribute it, you want it to link back to your website. Be willing to network outside of your niche area. You don't have to go in with industry expertise, just go in with the expertise of what you’re there to serve those around you and you will deliver value. "If you do a good job of getting referrals, targeting the right people having great conversations, podcasting can substitute for some of the other things that you're doing and it's more effective." — John Corcoran Connect with Dr. Jeremy Weisz, John Corcoran, & Rise25: Website: Rise25.comYouTube: youtube.com/channel/UCydopT_PnCR7nt83cgbYjLQ & youtube.com/channel/UCw1pssoqLGIZWHlihG2SVRgLinkedIn: linkedin.com/in/drweisz & linkedin.com/in/corcoranTwitter: twitter.com/InspireInsider & twitter.com/JohnCorcoranFacebook: facebook.com/rise25innercircle Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Ian Garlic discuss:Filming with having a sales tool in mind.Having a case story, instead of a case study. Videos and websites working in unison to strengthen your brand and company.What to look for in a video editor and in your video marketing. Key Takeaways:Now more than ever, it is important to not look like every other attorney in your marketing. Have pre-prepared video answers to FAQs that you can send to clients when they ask. The best way to get better at video is to make as many videos as you can. You can always delete or rerecord later.If you make the video correctly, you will get a massive return on investment. You need to have someone who understands the market. "When we started putting videos on websites, we could put videos anywhere and do anything, it was new, and people click on it, watch it. Now, you're battling against cats and babies, you've got to have intent with the videos, you've got to have it in the right place and integrate it with the website." — Ian Garlic Connect with Ian Garlic: Website: IanGarlic.com & StoryCrews.comShow: iangarlic.com/podcastsLinkedIn: linkedin.com/in/iangarlicTwitter: twitter.com/iangarlicFacebook: facebook.com/ian.garlicGo to storycrews.com/fretzin to get your FREE Storyboard Blueprint and other lawyer resources! Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jeremy Schneider discuss:The importance of business development, even when working in big firms.Setting up networking situations to bear fruit. Identifying the truth with your connections.Removing the personal from the rejection. Key Takeaways:Spend time cultivating relationships, but spend that time wisely and do those things that actually make a difference. Develop a very tight and focused business development plan that focuses on 2-3 specific things that you know will produce good results.A “no” is the second-best possible answer you can receive because it is a definitive answer.Focus on the things that are actually leading to additional business. "I'm not just meeting people haphazardly, I'm focusing on the people who are good strategic partners for me, and who I can be good strategic partners for, as well." — Jeremy Schneider Connect with Jeremy Schneider: Email: [email protected]: linkedin.com/in/jsschneiderTwitter: twitter.com/jer_schneidWebsite: JacksonLewis.com Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Mark Carter discuss:The power in mentoring and collaboration. Sharing ideas without an NDA.The relationship between mentoring, marketing, and big ideas.The key to finding a mentor that is a good fit for you. Key Takeaways:Collaborate - never try to go alone. Always be marketing your ideas. Share them, don’t be afraid people are going to steal them. The checklist for mentoring is getting advice, support, and/or connections.The content created from conversations is worthwhile. It can be used to continue further conversations, to drive business, and to share wisdom and information with others. "I've discovered the checklist for mentoring is getting advice, support, and or connections. And the advice is experiential advice." — Mark Carter Connect with Mark Carter: Website: MarkJCarter.comShow: IdeaClimbing.comYouTube: youtube.com/user/mjcarterTVLinkedIn: https://www.linkedin.com/in/mjcarter/Twitter: twitter.com/mjcarterFacebook: facebook.com/mjcarter Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Allison Williams discuss:Systematizing your law firm to remove yourself as a critical bottleneck in your business.Creating workflows from the beginning of a file. Giving your employees a level of autonomy and authority to increase worker engagement.Changing your mindset around hiring. Key Takeaways:Learn to delegate - there are a lot of things that have to be done, and if you are doing everything you are not going to have the time to do the things that you are the only one that can do it.Define the responsibilities of each role throughout the workflow so everyone knows what to do and when to do it.Speak in the “we” at all times - the client is not hiring you, the lawyer, they are hiring all of your firm with their defined responsibilities. Have a closed door, but open floor policy. Everything gets scheduled, but give your uninterrupted attention when you give that time. "You really have to be thinking, at all times, who is the least paid, most qualified person to do this task. And if there's anyone other than you, you need to be looking to press the work as