BE THAT LAWYER

In this episode, Steve Fretzin and Hugo Gomez discuss:Niche down on what you know. Finding your angle to stand out from the others in your field. Working with outside partners to truly grow and scale your business. Why lawyers should be marketing to the Spanish-speaking communities around them. Key Takeaways:You cannot please everyone - if you niche into a very specific area, you will be able to find success and give more buy-in to your clients. English-only speakers are in decline according to the latest census. Working with a marketing company that has cultural experience in your target market is key for getting the best results and content to that audience. Multicultural marketing needs to be done from the ground up - what might work for one culture is not usually going to work for another culture. "What we found is that Spanish speakers when they're making a decision to hire an attorney, what they're looking for is does the firm have bilingual staff. Generally speaking, attorneys don't speak Spanish, and that's okay. All we need to do is just be honest with the consumer and say, this firm as the best bilingual staff you can talk to you regarding your and your auto accident injury." — Hugo Gomez Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/ Episode References:All-In: https://www.allinpodcast.co/ About Hugo Gomez: Hugo E. Gomez is the founder of Abogados NOW, a national Spanish marketing agency that helps attorneys advertise to underrepresented communities. With a mission to forge greater awareness of Spanish-speaking communities, Hugo and his team create high-performing and cost-effective Spanish digital marketing campaigns to help attorneys grow their firms. Connect with Hugo Gomez: Website: https://www.abogadosnow.com/Email: [email protected]: https://www.linkedin.com/in/bilingualmarketing/LinkedIn: https://www.linkedin.com/company/abogados-now/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Brian Glass discuss:Focusing on the client experience.Partnering with family in your law firm.Highest and best use of lawyers’ time for law firm success.The power of coopetition and accountability. Key Takeaways:What gets in the way of lawyer business success is thinking the lawyer needs to be in the middle of everything in their practice.Identify and write down everything that is important to you - then reverse engineer your firm based on that criteria.Execute the good ideas and lessons learned from your peer groups. Having forced external accountability can help you to actually accomplish those goals.Give more power to your lieutenant - give them reins and responsibility, but also give them coaching and power to make decisions. You cannot do it all, especially if you are wanting to scale and grow. "If you have a good enough team, and you have a large enough vision, you can give them these projects to go and run with. I don't have to do it. I just have to have a big enough vision and create a fun enough and intellectually exciting enough place to work that attracts the kind of person that can go and execute on that for me." — Brian GlassGet a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/ Episode References: Vivid Vision by Cameron Herold - https://www.amazon.com/Vivid-Vision-Remarkable-Aligning-Business/dp/161961877XMy First Million: https://www.mfmpod.com/ About Brian Glass: Brian Glass is a personal injury lawyer in Fairfax, Virginia. After a decade of practicing law across town from his dad, he joined Ben Glass Law in 2019 to run the auto accident section of the practice. Brian’s greatest hits as a lawyer include a $3.4M medical malpractice verdict (2019), the record-setting settlement of a minor’s wrongful death case in Virginia ($5.5M in 2020), and the largest auto accident verdict in the state in 2022. ($3.4M in compensatory damages and $1M in punitive damages). He is highly skilled at distilling complex problems into simple, understandable solutions. Brian runs Time Freedom for Lawyers, a podcast dedicated to teaching other lawyers and high-income professionals how to win back some of their time by running more efficient businesses, investing in real estate, and crafting the vision of their own perfect life. Brian’s perfect life includes coaching his three boys in soccer, baseball, and whatever other athletic endeavor they want to pursue; travelling the world with his wife of 13 years; and competing in endurance events. Brian is a finisher of the Umstead 100 Mile Endurance Race, the Laurel Highlands 71 Miler, and about two dozen other ultramarathons. Lately, parenting has cut short his training timeline and he focuses on Crossfit and Spartan races, with a 2023 goal of traveling to Sparta, Greece to compete in the Spartan Race World Championships. Connect with Brian Glass: Website: https://greatlegalmarketing.com/Website: https://benglasslaw.com/Show: https://www.timefreedompod.com/LinkedIn: https://www.linkedin.com/in/fairfaxpersonalinjury/Instagram: https://www.instagram.com/brianglassesq/Instagram: https://www.instagram.com/greatlegalmarketing/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jonathan Hawkins discuss:Having a destination in mind for your career and business. Shared vision for building a multi-attorney law firm. Having a written agreement in a partnership. The right way to build a partnership in a law firm. Key Takeaways:When building a partnership, you want to have different skill sets for the best opportunities for success. Partnering with your best friend may not be the best idea - if the partnership falls apart, your friendship might follow. In a partnership, you cannot always win - it requires giving, communication, and compromise. There are many reasons why a partnership might fall apart - having an exit plan and written agreements can prevent a lot of disagreement and potential stress in the future. "You can't forget, both of you and the firm have an obligation to the clients. That is the paramount in responsibility of everybody - to make sure the client's interests come first." — Jonathan Hawkins Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-sellingThank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/ Episode References: How I Built This - https://www.npr.org/series/490248027/how-i-built-thisAbout Jonathan Hawkins: Jonathan Hawkins is a business lawyer for lawyers. He serves as Outside General Counsel to law firms and helps attorneys and law firm owners in starting law firms, law firm structuring, partnership agreements, lateral moves, breakups and dissolutions, and succession planning. Connect with Jonathan Hawkins: Website: https://www.yourlawfirmgc.com/Email: [email protected]: https://www.linkedin.com/in/jonathan-hawkins-135147/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Ariana Tadler discuss:How your business card can play into your personal and professional brand. Top challenges for lawyers today. The pros and cons of multiple methods of communication. The 3 C’s of professionalism. Key Takeaways:Have a business card with a QR code. It helps to communicate and connect with more people and keeps you memorable. Time management is one of the biggest challenges for lawyers today. In today’s world, the sense of attention people have is much shorter than before due to devices and constant notifications. But time management is critical for lawyers. It is not rude to write down notes from meetings about follow-up things or to-do items. You want to make sure to be able to follow through with anything that was talked about in the meeting. Early is on time. Being on time (early) to meetings is the easiest way to begin to show professionalism. Being late to meetings, especially without apology or reason, will chip away at your credibility. "Your credibility is the utmost important factor in the relationship before the court and with your client." — Ariana Tadler Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/ Episode References: Leadership and Self-Deception: Getting Out of the Box by the Arbinger Institute - https://www.amazon.com/Leadership-Self-Deception-Getting-Out-Box/dp/1576759776Getting Things Done: The Art of Stress-Free Productivity by David Allen - https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0142000280 About Ariana Tadler: Ariana J. Tadler is the Founding Partner of Tadler Law LLP, a WBENC certified women-owned law firm that offers class action, complex and commercial B2B litigation, legal counseling, and e-Discovery services. A nationally recognized lawyer, entrepreneur, and keynote speaker, Ariana J. Tadler is tenacious and gracious. Described as the consummate professional, Ariana knows how to own a room - she opens doors and gains access - if she is unable to provide services directly, she connects people with skilled strategic partners. Connect with Ariana Tadler: Website: https://www.tadlerlaw.com/Email: [email protected]: https://www.linkedin.com/in/arianatadler/LinkedIn: https://www.linkedin.com/company/tadler-law/Facebook: https://www.facebook.com/tadlerlaw/Instagram: https://instagram.com/arianatadlerInstagram: https://www.instagram.com/tadlerlaw/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Alan Crone discuss:Gaining focus and clarity in what you find the most important. Transitioning clients to other lawyers in your firm, not just seeking you as the brand. Putting great systems in place within your firm. Delegating for success, not for frustration. Key Takeaways:As long as you work hard, and work smart, you can do whatever you put your mind to. You must run your law firm like a business, because it is one. Invest money in your people and train, train, train. You can’t always hire for potential, sometimes you have to hire for skill. And hire someone who fits the culture, not just has the skills. "Delegation is the most sincere act of humility - to be able to delegate something to someone else and say that I don’t have to do it in order for it to be successful. Now you’re going to be successful, and someone else is going to be successful. It’s an exponential win-win." — Alan Crone Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/ Episode References: Sign up for the next BE THAT LAWYER: Marketing Mavericks - September 28th, 2023 - https://www.fretzin.com/blog/category/events/Ask Alan! The Podcast: https://cronelawfirmplc.com/resources/ask-alan/ About Alan Crone: Alan G. Crone is an Employment Law Attorney, CEO/Founder of The Crone Law Firm, Author of “The Law at Work: A Legal Playbook For Executives and Professionals” (Feb 2023), Ask Alan! Podcast Host and Speaker. Crone’s employment law firm team is committed to helping employees, executives, and entrepreneurs resolve workplace disputes, which may include issues between employers and employees, intellectual property disputes and/or other commercial issues. His new book reflects Crone’s approach when working with clients, which is, “I’d rather solve your problem than win your lawsuit.” https://cronelawfirmplc.com/ Connect with Alan Crone: Website: https://cronelawfirmplc.com/Email: [email protected]: https://cronelawfirmplc.com/the-law-at-work/Ask Alan! The Podcast: https://cronelawfirmplc.com/resources/ask-alan/LinkedIn: https://www.linkedin.com/in/alancronememphislawyer/Facebook: https://www.facebook.com/alan.crone.7/Facebook: https://www.facebook.com/thecronelawfirm/ Instagram: https://www.instagram.com/alan_crone/YouTube: https://www.youtube.com/channel/UCS8rpvoDf5SN5z_DcF5Sb1Q Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Kevin Daisey discuss:Crafting your product around your client, not the other way around.Getting unstuck from making the same mistakes. How a podcast can help your marketing, no matter what field you’re in. The secret about podcasting for lawyers. Key Takeaways:Everything comes back to strategy. Results and growth over time always start with strategy. You need to be focused, have a plan, give your marketing strategies time, and have someone who is tracking the KPIs from it. Without the data, you don’t know how to handle it, both good and bad. You can make anything successful if you stick to it and do it properly. Hosting a podcast is less work than you think if you have a great team behind you. You become a talk show host of your own, get the marketing, and get great content to repurpose. "It's repurposing! You and me are recording this now. We can take this and make an article out of it. We can take clips, we can do video versions, we can do audio clips - there's so many things you can do to disperse it, and we did this recording one time." — Kevin DaiseyGet a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/Episode References: Sign up for the next BE THAT LAWYER: Marketing Mavericks - September 28th, 2023 - https://www.fretzin.com/blog/category/events/The Game with Alex Hormozi$100M Leads by Alex Hormozi About Kevin Daisey: Kevin Daisey is a digital marketer & entrepreneur. He is the founder & CMO of Array Digital, a law firm marketing agency, and the host of The Managing Partners Podcast. Connect with Kevin Daisey: Website: https://thisisarray.com/Show: https://thisisarray.com/managing-partners-podcast/LinkedIn: https://www.linkedin.com/in/kevindaisey/LinkedIn: https://www.linkedin.com/company/arraydigital/Facebook: https://www.facebook.com/kevinldaisey/Instagram: https://www.instagram.com/kevindaisey/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Julie Migliacci discuss:How COVID shifted the landscape for speakers. Mistakes people make with virtual events. Content flow even beyond the event. Livestreaming your events to your social pages. Key Takeaways:The #1 reason people attend a speaking event is to network. Not every event should be in person. Not every event should be virtual. Not every event should be hybrid. Understand what you want from your speaking engagement and look at how it works best for you and your audience. Every 30 minutes, do