BE THAT LAWYER

In this episode, Steve Fretzin and Charlie Uniman discuss:The relationship between time and value. The evolution of practicing law. Adopting good legal tech. Utilizing tech to allow you to do the best job possible for your client. Key Takeaways:There are many websites that review legal tech. Check them out and see what can help you to become more productive and more efficient in your firm.There are local meetups as well as LinkedIn groups that can help you understand legal tech. AI is not going to substitute for judgment and creativity, but it will make your firm more efficient. If you know, can learn, and can use the technology, it can exponentially help you to build your brand and your firm. "Software doesn't get bored; software doesn't get tired. It can work 24/7. And as such, it's going to be a great backstop for the creative work that you're doing, and even some of the grunt work that remains." — Charlie Uniman Connect with Charlie Uniman: Website: www.legaltechstartupfocus.comEmail: [email protected]: https://www.linkedin.com/in/charles-uniman-2316b83/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Amy Mariani discuss:Transitioning to mediation from another role. Getting efficient with networking. Providing value in networking and in connecting. Calendering in your business development tasks, not just your law related tasks. Key Takeaways:Even if you have a large network, it takes time to grow and cultivate the relationships needed to grow your book of business. Be direct in asking for introductions. It may work, it may not, but there’s nothing to lose. Qualify your networking partners. Follow through is important for both you and the person you are trying to refer or introduce. Develop your business acumen. If you learn how to build your business (and treat your firm as if it is a business), you will be more successful and be in a better position to grow your own firm. "You do need to get that networking going, that is going to be the most critical element of your success. You also have to establish that you are a subject matter expert." — Amy Mariani Connect with Amy Mariani: Website: https://www.marianimediation.com/Twitter: https://twitter.com/MarianiMediateLinkedIn: https://www.linkedin.com/in/amy-cashore-mariani/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Michele Wucker discuss:What the gray rhino is and what it means.Why people are hesitant to take risks.Risk tolerances, risk adversity, and individual risk relationships.Evaluating risks and understanding the risk of not taking a risk. Key Takeaways:We should not assume that because something is ever present and talked about means that it is being handled properly or that you aren’t vulnerable to that issue.The more you take risks, the more you develop your risk muscle, and the better you get at it.By trying to avoid certain risks, you are creating other ones.There are ways that we can increase our own risk taking, such as eating spicy foods, cranking the air conditioner, or turning on upbeat music. "People make an average, give or take, of 35,000 choices a day. Every one of those choices is a risk, and every risk is a choice. But do we think of them as constant risk taking throughout our day? If we do, we become much more self aware about the risks that we're comfortable with." — Michele Wucker Connect with Michele Wucker: Website: https://thegrayrhino.com/ & https://www.wucker.com/Books: https://www.thegrayrhino.com/the-gray-rhino-book/ & https://www.thegrayrhino.com/you-are-what-you-risk/LinkedIn: https://www.linkedin.com/in/wucker/Twitter: https://twitter.com/wuckerFacebook: https://www.facebook.com/MicheleWucker/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Keith Sbiral discuss:Saying yes to the right things, and no to the less important things. Why lawyers do and do not delegate. Delegation authority and framework. The 5 levels of authority. Key Takeaways:You don’t have to delegate everything right away - prioritize what you need to do and delegate the things that are below your pay grade. Delegation is also about authority, and passing that authority (in the long run) to somebody else. Think about what you can delegate outside of work. It may be worthwhile to hire your own personal assistant depending on where you are at in your career and where you are headed. The levels of authority build on one another. This will build expectations and trust as you go along. "You have to delegate with authority. You can't just say ‘here, go do that.’ You have to let that person know what the parameters are, otherwise, they end up being stuck." — Keith Sbiral Connect with Keith Sbiral: Website: apochromatik.comEmail: [email protected]: linkedin.com/company/apochromatikLinkedIn: linkedin.com/in/keithrsbiralTwitter: twitter.com/apochromatikFacebook: facebook.com/apochromatikSign up at www.aposignup.com/btl for a FREE 30-minute consultation!Prior Episode: https://be-that-lawyer.simplecast.com/episodes/amy-gardner-keith-sbiral-reintegration-and-rebuilding-after-remote-work-oP3_UwTT Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Manny Griffiths discuss:The importance of understanding the client experience.How Milestones can help you to bridge the gap and provide a better client experience.Setting expectations for both the client and the lawyer.Relationships and communication. Key Takeaways:If the end result is good, the client could still be happy. But if they are referring you to others, then you know they had a good experience.Technology is not a replacement for personal connections with your clients, but it is an aid to those individual touches.The best communicators have the best client experience.Communicate with your clients in ways that aren’t just emails. Many people don’t check their email regularly, or the emails get misfiled and lost. "Technology is just aids. You shouldn't ever do away with your personal touch and stop giving updates to clients on a regular basis, but you can replace some of your touches with technology. It keeps transparency, when you're using technology." — Manny Griffiths Connect with Manny Griffiths: Website: https://www.hona.com/LinkedIn: https://www.linkedin.com/in/manny-griffiths-b5876884/LinkedIn: https://www.linkedin.com/company/honasoftware/Facebook: https://www.facebook.com/honasoftwareInstagram: https://www.instagram.com/honasoftwareThank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Marko Evans discuss:Developing remote culture. Specialization versus generalization. What a good recruiter needs to know. Transparency and compensation. Key Takeaways:Law firms should have an internal recruiter to keep the pipeline of great talent coming. Recruiting is an ongoing process. Retention times are shorter than ever and you want to make sure to grab good candidates when you can. You don’t necessarily have to pay the most to get and retain staff. You have unique skills that could attract employees. Mid-size firms are more agile than a larger firm would be. "If you are somebody that is concerned about where they are in the market, look around - there are opportunities out there for somebody that has a unique skill, but maybe they are leaving some money on the table." — Marko Evans Connect with Marko Evans:Website: https://nowhiringu.com/LinkedIn: https://www.linkedin.com/in/legalheadhunter/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Lori Ann Fox discuss:Learning, growing, and moving forward without fear of failure. The evolution of the legal practice in the last 15 years. How Lawmato works and can be a game changer for you. Taking a chance and not waiting until retirement. Key Takeaways:You want