far down as possible, so that the higher-level work can be done by the lawyer, and ultimately make the most money in the most profit off of every activity in the business." — Allison Williams Connect with Allison Williams: Facebook: facebook.com/LawFirmMentorWebsite: lawfirmmentor.netShow: Crushing Chaos - lawfirmmentor.net/podcastLinkedIn: linkedin.com/in/allisoncwilliams Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jeffrey Bunn discuss:The practices of mindfulness and meditation to be a better lawyer. Why lawyers are so stressed out. Fitting your mental health into your physical health routine. Figuring out what is important to you and making time for those things. Key Takeaways:In the legal profession, taking care of one’s mind is every bit as important as taking care of one’s body. Uncertainty and time are large reasons why there is so much stress in the law industry. It is important to have time for you, both intentional and unintentional. Meditation doesn’t have to be a long, drawn-out thing. It can be down in smaller chunks as you train your mind. "The mind is always thinking thoughts and, from observing our thoughts, we can learn more about ourselves." — Jeffrey Bunn Connect with Jeffrey Bunn: Website: themindfullawgroup.comEmail: [email protected]: linkedin.com/in/jeffrey-h-bunn-85bb719 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jon Morris discuss:Sales and marketing for the growth of your law firm. Stepping into 2021 with a clear focus for scale. Understanding what you, as an individual, want to do within your firm. Having the right mindset for growing your law firm. Key Takeaways:Every business has sales, marketing, operations, and something to do with clients and customers. Your job is not to be a lawyer, your job is to be the CEO of a law firm. There is always an opportunity for marketing and for growth.Testing is always part of marketing. Until you allocate money, you have no idea if it is going to work. "If you want to go above the noise, and you want to generate more leads than you currently generate, you have to do something different." — Jon Morris Connect with Jon Morris: Website: RamsayInnovations.comLinkedIn: linkedin.com/in/jonmorrisriseinteractive Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Bill Sugarman discuss:What firms are looking for in lateral hiring. The top reasons that lawyers are looking to change firms. The misconceptions about building a book of business. Why you may want to work with a legal recruiter (such as Astor Search) when looking for new lawyers for your firm or your own lateral move. Key Takeaways:Having your own established book of business can make a difference in your compensation when moving between firms. You always want to be yourself, but you don’t want to get too comfortable in an interview or with a law firm. It requires a measured approach that is professional in nature at all times.You need to do your due diligence on the firms you are looking to move to see if you are a good fit for them and them for you. Don’t discuss politics or religion - you don’t want to alienate anyone before you even have a chance to work with them. "The ability to develop a book is more than just the immediate compensation, the ability to develop a book and have a well-entrenched client base allows an individual to really get to the next level, and, frankly, control their destiny in a material way." — Bill Sugarman Connect with Bill Sugarman: Website: AstorSearch.comPhone: 312-781-9000LinkedIn: linkedin.com/in/billsugarman Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Christopher Melcher discuss:The most important things lawyers need to know about marketing.What holds lawyers back from marketing.Learning through speaking at seminars. Understanding your niche and your call to action. Key Takeaways:While many lawyers may believe they are beyond marketing and above it, for growth and scalability, marketing is necessary to grow your business. Market to other lawyers - that is who is going to send you work.Learn how to speak in front of a group, learn how to be memorable or entertaining. Ask for the reviews. People are looking for social evidence to understand someone’s value. "If you want to grow and go beyond [a small solo practice], and make a lot more money, you need to bring in more clients. The only way you're going to do that is with a marketing strategy that makes sense and that you apply." — Christopher Melcher Connect with Christopher Melcher: Website: WalzerMelcher.comLinkedIn: linkedin.com/in/ccmelcher Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-SturkieAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Larry Kaufman discuss:Networking from your early career all the way through to retirement.Utilizing LinkedIn as a networking tool to connect with your connection’s connections.Targeting while networking. Having a good foundation network. Key Takeaways:Sometimes you need to show someone the way on how to introduce you to their network. Be more specific in who you are requesting to network with. You have to know where you want to go and who you want to work with. Understanding who the best connectors are for a referral. Connect to connectors, not just takers. "It’s not the people you know, it’s who they know." — Larry Kaufman Connect with Larry