something different to avoid the audience hitting their burnout points. Choose the right technology for your event. There are different levels of platforms, such as Zoom, that will fit the needs of your audience and your event. "Nobody wants to sit through an hour-long lecture anymore. Attendees want more, and they mostly want to connect with people. The number one reason people attend a hybrid or virtual event is to network. And it's also the number one thing that gets cut when you're in the planning process." — Julie Migliacci Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/ Episode References: Sign up for the next BE THAT LAWYER: Marketing Mavericks - September 28th, 2023 - https://www.fretzin.com/blog/category/events/ProVisors: https://www.provisors.com/Never Lose a Customer Again by Joey Coleman About Julie Migliacci: Julie Migliacci has over 17 years of high-touch customer service and event planning under her belt. There isn’t an event type she hasn’t planned before, from large celebrity fundraisers, virtual conferences, and premier cooking shows. She is always up for a new challenge and creating unique experiences for clients and their guests. Hailing from France, Julie has lived in 4 countries and considers herself a global citizen. She currently resides in Boston, MA, and is always looking for an opportunity to jump on a plane to do something new. If left on a deserted island, Julie would bring her sourdough starter (named Steve) and her cats. Connect with Julie Migliacci: Website: https://revent.consulting/Email: [email protected]: https://www.linkedin.com/in/julie-migliacci-revent/LinkedIn: https://www.linkedin.com/company/revent-consulting-llc/Facebook: https://www.facebook.com/reventconsulting2020/Instagram: https://www.instagram.com/reventconsulting2020/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Andrew Biren discuss:Learning how to focus and disconnect as needed.Putting your energy into the right things.Borrowing good ideas from others that fit within your firm.Key tips on relationship building. Key Takeaways:It is hard to connect if you are only talking about yourself. Let the other person have space in the conversation.Understand your selling point and stick to it.Check-in with your client. Make sure they, proactively, know that you are aware of them and their situation.You cannot communicate everything by email or over the phone, both in networking and in client relations. "I like to meet people. I like to hear their stories, whether it be a referral lawyer, a networking partner, or even a client. I like learning about different types of people. It's me getting to connect with somebody, and that's the number one thing for me with networking, forming relationships, and forming a bond." — Andrew Biren Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/Moneypenny: https://www.moneypenny.com/us/ Episode References: Sign up for the next BE THAT LAWYER: Marketing Mavericks - September 28th, 2023 - https://www.fretzin.com/blog/category/events/The Ryen Russillo Podcast - https://www.theringer.com/ryen-russillo-podcast About Andrew Biren: Andrew “Drew” Biren knew that he was going to be a trial lawyer ever since he was five, when he attended his first jury trial and saw his father in action. From that point forward, he knew that his life’s work would be spent advocating for seriously injured men and women – just like his dad. Drew first started working at Biren Law Group as a file clerk at the tender age of 14. Since then, he has done almost every job imaginable. You name it and Drew has done it. The extensive experience Drew amassed at such an early age has proven to be invaluable, as he now works as a lawyer, fulfilling his dream of helping accident victims obtain justice. He received his bachelor's degree from the University of Colorado, his law degree at Southwestern Law School, and has since been admitted to the State Bar of California. Drew’s passions include his wife, Melissa, his two young daughters, his dogs, and sports. Connect with Andrew Biren: Website: https://biren.com/Email: [email protected]: 310-922-4979LinkedIn: https://www.linkedin.com/in/andrew-biren-33584040/LinkedIn: https://www.linkedin.com/company/birenlawgroup/Facebook: https://www.facebook.com/BirenLawGroup/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Brett Trembly discuss:Scheduling time off, not dropping agreements with yourself. The need to delegate to grow your firm. Tracking ALL of your time (not just the billable time). Getting over the mental minutia and the fear of hiring. Key Takeaways:You are losing money every time you do a $10 job that you can pay someone else for when you charge way more than that per hour. Hiring a good executive assistant will free up enough time for you to double your output and double your income. Your first hire should be someone to delegate to so you can protect your time as a law firm owner and allow you to focus on what only you can do (and what you love to do). When you hire, you can use those employees to help build your training material and process and procedure manuals. But you need the hands-on deck before you can build those SOPs. "You absolutely need to protect your time as the law firm owner more than anything else." — Brett Trembly Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/Moneypenny: https://www.moneypenny.com/us/ Episode References: Sign up for the next BE THAT LAWYER: Marketing Mavericks - September 28th, 2023 - https://www.fretzin.com/blog/category/events/How I Built This with Guy Raz - https://wondery.com/shows/how-i-built-this/ About Brett Trembly: Lawyer / Entrepreneur / Author / Delegation Expert 4 time Inc. 5000 Honoree (#67 in 2022 & 2 companies on the ranking) Published Author: The Danger Zones Adjunct professor Miami Law 40 employee team Trembly Law (12 attorneys) 150+ employee team Get Staffed Up Connect with Brett Trembly: Website: https://getstaffedup.com/fretzin Book: http://24monthstofreedom.com/LinkedIn: https://www.linkedin.com/in/bretttrembly/LinkedIn: https://www.linkedin.com/company/getstaffedup/Twitter: https://twitter.com/btremblyTwitter: https://twitter.com/Getstaffedup1Facebook: https://www.facebook.com/groups/l3community/Instagram: https://www.instagram.com/getstaffedup/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Heidi Brown discuss:Overcoming stress, fear, and anxiety. Introversion, shyness, and social anxiety…and how they are not the same. Learning to speak for what you need for processing and energy replenishment. Flourishing in your character strengths. Key Takeaways:Introverts process internally, extroverts process externally. Neither is better, neither is more engaged, neither is a better student or employee, they just think differently. Authentically embrace who you are. You do not need to pretend to be someone else or a different personality type in order to do your job effectively and brilliantly. If you have anxiety around performances, you may be overpreparing. Consider tweaking your preparation process to figure out what works for you without getting in your own way. Find the things that energize and revitalize you and focus on those as much as you can. "What it means to flourish as a human being, or as a lawyer, is to set up systems that help you function well, even when you hit stress and anxiety. It's not pretending stress, anxiety, and fear don't exist, but instead knowing that our jobs are hard and our lives are hard we're going to encounter them." — Heidi Brown Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: VIA Character Strengths Survey - https://www.viacharacter.org/Flow by Mihaly Csikszentmihalyi - https://www.amazon.com/Flow-Psychology-Experience-Perennial-Classics/dp/0061339202 About Heidi Brown: Professor Heidi K. Brown is a graduate of The University of Virginia School of Law, Associate Dean for Upper-Level Writing at New York Law School, and a former litigator in the construction industry. Heidi is the author of three books about well-being for law students and lawyers, including The Introverted Lawyer, Untangling Fear in Lawyering, and The Flourishing Lawyer: A Multi-Dimensional Approach to Performance and Well-Being. In 2021, Heidi earned a master’s degree in Applied Positive Psychology from the University of Pennsylvania. She is the 2023 Recipient of the Award for Outstanding Contributions to Well-Being in Legal Education from the Association of American Law Schools’ (AALS) Section on Balance and Well-Being in Legal Education. Building on a foundation of thirty years of experience in legal practice and academia, Heidi champions the importance of openly discussing stressors, anxieties, and fears in lawyering, and helping quiet and anxious law students and lawyers tap into individual strengths to become profoundly effective advocates—in their authentic voices. Heidi resides in New York City. She loves writing books, traveling solo internationally, taking boxing lessons, and jumping up-and-down at U2 concerts around the world. Heidi’s website is TheFlourishingLawyer.org. Connect with Heidi Brown: Website: https://www.theflourishinglawyer.org/Email: [email protected]: https://www.theintrovertedlawyer.com/LinkedIn: https://www.linkedin.com/in/theintrovertedlawyerbook/Twitter: https://twitter.com/introvertlawyerInstagram: https://www.instagram.com/introvertedlawyer/Instagram: https://www.instagram.com/theflourishinglawyer Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jodie Zerega discuss:Why many lawyers are unhappy with their current situations. How longevity can assist in your job search. The importance of having a book of business (and how it plays with the business of running a law firm). Continue learning, find your niche, become the expert. Key Takeaways:While longevity at a firm is not as important as it used to be, law firms do still want to see that a lawyer gave the firm a chance and had a chance to be valuable within the firm. You need to have a portable book of business. It is important to know what your objectives are going to be at your new firm. Building a book of business takes consistent effort over time. Start early in your career (and if you didn’t, start today). Network both within and outside of your law firm. You never know where someone is going to be in five years. "From a partner perspective, you have to have a portable book of business. Right now, I'm seeing a minimum of $750K. One thing that attorneys have a hard time understanding is salary - and they bring you over it as a lateral partner, they have a formulaic process that they use to calculate your salary, and it's usually a third, a third, a third." — Jodie Zerega Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/Moneypenny: https://www.moneypenny.com/us/ Episode References: Traction by Gino Wickman About Jodie Zerega: Jodie Zerega is a highly experienced legal recruiter and founder of Zerega Consulting, a recruiting firm that specializes in placing attorneys in law firms, corporations, and non-profit organizations. With over 20 years of experience in legal recruiting, Jodie has worked with a diverse range of clients, including private start-ups to multi-national publicly traded companies. She is an expert in legal hiring trends, AI in attorney hiring, legal recruiter benefits, job search technology, social media and hiring, and in-house legal recruiting.Jodie's expertise in legal recruiting and her extensive experience make her an ideal guest for podcasts with audiences of attorneys, paralegals, law firm administrators, and managing partners. She can provide valuable insights and practical tips to help listeners navigate the complex legal hiring landscape and stay ahead of the curve in their job search. With the recent launch of the Attorney Jobs app, Jodie can also share a unique perspective on how technology is shaping the legal job market and offer advice on how attorneys can use technology to their advantage. Connect with Jodie Zerega: Website: https://www.zeregaconsulting.com/Attorney Jobs App: https://www.zeregaconsulting.com/attorney-jobsEmail: [email protected]: 404-660-3414LinkedIn: https://www.linkedin.com/in/jodie-zerega-8265586/LinkedIn: https://www.linkedin.com/company/zerega-consulting-legal-recruiting/Instagram: https://www.instagram.com/zeregaconsulting/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Joan Butler discuss:Looking at what is working and focusing on that. Why so many people are unsatisfied with their life. The Power Life Script. The paradigm shifts in our lives. Key Takeaways:The more we focus on the things that are broken and are not working, the more things will continue to be dysfunctional. People need to take time to listen to what they truly love and what is inside, not what anyone else is saying to them. Enacting changes comes through making decisions. The content of our life is the curriculum of our evolution. "Where our attention goes, energy flows. If we have an intention to have this kind of life, and we're over here, but our attention and is on the problem, where's the energy going to flow? It's going to flow more towards the problem." — Joan Butler Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Goal-Free Living: How to Have the Life You Want NOW! By Stephen M. Shapiro - https://www.amazon.com/Goal-Free-Living-Have-Life-Want/dp/0471772801School of Greatness Podcast - https://lewishowes.com/sogpodcast/ About Joan Butler: Joan Butler is a coach and consultant who has supported mid-life individuals going through challenging times professionally and personally. She helps them bridge the gap from where they are to where they would love to be in their life. Her refreshing approach as a coach and consultant leverages humor to help others learn how to think and feel differently, breaking down barriers so that they can cultivate more confidence, new vision, happiness, and joy in their life. Connect