to give a client the right service that they really need, not just what may be kind of what they need. Alternative billing models have allowed solo and small firms to work as GC or outside GC for companies in ways they weren’t able to before. Most consumers want to meet with lawyers virtually. This also makes the lawyer's life easier too. Lawmato can help with that. There are resources out there. Take the shot on yourself, and make it happen. "Just take the shot on yourself. You can learn, grow, and you can do and be whoever you want." — Lori Ann Fox Connect with Lori Ann Fox: Website: https://www.lawmato.com/Email: [email protected]: https://twitter.com/loriannfox Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Carl Ficks discuss:Giving it your all in all that you do. The art and practice of lawyering. Everyone has the same 168 Hours in a week. Resources available to lawyers to better your life. Key Takeaways:Regardless of what your gift is, if you don’t bring your best effort, you are going to sacrifice it. The state bar associations are getting into lawyer well-being. This is a great change and is necessary in this profession. Self-care is not selfish. It is great for your mental and physical well-being, but it also allows you to show up more fully and better for the others in your life, professionally and personally. You can't do business development effectively if your mind, your body, the way you feel, and the way you're running your time isn't working. "In order to be in service to others, you first have to be." — Carl Ficks Connect with Carl Ficks: Website: https://carlficks.com/Email: [email protected]: https://www.linkedin.com/in/carlrficksjr/Institute For Well-Being in Law: https://lawyerwellbeing.net/Listen to Carl’s Previous Episode here: https://fretzin.com/carl-ficks-committing-to-the-practice-of-wellness/Get Carl’s 10 Steps for Getting Back in the Game Here!: https://carlficks.com/free Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Hillard Sterling discuss:The four pillars of business development and how they interact with each other. Building on your own content with repurposing and leveraging on multiple platforms. How KLTR - Know, LIke, Trust, Refer - is aided by the four pillars of business development. Being proactive in following up on your business development contacts. Key Takeaways:Give things away in your business development so people know how much they need you to do the rest. Build on your own previously created content. Give people information that they can take and use immediately. Find the right audience for your speaking - those who will get value from your points and are not going to compete against you, but possibly hire you. It is riskier to underpost than overpost. It stays on the radar and keeps you top of mind and present online. "You could break it down into four different categories of business development work: writing, speaking, posting, and networking." — Hillard Sterling Connect with Hillard Sterling: Email: [email protected]: 312-606-7747Website: https://www.clausen.com/LinkedIn: https://www.linkedin.com/in/hillard-sterling-84711b85/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Paul Furiga discuss:Sharing your Story with the decision makers. Understanding your Story, not just your story. Where to start in understanding what your Story is about. How your Story affects your marketing and business development. Key Takeaways:The most important marketing asset an attorney owns, a law firm owns, is their story - the one thing that really sets them apart.Partner with those who can reliably and accurately share your unique story to help you drive your business.Your deep expertise is important, but it needs to be married with your Story.The new technologies being used and sharing your story will allow you to recruit outside of areas you had previously considered. "The big s Story is just that, because it answers four fundamental questions that stand the test of time. Those questions are: why would somebody buy from you ? Work for you? Invest in you? Partner with you in the legal field?" — Paul Furiga Connect with Paul Furiga: Website: https://www.wordwritepr.com/Book: https://www.wordwritepr.com/capital-s-storyLinkedIn: https://www.linkedin.com/in/paulfuriga/Twitter: https://twitter.com/paulfurigaReference: Simon Sinek TedX Talk: https://www.youtube.com/watch?v=u4ZoJKF_VuA Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Marsha Redmon discuss:Using presence and thought leadership to build your practice.The worst mistakes people are making when communicating digitally.Diminishing attention spans and strengthening your messaging.The breadth and depth of thought leadership. Key Takeaways:If you are on camera, you have authority as you are speaking if you speak with presence and authority.Look at the camera when you are on a Zoom meeting. It makes the other party feel like you are speaking directly to them and connecting with them.Make your point, then get to the details.You are not leaving money on the table if you niche down. It makes you specific enough that people understand what it is that you do. "People want useful, targeted, practical information from people that are qualified to give it to them. That's what thought leadership is." — Marsha Redmon Connect with Marsha Redmon: Website: https://www.marsha.com/Thought Leadership Map: https://thoughtleadershipmap.com/ LinkedIn: https://www.linkedin.com/in/marsharedmon/Twitter: https://twitter.com/marsharedmon Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jessica Stern discuss:Niche down to stand out in the sea of lawyers. Honing in on when you are your best self at work. Rate your clients and the type of work that is coming in to understand where you should be focusing your work. Tapping into your magic statement and understanding what keeps you going every day. Key Takeaways:If you niche down to what you are passionate about, others will see that and you will stand out. Find your differentiator - there are many ways that you can stand out and stay doing what you love. You will bring in more by doing what you love than by accepting everything that comes in. Spend time thinking about the client experience to better support your clients and your team. "What's your magic statement? How do you explain who you are and what you do?" — Jessica Stern Connect with Jessica Stern: Website: https://sternlawfirm.us/ LinkedIn: https://www.linkedin.com/in/jstern/Twitter: https://twitter.com/sternlawllcFacebook: https://www.facebook.com/STERNLawLLC/Instagram: https://www.instagram.com/sternlawllc/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Stacey Brown Randall discuss:Generating referrals without asking, without manipulation, without compensation, without networking to know a ton of people, and without just waiting and hoping that they'll happen.Showing up and being seen as the expert.The power behind words and using them for good.Looking at the data of where your referrals came from (not just where you think they may have come from). Key Takeaways:There are a lot of strategies you can learn when it comes to referrals. You have to figure out what works best for you, for your firm, for your brand, and how you want to show up.A referral source is any human that refers you, whether or not they are clients.Maintaining relationships (of all kinds) are the key to referrals. There is a framework to those relationships that will strengthen those relationships and referrals.Thank by name - write a thank you note every time you are referred for specifically who was referred to you (even if they don’t become a client). "If you can actually