Kaufman: LinkedIn: linkedin.com/in/larrykaufmanlinkedinspeakerBook: The NCG Factor - amazon.com/NCG-Factor-Life-Changing-Relationships-Retirement/dp/173306351X Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-SturkieAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Regina Leslie discuss:Developing confidence in the business world.Getting out of our own heads, slowing down, and listening. Maximizing the impact of virtual meetings. Tips for presenting, regardless of your size of the audience. Key Takeaways:It’s the self-focus that gets in our way. The more we focus on others, and really listen and engage with that person, the anxiety will immediately drop.Take away fillers and utilize the power of the pause. Look directly into the lens when you are in virtual meetings - it makes all the difference in connecting to the other person. The size of the audience is less important than the way that you present yourself. Speak directly one to one person (or group) as you speak. "People don’t buy what you do, they buy why you do it. You can’t sell that convincingly with a slide as much as you can with your voice and who you are." — Regina Leslie Connect with Regina Leslie: Website: reginaleslieconsulting.comLinkedIn: linkedin.com/in/regina-leslie-39b4a615/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Phil Gafka discuss:The top leadership and culture challenges that are faced in the workplace.Putting the right people in the right seats. Understanding what your values mean to your organization.Posing questions to influence change. Key Takeaways:You manage the process, you lead people. As a “managing partner,” you need to learn how to lead your team, not just manage the processes of what is happening. There are potentially 5 generations working in your organization - stop talking about the difference and focus on the commonalities between us as a team. Values don’t have to transfer from one organization to another, but you do have to be honest and deep with understanding what your organization’s culture and values are. Set your sights on excellence, not perfection. "The only way you can move forward is to accept responsibility and then make those connections." — Phil Gafka Connect with Phil Gafka: Website: leapcoaching.comEmail: [email protected]: linkedin.com/in/philgafka/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Sarah Tetlow discuss:Reducing stress and anxiety.Recharging your own batteries for the most productivity and functionality.Zoom fatigue and the dangers of back to back meetings.Sarah’s top time management tips. Key Takeaways:The top two things to keep the stress down that you should be doing regularly: get good sleep and take breaks.If you know what your top 3 most important things are, it is easier to allow yourself time on your calendar to get those done and still take the breaks needed to reset.Be comfortable with what you are not working on.Write things down - you do not have space in your brain to effectuate the work. Write it down somewhere that it is accessible and a trusted source. "It is important to hold space at the end of your workday to wrap up the last few things, or be comfortable with delaying it until the next day." — Sarah Tetlow Connect with Sarah Tetlow: Website: Firm-Focus.comLinkedIn: linkedin.com/in/sarah-tetlow-42688b8/ & linkedin.com/company/firm-focus-llcFacebook: facebook.com/Firm-Focus-2133715496717831/ Book Reference: Getting Things Done by David Allen - amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0142000280 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911

In this episode, Steve Fretzin and Bill Himmelstein discuss:Becoming a partner, not a vendor with your networking partners. Leading through giving.Building your social capital and filling the well. The three keys to finding a great networking partner. Key Takeaways:The greatest question you can ask someone is, “how can I help you?”Ask questions, be an active listener, and identify pain points for those you are connecting with. You will not stay closely connected with everyone if the fit isn’t right, but stay loosely connected via social media and be polite, you do not want to burn any bridges, but you also need to watch your time. Be clear upfront about your intentions to build a mutually beneficial networking relationship. "When you can lead with giving it really disarms people. They don’t feel that you’re a salesperson trying to get them to purchase your service or product, but rather, you’re a partner of their’s trying to understand how you can best support the growth of their business." — Bill Himmelstein Connect with Bill Himmelstein: Website: tagcommercialbroker.comEmail: [email protected]: linkedin.com/in/williamhimmelstein Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Gyi Tsakalakis discuss:Defining your success metrics in advance of a marketing campaign. Having a business objective for your marketing plan. Social media strategies for lawyers and law firms. What lawyers should be focusing on with their marketing. Key Takeaways:Ask a lot of questions - your best weapon is an education in what you’re talking about. Set clear expectations of what the partnership looks like from the beginning when working with any marketing or website expert. The key to social media is engagement. Having