with Joan Butler: Website: https://relationshipcenterforchange.com/Email: [email protected]: 707-769-1215LinkedIn: https://www.linkedin.com/in/joan-menke-ma-17628812/Twitter: https://twitter.com/rcforchangeFacebook: https://www.facebook.com/JoanMenkeButlerInstagram: https://www.instagram.com/joanmenkebutler Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Marcia Wasserman discuss:Challenges law firms are facing today that they’ve never had to before. Managing generational differences to the benefit of both parties. Where to start when everything seems to be going sideways. The benefit of a peer advisory group. Key Takeaways:Managing expectations for both the law firm managers and the younger lawyers is key to making sure everything is being accomplished at the right profitability. Clients are also getting younger, not just new attorneys. Understanding how the younger generations think can be crucial for your law firm success. It doesn’t take a certain personality to be a leader - it takes listening skills, vulnerability, and transparency to your vision. If you delegate more, you will be more effective in what you are best at. "It's getting the lawyers who manage the firms to understand that things have changed and they are not able to do it the way they've always done it." — Marcia Wasserman Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Measure What Matters by John Doerr - https://www.amazon.com/Measure-What-Matters-Google-Foundation/dp/0525536221ProVisors - https://provisors.com/ About Marcia Wasserman: Marcia Watson Wasserman is the Founder and President of Comprehensive Management Solutions, Inc., which provides “C.O.O. to Go”™ law practice management consulting services to boutique and midsize law firms. Her expertise includes operational management reviews; management and leadership development and training; succession planning; strategic planning; retreat facilitation; law firm start-ups and mergers. Marcia serves as a coach, mentor, and accountability partner to Managing Partners, Attorneys, and Legal Administrators. Marcia also leads multiple law firm Managing Partners’ and Legal Administrators’ Roundtables, focused on thought leadership and sharing best practices. She is a Fellow in the College of Law Practice Management and the author of 2 books published by the ABA. Connect with Marcia Wasserman: Website: https://www.comprehensivemgmt.com/Email: [email protected]: https://www.linkedin.com/in/marciawwasserman/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Darren Wurz discuss:Learning skills outside of just the law. Niche down to stand out in the crowd. Top struggles lawyers have around money. Making the changes that will make the biggest difference in the future. Key Takeaways:Awareness of your money is the first step. You have to know where it is going in order to understand what is happening.In a law firm, money is often fluctuating. Understanding your cash flow is key to understanding your overall financial situation. You have to know where you are going with an inspiring vision in order to know how much you need to save to get there. Few people are inspired by saving money. You want to make your financial plans somewhat realistic. If you’re in a situation that is completely unsustainable (maybe due to lifestyle creep) you may have to make dramatic changes to get back to your goals. "It's tough to build a business. It is tough to launch out on your own. But the cool thing about it is if you put in the hard work and determination, if you learn the skills you need to learn, you can build the business that you want." — Darren Wurz Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ About Darren Wurz: Darren Wurz is a respected authority on retirement planning for law firm owners, as well as a published author and dynamic public speaker. As an experienced financial planner, Darren specializes in helping law firm owners more effectively manage their personal finances and investments, and plan for retirement and succession. He is the author of *[The Lawyer Millionaire: The Complete Guide for Attorneys on Maximizing Wealth, Minimizing Taxes, and Retiring with Confidence](https://www.americanbar.org/products/inv/book/423608863/)*, published by the American Bar Association. He is also the host of The Lawyer Millionaire Podcast. Darren has been featured on radio, television, podcasts, and as a guest speaker at bar associations, law firms, and legal organizations across the country. After a brief career in education, Darren joined his dad and brother as a fee-only financial advisor and co-owner of Wurz Financial Services. As a small business owner himself, he understands the challenges law firm owners face. Over the past 8 years, Darren has developed an expertise in helping law firm owners master their money and achieve financial independence through his unique financial planning process for law firm owners—The Lawyer Millionaire™ Method. Darren holds a CERTIFIED FINANCIAL PLANNER™ designation and earned his master’s degree in financial planning from Golden Gate University. Darren is a member of the American Bar Association and the Financial Planning Association. He currently works and resides in the Toledo, OH, area but works remotely with clients in all 50 states. To learn more about Darren and his work, please visit TheLawyerMillionaire.com or connect with him on LinkedIn. Connect with Darren Wurz: Website: https://wurzfinancialservices.com/Book: https://wurzfinancialservices.com/the-lawyer-millionaire-the-book/Podcast: https://wurzfinancialservices.com/category/podcasts/LinkedIn: https://www.linkedin.com/in/darren-p-wurz/Twitter: https://twitter.com/wurzfinancialFacebook: https://www.facebook.com/thelawyermillionaireInstagram: https://www.instagram.com/thelawyermillionaire/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Whitney Harper discuss:Why so many law firms still use the billable hour. Deliverables-based billing. Getting clear about what your deliverables are. Building the playbooks to increase your profitability. Key Takeaways:Most tech for lawyers are based on hourly billing, which makes it difficult for those wishing to switch without creating new software. Hourly billing can make you adversarial to your clients, and adversarial to yourself and your mental health. Understanding what you are looking for (more money, more time, etc.) then you can look at more ways to make yourself efficient in delivering those products. If you have agreed on the price at the front end, you are less likely to have a collection issue. "When you bill by the hour, there's a kind of an upper limit on what you can reasonably say an hourly rate is. There's also an aspect of it, that's a mental health issue - as a lawyer, if I only can win by burning more of the midnight oil, there's a level of exhaustion, and you feel like you're playing the game that you can't win." — Whitney Harper Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: The Taboo Surrounding Sales in Legal - https://www.fretzin.com/eventsThe Go-Giver by Bob Burg - https://thegogiver.com/ About Whitney Harper: Whitney Harper is a seasoned practicing lawyer, and the co-founder of ADVOS Pro, a business that helps law firms break up with the billable hour method and begin measuring what matters - value, expertise, and results. Her practice, ADVOS legal, has leveraged the ADVOS Pro P3 Method and [A]OS platform for nearly a decade, building a successful, healthy, and highly profitable practice that delivers sophisticated, strategic legal counsel to clients who are raving fans. Connect with Whitney Harper: Website: https://www.advospro.com/Email: [email protected]: https://www.linkedin.com/in/whitneycharper/LinkedIn: https://www.linkedin.com/company/advos-pro/Facebook: https://www.facebook.com/ADVOSProInstagram: https://www.instagram.com/whit_onthewater/Instagram: https://www.instagram.com/advospro/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jason Ciment discuss:Building and maintaining relationships. Going solo versus having a partnership. Outsourcing components of your business that were previously not possible to outsource. Top tips to ensure a successful partnership. Key Takeaways:You never know what relationships are going to lead to your next game-changing relationship. Marketing is great, but business development will lead to your best referrals and customers. Manage your expectations in the partnership. Both sides will have expectations, both sides will be negotiating and need to give in a little bit. But make sure to have your agreements and expectations understood before going into business together. If you have the right relationships with your vendors and referral sources, they can assist as you are going out on your own or with your partner. "You have to have a vision for what you’re trying to build together." — Jason Ciment Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Howard Stern: https://www.siriusxm.com/talk/howard-stern Connect with Jason Ciment: Website: GetVisible.com & JasonCiment.comLinkedIn: linkedin.com/company/get-visible & linkedin.com/in/jasoncimentTwitter: twitter.com/GetVisibleMktg & twitter.com/jasoncimentFacebook: facebook.com/GetVisibleMarketingBook: I Need More Clients: Digital Marketing Strategies That Grow Your Business: amazon.com/Need-More-Clients-Marketing-Strategies/dp/1537108352 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

- What does it mean to Live Big? - How does creating connect to living big — and what is creativity all about (that most people do not understand or appreciate, or feel intimidated about)? - How we can all be powerful creators of the lives we want to live. In this episode, Steve Fretzin and Rochelle Seltzer discuss:Why lawyers need creativity. What does it mean to Live Big?How creativity connects to living big.Setting boundaries with kindness. Key Takeaways:We all are filled with creativity - but most of it goes untapped and underutilized. When you've tapped into your creativity, you’re excited about trying new things, making bolder moves, and excited about expressing yourself. Try something that you’ve never done before. Do something to inspire you. You need to understand what it is that you want. What is your personal why? What would you do if you were bolder? "When you're in that state of being lit up and feeling inspired, the people around you feel that energy. It will impact everybody - it will impact colleagues, it will impact the people that support you in your role, it will impact your clients. It just elevates everything." — Rochelle Seltzer Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Under the Influence Podcast - https://terryoreilly.ca/undertheinfluence/Unlocking Us with Brené Brown - https://brenebrown.com/podcast-show/unlocking-us/ About Rochelle Seltzer: Rochelle Seltzer is a Creative Core Coach, a dynamic speaker, and the author of the highly acclaimed book, Live Big: A Manifesto for a Creative Life. Her mission is to unleash the untapped creative capacity inside all of us, so we can bring all of our greatness into the world. Rochelle coaches accomplished women, helping them to get clear about the lives they want and create with intention, so they can live their biggest, most fulfilling lives. Connect with Rochelle Seltzer: Website: https://www.rochelleseltzer.com/Book: https://thelivebigbook.com/LinkedIn: https://www.linkedin.com/company/rochelleseltzercreativecorecoach/LinkedIn: https://www.linkedin.com/in/rochelle-seltzer-coach/Facebook: https://www.facebook.com/rochelle.seltzer/Facebook: https://www.facebook.com/CoachRochelleSeltzerInstagram: https://www.instagram.com/seltzerrochelle/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Kerri Coby White discuss:How KerriJames was created and how they assist law firm growth.The compounding power of data.The harsh realities attorneys should accept and address.The four fundamentals for law firm growth. Key Takeaways:If you have the right systems in place, your systems will put out the right outputs, and you can focus your time and energy on the relationships.Every bit of data you collect can be transformative if you apply the right context to it and analyze it.You need to know your marketing numbers. You need to know the ROI of each employee. You need to know your numbers.Build your systems - once they are built and integrated they can address the harsh realities, create the change, and push your law firm growth to greater heights. "When we got serious with our marketing clients about building systems, we got this incredible, unexpected gift. And that was the data - the data that spilled out and provided such unbelievable insight." — Kerri Coby White Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Michael Hyatt Freedom Compass - https://freetofocus.com/Atomic Habits by James Clear - https://jamesclear.com/atomic-habitsSmall Law Firm KPIs: How to Measure Your Way to Greater Profits by Mary Juetten https://www.amazon.com/Small-Firm-Measure-Greater-Profits/dp/0314876014Hidden Brain Podcast - https://www.npr.org/series/423302056/hidden-brain About Kerri Coby White: Kerri Coby White has been serving the legal industry in growth and business development for more than a decade, merging her consulting firm with that of James Brooks and forming KerriJames, LLC in 2019. As CEO of KerriJames, Kerri speaks on the value of data and technology in achieving next-level growth. It is her personal belief that strategy-driven systems can provide firms with the intelligence that enables them to compete amidst a host of challenges and do the important work of seeking justice, supporting clients, and growing organizations that serve their communities. Connect with Kerri Coby White: Website: https://www.kerrijames.co/The Law Firm Growth Machine Book: https://www.kerrijames.co/book/LinkedIn: https://www.linkedin.com/in/kerricobywhite/LinkedIn: