BE THAT LAWYER LIVE: Marketing Mavericks Part 2 of 2
In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and Roy Sexton discuss: Social media as a tool for engagement. Deciding the best social media platform for you. Law firm marketing versus individual marketing. Connecting with those who already have deep roots in the community. Key Takeaways: How you use social media matters. Doing nothing but promoting yourself is not going to build relationships. Connect with people, comment on their posts, and build relationships with your targets. You do not need to master all the platforms, but if you know your clients are on that platform, follow them, and comment on their posts. You don’t need to duplicate everything your marketing team is doing but don’t be silent on your own social media. People hire lawyers, not a law firm. Focus on thought leadership in a way that makes sense for you. "There is no silver bullet or AI for authenticity." — Conrad Saam Thank you to our Sponsors! Moneypenny: https://www.moneypenny.com/us/ Get Visible: https://www.getvisible.com/ Episode References: Steve Seckler: https://www.linkedin.com/in/stephenseckler/ Get Staffed Up: https://getstaffedup.com/ Connect with Ashley Robinson: Website: https://greencardiganmarketing.com/ LinkedIn: https://www.linkedin.com/in/ashleyrobinsongcm/ Facebook: https://www.facebook.com/GreenCardiganMarketing Instagram: https://www.instagram.com/green_cardigan_marketing/ Connect with Roy Sexton: Website: https://www.clarkhill.com/ LMA: https://legalmarketing.org/ LinkedIn: https://www.linkedin.com/in/royesexton/ Twitter: https://twitter.com/roysexton Connect with Conrad Saam: Website: https://mockingbird.marketing/ LinkedIn: https://www.linkedin.com/in/conradsaam/ Twitter: https://twitter.com/ConradSaam Facebook: https://www.facebook.com/Mockingbird.Marketing/ Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: [email protected] Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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Show Notes
In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and Roy Sexton discuss:
- Social media as a tool for engagement.
- Deciding the best social media platform for you.
- Law firm marketing versus individual marketing.
- Connecting with those who already have deep roots in the community.
Key Takeaways:
- How you use social media matters. Doing nothing but promoting yourself is not going to build relationships. Connect with people, comment on their posts, and build relationships with your targets.
- You do not need to master all the platforms, but if you know your clients are on that platform, follow them, and comment on their posts.
- You don’t need to duplicate everything your marketing team is doing but don’t be silent on your own social media. People hire lawyers, not a law firm.
- Focus on thought leadership in a way that makes sense for you.
"There is no silver bullet or AI for authenticity." — Conrad Saam
Thank you to our Sponsors!
Moneypenny: https://www.moneypenny.com/us/
Get Visible: https://www.getvisible.com/
Episode References:
- Steve Seckler: https://www.linkedin.com/in/stephenseckler/
- Get Staffed Up: https://getstaffedup.com/
Connect with Ashley Robinson:
Website: https://greencardiganmarketing.com/
LinkedIn: https://www.linkedin.com/in/ashleyrobinsongcm/
Facebook: https://www.facebook.com/GreenCardiganMarketing
Instagram: https://www.instagram.com/green_cardigan_marketing/
Connect with Roy Sexton:
Website: https://www.clarkhill.com/
LMA: https://legalmarketing.org/
LinkedIn: https://www.linkedin.com/in/royesexton/
Twitter: https://twitter.com/roysexton
Connect with Conrad Saam:
Website: https://mockingbird.marketing/
LinkedIn: https://www.linkedin.com/in/conradsaam/
Twitter: https://twitter.com/ConradSaam
Facebook: https://www.facebook.com/Mockingbird.Marketing/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.