content is great, but engaging with others on their posts is a great way to make connections. Social media is like a networking event - you have to nurture the connections in order to get value out of the platforms. "I really would focus on trying to stand out and delivering value over the next couple of years, because those are the people that are going to win the day in the future, no matter what the conditions in the landscape are." — Gyi Tsakalakis Connect with Gyi Tsakalakis: Website: GyiTsakalakis.com & AttorneySync.comEmail: [email protected]: legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/LinkedIn: linkedin.com/in/gyitsakalakisTwitter: twitter.com/gyitsakalakisFacebook: facebook.com/gyitsakalakis Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Steven Lefkoff discuss:The power of video in giving instruction and information to your clients.Planning and executing his videos for Gavel Powered by Small Claims Academy.Embracing the changing technology to further help your clients.Using video across multiple platforms. Key Takeaways:The video doesn’t need to be perfect as long as the sound is clear and understandable.Nobody wants you to listen to you read a transcript. You know your information, just talk. This is your area of expertise.Videos are another source of marketing. Make them and don’t quit, regardless of the schedule you choose. It is not a fly by night activity, you have to commit to it.Commitment is key. Some videos will hit stronger than others, there is no magic formula. "You don’t have to have everything written down in perfect form before you do everything. That is not reality and it thwarts the ability to just do it." — Steven Lefkoff Connect with Steven Lefkoff: Website: SmallClaimsAcademy.com & Gavel.LegalEmail: [email protected]: linkedin.com/in/stevenlefkoffTwitter: twitter.com/slefkoffFacebook: facebook.com/gavelsca Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911

In this episode, Steve Fretzin and Heather Pearce Campbell discuss:The massive opportunities in the legal industry if there is a slight focus shift. Recognizing where your potential customers are spending time. Differentiation is a way to stand out from the crowd. The discovery process that comes before committing to marketing and branding. Key Takeaways:Show up, be in the conversation, and position yourself as the expert in your space, even before people are looking and recognize they need your services. Don’t be afraid to niche down and get very specific on what you do. It’s about breaking the black box legal model. You can give value and have that value come back to you in huge ways if you’re willing to put information and yourself out there. Study what other businesses (not law firms) are doing and what they are doing well. "Collectively, we have a variety of opportunities, firms have different opportunities than solos and smaller practitioners do. But all together, we have an opportunity to be more creative about the way that we show up more creative about the way that we are in conversation with people who should be our clients." — Heather Pearce Campbell Connect with Heather Pearce Campbell: Website: LegalWebsiteWarrior.com & PearceLawServices.comEmail: [email protected] & [email protected]: 206-799-2539Show: Guts, Grit & Great Business - legalwebsitewarrior.com/blog/category/podcastInstagram: instagram.com/thelegalwebsitewarriorLinkedIn: linkedin.com/in/heatherpearcecampbellFacebook: facebook.com/HeatherPearceCampbell Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jordan Ostroff discuss:Being the best marketer, not just the best attorney.Finding your niche and playing to your strengths.Reasons to have a strong website.Top 3 tips for marketing your law practice. Key Takeaways:You will learn more from failures and mistakes than from your successes. Don’t be afraid to try new things and see what works.Stand behind your work. Confidentiality is important, but so is transparency. If you don’t ever talk about your work nobody will know what you do.Your personal social media can be the best source of cases that you have.Your phone is the best piece of technology, shoot video clips on different topics and you will get more comfortable presenting in any situation. "Think back to those brave war stories you tell everybody. Your best war story might be your niche." — Jordan Ostroff Connect with Jordan Ostroff: Website: jordanlawfl.comLinkedIn: linkedin.com/in/jordan-ostroff/ & linkedin.com/company/jordanlawfl/Facebook: facebook.com/jordanlawfl/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911