https://www.linkedin.com/company/kerrijamesllc/Twitter: https://twitter.com/kerricobywhiteFacebook: https://www.facebook.com/kerricobywhiteFacebook: https://www.facebook.com/KerriJamesConsultingInstagram: https://www.instagram.com/kerricobywhite/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Ben Paul discuss:Importance of just being active in your business development. Taking action and executing on your conversations. The three steps to building your business development successfully. Top tips to improve your business development and the questions to ask to get referrals. Key Takeaways:Being active in business development will get you far. Having the right activity will get you further. You can’t solve things at the moment - they need to sit and process with the other person. Have the discipline to do the small actions that will build habits and carry your business development forward. When you understand your reason and have the motivation to do your business development, be curious and listen well and you will go far. "There is no perfection, but inaction is imperfection. Action is moving on to perfection in terms of developing client relationships." — Ben Paul Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: STOP! Hammer Time - The West Ham Podcast - http://playbackmedia.co.uk/wp-content/uploads/2018/09/westham.htmlThis Legal Life: NOT Another Legal Podcast - https://bol.nexl.cloud/tag/listen/ About Ben Paul: Ben Paul is CEO of The BD Ladder, a BD and marketing consultancy specializing in providing practical advice to lawyers and legal firms. He has over 20 years of experience in business development and marketing advice. Ben has worked in senior BD roles in several professional services and law firms. Prior to establishing The BD Ladder, he was the BD & Marketing Director at one of NZ’s leading law firms and oversaw their successful rebranding to Dentons Kensington Swan. Ben provides regular BD coaching and skills sessions to his clients which help them to grow their practices. One of his key strengths is that he brings active change to the way things are done, so that his clients can achieve the results that they aspire Connect with Ben Paul: Website: https://bdladder.com/Email: [email protected]: https://www.linkedin.com/in/benpaulbdm/LinkedIn: https://www.linkedin.com/company/bdladder/Twitter: https://twitter.com/BenPaul_NZTwitter: https://twitter.com/BdLadderFacebook: https://www.facebook.com/BDLadderInstagram: https://www.instagram.com/bd_ladder/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it

In this episode, Steve Fretzin and Alexandra Watkins discuss:The profession of naming. Brand, personal, and business naming. Identifying what makes you unique and your brand personality. Creating a consistent message across your brand, social media, and all aspects of your business. Key Takeaways:People fall in love with brands, but it doesn’t happen overnight. The name is the soul of your brand. If you name it correctly, you can attract the business you want to work with off of the name alone. Brainstorm by using all of your online resources. Using colors on a whiteboard is outdated and one of the worst ways to brainstorm. Review your client testimonials - understand what words they are using to describe what you are helping them with, even if it isn’t the language you would have used. "Use your moniker, use your name everywhere that you can. It's going to help people remember you." — Alexandra Watkins Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Beyond Curious - https://podcasts.bcast.fm/beyond-curious About Alexandra Watkins: Alexandra Watkins is a brand name expert and author of the Inc. Top 10 Marketing Book, “Hello, My Name is Awesome: How to Create Brand Names That Stick." She is the founder of Eat My Words, a naming firm that specializes in creating names that make people smile instead of scratch their heads. If you have ever enjoyed a Wendy's Baconator, you have literally eaten her words. Connect with Alexandra Watkins: Website: https://eatmywords.com/Email: [email protected]: https://eatmywords.com/brand-names-book/LinkedIn: https://www.linkedin.com/in/alexandrawatkins/LinkedIn: https://www.linkedin.com/company/eat-my-words/Twitter: https://twitter.com/eatmywordsFacebook: https://www.facebook.com/EatMyWordsNamesInstagram: https://www.instagram.com/sandiegobitchinbackyard/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Bob Green discuss:Bob’s experience in stopping a murder trial and how it lead to his current professional role. Making progress by solving at least one problem each month. Who are you when you’re not famous? Connecting with peer networking groups for personal and professional growth. Key Takeaways:Be willing to do things you have never done before. If you don’t, you’ll never achieve something you’ve never achieved. As a leader, you want to help everyone to bring their superpowers to the table because that is where your company will shine. You should understand what you want from this life, not just to be famous and well-known. What is it that you want to do and how you want to serve? It isn’t just about the grind. There is a way to build your business where you can have both the money and the freedom. Working with peers who have done it already can assist you in seeing what you are missing on your own. "Let's help people rise up! Let's develop the processes that you learned along the way so somebody else can learn it with you and it may take him even less time because you've made some of the mistakes that you can help people avoid." — Bob Green Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Theory of Constraints by Eliyahu Goldratt: https://www.amazon.com/Theory-Constraints-Eliyahu-M-Goldratt/dp/0884271668 About Bob Green: I help business owners grow companies from $1 million to $25 million in value without giving away their lives in the process. I work with owners and organize them with like-motivated owners in strategic board meetings to build great companies together. We focus on every aspect of the company, one priority at a time. Connect with Bob Green: Website: https://www.thealternativeboard.com/north-shoreEmail: [email protected]: https://www.linkedin.com/in/bobgreenteams/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and John Ross discuss:Differentiating yourself in your marketing.Client engagement and communication.Networking outside of other lawyers and reciprocating referrals.Hiring a marketer to do what you were doing to build your brand and business. Key Takeaways:If you’re doing the exact same thing as everyone else, you will not be noticed.Being broke will force ingenuity. You don’t need a lot of money to get out there, get noticed by your client, and bring in those you can and want to serve.Look for ways you and your networking partners can both benefit, even if it isn’t additional clients.There are creative ways you can do marketing where you don’t have to spend anything (and may make money from it!) if you look for what works for your firm and not just try and do what others are doing. "I can't go out and meet every potential client. But if I go out and meet a CPA, then I can effectively meet all of their clients. And if we have the same clients, then I'm accomplishing that goal. I can identify who else my clients were dealing with, and then go out there and meet those people, impress them, and often look for ways that I could also benefit them." — John Ross Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Huberman Lab: https://hubermanlab.com/ About John Ross: Raised in South Texas, John Ross graduated from San Marcos High School. He followed that with four years as a United States Marine, serving as an infantry squad leader with First Battalion Seventh Marines. Immediately after, John attended Texas State University and completed a Bachelors in Business Administration with a major in Accounting. From undergraduate, John went to Texas Tech Law School where he again graduated with honors.Since graduating from law school, John has had a distinguished legal career handling sophisticated matters for a wide range of clients. The below list is just some of the ways he has assisted the people of Texas and Arkansas:Designed estate planning and asset protection devices for high net-worth clients, including family limited partnerships, tax planned wills, and various trust agreements.Successfully handled multi-million dollar contested probate matters while maintaining cordial relations among the family members.Assisted countless families by helping them protect their life savings from nursing home costs.Developed plans for disabled individuals, including special needs trusts, to maximize their quality of life and preserve needs resources. Connect with John Ross: Website: https://www.rossandshoalmire.com/Email: [email protected]: https://www.bigpictureretirement.com/YouTube: https://www.youtube.com/channel/UCC_YDQU8heNAAwC1lDnQYYg/featuredLinkedIn: https://www.linkedin.com/company/ross-&-shoalmire-llp/Twitter: https://twitter.com/txkelderlawFacebook: https://www.facebook.com/rossandshoalmire/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Arya Firoozmand discuss:Referrals as a benefit to your clients.Challenges lawyers have when they don’t manage their client databases and relationships.Check-ins with no motive to develop trust.Staying in front of legal tech.Ethical fee sharing between lawyers and how Overture can help you do that. Key Takeaways:You may get referrals from clients for things you don’t do because they trust you. That can always be referred to another lawyer. It also helps keep you top of mind and are occupying space in their lives.Only good things will happen when you build a strong lawyer network and can help your clients in other ways.If you are top of mind and staying active with your clients, you will be the first they think of when they have a problem.Be open to embracing new technology or you will be left behind. Not all tech will be right for your firm, but you should be open to embracing those that would help your firm and be willing to have the conversations and try the demos. "At the end of the day, they're coming to you because they trust you in that relationship. Why shouldn't we not only capitalize on finding that client a great home, but monetizing it as well?" — Arya Firoozmand Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: ProVisors: https://www.provisors.com/The Lawyer Stories Podcast: https://thelawyerstories.com/podcast/ About Arya Firoozmand: Arya Firoozmand is the CEO and co-founder of Overture Law, the first attorney-to-attorney platform designed for members to refer matters and ethically share in fees. Connect with Arya Firoozmand: Website: https://overture.law/Email: [email protected]: https://www.linkedin.com/in/aryafiroozmand/Company LinkedIn: https://www.linkedin.com/company/overturelaw/Instagram: https://www.instagram.com/overture_law/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Rachel Steininger discuss:The cost of learning how to run a business on your own. What it takes to scale your law firm and how it differs from your early days of practicing law.The secrets to working on your business. Avoiding the Curse of the Competent. Key Takeaways:Personalize the strategies that you have based on where you want to be and who you want to represent. What works for someone else may not work for you. Do the thing that maximizes your value in any given hour. Taking time to do business development will maximize your value long term, not just today. Start utilizing the tools that are out there and embrace that technology…but make sure it is the right tool for your law firm and get the right training on it. It is about doing more than just the tasky stuff. While checking off a to-do list can feel like you’re accomplishing things, it is not necessarily moving the needle forward in your business and creating a business that works for you. "We need the business to be the foundation and then we need to approach the systems and the people in the same way because one thing about a law firm is it’s a people-reliant business. We don't need more locations. We don't need more machinery or equipment. We need more people - because people are the real value driver. When you have good people in a law firm, you're going to have a successful law firm." — Rachel Steininger Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: ProVisors - https://www.provisors.com/The Email Marketing Show - https://www.emailmarketingheroes.com/podcast/ About Rachel Steininger: Rachel Steininger is the founder of Upward Acceleration, a business consulting and coaching firm focused on getting small and solo law firm owners out of the day-to-day grind so they can own and grow their business without it owning them. She helps put these law firms in the best position to grow successfully and sustainably as they build trusted relationships, create accountability systems and a high trust/high talent team without the micromanagement, and optimize their business processes for profitable long-term growth. Connect with Rachel Steininger: Website: https://upwardacceleration.com/YouTube: https://www.youtube.com/channel/UCOIqNYahtZNB7u5Vyi-HmpgLinkedIn: https://www.linkedin.com/in/rachelsteininger/Facebook: https://www.facebook.com/rachel.steininger.7/Facebook: https://www.facebook.com/therachelsteiningerInstagram: https://www.instagram.com/rachelsteininger/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Merry Neitlich discuss:The evolution of branding over the last 20 years. Finding your brand essence statement and recognizing how you stand out from others in your space. Keeping your branding consistent throughout your entire online presence. The difference between brand, marketing, and business development (and how they all interact). Key Takeaways:Keep your website current (no