BE THAT LAWYER

In this episode, Steve Fretzin, Gary Johnson, David Ackert, Steve Seckler, and Sharon Ve discuss:Getting more value from your presentations.Qualifying prospective clients. Building referral sources.The hidden power of being an introvert. Key Takeaways:Your ideal client will not be the same as someone else’s, even if you are in the same practice area, because you both have different strengths and focuses. Empower your team who are handling intake to ask the right questions with empathy and get back to people in a timely manner.Communicate in the way that the people you are talking to want to communicate.Mindset is one of the most important aspects of networking. "Just like technology is constantly evolving, allow yourself to evolve as well. Because when you allow yourself to evolve, and making different tweaks to adjust to serve younger clients, or clients who have different needs, it's not going to be as painful as would be a complete shift from not doing anything to having to learn everything and do everything differently." — Sharon Ve Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Gary Johnson: Website: j2marketingconsultants.comLinkedIn: linkedin.com/in/j2marketingconsultantsTwitter: twitter.com/j2consultants Connect with David Ackert: Website: https://www.ackertinc.com/LinkedIn: https://www.linkedin.com/in/davidackert/Twitter: https://twitter.com/DavidAckert Connect with Steve Seckler: Show: https://counseltocounsel.libsyn.com/LinkedIn: https://www.linkedin.com/in/stephenseckler/Twitter: https://twitter.com/stephenseckler Connect with Sharon Ve: Website: https://www.theinspiredattorney.co/Website: https://www.sharonve.com/Email: [email protected]: https://www.theinspiredattorney.co/podcastYouTube: https://www.youtube.com/channel/UCctDNiTtEByHBIH5sPOczZg? LinkedIn: https://www.linkedin.com/in/sharonve/Facebook: https://www.facebook.com/TheInspiredAttorney/Instagram: https://www.instagram.com/theinspiredattorney/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin, Gary Johnson, David Ackert, Steve Seckler, and Sharon Ve discuss:Changes to make in marketing as we go into recession.Planning for success in 2023.Building a vetted, powerful, networking cohort.Marketing versus business development (and why both are important). Key Takeaways:Double down on what you are really good at, what you like to do, and those relationships you already have built.Anticipate your client's needs and plan for the opportunities and things they need that you can help with.When you’re planning, write down every idea - it doesn’t have to be good, it just has to be down. From there you can prune down the list and get to the heart of what is most important to your business practice.Think about who you are having business meetings with. Some people are going to be better for networking than others. "Look at the activities that you are really good at, and really thrive in. In a recessionary time, we need to double down on the things we are really good at because we’re going to be more effective in our business development when we do those things." — Gary Johnson Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Gary Johnson: Website: j2marketingconsultants.comLinkedIn: linkedin.com/in/j2marketingconsultantsTwitter: twitter.com/j2consultants Connect with David Ackert: Website: https://www.ackertinc.com/LinkedIn: https://www.linkedin.com/in/davidackert/Twitter: https://twitter.com/DavidAckert Connect with Steve Seckler: Show: https://counseltocounsel.libsyn.com/LinkedIn: https://www.linkedin.com/in/stephenseckler/Twitter: https://twitter.com/stephenseckler Connect with Sharon Ve: Website: https://www.theinspiredattorney.co/Website: https://www.sharonve.com/Email: [email protected]: https://www.theinspiredattorney.co/podcastYouTube: https://www.youtube.com/channel/UCctDNiTtEByHBIH5sPOczZg? LinkedIn: https://www.linkedin.com/in/sharonve/Facebook: https://www.facebook.com/TheInspiredAttorney/Instagram: https://www.instagram.com/theinspiredattorney/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jonathan Zacks discuss:Finding a solution for efficiency. Automation for better running your business. Apps and programs to make your life easier. Focusing to improve communication with your customers and employees. Key Takeaways:Technology is constantly changing. Take advantage of it for solving the problems it can solve, but don’t assume it can solve all of your problems. GoReminder is built to help eliminate no-show appointments. Set your review request up automatically with a feedback request from your client. You can send them to a review site for good feedback, and directly to your office for bad feedback. Make 2023 the year of one thing. You don’t have to do 20 different things to make everything work. "There are certain problems that people just don't realize that technology and automation specifically can solve." — Jonathan Zacks Episode References: Superhuman: https://superhuman.com/ Connect the Dots: https://ctd.ai/Zapier: https://zapier.com/Good to Great by Jim Collins: https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996 Connect with Jonathan Zacks: Website: https://www.goreminders.com/LinkedIn: https://www.linkedin.com/in/jonathan-zacks/Twitter: https://twitter.com/jozacksInstagram: https://www.instagram.com/jonnoz/Get Your FREE Guide on How to Maximize Your Appointment Show Up Rate: https://www.goreminders.com/appointment-show-up-maximizer Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Angela Dunz discuss:Diving into LinkedIn now, even if you didn’t get started from the beginning. How LinkedIn is different from other social media platforms. Client-focused LinkedIn profiles. Optimizing your LinkedIn, cleaning up keywords, and being clear about what you do. Key Takeaways:LinkedIn is more than a database, it’s a relationship builder. It is a business development tool, not just for job seekers. LinkedIn is the only consciously designed B2B platform on the planet.Build your strong personal brand and back it up with a strong professional brand - that is how you become a standout rainmaker. LinkedIn searches are word only - get your keyword in there as many times as you can. "LinkedIn is about your ideal, entry-level client. Make it focused on who you serve, the problem you solve, and the results that you bring, and you’ll have a much better chance of winning on LinkedIn." — Angela Dunz Episode References: The Big Leap by Gay Hendricks: https://www.amazon.com/Big-Leap-Conquer-Hidden-Level/dp/0061735361 Connect with Angela Dunz: LinkedIn: https://www.linkedin.com/in/angeladunzWebsite: https://www.angeladunz.com/YouTube: https://www.youtube.com/channel/UCVk1e69o2uq_jIgLR6ZsgsA Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Rich Woo discuss:Establishing habits to accomplish your goals. Creating strong relationships to help those around you. The systems of building a relationship-based network.Wide versus deep in relationship building. Key Takeaways:There is value in people, relationships, and caring for others. This will help you to become a better relationship person and a better networker. Networks, at the core, are relationships. They happen over a long period of time of care and value exchange, not over single cups of coffee. Have a way to keep in touch with everyone in your network. It doesn’t have to be the same for everyone, but there should be some type of system in place. Powerful networking happens when you get to know the other’s heart and mind, even if you don’t yet know their business. "I always think about kind of three characteristics that we look for in those specific centers of influences: folks that advocate for you, that have influence, and are connected." — Rich Woo Episode References: Atomic Habits by James Clear: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299The Power of Habits by Charles Duhigg: https://www.amazon.com/Power-Habit-What-Life-Business/dp/081298160XGive and Take by Adam Grant: https://www.amazon.com/Give-Take-Helping-Others-Success/dp/0143124986 Connect with Rich Woo: Website: https://catalyst.nm.com/Email: [email protected]: https://podcasts.apple.com/us/podcast/the-power-of-connections/id1652852523YouTube: https://www.youtube.com/@northwesternmutualLinkedIn: https://www.linkedin.com/in/richwoo/Instagram: https://www.instagram.com/rich_woo Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jeremy Poock discuss:Designing and brokering your exit strategy. Building your law firm like the business it is. How to implement trust transfer. Selling the machine that you created. Key Takeaways:At some point, solo lawyers will need to look at their law firm as a business and build it in the way that it will work for them and is something that they might be able to sell in the future. In the Senior Attorney Match model, trust is the flux capacitor that will allow you to transfer your firm (where people are coming to you) to another senior attorney whom you also trust.Even in a solo firm, you do not need to use your name to name your law firm. There is power in brand names and in creating brand value. The winningest meetings happen when there is synergy between the senior attorney, looking to leave, and their younger protege looking to take over. "Trust transfer is our flux capacitor. We're transferring the trust that our clients that a senior attorneys clients have in that senior attorney. We are transferring that trust to a successor attorney." — Jeremy Poock Episode References: Gary Vee: https://garyvaynerchuk.com/Connect with Jeremy Poock: Website: https://www.seniorattorneymatch.com/LinkedIn: https://www.linkedin.com/in/jeremypoock/Twitter: https://twitter.com/srattorneymatch Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Keri Sicard discuss:Creating a truly virtual IP firm. Pitfalls of the current law firm model. Promoting collaboration (even through a commission model). Connecting and building culture in a virtual environment. Key Takeaways:The partnership law model was created in the early part of the 1900s. The world has shifted drastically in the last 100 years, but the law industry has not. Breaking the traditional law model format allows you to increase the attorneys take home from each of the cases. There are ways to connect and be together as a team without being in the same place and in the same office. Find