In this episode, Steve Fretzin and Jared Correia discuss:Marketing and intake strategies for lawyers.How Gideon Software can assist lawyers and law firms.Putting the effort into marketing consistently.Asking for referrals and talking about what you do. Key Takeaways:Physically track your day and find out where you can uncover personal inefficiencies. As you add personal efficiency to your day, there’s a better chance it’ll trickle down to other people.You don’t have to be a slave to the 9-to-5 schedule. Make your schedule fit with what works for you, whatever that looks like.Be open to new ideas and new opportunities. If you’re negative toward everything how will you ever get ahead?Make asking for a review part of your client experience, it doesn’t have to be a big thing, but you do need to ask and strike while the iron is hot. "Content marketing is a place a lot of small firms, in particular, could do really well. And if you're a small business owner, you can be yourself, it's okay to be yourself. You don't have to be like someone else's idea of what a lawyer should be. You're gonna attract more people if you're authentic like that." — Jared Correia Connect with Jared Correia: Website: RedCaveLegal.com & Gideon.LegalLinkedIn: linkedin.com/in/jaredcorreia & linkedin.com/company/gideon-legal-software/Twitter: twitter.com/RedCaveLegal & twitter.com/Gideon_LegalFacebook: facebook.com/GideonLegal Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911

In this episode, Steve Fretzin and Walt Hampton discuss:The freedom that comes from discipline. Identifying your personal high-value targets. Enrolling and engaging others. Connecting with the things that make our hearts sing to go the distance. Key Takeaways:Without a plan, we are in high reactivity mode all day. With a detailed plan for the week, then we have a roadmap to follow. Not everything is an emergency in your life - not everything needs to be handled with high reactivity day in and day out. The problem with a to-do list is that every item on the list appears to have equal importance, which is just not true. Become more active and engaged in your firm’s culture. Balance and time master do add to the bottom line. "The single most important thing to realize is that while we all want to manage time, we can't. Time is not amenable to management. We can wrestle it all we want and it will come and go however hard we work at the management of it. We can become better masters of ourselves, and how we show up every single day and, in that way, master that limited time we have on this planet." — Walt Hampton Connect with Walt Hampton: Website: Summit-Success.comEmail: [email protected] eBook: summitsuccess.lpages.co/the-power-principles-of-time-masteryLinkedIn: linkedin.com/in/walthampton Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and David Ackert discuss:Reframing the mindset of business development. Organic and inorganic business development. Being organized in your outreach to those in your circles. Stepping up to be a coach in your own right. Key Takeaways:With changes due to the pandemic, a lot of networking and connection is needing to be more purposeful and intentional rather than happening in the moment. Be focused on your inner circle and your outer circle - you won’t hesitate to reach out or make the calls. Now is the time to mature those relationships. You need to invest time, not just check a box with a generic newsletter. You need to have real-time, authentic conversations. Business development is relationship development, not a sales transaction alone. "Business development is the exercise of helping people be their best selves in the context of the relationships that can help their businesses grow." — David Ackert Connect with David Ackert: Website: AckertInc.comYouTube: youtube.com/playlist?list=PLDc61u78wxY5EU8F4Gw5FY_pDKXnIjSRoLinkedIn: linkedin.com/company/ackert-inc. & linkedin.com/in/davidackertTwitter: twitter.com/davidackertFacebook: facebook.com/ackertinc Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Adriana Linares discuss:How technology can facilitate efficiency in the law industry. The benefit of practice management programs. Email and document management systems. Integration of tech products to add efficiency affordably. Key Takeaways:Two of the biggest issues with technology is that the training is not properly done and people don’t know how to utilize all of the features. Systems, efficiency, and training are required to grow a law firm properly. Solos and small firms have an advantage over larger firms in becoming more efficient, making changes, and implementing them. As more and more tech products continue to work together, more lawyers are utilizing the different systems to help best manage their firms. "Essentially, for $150 a month per head, your firm can run efficiently, securely, and mobile. I could not have given that number 10 years ago." — Adriana Linares Connect with Adriana Linares: Website: LawTechPartners.comShow: New Solo Podcast - legaltalknetwork.com/podcasts/new-solo/LinkedIn: linkedin.com/in/adrianalinares/ & linkedin.com/company/lawtech-partners/Twitter: twitter.com/AdrianaL & twitter.com/LawTechPartnersFacebook: facebook.com/lawtechInstagram: instagram.com/LawTechPartners/LiteraTV: lawtechpartners.com/category/podcasts/literatv/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Neil Dishman discuss:Reasons to hire a business development coach (even if you seem really good at it already). The importance of business development to both young and seasoned attorneys. Clearing the head trash to learn how to develop your business. Having quality questions and a confident process and approach. Key Takeaways:From the beginning, you should be working on your book of business. Not necessarily bringing in clients right away, but planting seeds, networking, and building relationships. As a lawyer, you are a business person with a product to sell. You don’t have any business to do if you don’t sell your product. The more experience you