more than 3 years old) so it is relevant and Google will see it. Have your tagline - make it relevant and tell clients how you are different. You first want to find out what your differentiator is, then build your brand. You need to look introspectively to understand what it is that you stand for and your unique selling point. There should be an overlap between your personal brand and your firm’s brand. If they are not related, it can cause a disconnect for your clients. Consistency is the key. You need to hold yourself accountable to your brand, marketing, and business development efforts for them to be effective and work for you. "A brand is not just an ad. A brand is not just a tagline on your website. A brand is how you operate and everything that you do." — Merry Neitlich Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Branding Is the Strategic Backbone of Law Firm Marketing - https://www.jdsupra.com/legalnews/branding-is-the-strategic-backbone-of-84058/ The Tipping Point by Malcolm Gladwell - https://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624 About Merry Neitlich: For over 25 years, Merry Neitlich has been a successful business development and branding consultant to attorneys and law firms. She works with both firms and individual attorneys to drive revenue by turning branding into a strategic asset. Merry has been inducted into both the Legal Marketing Hall of Fame and the College of Law Practice Management. Connect with Merry Neitlich: Website: https://emconsults.org/ Email: [email protected]: 949-260-0936LinkedIn: https://www.linkedin.com/in/merryneitlich/LinkedIn: https://www.linkedin.com/company/extreme-marketing/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Lindsay Ellis discuss:Understanding your core values and honoring them in every aspect of what you do. Noticing your values by noticing what is important to you in your day to day. Creating boundaries when you know what you value. Digging deep within yourself to find the calm in the storm. Key Takeaways:You are allowed to make up a definition for the value that is yours. As long as you know what it is, that is what is important. There are no bad values. If it is important to you, it is a worthy value. It is only bad if it is unauthentic to you. When you know what you value, decisions come easier. There are things under your control and things not under your control. When you realize that, you can release the stress and emotion because there is nothing you can do about those things not under your control. "Find a way to give yourself a little bit of time each day. Balance isn't about making everything even, balance is about depositing regularly into each bucket." — Lindsay Ellis Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Own Your SASS free pdf: www.OwnYourSASS.comThe Parenting Podcast: https://www.theparentingpodcast.com/podcast About Lindsay Ellis: Lindsay Ellis is a transformation specialist and the founder of Live Empowered. With certifications, degrees, and expertise in Leadership Development, Health & Fitness, Positive Psychology, and Personal Development, Lindsay has developed a system that helps working parents take control of their lives. In the first year of following her own advice, she went from feeling drained, overworked, and guilty to taking two vacations, forming a healthy co-parenting relationship with her ex, meeting her now husband, rediscovering hobbies, reconnecting with friends outside of work, growing her business 2x the national average, saving six figures, and did it all with a six-pack. Lindsay knows it is possible to have it all. She is passionate about helping parents live their best life in a way that resonates with them and be the example they want to set for their children and generations to come. Connect with Lindsay Ellis: Website: https://www.thelindsayellis.com/ LinkedIn: https://www.linkedin.com/in/lindsay-ellis-7100b513/Facebook: https://www.facebook.com/Lindsay.Thrush.Ellis.108 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Charlène Gisèle discuss:Taking the time to be, not just to do.Drivers for burnout in lawyers. The two voices in our head…and our choice on which we listen to. The 6 tell-tale signs of burnout. Understanding stress versus stressors. Key Takeaways:There is little room for anxiety when you are in the moment because you are fully present in the here and now. Burnout affects more than just your career. It affects your mood, your personal relationships, your career, and every other aspect of your life. When you learn your stressors and how to manage the resulting stress, you can change your life.There is no shame in struggling. The reason you are feeling the way you are feeling is because you are amazing! Because you do what you do at such a high level, that is why you are burning yourself out. Surround yourself with your peers with whom you can have candid conversations. "The best way to tell your body that the stressor has gone and you can let go of the stress is to speak body language to the body. The body only knows body language." — Charlène Gisèle Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Be That Lawyer Episode 298 - Margaret Enloe: Moving You ForwardHuberman Lab Podcast - https://hubermanlab.com/welcome-to-the-huberman-lab-podcast/ About Charlène Gisèle: Charlène Gisèle is a former Big Law litigator and legal tech manager who transformed her career to become a High Performance Coach. Charlène Gisèle is a certified Master Neuro-linguistic programming (NLP), Business, Health and Breathwork Coach. She is the founder of coaching consultancy Charlène Gisèle® and her unique 'Sustainable High Performance' coaching method. As a prior London Litigator, Charlène understands the pain points and stressors successful professionals can face. Charlène now works with industry-leading organisations and professionals with the mission to maximise their performance sustainably. Charlène is also an Award-winning Keynote speaker and thought leader on the subject of Burnout Prevention, Recovery, and Sustainable Success. Charlène's unique Sustainable High Performance coaching method has been featured in The Financial Times, The Times, The Guardian, and BBC Radio. Connect with Charlène Gisèle: Website: https://charlenegisele.com/LinkedIn: https://www.linkedin.com/in/charl%C3%A8ne-gis%C3%A8le-bourliout/Instagram: https://instagram.com/charlenegiseleReach out to Charlène Gisèle and mention Steve to get a free breathwork e-book! Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Ben Grimes discuss:What it means to be a good leader (and how to get better if you aren’t currently one).Why leadership is difficult for lawyers.4 pillars you should look for in a leader.Preparing yourself to lead people and what inspires people in a leader. Key Takeaways:Like with sales, leadership is not taught in law school, but it is something you can learn.When you can demonstrate authenticity at work, you open up the door to allow others to bring their authentic selves to their career.Leadership is more than just leading an organization. Leadership appears at all levels of your law firm and life. You don’t need a title to be a leader. You don’t need to be a manager to be a leader.Your values need to be reflected in the actions of the law firm. "Not only are we promoted in positions of leadership because of our substantive skills, we're also trained away from critical capacities for leadership. And what I mean by that is, we're trained to do things ourselves. And so we're training ourselves not to be good leaders, because of the way we practice law." — Ben Grimes Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Pat Conroy - https://patconroy.com/books/Some of My Best Friends Are…Podcast - https://www.pushkin.fm/podcasts/some-of-my-best-friends-areRevisionist History Podcast - https://www.pushkin.fm/podcasts/revisionist-history About Ben Grimes: With a passion for developing collaborative legal teams, inclusive law firm cultures, and skilled, confident legal leaders, Ben Grimes brings decades of experience as a practitioner and leader to his coaching, consulting, and development clients. From his roots as a biracial kid in central Pennsylvania, thru success (and challenge) at West Point, to his professional successes, Ben knows that leadership can be learned and is best delivered authentically. He's been a helicopter pilot, author, walk-on Division I athlete, 2x Ironman triathlete, professor of criminal law, prosecutor and defense attorney, and an ethics nerd, but loves best helping others unlock their leadership potential and build amazing teams. Connect with Ben Grimes: Website: https://www.bkgleadershipcoaching.com/Email: [email protected]: https://www.linkedin.com/in/benkgrimes/LinkedIn: https://www.linkedin.com/company/bkg-leadership-coaching/Facebook: https://www.facebook.com/bkgrimes Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Chris Brencans discuss:Getting backlinks to your website from other trusted websites.Taking advantage of the EAT - expertise, authority, trustworthiness.Scaling your local SEO efforts and tracking the traffic and leads.AI and legal marketing. Key Takeaways:It is hard to refer someone when there is no information. You need to understand and leverage information about yourself online.Fixing your website fundamentals will make a big difference to your online presence.Getting a lead does not mean it will automatically convert. There are steps that will need to be followed, and those steps should be systemized and understood.AI is changing how search results are generated for you at the moment. Bing is already using it, and Google is working on rolling it out. "With the EAT - expertise, authority, trustworthiness - you want to index a lot more information about you as an individual, you as a persona, as a brand." — Chris Brencans Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Surfer SEO: https://surferseo.com/SEO Minion: https://seominion.com/Ahrefs: https://ahrefs.com/Lunch Hour Legal Marketing Podcast - https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing About Chris Brencans: Kristaps started as a project manager at On The Map Marketing in 2015 and now runs the day-to-day operations as the company’s chief executive officer. In the last few years, he has overseen thousands of successful SEO campaigns for lawyers, contractors, E-commerce stores, and other businesses. He’s also a proud parent of three divas and takes a keen interest in running and calisthenics. Connect with Chris Brencans: Website: https://www.onthemap.com/LinkedIn: https://www.linkedin.com/in/kbrencans/Facebook: https://www.facebook.com/OnTheMapMarketingTwitter: https://twitter.com/BrencansKYouTube: https://www.youtube.com/@onthemapmarketingTikTok: https://www.tiktok.com/@onthemapmarketingLaw Firms On The Map Podcast: https://www.youtube.com/playlist?list=PLW1k_9Xuyb2l6FSW1MzMOpMihX0f4FdCJ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Wendy Salajka discuss:The sages and saboteurs in our lives and how they affect what we do.How Positive Intelligence is relevant to running a law firm. Mental health in the legal industry. The 5 powers of the sage and building the human connection first. Key Takeaways:Our brains are not reliable. Sometimes they are for us, sometimes they are against us, and, in an effort to protect us, sometimes they hurt us in their attempts. Giving into the thoughts of your saboteurs is not helping you, even if they feel like they are what is driving you to success. Your saboteurs are never right. Your negative emotions are one-second indicators to course correct, not a space to live in and have drive you forward. There is good and bad in everything we do. Even if that good is microscopic, it can be enough to power us through anything. "The more you accumulate the positive, the more you realize that this thing that I'm stuck in isn't going to last forever. But also, you build up a database in your brain so that when you are going through difficult times, you know you can get through it." — Wendy Salajka Thank you to our Sponsors!Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Uncorking a Story - “So, How do we Begin? With Steve Fretzin” https://uncorkingastory.com/steve-fretzin/The Mel Robbins Podcast - https://www.melrobbins.com/podcast About Wendy Salajka: My name is Wendy Salajka (suh/ /like/ /uh). I am a lifelong observer of people and a student of psychology and neuroscience both formally and informally. I have a BS in psychology and a master’s degree in Leadership Development specializing in Organizational Leadership. I have certifications in Positive Intelligence Quotient (PQ), Neuroscience of Change Neuropsychology, DBT (Dialectical Behavioral Therapy), ACT (Acceptance and Commitment Therapy), Life Coaching, Brain Health Coaching & Human Design. Connect with Wendy Salajka: Website: https://identifyandconquer.com/pq-home/Email: [email protected]: 331-202-8367LinkedIn: https://www.linkedin.com/in/wendysalajka/LinkedIn: https://www.linkedin.com/company/wendy-salajka/Facebook: https://www.facebook.com/wendy.salajkaFacebook: https://www.facebook.com/identifyandconquerInstagram: https://www.instagram.com/wendy_salajka_pilcher/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Katie Burke discuss:Building a brand for yourself and your law firm. Informing your network about what you’re doing. Developing strategic partnerships. Evolving and growing your network and business. Key Takeaways:If you are interested in more than one, unrelated, area of law, there are ways to make both work, it just takes some creativity and tenacity. Repetition is the key to letting people know what you do. If they don’t have a connection to make a quick quippy phrase, you do not have to try and force it and make it disingenuous. Expand your circles. There are more people out there that you don’t know that could be helping to promote your business or send work your way and who you can help as well. Don’t be afraid to try something new and to reach for things that you love and have a passion for. "Growing and changing and evolving your brand means keeping it fresh and keeping it out there. What you're doing now, if you're doing the same thing 20 years later, something's gone wrong." — Katie Burke Thank you to our Sponsors!Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Provisors: https://www.provisors.com/Fly on the Wall with Dana Carvey and David Spade: https://www.youtube.com/@flyonthewallpod About Katie Burke: Katie Burke has practiced law in San Francisco for twenty years. She is the owner of Burke Law. Katie conducts workplace investigations, drafts and reviews premarital and post-marital agreements, represents individual clients in family law disputes, and mediates family law matters. Connect with Katie Burke: Website: https://burkelawsf.com/Email: [email protected]: 415-997-6665LinkedIn: https://www.linkedin.com/in/katherineburke/LinkedIn: https://www.linkedin.com/company/burkelaw/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and Roy Sexton discuss:Social media as a tool for engagement. Deciding the best social media platform for you. Law firm marketing versus individual marketing. Connecting with those who already have deep roots in the community. Key Takeaways:How you use social media matters. Doing nothing but promoting yourself is not going to build relationships. Connect with people, comment on their posts, and build relationships with your targets. You do not need to master all the platforms, but if you know your clients are on that platform, follow them, and comment on their posts. You don’t need to duplicate everything your marketing team is doing but don’t be silent on your own social media. People hire lawyers, not a law firm. Focus on thought leadership in a way that makes sense for you. "There is no silver bullet or AI for authenticity." — Conrad Saam Thank you to our Sponsors!Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Steve Seckler: https://www.linkedin.com/in/stephenseckler/Get Staffed Up: https://getstaffedup.com/ Connect with Ashley Robinson: Website: https://greencardiganmarketing.com/LinkedIn: https://www.linkedin.com/in/ashleyrobinsongcm/Facebook: https://www.facebook.com/GreenCardiganMarketingInstagram: https://www.instagram.com/green_cardigan_marketing/ Connect with Roy Sexton: Website: https://www.clarkhill.com/LMA: https://legalmarketing.org/ LinkedIn: https://www.linkedin.com/in/royesexton/Twitter: https://twitter.com/roysexton Connect with Conrad Saam: Website: https://mockingbird.marketing/LinkedIn: https://www.linkedin.com/in/conradsaam/Twitter: https://twitter.com/ConradSaamFacebook: https://www.facebook.com/Mockingbird.Marketing/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and Roy Sexton discuss:The difference between marketing and business development. Creating a detailed client avatar. Marketing in a way that is comfortable for you and is where your audience is. Utilizing AI in marketing appropriately. Key Takeaways:Marketing shows you the door and business development helps you to talk through it. Understand what you are wanting to do with your marketing and why you want to do it. Without knowing what you want to accomplish with your marketing, it will be harder to maintain effectively. Customize your social media marketing with a marketing team so you know what is and is not working and what does work for you and your firm. More content is not going to be the sole answer to your SEO problems. "Focus on what you do well, and do that well, and then build on that, and build on that. We know that from dieting, exercise, and life, you’re not going to look like Arnold Schwarzenegger just by saying you want that. You have to do the work slowly, surely steadily. And marketing is exactly that. And business development is exactly that." — Roy Sexton Thank you to our Sponsors!Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Book: Selling the Invisible by Harry Beckwith - https://www.amazon.com/Selling-Invisible-Field-Modern-Marketing/dp/0446672319 Connect with Ashley Robinson: Website: https://greencardiganmarketing.com/LinkedIn: https://www.linkedin.com/in/ashleyrobinsongcm/Facebook: https://www.facebook.com/GreenCardiganMarketingInstagram: https://www.instagram.com/green_cardigan_marketing/ Connect with Roy Sexton: Website: https://www.clarkhill.com/LMA: https://legalmarketing.org/ LinkedIn: https://www.linkedin.com/in/royesexton/Twitter: https://twitter.com/roysexton Connect with Conrad Saam: Website: https://mockingbird.marketing/LinkedIn: https://www.linkedin.com/in/conradsaam/Twitter: https://twitter.com/ConradSaamFacebook: https://www.facebook.com/Mockingbird.Marketing/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Alex McLaughlin discuss:Legal tech at every law firm size. Challenges lawyers are having with and without legal technology. The evolution of the legal technology landscape. Utilizing tech for a better work-life balance and to better serve clients. Key Takeaways:Find the right technology that works for you, customize it to your firm, and get the proper training so it can work for you and help, not hinder your day-to-day business. If you have too many technology systems, it makes it more difficult to bring on new staff without long training times and frustration for both employer and employee. Your mind and your focus are the best things you can give to your clients. When you break out of a high-focus space, it can take up to 15 minutes to get back into that working space. "If you don't have a system to store that data, reference it, and make use of it, that's how you get lost in a project - you miss a deadline, you blow a statute. That's where legal tech has stepped in and is helping to pull all of those loose threads together, tie them up, and allow you to have one place to look at your case." — Alex McLaughlin Thank you to our Sponsors!Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/Fretzin, Inc.: https://fretzin.com/ Episode References: Book: A World Without Email by Cal NewportBook: Getting Things Done by David AllenAbout Alex McLaughlin: Alex McLaughlin is a Senior Director of Product at Filevine, innovating on the core features that make law firms more efficient and profitable. Alex has worked across a broad domain at Filevine from Document management to permissions and billing tools. He comes from a technical background working as an IT director for a plaintiff and Mass Tort practice and previously has worked on some of the largest cases in the country. He brings a unique blend of product management, technical knowledge, and industry expertise that allows Filevine to build for the future of legal tech. Connect with Alex McLaughlin: Website: https://www.filevine.com/LinkedIn: https://www.linkedin.com/in/alex-mclaughlin-a6515318/LinkedIn: https://www.linkedin.com/company/filevine/Twitter: https://twitter.com/amclaughlin2005Twitter: https://twitter.com/filevine Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Gerald Maatman discuss:Investing in yourself for better business development. The Darwinism of business development. Finding your passion and purpose. Utilizing your skillsets appropriately in marketing. Key Takeaways:In business development, sweat equity pays dividends. You want to get ahead of the problem and deliver value to the clients who end up with that problem. Do a great job on project number one, and project number two will follow. Be able to articulate in a quick sentence who you are and what value proposition you bring. Skill and success are valued by clients. Use the success you’ve had and market that to other purchasers of legal services, not by bragging, but by example. "The very most important thing that I would share with a younger lawyer is you need to flip the switch on your mindset. To be a good business developer, you need to be resilient. You need to be optimistic." — Gerald Maatman Thank you to our Sponsors!Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Book: Legal Business Development Isn’t Rocket Science by Steve Fretzin Connect with Gerald Maatman: Website: https://www.duanemorris.com/attorneys/geraldmaatman.htmlLinkedIn: https://www.linkedin.com/in/geraldmaatman/Twitter: https://twitter.com/g_maatman Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Eric Gros-Dubois discuss:Eric’s motivations for starting his law firm (and what held him back from taking the first step).Surround yourself with those who are better than you.Working to the highest and best use of your time.Creatively hiring to suit your law firm’s needs. Key Takeaways:You can delegate a task, but you cannot delegate the responsibility. As a manager or a leader, you cannot pass the blame if something goes wrong.Believe you are successful, and act like it, even if you aren’t there yet. You will be putting yourself in a position to be successful, not a position of failure.Effective marketing and networking is more financially beneficial to your law firm than if you were billing hours. You can hire and delegate the work to another associate, but nobody knows your firm better than you. "It is very important to me that I track every single referral I receive because the people who are sending me those referrals, those are the people I need to give love to." — Eric Gros-Dubois Thank you to our Sponsors!Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Book: How to Build Friends & Influence People by Dale Carnegie - https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034 About Eric Gros-Dubois: Medium-sized law firm founder and owner in Miami, Florida, focusing on business law, and mentoring young attorneys. Connect with Eric Gros-Dubois: Website: https://www.epgdlaw.com/Email: [email protected]: https://www.youtube.com/@epgdbusinesslaw6643LinkedIn: https://www.linkedin.com/in/ericgrosdubois/LinkedIn: https://www.linkedin.com/company/epgd-attorneys-at-law-p-a-/Facebook: https://www.facebook.com/EPGDLaw/Instagram: https://www.instagram.com/epgdbusinesslaw/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Margaret Enloe discuss:Narrowing down what you want to pursue and what drives you. Thinking about change and better habits. Stepping out of the weeds of everyday work to look at the bigger picture of your business. Getting a mentor and/or coach to grow in life and business. Key Takeaways:Better habits start with becoming more self-aware. As you build better habits, your confidence will grow and, as a lawyer, you need to be able to project that confidence to your clients. Time management is a habit that can be learned and can help you to better meet the bigger goals in your business and life. Ask for feedback, both good and bad, from those you trust to be honest with you and with the clients that you’ve been working with for a long time. Most people get a lot out of helping and lifting others. They are more likely to say yes and give advice when asked than you think. "Better habits start with becoming more self-aware. What is it that I'm doing? Is that either something I should continue or strengthen? What am I doing that is getting in the way and holding me back?" — Margaret Enloe Thank you to our Sponsors!Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Be That Lawyer Episode 285 with Steve Seckler: https://www.fretzin.com/podcast/episodes/steve-seckler-coaching-superstar-lawyers/Book: Insight by Tasha Eurich: https://www.amazon.com/Insight-Tasha-Eurich-audiobook/dp/B06XDD9NB6 About Margaret Enloe: Margaret Enloe is a professional certified coach and speaker who works with attorneys and non-legal professionals to increase job satisfaction and resilience, enhance leadership presence, improve business development and communication skills, realize career goals, and facilitate transitions. Margaret brings an extensive career in law with over thirty years working both as an in-house and firm attorney. Margaret has held leadership roles including as a Partner and Associate General Counsel at PricewaterhouseCoopers where she represented the firm on a wide variety of legal matters for over 25 years. Prior to joining PwC, Margaret was a litigation associate at Skadden Arps and had a federal judicial clerkship in the Eastern District of Pennsylvania. Margaret received her master coaching certification from the Hudson Institute and is a Professional Certified Coach with the International Coach Federation. Her many years as a partner in a Big Four accounting firm, as a lawyer, a mother, and a cancer survivor help inform the work she does with clients, which they find tremendously valuable. Margaret has three grown children and resides in Manhattan with her husband. Connect with Margaret Enloe: Website: https://www.margaretenloe.com/Email: [email protected]: https://www.linkedin.com/in/margaretenloe/Twitter: https://twitter.com/mmenloeFacebook: https://www.facebook.com/margaret.m.enloeFacebook: https://www.facebook.com/MargaretEnloe/Instagram: https://www.instagram.com/margaretenloecoach/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Melissa Griffiths discuss:The connection between the brain and body. The anxieties that we experience today (and why, biologically, they show up in the way they do). Why lawyers are more prone to stress and anxiety than other professions.How HeartMath can assist in dealing with unwanted emotions. The single most effective technique people can use when feeling stressed and overwhelmed. Key Takeaways:It is scientifically proven that the brain and mind can impact the physical body. Your body doesn’t know the difference between being chased by a tiger or an upcoming deadline. It is up to us to bring ourselves back into balance rather than live in a state of constant stress. Stress is any change in your environment that requires your body to react and