just pay attention to the psychology and reverse engineer or look a little differently to how referrals actually come to be, we don't have as much control over them as we think. But there are things we do control." — Stacey Brown Randall Connect with Stacey Brown Randall: Website: https://www.staceybrownrandall.com/Show: https://www.staceybrownrandall.com/podcast/YouTube: https://www.youtube.com/channel/UCMvKdDUM_am9RXz--6qua3Q/LinkedIn: https://www.linkedin.com/in/staceybrandall/Twitter: https://twitter.com/staceybrandallFacebook: https://www.facebook.com/StaceyBrownRandall/Book: https://www.amazon.com/Generating-Business-Referrals-Without-Asking/dp/1683509269 Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Aaron Baer discuss:Being intentional with your legal business development. The mindset behind business development.Preparing for the future of legal. Tips for your best business development practices. Key Takeaways:Start stupid small when you are building habits, including for your business development, and they will become part of your daily routine. The first sell you make is to yourself - you have to believe in yourself and your firm. The younger generations want to buy legal services the same way they buy everything else - client services are going to be the key. Niche down. If you try to be everything to everybody, you will be nothing to nobody. "You can either wait until everyone else is doing it, or you can do it first and have this enormous unfair advantage. And if you want to help clients, if you care about clients, just try to learn stuff that's going to help them and don't listen to the people that are going to tell you that's all nonsense." — Aaron Baer Connect with Aaron Baer: Website: https://buildyourbook.org/ & https://www.4lacademy.ca/LinkedIn: https://www.linkedin.com/in/aaronbaer2/ & https://www.linkedin.com/company/build-your-book/Twitter: https://twitter.com/4lacademy Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Tom Freeman discuss:The evolution of the legal industry between the great recession and the great resignation. Building beyond the billable hour. The future of law firm cultures. The value and portability of having your own book of business. Key Takeaways:Lawyers and associates now have more choices than they ever have and they are being more particular about what they are willing to accept. DEI is late coming to law firms and law firm culture, but we are starting to see a shift. The thriving firms are the ones that are embracing DEI. The practice of law is changing for the better as more diversity joins in the industry. Minorities and women are going to law school more than ever and bringing a different perspective. Law schools don’t teach you to think like a lawyer, they teach you to think like a law professor. "The billable hour model is broken. It doesn't incentivize those types of mentoring relationships, or those types of collegial training experiences." — Tom Freeman Connect with Tom Freeman: Website: http://www.thomasfreeman.com/LinkedIn: https://www.linkedin.com/in/thomasfreeman/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Sam Mollaei discuss:How the legal space has radically changed in the last few years. Why following up is key to bringing in new business. Refining your automations.The automation tools all lawyers should be using. Key Takeaways:You need to understand automation before you can most effectively use it in your firm. The automations that work best for you may not be for someone else. But utilizing automations can save your team thousands of hours and thousands of dollars. When bringing in business, focus on where your clients are most coming from. In order to do that, you need to know where your leads are coming from. Your automations don’t have to be complicated or expensive, but they can make a massive difference. If nothing else, use Google Sheets. "The other benefit of automation is it saves your team time. And if you're paying for your team, and on whatever an hourly basis, every minute that you save them is money earned by you." — Sam Mollaei Connect with Sam Mollaei: Website: https://legalfunnel.com/ & https://mollaeilaw.com/YouTube: https://www.youtube.com/c/legalfunnelLinkedIn: https://www.linkedin.com/in/sammollaei/Facebook Group: https://facebook.com/groups/legalfunnel Instagram: https://www.instagram.com/legalfunnel Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Ashley Robinson discuss:Authentic marketing and becoming the expert in your niche. How video can play a role in law marketing. Videos as a long term investment, not as a quick, results-now marketing tool. Creating regular content and reusing it in other ways. Key Takeaways:Video is still a newer technology in the legal field. It can help lawyers gain trust and show expertise and credibility with their clients and potential clients. A high-end video effects more than just one-for-one marketing. It also can be used for years to come and can influence clients as well as strategic partners. Video adds a personal touch and a story that just showing numbers or images don’t do. Social media is not supposed to be high-end professional. It is supposed to be spontaneous and authentic. "Marketing is casting as many nets as we can to hook people in, in whatever way we can hook them in. But it is not the 80s, it is 2022. People have to make impressions to gain trust and authority." — Ashley Robinson Connect with Ashley Robinson: Website: https://greencardiganmarketing.com/LinkedIn: https://www.linkedin.com/in/ashleyrobinsongcm/Facebook: https://www.facebook.com/GreenCardiganMarketingInstagram: https://www.instagram.com/green_cardigan_marketing/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jay McAllister discuss:The value of technology used in the proper context.Coming to the table as a student in all that you do. Working smarter, not just harder, through the use of technology. What separates adequate practices from flourishing firms. Key Takeaways:The more you illuminate your sphere of knowledge, the more you will learn that you do not know. Understanding the right tools for your firm and how they all work together is key to creating an ideal technology ecosystem for your firm. If you don’t embrace technology, you are limiting the reach of your firm and the reach of your growth. Business comes as a result of relationships. "All the tools, in their base state, are essentially useless. It's only understanding the business outcomes that are required, and then pairing that with the proper optimization and setup of the tools, as well as ongoing support and training, that's what makes it critical." — Jay McAllister Connect with Jay McAllister: Website: paragonus.comEmail: [email protected]: 815-556-1145LinkedIn: linkedin.com/in/jaymcallisterit & linkedin.com/company/paragon-tech-incYouTube: youtube.com/channel/UCo7-PTYl-HY2ZGrMCQ-C3gQFacebook: facebook.com/Paragontechit Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Steve Hamburg discuss:Pursuing meaningful pursuits with a higher degree of conversion. Moving past the stigma of being a salesperson in your own mind. Practical tips for sales free selling. Creating your structure around selling to gain comfort with selling. Key Takeaways:Winging it is not a strategy or a process. Engage a sales journal into your process in a way that works for you. If you can quantify it, you can track it and understand what you need to do in order to understand what activities are the most important. If you are planning on running your own firm, you have to be married to that venture. If you have a partner/spouse, you will want them to be on board with