get and the more substance you build up in yourself makes it easier to spot issues, ask good questions, and build your book. There is no one skill or trait that is necessary to be a successful rainmaker that you don’t already have as a successful litigator. "You need that book of business to have autonomy, to have security in your career. You can end up in a bad spot if you don’t." — Neil Dishman Connect with Neil Dishman: Website: JacksonLewis.comEmail: [email protected]: linkedin.com/in/neildishman/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Matt Spiegel discuss:The value of CRMs in your law firm and what makes a good CRM. What makes Lawmatics such a great program for lawyers. Continuing your relationship with the client after the case has finished. Relationships as the key to your success as a business. Key Takeaways:There is going to be some thought and commitment to setting up your CRM properly. However, it’s not as terrible as you probably think it will be. The learning curve of the platform should never be an issue when setting up a CRM. Lawyers must start thinking more like traditional businesses when it comes to customer/client interaction. If you aren’t nurturing your relationships with your clients after the case ends, that is money you are leaving on the table. "When it comes to intake, follow-up is critical. Law firms that follow up immediately have a significantly higher conversion rate than law firms that don't do that." — Matt Spiegel Connect with Matt Spiegel: Website: Lawmatics.comEmail: [email protected]: linkedin.com/in/mattspiegelesq/Twitter: twitter.com/mattspiegelesq Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Scott Becker discuss:Overcoming barriers to build your book of business. Working with others, including a coach or mentor, to learn how to build your practice. Building your practice in a niche. Niche-centric and client-centric businesses. Key Takeaways:Once you do the same thing 8-10 times, or more, people start to look at you as a serious professional trying to build something with a serious purpose. You have to have great branding, together with great legal services delivery, and a great team of lawyers to deliver those services. You have to be open for business, even if you’re not asking for business, constantly. Be in front of others and keep the two-way communication open. To make a great lawyer, you have to have the ability to do great analytical work and combine that with really good personal and communication skills. "You have to be great at something. Once you're great at something, you understand what it takes to be great in other things. And so there's obviously a cost to specialization, but it's very hard to attract business, and serious business, without being great at something." — Scott Becker Connect with Scott Becker: Website: McGuireWoods.com & BeckersHealthCare.comEmail: [email protected] or [email protected]: beckershospitalreview.com/podcasts.htmlLinkedIn: linkedin.com/in/scottbeckermw/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jennifer Bennett discuss:What lawyers should be focused on to be successful in their practice or if a move (chosen or forced) is happening. How women in law today are getting ahead and getting a seat at the table.Leveraging the current circumstances to get ahead and get to the next level. Relationship building and networking as a core skill. Key Takeaways: Self-sufficiency is more important than it's ever been. Most firms are hoping and expecting those looking to be partners to bring business with them on a move and that hasn't changed.Clients are demanding diversification on their case teams and their trial teams, and that has really pushed things forward in a really meaningful way for women. Women should have the confidence and recognize their value to firmsDeveloping your book of business starts with your peers and grows from there, it doesn’t start in your fifth year of practice. "Women shouldn't be afraid to take the time management bull by the horns and take the time they need to do the things they need to do outside the office. Just put it on your calendar, block it off, be confident, and handle your day the way you need to do it." — Jennifer Bennett Connect with Jennifer Bennett: Website: KBFSearch.comLinkedIn: linkedin.com/in/jenniferbennett2 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Brian Weinthal discuss:The lifetime skill of networking and business development. Knowing what you do well, what you don’t do well, and doing both. How business development is like baseball. Why the key to networking is relationships. Key Takeaways:The law is a sales and relationship job, even if they never tell you that in law school. Failure is imperative. Without failure, there is no learning. Failure is the true constant in every career. Do those things that do not come easy, that make you uncomfortable, and fail forward. You cannot let internalisation eat you alive if something doesn't go the way you think it will.There is no shame in using a coach. There is no stigma or reputation that should ever attach to anybody for reaching out to somebody to ask for help in business development. "No one particular type of networking or business development is perfect for everyone. Each person that decides they're going to have