change. Not all stress is bad, but it does need to be balanced and not take over our everyday existence. The body knows how to communicate. Unless there has been an accident, there is usually something emotional behind the pain in your body. "We can control how we respond to stress, which is really important because it means we don't have to be victims to our own emotions and thoughts." — Melissa Griffiths Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Book: The MindBody Prescription by John E. Sarno, M.D.: https://www.amazon.com/Mindbody-Prescription-Healing-Body-Pain/dp/0446675156Book: The Go-GIver by Bob Burg: https://www.amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288Book: The Biology of Belief by Bruce H. Lipton, Ph.D.: https://www.amazon.com/Biology-Belief-10th-Anniversary-Consciousness/dp/140195247X About Melissa Griffiths: For over 25 years Melissa lived by the hormones of stress. As a high-performing business development executive, Melissa spent every workday (and most weekends) focused on generating revenue. She worked exclusively in professional service firms where she ran national sales teams, worked with Fortune 50 companies, and closed multi-million dollar deals. In 2016 Melissa was forced to slow down when she suffered a freak accident that left her with adrenal fatigue, migraines, and depression. It took her 2 years to heal, during which time she went through a myriad of emotions from frustration and anxiety, to stress and overwhelm. In healing herself, she came to realize that her true value was synthesizing everything she had learned to teach others how their thoughts, feelings, and emotions can affect their physical body and overall health. From working with both lawyers and accountants, she saw how the stress of these professions impacted people, who then took that discomfort back to their home lives. It became harder to work in an environment that fed the stress, rather than helping it. Melissa founded Ascension to share the tools and techniques that worked for her. Melissa is a Certified HeartMath Practitioner, a Certified Emotional Resolution Practitioner, and a Certified BodyTalk Practitioner, and is in the process of completing certification as a Clinical Anxiety Treatment Professional. Connect with Melissa Griffiths: Website: https://active-ascension.com/LinkedIn: https://www.linkedin.com/in/melissagriffiths/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Belle Walker discuss:What process mapping is and how it varies from standard operating procedures. Including client touch points in your process map (not just in the standard operating procedure). The value process mapping has for a law firm. Getting started on process mapping for your legal business. Key Takeaways:When starting a process map, have a start point, an end point, and a name for the process map. If a process has concrete steps, that is just a list. If there are decisions that need to be made, a process map could be engaged to serve your goals. Become familiar with visual language - shapes that have meaning. There are many software products that can assist you with process mapping for your firm for little to no additional cost to your firm. "Process maps have value when you have decision points, options, and loops - conditions that need to be met." — Belle Walker Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Book: The Hard Thing About Hard Things by Ben Horowitz: https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205 About Belle Walker: Belle Walker takes organizations from Friction to Function, recapturing lost efficiency and engagement by aligning ways of working with strategic goals. Her clients span tech, professional services, nonprofits, and more. Prior to consulting, Belle built several successful teams for HERE Technology, including one responsible for the quality of maps for autonomous vehicles, and received two patents. Belle began her career at Google, building a nationwide aerial photography operation. She has also built Product Management and Customer Service organizations. Belle has a Mechanical Engineering degree from Harvard and a Systems Engineering master’s from USC where her research studied organizations as systems. Connect with Belle Walker: Website: https://belleviewconsulting.com/LinkedIn: https://www.linkedin.com/in/bellekwalker/LinkedIn: https://www.linkedin.com/company/belleview-consulting/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Akeisha Johnson discuss:Releasing the people and things that need to be released in your life.Knowing when to charge for the amateur hobby that is getting in the way of your career.Why you should have a coach (and how to identify the right coach for you).Setting performance metrics and evaluating them regularly. Key Takeaways:Cancel culture does not work, but you can give people a safe space to facilitate change with the real problems in the world.A life coach is different from a sales coach. All coaches are different and have specialties.Coaching is for everyone. It is not just for people who have more means or a bigger title or any other. Don’t eliminate opportunities for yourself based on incorrect perceptions.The more accountability you have, the more likely you will be to follow through - coaching is a great way to hold yourself accountable. "Those metrics that you're talking about is the difference between you actually steering the wheel and the wind blowing your boat." — Akeisha Johnson Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Book: Atomic Habits by James Clear - https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299Video: Atomic Habits - https://www.youtube.com/watch?v=U_nzqnXWvSoBook: The Big Leap by Gay Hendricks - https://www.amazon.com/Big-Leap-Conquer-Hidden-Level/dp/0061735361 About Akeisha Johnson: Akeisha Johnson of An Inspired Story aims to transform workplace relationships by empowering business leaders to become the kind of boss other people WANT to work for. Her SafeSTTAR™ (Safe Space to Talk About Race) Programs provide facilitated meetings/ workshops for professionals to practice confronting and addressing DEI-related issues for the creation of impactful workplace initiatives and programs. Akeisha is a group coach/guide at Chief.com developing executive women in designing and scaling their careers. She is a featured speaker, a corporate trainer, and a program designer who creates interactive and innovatively engaging events with and for her clients. Connect with Akeisha Johnson: Website: https://aninspiredstory.com/LinkedIn: https://www.linkedin.com/in/akeisha-johnson/LinkedIn: https://www.linkedin.com/company/ais-coaching/about/Instagram: https://www.instagram.com/an_inspired_story/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Lewis Landerholm discuss:Adapting to the changing law industry. Having the money conversations and asking for the business. Questioning and qualifying potential clients. Creating an org chart for a visual of where you are going (then fire yourself from as many positions as possible). Key Takeaways:The fear of the unknown often hinders moving forward with a necessary hire. Every time you answer “I’ll do it” will keep you as a true solo. If you wish to scale and grow you must delegate and let go of certain tasks. Assign a monetary figure to everything you do. If it is under your pay grade, delegate it out. Assign a responsibility title to each to do and see what role you need to hire for first. Learn to ask for help. You do not and cannot know everything. You need other people to grow. "The piece that really helped me the most at the beginning, was just understanding that I had to fill in the gaps of figuring out what I didn't know. Because I knew there was a lot that I didn't know. So it was the not letting my ego or other things get in the way of seeking out that information from other people, and looking for it in mentors and coaches." — Lewis Landerholm Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Be That Lawyer Episode 263 with Marco Brown: https://www.fretzin.com/podcast/episodes/marco-brown-growing-your-firm-without-spending-a-dime/Book: Fans First by Jesse Cole - https://www.amazon.com/Fans-First-Change-Unforgettable-Experience/dp/154452921X About Lewis Landerholm: Lewis Landerholm is the Founding Partner of Pacific Cascade Legal, a law firm that represents family law, bankruptcy, and personal injury clients throughout the Pacific Northwest. Lewis's proclivity for business management and his desire to provide genuine support to families who are navigating difficult seasons and transitions have made him uniquely qualified to identify and deliver on the needs of clients and establish a successful firm that has become a household name throughout Oregon and Washington. Connect with Lewis Landerholm: Website: https://www.pacificcascadelegal.com/Email: [email protected]: 503-227-0200LinkedIn: https://www.linkedin.com/in/lewislanderholm/LinkedIn: https://www.linkedin.com/company/pacificcascadelegalTwitter: https://twitter.com/PacificCasLegalFacebook: https://www.facebook.com/PacificCascadeLegalInstagram: https://www.instagram.com/pacificcascadelegal/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin, Steve Seckler, Stuart Baum, Sharon Ve, and Chuki Obiyo discuss:The relationship between business development and marketing. Content creation to bridge the gap between marketing and relationships. Trusting your instincts and working with the clients you want to work with.Supporting and cooperating with your competition for wider spread success. Key Takeaways:Find out who your ideal client is and go to where they are. If your client isn't where you are, they will never see your content. Create content that you can repurpose across multiple platforms - it will help you stay top of mind and add value. Qualifying clients will help you to ensure it is a harmonious transaction for all involved. Ask enough open-ended questions before you try and solve the problem. With regards to _______, what are your greatest challenges, frustrations, and concerns you want to address today? "Consistently complimenting your colleagues. This is a blue-sky opportunity that a number of attorneys have not fully leveraged. Do that consistently, and you will get the benefits and the ROI." — Chuki Obiyo Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Gary Johnson: linkedin.com/in/j2marketingconsultants Connect with Steve Seckler: Website: https://www.seckler.com/Email: [email protected]: https://counseltocounsel.libsyn.com/LinkedIn: https://www.linkedin.com/in/stephenseckler/ Connect with Stuart Baum: Website: https://www.largerpond.com/Email: [email protected]: https://www.linkedin.com/in/stuartbaum/ Connect with Sharon Ve: Website: https://www.theinspiredattorney.co/Website: https://www.sharonve.com/Email: [email protected]: https://www.theinspiredattorney.co/podcastYouTube: https://www.youtube.com/channel/UCctDNiTtEByHBIH5sPOczZg? LinkedIn: https://www.linkedin.com/in/sharonve/Facebook: https://www.facebook.com/TheInspiredAttorney/Instagram: https://www.instagram.com/theinspiredattorney/ Connect with Chuki Obiyo: Website: https://www.vedderprice.com/LinkedIn: https://www.linkedin.com/in/chukiobiyo/Twitter: https://twitter.com/lawchukiInstagram: https://www.instagram.com/chuki_law Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin, Steve Seckler, Stuart Baum, Sharon Ve, and Chuki Obiyo discuss:Finding your why and narrowing your niche. Building good relationships. Doing what you like to do to develop business. How much time you should spend on your business development. Key Takeaways:Understanding why you don’t like to do something can help you to find new avenues of business development and relationship building.Challenge yourself in new ways and you will unlock potential you didn’t know that you had. Practice more self-compassion. Attorneys are inundated with expectations from others. There needs to be a time commitment to understand what one is passionate about and can commit to. Just being the best lawyer does not mean you are automatically the best business developer. "If you don’t have a reason to grow your own practice, you will not get away from your desk to do the things you need to do." — Stuart Baum Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Book: Getting Things Done by David Allen: https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity-ebook/dp/B00KWG9M2E/Book: Atomic Habits by James Clear: https://www.amazon.com/Atomic-Habits-James-Clear-audiobook/dp/B07RFSSYBH/ Connect with Steve Seckler: Website: https://www.seckler.com/Email: [email protected]: https://counseltocounsel.libsyn.com/LinkedIn: https://www.linkedin.com/in/stephenseckler/ Connect with Stuart Baum: Website: https://www.largerpond.com/Email: [email protected]: https://www.linkedin.com/in/stuartbaum/ Connect with Sharon Ve: Website: https://www.theinspiredattorney.co/Website: https://www.sharonve.com/Email: [email protected]: https://www.theinspiredattorney.co/podcastYouTube: https://www.youtube.com/channel/UCctDNiTtEByHBIH5sPOczZg? LinkedIn: https://www.linkedin.com/in/sharonve/Facebook: https://www.facebook.com/TheInspiredAttorney/Instagram: https://www.instagram.com/theinspiredattorney/ Connect with Chuki Obiyo: Website: https://www.vedderprice.com/LinkedIn: https://www.linkedin.com/in/chukiobiyo/Twitter: https://twitter.com/lawchukiInstagram: https://www.instagram.com/chuki_law Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Diane Camacho discuss:Eliminating the doubt, taking chances, and making mistakes.Diane’s experience with starting her consulting firm. Setting appropriate expectations. What it takes to be a good leader. Key Takeaways:You must understand the realization and understand the cost of AR, unbilled time, and the cost of everything happening in your firm.Just because someone seems busy, doesn’t mean they are