your own happiness. That will look different for everyone, so don’t take your cues based on what someone else finds joy and fulfillment in. "There are more people, like me, that don't care about being partner. They just don't want to have to work their life away. I would go five days in a row without seeing my kids when they were two, four, and six. And I don't ever want anyone to have to ever do that." — Keri Sicard Episode References: LawPay: https://www.lawpay.com/Book: Unfu*k Yourself: Get Out of Your Head and Into Your Life by Gary John Bishop Connect with Keri Sicard: LinkedIn: https://www.linkedin.com/in/keri-sicard/Website: https://virtualipllc.com/Email: [email protected] Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Dr. Bill Saleebey discuss:Report versus rapport. Doing your research before networking with someone. Top tips for networking wide and deep (and for improving your elevator pitch).Deep diving into what people really do. Key Takeaways:Establishing rapport is one of the key elements of networking. You have to engage in rapport talk to really establish relationships. Build the relationship - talk less, listen more, and really connect with those you are meeting with. It takes multiple conversations to truly build a relationship and connect. Volunteer, get involved, do what you say you’re going to do, and do an outstanding job. "My definition of networking is building mutually beneficial relationships over time. There's a lot in that - it's mutually beneficial, and it takes time." — Dr. Bill Saleebey Episode References: Book: Click: Ten Truths for Building Extraordinary Relationships by George Fraser Connect with Dr. Bill Saleebey: LinkedIn: https://www.linkedin.com/in/billsaleebeyWebsite: https://drbillsaleebey.com/Book: Networking in the Virtual AgeYouTube: https://www.youtube.com/user/billSaleebeyTwitter: https://twitter.com/DrBillSaleebeyFacebook: https://www.facebook.com/saleebeyInstagram: https://www.instagram.com/bill_saleebey/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Sarah Tetlow discuss:Why email is so important and so readily used by lawyers.Ways to manage your inbox to make it effortless.What ARTT stands for and how it can help you manage your inbox.Tips for better managing your email. Key Takeaways:Treat your email like a mixed bag of jellybeans. Keep only your favorites (what needs to be done) in your inbox and keep them from being buried.You have the choice of what to do with what comes into your inbox - Action, Reference, Tracking, or Trash.If you’re overwhelmed and bogged down with thousands of emails, get some help to get it cleared out, utilize your filters or quick steps, and only touch once.Some things are better communicated through phone or a meeting than they are through email. "There are three Touch Once - you should touch the email one time only. Those are your actions, your reference archival, and then it's your delete." — Sarah Tetlow Episode References: ARTT: arttemail.com or organizemyinbox.comBe That Lawyer Podcast Episode 52: Sarah Tetlow: Maximizing Your Time and LifeDavid Allen: https://www.linkedin.com/in/davidallengtd/Book: Getting Things Done by David AllenBe That Lawyer Podcast Episode 236: Sarah Reiff-Hekking: Time Management to Take Back Your Life and Business Connect with Sarah Tetlow: Website: Firm-Focus.comLinkedIn: linkedin.com/in/sarah-tetlow-42688b8/LinkedIn: linkedin.com/company/firm-focus-llcFacebook: facebook.com/Firm-Focus-2133715496717831/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Bill Himmelstein discuss:Building relationships in a transactional industry.Having focus on who and how you are helping others.The 3 Keys to Finding a Good Networking Partner.Giving with a purpose to expand the pie. Key Takeaways:Networking is rooted in a philosophy of giving to gain.Search for networking partners whose values align with yours. Take the time to qualify those you are networking with.“Anyone” is not a good client for anyone. Be specific as to who your target client is.Network with those who are trusted advisors to their clients. If there is no relationship, they likely don’t have the ear, trust, or confidence of their clients. "What givers gain means is finding people that you believe can support you back and give to them." — Bill Himmelstein Eventbrite Invitation:https://www.eventbrite.com/e/be-that-lawyer-live-coaches-corner-tickets-473685655547 Episode References: Book: The Secret of Shelter Island by Alexander Green Connect with Bill Himmelstein: Website: https://tagcommercialbroker.com/LinkedIn: https://www.linkedin.com/in/williamhimmelstein/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Josh Schwadron discuss:Lawyers and advertising in the United States.How Mighty is changing the personal injury law world.Secrets of personal injury lawyers.Separating yourself from other law firms. Key Takeaways:Personal injury lawyers don’t compete on fees or on what they do, they compete on marketing and on who can scream the loudest and stand out.In personal injury, lawyers' incentives are misaligned with the incentives of their clients.It’s not about a race to the bottom, it’s about creating differentiated