you. Luck favors those that work the hardest. "To be a successful entrepreneur, you need to be willing to subject yourself to what makes you the most uncomfortable and thrive." — Steve Hamburg Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Alay Yajnik discuss:The biggest errors law firms make when hiring. Leveraging your network to grow your firm (not just your business). Vetting the candidates that you bring into your firm. Hiring quickly in the current war for talent. Key Takeaways:You do not need to settle for your hire. Working with a recruiter is often worth the money as it saves you time and resources in looking for that new hire. Ask open ended questions when you are interviewing to dig deep into the credibility of your candidate. Check the references - this is one of the most underrated aspects of hiring. Always be hiring and always be looking for talent. "Right now, there's a big demand for legal services, but there are not very many attorneys to go around. Firms that don't get out ahead of this quickly find themselves buried with work. And when you're buried with work, it impacts your ability to hire because you just don't have enough time." — Alay Yajnik Connect with Alay Yajnik: Website: LawyerBusinessAdvantage.comOne Page Strategic Plan: LawFirmSuccessGroup.comEmail: [email protected]: linkedin.com/in/alayyajnikBook: https://www.lawfirmsuccessgroup.com/book/Lawyer Business Advantage Podcast: https://www.lawfirmsuccessgroup.com/podcast-2/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Maya Markovich discuss:The evolution of the legal tech industry. The growing need for focus on client-centric law practices. Useful technologies that can help lawyers run a more efficient practice. How COVID has changed the legal industry for the better. Key Takeaways:We all have to fight together for access to justice. The law is not set up to be client-centric, and there is no single solution to change this. Robots and AI are not replacing lawyers. There is more than enough work to go around and the new technologies will free up lawyers for more strategic things than something like document review. Think about how the client is experiencing service at your firm and consider ways to make it more streamlined for your client. Law firms grow faster and serve the clients better when they focus on a niche, and don’t try to be everything to everyone. "There's this increased focus on client experience, which, I think, is long overdue. Client expectations are continually increasing, and there's going to be more and more emphasis on value-based services and tailored pricing models." — Maya Markovich Connect with Maya Markovich: LinkedIn: https://www.linkedin.com/in/mayamarkovichTwitter: https://twitter.com/MarkovichMayaWebsite: https://vilcap.com/ & https://justicetechassociation.org/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jay Paul Deratany discuss:Doing things in your work and life that make a difference. Making smart decisions to achieve your ambitions. Creating time to yourself in the midst of your busy life. Lessons learned in starting your own practice. Key Takeaways:Go into everything you do with the mindset of service, not just a mindset of serving yourself. Making mistakes is going to happen, but we need to learn from those things and continue to track what is working as you go forward. Having a team brings different perspectives to your firm. Don’t give up, choose your passion, and be passionate about your work. "We take a team approach to our cases…Usually a client understands it because they want a team, and a team brings about a better result. I couldn't have had the verdicts I've had unless I had the team I have." — Jay Paul Deratany Connect with Jay Paul Deratany: Website: https://lawinjury.com/LinkedIn: https://www.linkedin.com/in/jaypaulderatanyTwitter: https://twitter.com/deratanyFirst Star: https://www.firststar.org/ Foster Boy: http://fosterboy.com/CASA: https://nationalcasagal.org/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Kate Curler discuss:The power of people’s networks. Finding mutual advantage in your networking meetings. Redirection during connection conversations. Keeping at the front of a networking partner’s mind. Key Takeaways:When you are networking, give your networking partner something they can work with to help you even as you are helping them. Going into a networking meeting with the plan to sell is not going to work for you for long. Be a giver, but also stay top of mind when you’re networking. Reach out when you refer clients and make yourself known as a rainmaker and key networking partner. You don’t have to do it all yourself, you don’t have to know everything, and you can be wrong. Be willing to be vulnerable and human and people will more to you. "Business coaching has been just keeping track of the numbers, delegating, and, regarding networking, once you have an opportunity to send somebody a client, I do that, but I make sure I get credit for it as well." — Kate Curler Connect with Kate Curler: Website: https://www.curlerlaw.com/Email: [email protected]: 312-952-1077LinkedIn: https://www.linkedin.com/in/kate-curler-84a72413/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Walt Hampton discuss:Your extraordinary toolbelt taught in law school.Success beyond what society thinks it should be.Why you should write a book and what it can do for your book of business.Writing, publishing, and marketing a book. Key Takeaways:There will be amazing rewards for those who can lean into the discomfort.With a book in the world you have the capacity to touch people beyond your wildest imaginations.From a business perspective, there is no better credibility builder, authority builder, expertise builder, client attracting magnet than having a book.You have to put yourself out there to promote your book, your services, and your business. "If we feel called, as you and I do, to have a broader impact, or global impact, as you and I are privileged to do, then figuring out ways to leverage that is important." — Walt Hampton Connect with Walt Hampton: Website: Summit-Success.comEmail: [email protected] eBook: summitsuccess.lpages.co/the-power-principles-of-time-masteryLinkedIn: linkedin.com/in/walthamptonPublishing Resource: http://summitpresspublishers.com/stevePrevious Episode: https://fretzin.com/walt-hampton-time-mastery-through-self-mastery/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Andy Cabasso discuss:Focusing on the business, not just in the business Why a law firm should care about their web presence. Finding your unique differentiator (and communicating it properly). Ways to increase your Google ranking and SEO. Key Takeaways:Your website is your only chance for a first impression with those who find you online. Your client is looking to solve a specific issue. They want to know that you can help them with their very specific needs. Getting your site organically ranked without paying for clicks is largely based on content creation. Make sure you have a Google Business listing. It is free and it is the first step to showing up in local search results. "It should be very easy for someone visiting your website, whether it's on a mobile phone, or a desktop computer, or laptop, or anything like that, to be able to connect with you. Test this out." — Andy Cabasso Connect with Andy Cabasso: Website: https://postaga.com/LinkedIn: https://www.linkedin.com/in/andrewcabasso/Twitter: https://twitter.com/andycabassoCoupon Code: PODCAST50 for 3 Months at 50% off on Postaga.com! Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Ida Abbott discuss:Realigning your values and your work.Developing and retaining talent.Challenges lawyers face when considering and thinking about retirement.Examining who you are by choice, not by default. Key Takeaways:People want to feel a sense of belonging and community in their firms.Loyalty is earned and ever changing. It needs to be constantly developed and the relationships maintained.65 is an arbitrary number decided by the social security system. Your retirement is your own and you can decide when is the right time for you.Keep a personal interests list. Figure out what is interesting to you now and when you get to a point where you need to decide what you are going to do, you have a list of things you already are interested in. "It's a lot of internal investigation, self exploration, and then recognizing the myths and the misunderstandings that hold you back. Retirement means it's the end, if that's what you believe. I ask you to reframe it. It's not the end. Think of somebody you know, who's retired, who is doing something cool. And if you don't know anybody personally, start looking around online, they are everywhere." — Ida Abbott Connect with Ida Abbott: Website: https://idaabbott.com/Email: [email protected]: https://idaabbott.com/books/retirement-by-design/LinkedIn: https://www.linkedin.com/in/ida-abbott-9a0736Twitter: https://twitter.com/IdaOAbbottFacebook: https://www.facebook.com/sponsoringwomenbook Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Susan Ibitz discuss:Soft skills are marketable and make you employable.The relationship behind know, like, and trust. Starting soft and inviting questions. Tips about nonverbal communication. Key Takeaways:If you’re not selling a product, you are selling yourself or your service. If people don’t remember you when you talk, there is a problem. We have two ears and one mouth, use them proportionately. Treat others the way they want to be treated and you will be remembered as remarkable. Gather the baseline information before you jump to solutions or try and fix without understanding the client’s problem. "In law sales and networking, you establish rapport and you use words, which are more important than the body. Words are be more important because I pay attention. Be present." — Susan Ibitz Connect with Susan Ibitz: Website: https://humanbehaviorlab.com/Email: [email protected]: https://www.youtube.com/channel/UCsAwKi2NQchiXWrrMd9-uXALinkedIn: https://www.linkedin.com/in/susan-ibitz/Twitter: https://twitter.com/HBehaviorLabFacebook: https://www.facebook.com/SusanIbitzHBL Instagram: https://www.instagram.com/humanbehaviorhacker/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jennifer Bullock discuss:Treating customers in a way that will make them feel like your only customer. Becoming a strong, influential woman in law. The importance of committing to your business growth and development early on as part of your necessary work. Harmonizing your work and your life in the right environment. Key Takeaways:When you are opening your own firm (or even just looking to grow your book of business) talk to everyone you know and make yourself known. Seek out a mentor and build relationships early on. They will require you taking action and will not just fall in your lap. You only need to do two things when you start to work with networking organizations: show up and do what you say you will do. You can build your book of business in non-traditional ways. Look at what you like to do, where you like to be, and who you like to connect with. "I firmly believe that if you focus on business development, as a female attorney early on in your career, you truly can create your own path, you are in control of your own destiny. You may choose to stay in a firm, you may choose to launch your own firm, you may go in house, but you will have many more opportunities available to you." — Jennifer Bullock Connect with Jennifer Bullock: Website: https://bullocklegal.net/LinkedIn: https://www.linkedin.com/in/jenniferbullocklegal/Twitter: https://twitter.com/bullocklegalFacebook: https://www.facebook.com/flaemploymentlawyer/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Andy Stickel discuss:Overcoming analysis paralysis. Marketing beyond getting leads. Taking a lead through to a sell. Understanding the pain of your prospective clients and the impact that pain is having. Key Takeaways:Getting leads is rarely the problem. Follow up is the key - three times, three ways, and continuously reaching out. Nobody likes a linktree. Have a real person answer the phone. Focus on the end result, not on the vehicle for getting to that result. "The way that you get someone to buy something is that when they're in so much pain, that the value of getting out of pain is greater than the value of the money. That's what attorneys need to learn how to do." — Andy Stickel Connect with Andy Stickel: Website: https://www.socialfirestarter.com/Book: https://freebookforlawyers.com/test-drive-1YouTube: https://www.youtube.com/channel/UCbRE2UVB83CCo4S9rFgZn0QLinkedIn: https://www.linkedin.com/in/andrewstickel/Twitter: https://twitter.com/andystickelFacebook: https://www.facebook.com/groups/marketingforlawyers/Instagram: https://www.instagram.com/andrew.stickel/Operation Underground Railroad: http://ourrescue.org/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Kip Boyle discuss:Becoming a professional who sells and serves people in the process.The changing of traditional selling techniques.Creative marketing to connect with your community.The unique, human connections of podcasting. Key Takeaways:People don’t want to connect with companies, they want to connect with people.The selling techniques of yesteryear don’t work and often turn people away.There is a relationship that gets established between a podcast host and the audience that you don’t even realize is happening.It is all about consistency. "There's an intimacy that podcasts can create that the written ways of talking to people just don't." — Kip Boyle Connect with Kip Boyle: Website: https://www.cr-map.comPodcast: cyberriskopportunities.com/podcastLinkedIn: https://www.linkedin.com/in/kipboyle/Twitter: https://twitter.com/KipBoyleBook: https://www.amazon.com/Fire-Doesnt-Innovate-Executives-Practical-ebook/dp/B07M7KTZWX Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Daniel Steinberg discuss:How Daniel’s professional journey lead him to creating lawbrokr.Differentiating yourself enough to find your clients. Branding and specialization. Creating a strong experience in legal. Key Takeaways:It is okay to fail. If you don’t try, you won’t have the opportunity to succeed or fail. Your firm needs to live everywhere consumers are online. There are so many opportunities to be a creator in today’s day and age. That allows you, as the lawyer, to create bite-sized content that can connect with consumers. Your interactions with your customer need to be more experiential than transactional. "If you want to align with your customers, you need to really create and cultivate and explain things to them, and go above and beyond the scope, then what you did last year and the year before, and always be that 1% better every time you talk to that next individual, because it's all around the customer experience, or they're not coming back in every industry, not just legal." — Daniel Steinberg Connect with Daniel Steinberg: Website: https://www.lawbrokr.com/Email: [email protected]: https://www.linkedin.com/in/dsteinberg9/Twitter: https://twitter.com/dslbkrFacebook: https://www.facebook.com/lawbrokrInstagram: https://www.instagram.com/lawbrokr/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Dave Zumpano discuss:Knowing