fully engaged. Understand workflow and what people are actually doing each day. Technology can be a great tool, but you need to know what you are looking to get out of it, how the automations can save you time every day, and how it will be utilized by your team. Treat people the way they want to be treated. "A lot of times in the finance piece, lawyers are not looking at reports, they don't know really what the cost of their widget is - their widget is their hour or their flat fee. They understand what is happening, sort of, but they don't understand the true cost." — Diane Camacho Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Book: Working with Emotional Intelligence by Daniel Goleman - https://www.amazon.com/Working-Emotional-Intelligence-Daniel-Goleman/dp/0553378589 About Diane Camacho: Diane L. Camacho is the founder of DLC Consulting Services, LLC which provides legal management and operations consulting services to small and solo law firms. She is a Certified Legal Manager with over 30 years of legal management experience and a degree in organizational behavior and leadership. Diane teaches in the paralegal program at San Francisco State University and speaks on a variety of legal management topics to attorneys and legal organizations. Connect with Diane Camacho: Website: https://dlccs.com/Email: [email protected]: https://www.linkedin.com/in/dianelcamacho/LinkedIn: https://www.linkedin.com/company/dlc-consulting-services/Facebook: https://www.facebook.com/dlcconsultingsrvcs Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Molly McGrath discuss:Hiring right and hiring legal leaders. Changing your interview process to focus less on the resume and more on the human interaction. Giving time, attention, and feedback in real-time. Investing in personal and professional growth to attract and retain team members. Key Takeaways:You are hiring human beings, not human doings. Employees and team members are wanting purpose and reason in their job. When hiring, it should be a hard yes or a hard no. If it is a maybe, you are trying to convince yourself. You will know within 30 days if someone is a good fit or not. The #1 thing people want is connection and collaboration. Automations are great, but don’t forget about the soft skills and the people aspect of managing your team. "I really am very passionate about transforming the great employee resignation and quiet quitting into the great employee restoration." — Molly McGrath Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Law Firm Admin Bootcamp: https://hiringandempowering.com/law-firm-leadership-development-program/Book: Transitions by William Bridges - https://www.amazon.com/Transitions-Making-Sense-Lifes-Changes-ebook/dp/B004ZY23TS About Molly McGrath: Since the late nineties, Molly has coached, consulted, and directed presidents and founders of national organizations and over 4,000 law firms in; executive-level leadership, continuous improvement, and team empowerment initiatives to infiltrate new markets, leveraging partner ecosystems and producing profitability. Molly has 23 years of specific skillset experience in legal CMO marketing, factional CEO, conversation intelligence coaching, team development & empowerment, intrapreneur talent acquisition, Kaizen leadership, root cause analysis, revenue mapping, and action-based project management. Connect with Molly McGrath: Website: https://hiringandempowering.com/ Books: https://hiringandempowering.com/business-development-books/Show: https://hiringandempowering.com/podcast/LinkedIn: https://www.linkedin.com/in/molly-hallmcgrath/Twitter: https://twitter.com/HireAndEmpowerFacebook: https://www.facebook.com/hiringandempowering/Instagram: https://www.instagram.com/hiringandempowering/Instagram: https://www.instagram.com/molly_mcgrath_co/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Robert Plotkin discuss:How AI can assist a law firm and the benefits of automating those things that can be automated.Best practices for selecting automation and law firm technologies.Common misconceptions about law firm automation.Creating a culture of innovation and continuous improvement. Key Takeaways:No matter how much we automate, there will always be something for humans to do. Not everything can be automated, but those things that can be, can help your law firm run more efficiently.When you use automation to generate content, you must apply the same level of care and review that you would when reviewing content generated by humans.If you haven’t used much automation, start with the tool that gives you the most return for the least amount of setup effort.You can automate many things on the business side that don’t have anything to do with the document generation or client tasks. This will still save you time and money. "I still think it's true that performing legal analysis, in many ways, cannot be automated. If you were to observe, during the course of your day, what all the tasks are you perform as a lawyer and you break them down into smaller units, many of them don't really require the skill of a lawyer. Those can be automated." — Robert Plotkin Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Book: The Paradox of Choice by Barry Schwartz - https://www.amazon.com/Paradox-Choice-Why-More-Less/dp/0060005696 About Robert Plotkin: Robert Plotkin is a patent attorney who has been specializing in software and AI patents for over 25 years. He also enjoys automating business processes in his law firm and sharing his automation and efficiency tips with other lawyers. Connect with Robert Plotkin: Website: www.robertplotkin.com.Website: https://blueshiftip.com/LinkedIn: https://www.linkedin.com/in/robertplotkin/LinkedIn: https://www.linkedin.com/company/blueshift-ip-llc/Twitter: https://twitter.com/blueshiftipFacebook: https://www.facebook.com/BlueshiftIP/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and John Kormanik discuss:Creating a career that allowed John to have greater impact and geographic independence. Picking a firm and practice area that aligns with your values and lights you up. Lies lawyers accept in their profession. Setting expectations and boundaries in your career. Key Takeaways:We are all placed on the planet to do incredible things. If you are busy, you are lazy because you aren’t making the hard decisions that need to be made for what gets you to stay on your 168-hour week. It is hard to improve when you’re on your own. You cannot see where your blindspots are and where improvements can be made. You are the bottleneck if you are trying to do everything yourself. You cannot do it all and expect to grow. "The fact of the matter is, you went to law school to have freedom. And a large part of freedom is getting to decide who you work with." — John Kormanik Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Book: Transcend: The New Science of Self-Actualization by Scott Barry Kaufman, Ph.D.About John Kormanik: John R. Kormanik is a Certified Professional Coach and Lawyer who coaches lawyers. He’s driven by the belief that the only way for the legal profession to reclaim its soul is to learn how to say “no” to what no longer serves you. John guides lawyers to reclaim their L.I.F.E. (Legacy, Impact, Freedom, and Energy) by rewiring their mindset, reengineering their systems, and redefining their legacy. Connect with John Kormanik: Website: https://www.johnrkormanik.com/ LinkedIn: https://www.linkedin.com/in/johnrkormanik/LinkedIn: https://www.linkedin.com/company/johnrkormanikcoaching/Facebook: https://www.facebook.com/Jkormanik19 Instagram: https://www.instagram.com/jkormanik/Twitter: https://twitter.com/jkormanik Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Ross Albers discuss:Having the courage to run your own firm. The hardest thing about starting and growing your own law firm. Why Ross describes his firm as a personal and professional development company that happens to practice law. The pros and cons of working at a firm versus being on your own. What it takes to run a successful business. Key Takeaways:Having your own book of business can help with the courage to start your own firm. While there is natural-born leadership, it is a skill that can be learned if it isn’t a skill that you were born with. You should not go completely alone when you start a solo firm. You should have an accountant to keep track of money, and you should have a coach to help keep you accountable. Owning a business is being a salesperson. Your law firm is a business and you need to be able to acquire new business, acquire top talent, and do all the other things related to business, not just the practice of law. "I think people have a misconception between going out on their own and starting a law firm and going out of their own and creating a glorified job for themselves. And that's two very different things." — Ross Albers Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Book: Hunting in a Farmer’s World: Celebrating the Mind of an Entrepreneur by John F. DiniAbout Ross Albers: Two weeks before he got married Ross was fired. He came home and told his wife.She was pissed.But, Ross told her not to worry. He was going to start his own law firm.In the past eight years, Ross has grown the business from a solo practice to multiple offices, practice areas, and attorneys throughout Maryland. Along the way, Ross has learned to dream big, take action, and be relentless. His role has changed from practicing attorney to that of a CEO that hires, acquires, and inspires. Connect with Ross Albers: Website: https://www.rossalbers.com/LinkedIn: https://www.linkedin.com/in/ross-albers-a7b2b183/LinkedIn: https://www.linkedin.com/company/the-law-office-of-ross-w--albers-llc/Facebook: https://www.facebook.com/rosswalbersFacebook: https://www.facebook.com/RossAlbersLaw/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Ken Crutchfield discuss:Limitations of traditional market research in uncharted territory. How VUCA is affecting the legal industry. AI, ChatGPT, and how the future of the world is changing. Technologies lawyers should have or should be considering. Key Takeaways:You cannot do market research on a market that doesn’t exist. You can use ChatGPT as a starting point, but you need to be extra diligent about reviewing and validating the information that comes out of the technology like this. With the increase in AI technology, there will be a change in the user experience and in the current advertising model. Utilize the tech you have to do the mundane things that can be automated so you can focus on what you do best. "There's a term called VUCA, volatility, uncertainty, complexity, and ambiguity that really pervades everything. That's kind of the backdrop that I look at with all of this. And when you see that, there's pressure on firms, and on individual attorneys to perform, to think, to do differently, to be better in how they operate." — Ken Crutchfield Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Book: The Innovator’s Dilemma by Clayton M. ChristensenAbove the Law: https://abovethelaw.com/author/kcrutchfield/About Ken Crutchfield: With more than three decades of experience, Ken Crutchfield leads the Legal Markets Group within Wolters Kluwer Legal & Regulatory U.S., providing legal professionals across a wide range of markets with expert content and analysis and leading workflow solutions. Throughout his career, he has successfully led the growth of multiple businesses in varying industries, including tax & accounting and legal. Connect with Ken Crutchfield: Website: https://www.wolterskluwer.com/en/solutions/legal-regulatoryEmail: [email protected]: https://www.linkedin.com/in/ken-crutchfield-95b79/LinkedIn: https://www.linkedin.com/company/wolterskluwerlr/Future Ready Lawyer Survey: https://www.wolterskluwer.com/en/know/future-ready-lawyer-2022 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Steve Seckler discuss:Steve’s professional journey from law school to coaching. Why Steve is well-suited to coaching lawyers, and how to know if a coach is right for you. Challenges lawyers face in their own personal development. Results that happen when coaches coach and the players play. Investing in coaching and changing the way you think about money. Key Takeaways:Hiring a coach can help you to fill in the skill gaps that you might have, and help you to identify where they are if you don’t think you have any. Working with a coach can help you to focus your messaging and better articulate what you do that nobody else does. Communicating outside of work-related tasks only is key to understanding how the firm works and building your relationship skills. Your greatest insights will come when you work one-on-one with someone. There is a level of safety that allows for greater vulnerability. "Not everybody is coachable, they have to be willing to be coached. And, as you and I know, the best people to coach are actually the superstars." — Steve Seckler Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Larry Richards: https://www.lawyerbrain.com/Book: What Got You Here Won't Get You There: How Successful People Become Even More Successful by Marshall Goldsmith About Steve Seckler: Stephen E. Seckler, Esq. ([email protected]), is the President of Seckler Attorney Coaching. He is an award-winning coach who helps lawyers looking to build more satisfying careers. As Counsel to Counsel, he has coached hundreds of attorneys through career transitions and helped hundreds of lawyers to grow their income and become better leaders. You can listen to his podcast Counsel to Counsel wherever you get your podcasts or follow the link on his website. Connect with Steve Seckler: Website: https://www.seckler.com/Email: [email protected]: https://counseltocounsel.libsyn.com/LinkedIn: https://www.linkedin.com/in/stephenseckler/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.