their own book of business and their own clients that's going to make them valuable to their organization needs to find the right way to network, or the right kind of networking, for them. That leads to optimal results." — Brian Weinthal Connect with Brian Weinthal: Website: BurkeLaw.comLinkedIn: linkedin.com/in/brianweinthal Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Gary Johnson discuss:Building networking and marketing strategies based on your strengths and your target market, not just what everyone else is doing. Tangible tactics to marketing your business. Writing a strategic business development plan and tweaking it as needed. Making connections and networking with TALENT. Getting the most out of networking on Zoom and taking advantage of the technology we all have. Key Takeaways:A plan is great, but without action isn’t worth anything more than the paper and ink. Don’t be afraid to make mistakes. LinkedIn is a great platform to build new connections is a place where I find a lot of people are really messing things up because they're soliciting business from people they don't even have relationships with yetSet a goal - it gets the mind completely focused on that. Stories are very powerful ways of people remembering you, remembering what do you do, and, more importantly, how you helped that person out. "Look at LinkedIn like you're at a networking event where you're shaking somebody's hand. It's the same thing." — Gary Johnson Connect with Gary Johnson: Website: j2marketingconsultants.comLinkedIn: linkedin.com/in/j2marketingconsultantsTwitter: twitter.com/j2consultants Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Roy Sexton discuss:Defining business development and marketing, the relationship is between the two, and how best to integrate them. Listening to the coaches you bring in until it is built and hardwired into your DNA. Getting the full value out of your content and of social media. Being engaged in the social media community. Key Takeaways:Marketing shows you where the door is, business development helps you walk through it.The business development technique you hold near and dear is not a silver bullet. It's what you do with it. It's how you develop relationships and how you build a book of business. With commitment, there is growth. Business development is a learned thing - you just have to stick to the regiment. The days of being able to avoid social media are over. "We call it a rule of three. If you're speaking somewhere or you've written something, you've three bites at the apple on social media to promote that, at minimum. There's the time leading up to the webinar you're about to promote and promote that more than once." — Roy Sexton Connect with Roy Sexton: LinkedIn: linkedin.com/in/royesexton/Website: ClarkHill.comTwitter: twitter.com/roysextonFacebook: facebook.com/roy.sextonBlog: ReelRoyReviews.comBooks:Reel Roy Reviews: Vol. 1: Keepin’ It Real - amazon.com/Reel-Roy-Reviews-Keepin-Real/dp/0615964907Reel Roy Reviews: Vol. 2: Keep ‘Em Coming - amazon.com/gp/product/0692360433/ref=dbs_a_def_rwt_bibl_vppi_i0YouTube: youtube.com/roysexton Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jon Vegosen discuss:How Jon learned about the importance of relationships early in life and how it has affected his career.The benefits of being on one or multiple boards for both the lawyer as well as the board itself.Nothing ventured, nothing gained - keeping your higher purpose in mind will strengthen your position and your will.Building relationships that go above and beyond the legal work. Making everything about those relationships. Key Takeaways:You don’t always have to agree, but it is how you disagree - with respect.Be responsive, provide first rate service, bring joy and always follow up.Develop your confidence so you can gain the confidence of clients and provide wise counsel.Always, always, always be there for your clients. "I take a genuine interest in others, I befriend them, and they see that I care. I listen to them. With a high mission of service, I try to help them with things in their personal and business lives that may have nothing to do with legal issues." — Jon Vegosen Connect with Jon Vegosen: Website: FVLDLaw.comEmail: [email protected] Jon directly: 312-701-6860LinkedIn: LinkedIn.com/in/Jon-Vegosen-06b155/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Justin Breen discuss:Looking for visionaries and seeing the ROI in PR. Creating real value and relationships. Tips and tools for lawyers to get ahead and build a better business. Key Takeaways:Investments are investments, they aren’t a cost. The most important thing about being in media is to get validity and credibility both short term and long term.Raising your rates earns you respect for the people and clients that matter the most. "I think of it as direct and I know who my tribe is, and it just weeds out all the nonsense, all the noise. And that's how I built this global successful company in three years." — Justin Breen Connect with Justin Breen: LinkedIn: Justin BreenWebsite: BrEpicBusiness.comBook: Epic Business: 30 Secrets to Build Your Business Exponentially and Give You the Freedom to Live the Life You Want!Twitter: @BrEpicCommFacebook: BrEpic Business Book Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.