before you no. Distinguishing yourself in what you can do for the client, beyond the typical answer. Systems as a key fundamental of your business. Measuring everything you do, and doing that purposefully. Key Takeaways:Success comes by not stopping at the first “no.”Money is a byproduct of the value you create. If you create value, the money will come. Do something you love that has impact for others. If you can’t measure it, you can’t manage it. You need to know what you’re doing with your systems, your processes, your marketing, and your business development. "Emotion doesn't pay the bills, what pays the bills is understanding your marketing, understanding what happened in the process, so that you can get good information and know how to make it better for them, as well as you, as you go forward." — Dave Zumpano Connect with Dave Zumpano: Website: https://eplawcenter.com/ & https://www.lawyerswithpurpose.com/ & https://guidr.legal/Email: [email protected] & [email protected]: https://www.youtube.com/user/LawyersWithPurpose3LinkedIn: https://www.linkedin.com/in/david-zumpano-a0208119a/Twitter: https://twitter.com/LawyersWPurposeFacebook: https://www.facebook.com/LawyersWithPurpose Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and John Cannon discuss:Overcoming the fear barrier and using that growth to strengthen the foundation of your firm. Continued education for learning and expanding your knowledge to grow your law firm. Changing your mindset and understanding the core of who you are. Delegation, training, and managing the employees in your firm. Key Takeaways:Use your drive time to continue to learn to strengthen your business, such as through podcasts or audiobooks. Change your mindset - you are a business owner who is also an attorney. Utilize your time wisely. Limit your time and limit what your focus is to make your goals more tangible and measurable. Everything you do that makes you a good lawyer can be documented. "By having high quality content, putting it up on a regular basis, having search engine optimization that does well, having a website that gives lots of useful information and giving people the right answers, you're building the keys of marketing." — John Cannon Connect with John Cannon: Website: https://jpcannonlawfirm.com/Phone: 405-657-2323Email: [email protected]: https://www.youtube.com/channel/UCP54Mu8Ug6IAHZCDfv1irmwLinkedIn: https://www.linkedin.com/in/john-cannon-8135b1140/Twitter: https://twitter.com/john_p_cannon_ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Zack Glaser discuss:Challenges lawyers face in creating processes and procedures (and in documenting those). Understanding how to use your email and other business products. Creating efficiencies for both your, and your client’s, convenience. Paying others to utilize your time in higher level tasks. Key Takeaways:A project management software is at least as important, if not more important, than your case management software. If you aren’t paying for the product, you are the product. Paying for the product allows you to have a business agreement with the company and typically comes with higher confidentiality. If you don’t have a practice management software, you are already doing the work, it’s likely just less efficient and less organized. A CRM will save you time and money, if you use it right, in spaces like e-signing, and in the integration of your law practice management system. "You have time. So go do those higher level tasks. Go out and make it rain. Go do those things that are going to get you more business, and still pay somebody to do those lower level things, or use technology to do those lower level things, because you can't pay somebody to go get you business." — Zack Glaser Connect with Zack Glaser: Website: https://lawyerist.com/ & https://tech4lawyers.com/LinkedIn: https://www.linkedin.com/in/zackglaser/Twitter: https://twitter.com/Zack_Glaser Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Nequosha Anderson discuss:Cultivating relationships to reach your end goal. The important aspects of building and maintaining relationships. Creating conversations with those in spaces where you want to be. The benefits to being a disruptor in your space. Key Takeaways:You have to follow through and maintain top of mind with your clients and those in your network. Connect with people on more than just one level. Cultivating relationships long term allows you to build what you want to have. Cultivating relationships will open doors that, not only can you not open on your own, you may not even be able to touch it otherwise. Understand where your focus is and cast your net there and you will find those clients that you want to see and work with. "It is definitely about cultivating relationships. That's how you succeed, especially in any service based industry. You don't even have to be the best practitioner, you just need to be the best person that can be remembered for that thing. And that's all about how you make people feel." — Nequosha Anderson Connect with Nequosha Anderson: Website: https://andersonlawfl.com/Podcast: https://www.puopodcast.com/YouTube: https://www.youtube.com/channel/UCvpMR_2n2lK-Vs_7Z2wBArQLinkedIn: https://www.linkedin.com/in/nequosha-anderson/Instagram: https://www.instagram.com/esquire44/?hl=en Facebook: https://www.facebook.com/andersonlawfl Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Nicole Clark discuss:Better utilizing the data that you have access to. Challenges lawyers have when presenting pitches. Don’t assume you can’t access data just because it wasn’t previously accessible. Asking questions, gathering data, and understanding insights. Key Takeaways:You need to understand the goals in relation to the data of what the client is facing in order to give great advice. Set your expectations with the client and help them to understand what they are likely to expect. There is a lot involved in the context of cases. Having insight and information makes it make or break for a client to believe you are the right attorney for them. More and more information is becoming available from state courts that was not available 5 or 10 years ago. "If you go in prepared with information, you're going to actually feel like you can help your client and that carries across when you feel like you can really be helpful, and you're matched to be able to bring value to them." — Nicole Clark Connect with Nicole Clark: Website: https://trellis.law/Email: [email protected]: https://www.linkedin.com/in/nicole-a-clark/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Deb Knupp discuss:The six viable selling styles that work for all lawyers. Relationship building no matter your personality or sales style. Time management, even when it is crazy busy. Helping others to help yourself. Key Takeaways:There is not one singular way to do business development and become a rainmaker. Introversion and extroversion are not correlated to sales success - the willingness to take action is. You can activate business development seeds during your standard client interactions. Pick your channel and do it with excellence. "There are multiple paths in which lawyers can participate concretely, playing to business development strengths. If you don't seemingly have that gregarious networker personality, the great news is that's only one of six viable selling styles that absolutely work." — Deb Knupp Connect with Deb Knupp: Website: https://growthplay.com/Email: [email protected]: https://www.linkedin.com/in/deb-knupp-2694a21/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Brian LaBovick discuss:Creating focus for success. Understanding who you are and who you want to be, personally and professionally. Leveraging challenges to rise to new heights. Serving your community with the intent of serving, while still maintaining your brand. Key Takeaways:Whatever you need in your life, give first and the world will bring it back to you tenfold. Pick a direction and lean into it. Find the gifts as you move forward. When you get the right people in the right spots things will leap forward. Start with yourself. Get naked and be as honest with yourself as you can be to understand and embrace your values and mission. "You can do right by your community, you can do right by the people that you're trying to serve. All the good that you put out in the world does not mean that you need to hide your brand and that your brand is here to do a job for part of the community as well." — Brian LaBovick Connect with Brian LaBovick: Website: https://www.brianlabovick.com/Website: https://www.labovick.com/Safety4Life: https://safety4life.org/Email: [email protected]: https://www.brianlabovick.com/the-bookPhone: 866-LABOVICKYouTube: https://www.youtube.com/c/LaBovickLinkedIn: https://www.linkedin.com/in/brian-labovick-40032a9/Twitter: https://twitter.com/LaBovickLawInstagram: https://www.instagram.com/labovicklawgroup/Facebook: https://www.facebook.com/Florida.Lawyers/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Leslee Cohen discuss:Building your own book of business to have freedom, including in a large firm. Finding what makes you unique and differentiates you in the market, then understanding how to communicate that difference. Joining and being fully involved in organizations. Giving leadership roles to those who may not yet have a book of business. Key Takeaways:You need to believe in yourself and understand that you are, truly, bringing value to the table. It is all about giving - you just have to help others and you will always get something back. People remember a giver, they don’t remember a taker. Law firms can benefit from amazing women lawyers, even those who want to work part time. Your job is more than just being a good lawyer. You have to keep business development and relationship building in mind from day one. "Without your own book of business, you only get so far within the ranks of a larger law firm." — Leslee Cohen Connect with Leslee Cohen: Website: https://www.allriselawyers.com/LinkedIn: https://www.linkedin.com/in/leslee-cohen-48820a6/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin, Rena Paul, and Alison Trenk discuss:Ongoing wellness for professionals. Having individual tools that you can do daily that work for your life and wellness. Consciously re-regulating our bodies and focusing on our breathing. Finding ways you can get into your present life. Key Takeaways:Start with the tiny things and bring mindfulness into your life and practice in small ways. It doesn’t have to be big grand things, just something you can do in your life everyday. As humans, we need to speak to our bodies and understand where we need to re-regulate our nervous symptoms. Focus on your breaking - making the exhale longer than the inhale is a surefire way to calm yourself.Learning more about yourself can help you be a more authentic lawyer. "You need to be well so you can do well for others." — Rena Paul Connect with Rena Paul & Alison Trenk: Rena’s Website: https://alcalaw.com/Rena’s Email: [email protected]’s Website: http://www.alisontrenklcsw.com/Rena’s LinkedIn: https://www.linkedin.com/in/renapaul/Alison’s LinkedIn: https://www.linkedin.com/in/alison-trenk-ma-lcsw-9111685/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Adam Arkfeld discuss:Sales and marketing working hand in hand. Diagnosing what is happening in your marketing. Who pay-per-click works best for. Tracking the data of your marketing campaigns. Key Takeaways:Measurement creates integrity - the numbers don’t lie. You have to have clean metrics that you can rely on to understand what is happening with the marketing campaigns. Targeted and paid marketing changes rapidly, anything more than 6 months ago and it really is a different world. YouTube is an untapped market for most lawyers. "The nice thing about running paid advertising is you can measure everything, and you can make every decision based on analytics and data. It's foundational for what we do and I think it should be foundational for all marketing, to be honest." — Adam Arkfeld Connect with Adam Arkfeld: Website: https://www.growwithprevail.com/LinkedIn: https://www.linkedin.com/in/adamarkfeld/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Ken Crutchfield discuss:Thinking about the client first in building and growing your firm. The intersection between technology and relationships. Bringing in new talent to your firm (then retaining them). Looking to the future and understanding what your firm needs. Key Takeaways:There is pressure on clients to be better, faster, and cheaper. You get to decide how your firm helps your clients to reach their goals. Keep a pulse and check in with your clients. You can’t just rest on your laurels and assume they will stay with you. There is a tension between the desire for more transparency in billing, as well as more flat fees. Understanding the generational differences between your lawyers is extremely important to bringing in and retaining employees. "If you aren't mining and looking for talent in all places, you're not going to have the talent pool that you need to be successful." — Ken Crutchfield Connect with Ken Crutchfield: Website: https://www.wolterskluwer.com/enEmail: [email protected]: https://www.linkedin.com/in/ken-crutchfield-95b79/Future Ready Lawyer Survey: https://www.wolterskluwer.com/en/know/future-ready-lawyer-2021 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin, Margaret Burke, and Casey Blake discuss:Inefficiencies in technology and financial management in law firms. Daily inefficiency improvements. What happens when you wear too many hats. Your law firm as a business. Key Takeaways:Anyone considering working with you, not just clients, are looking at your website. Make sure it is supporting what you want people to know. Having a diverse team, with mixed speciality areas, can assist you in better supporting and understanding your clients. Fix problems, don’t just cover them with a bandaid. Taking all the work on yourself, is only a bandaid. Let go and delegate to the right people. It is important to see your firm as a law firm and understand that it needs to operate in that fashion. "Having a process in place really streamlines time and makes staff happier, because the staff end up, sometimes, doing extra work when there's not a process in place. The financial management and processes are critical." — Casey Blake Connect with Margaret Burke & Casey Blake: Website: https://www.kolibrilaw.com/Phone: 833-330-1633Email: [email protected] & [email protected]: https://www.facebook.com/KolibriLawSupport/Instagram: https://www.instagram.com/kolibrilawsupport/Kolibri’s LinkedIn: https://www.linkedin.com/company/kolibri-law-support-solutions/Margaret’s LinkedIn: https://www.linkedin.com/in/margaret-t-burke/Casey’s LinkedIn: https://www.linkedin.com/in/casey-blake-mosca-82a99324/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Gary Miles discuss:The relationship between physical and mental health. The effects of social media. Drivers of good mental health and the benefits of having an attitude of gratitude. Changing your mindset and improving your health. Key Takeaways:As humans, we compare our worst to other people’s best (what they post on social media). Being self aware is one of the biggest drivers of mental health. We need to be aware of our mindset and what we are thinking about. Accept everything as it is and just focus on yourself, your reaction, and your responses. Every day we have is a gift, don’t squander it. "There are things in life we can control. What's the solution to that? Take action, whatever it might be in our business, our practice, or our relationships. But if we can't control it...try to not worry. It's easier to say than to do, and that's a practice like other things." — Gary Miles Connect with Gary Miles: LinkedIn: https://www.linkedin.com/in/gary-miles-j-d-88615922/Website: https://www.huesmanjonesandmiles.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Eric Schurke discuss:From a three man start-up to CEO of Moneypenny North America. The benefits of having a chat feature on your website. Tips and ideas for resolving inefficiencies in your law firm. Taking care of the people around you. Key Takeaways:A lot of people don’t manage their websites. However, if you can get a chat monitored, it increases the engagement and traffic to your site, and increases those who will convert into a new intake client. Engaging a company, such as Moneypenny, to answer your phone or website chat can take the weight off your staff, allowing them to be transferred to a more productive, or even profitable, position.There are only 2 ways you can extend your hours 24/7 - extending your staff, or outsourcing and looking at automation. Your people are extremely valuable - it is all about listening, trust, and caring for those on your team. "We save law firms time and money by answering their phones for them. If you look at that, and you try to take care of the people around you, that right there alone is just magic." — Eric Schurke Connect with Eric Schurke: Website: https://www.moneypenny.com/us/LinkedIn: https://www.linkedin.com/in/eric-schurke-b26920/ & https://www.linkedin.com/company/moneypenny-usa/Instagram: https://www.instagram.com/lifeatmoneypenny/?hl=enTwitter: https://twitter.com/MoneypennyFacebook: https://www.facebook.com/HelloMoneypennyUS Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Kim Stapleton discuss:Kim’s professional role as a business development executive at a law firm and how that impacts the firm. Being prepared for all sales and marketing conversations, as well as networking events (no matter the size). Best practices in business development. Utilizing your second degree connections. Key Takeaways:Show up in someone’s inbox. Even though you may have met, being top of mind at the right time. Invite those you want to connect with to many different things. Something may be appealing that may not have originally been obvious. Verbalize your desire to work with someone during networking meetings. LinkedIn is one of the best marketing tools that you have in your arsenal - use it. "I can pair up the right people with the right individuals, because it comes down to a relationship...Sales is different than marketing. Marketing is to the masses, but mine is...the relationship." — Kim Stapleton Connect with Kim Stapleton: Website: https://www.icemiller.com/Email: [email protected]: 312-726-8106LinkedIn: https://www.linkedin.com/in/kimstapletonbusdev/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Ryan Anderson discuss:Challenges lawyers are having with technology.Solutions regarding document and task management for lawyers. How to handle conversations of record. Investing in your employees. Key Takeaways:Make sure your systems are all on the cloud. The majority of law firms are still on servers, which are more easy to penetrate (from a security perspective) than the cloud is. Every document should be uploaded in a system that is searchable and organizable. Lawyers need to consider technologies and automations that are going to make their lives easier and more predictable because the world is changing and it is important to stay on top of those kinds of things. "It is amazing what will happen if an employee feels you're willing to invest in them." — Ryan Anderson Connect with Ryan Anderson: Website: https://www.filevine.com/Email: [email protected]: https://www.linkedin.com/in/ryan-anderson-49a30740/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Kory Kelly discuss:Value in productized, turnkey solutions. Legal Karma is not a robot lawyer, it is a change of delivery. Making changes now, not waiting for the speed of business. Key Takeaways:It’s more about communication than it is about document drafting. Giving your client insight as to what is going on and expectations can ease a lot of stress from you and your client. Changes in the legal market (such as non-lawyer owned law firms) makes it worthwhile to look at the delivery of your legal services. "Make the change now. Moving at the speed of business takes a long time to change these processes and make sense out of it to get the brand recognition and marketing in place that helps you leverage some of the new gifts that come with modernizing the delivery of your practice." — Kory Kelly Connect with Kory Kelly: Website: https://legalkarma.org/LinkedIn: https://www.linkedin.com/in/korykelly/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Nina Stillman discuss:Challenges facing new lawyers in new areas. Applying lessons you learn from your coaches. The benefits of a quick no. Finding the right balance between listening and speaking. Key Takeaways:Understanding the methodology of how to network and ask for referrals then interpret it in your own vernacular will help to grow and evolve your business. You don’t have to take every client - not every client is right for what you are wanting to accomplish. You have to listen and put the client’s needs in front, even if it requires a little bit of patience. All the advice is great, but it needs to be actionable for people to be able to support themselves. "Everything is sales. Even if you're an attorney, or an accountant, or a doctor, everything is sales...It's all in how you treat the people who you want to work with, whether they're a referral source or a client." — Nina Stillman Connect with Nina Stillman: Website: https://www.thestillmanlawgroup.com/Phone: 312-819-5360Email: [email protected]: https://www.linkedin.com/company/the-stillman-law-group/Facebook: https://www.facebook.com/thestillmanlawgroup Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Louis Goodman discuss:Marketing a law practice in the 90s and how it has evolved today. The power of SEO for your website. Creating good content to encourage backlinks to your website. Utilizing content across multiple platforms. Key Takeaways:If you’re going to put money into marketing, put money into SEO. People pick up their phone and do Google searches now, rather than picking up a phone book. You need to be visible for those who have an immediate problem and need an immediate solution. Repurpose content that you create to work across multiple platforms and find ways to encourage others to share links to the content you’ve created. "The key is getting backlinks to your website. And the way you get backlinks to your website, is by having good content so that other websites will link to your website, and you want to encourage people to link to your website." — Louis Goodman Connect with Louis Goodman: Website: https://www.louisgoodman.com/Podcast: https://www.lovethylawyer.com/YouTube: https://www.youtube.com/channel/UC2aeWsyfHKAfCEMgR7wD7bgTwitter: https://twitter.com/louisjgoodmanFacebook: https://www.facebook.com/Law-Office-of-Louis-J-Goodman-338125606393295/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.