value to get more business.Be authentic in how you differentiate yourself. It’s not about the market tests, it’s about what you embody in your marketing, your service, and your culture. "Most industries are crowded, everybody looks very similar. And if there is something unique about you, that superpower actually should be translated into a benefit to the customer.." — Josh Schwadron Eventbrite Invitation:https://www.eventbrite.com/e/be-that-lawyer-live-coaches-corner-tickets-473685655547 Episode References: Book: The Upside of Stress by Kelly McGonigal Connect with Josh Schwadron: Website: https://www.mighty.com/Email: [email protected]: https://www.linkedin.com/in/schwadron/Twitter: https://twitter.com/joshuaschwadron Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Emily Hirsekorn discuss:The relationship between leadership and learning. Why and when lawyers need support in their careers. 4 of the most common blocks to success. The learning that can happen at different stages of your career. Key Takeaways:When you are growing and learning and leading in a way that is most authentic to you, that is where you are going to be happiest and most effective.Find what you really want to do and what you want your life to look like, then work backward to find out how to make that work. Come up with a narrative where you are the hero of the story. You can be confident in yourself without coming across as arrogant. There is so much to learn, and it doesn’t always have to cost money. "I really encourage people to shift from time management to energy management, think about what keeps your energy up, build those positive habits, and then really focus on both performance and well-being because they impact each other." — Emily Hirsekorn Episode References: Book: Energy Leadership by Bruce Schneider Connect with Emily Hirsekorn: Website: https://www.hirsekorncoaching.com/Email: [email protected]: https://www.linkedin.com/in/emilyhirsekorn/Instagram: https://www.instagram.com/hirsekorn_coaching/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Denny Esford discuss:How lawyers can better plan their day and execute that plan. Build in “no” answers to your strategy. Executing your business plan first thing in the day. Content calendars, scheduling your business development, and preparing in advance. Key Takeaways:Without having clients coming in, consistently, running your firm is just an expense. You need to have a plan to have those clients coming in regularly. Be willing to walk away from situations where you and the client are not a good fit. Plan your day so your day doesn’t have you. Lean on the basics - you do not need to be your banker, your accountant, your bookkeeper, your marketer, your receptionist, etc. "Find out where your energy is in your day because that's when you're going to be most productive, and that's where you schedule the stuff that’s tough to do." — Denny Esford Episode References: Book: Eat That Frog! By Brian TracyBe That Lawyer Episode 205: Lesley Wallerstein: Confidence, Adaptability, and Embracing DiscomfortBook: How to Win Friends and Influence People by Dale Carnegie Connect with Denny Esford: Website: https://www.windycitytrialgroup.com/LinkedIn: https://www.linkedin.com/in/dennyesford/Twitter: https://twitter.com/WindyCtyTrialGpFacebook: https://www.facebook.com/denlaw1217/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and David Neagle discuss:Why belief is the most important thing to your success. Getting around walls that make you seem stuck. How lawyers can overcome the struggle of negativity. The formula for solving your problems. Key Takeaways:You don’t have a problem, you only create problems. What you see as a problem, just is. You give what is the meaning of problem. Be open to learning, be willing to learn, and take the steps to change. You do not have to be the smartest person in the room. You were never taught how to build a business, learn from those who do know how.We earn what we expect to earn. "Most people stay stuck in their business because that's where they're comfortable. Even if they're complaining and moaning about it, they understand the problems that they have and they deal with those problems every day. But it's far scarier for them to try to blast ahead." — David Neagle Episode References: Book: Working with the Law by Raymond HolliwellBook: Trust by Iyanla Vanzant Connect with David Neagle: Website: https://davidneagle.com/Show: https://successfulmindpodcast.com/LinkedIn: https://www.linkedin.com/in/thedavidneagle/Twitter: https://twitter.com/davidneagleFacebook: https://www.facebook.com/DavidNeagleCommunityInstagram: https://www.instagram.com/david_p_neagle/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Stuart Baum discuss:Marketing missteps and mistakes that lawyers make in building their firm. Making business development fun. Leveraging what you are good at and what you like to do. Stop being selfish and learn to be a resource. Key Takeaways:The only failure is a failure to learn from your failures. There are a lot of ways to do business development. Do it your way and find success doing the things you like. If it takes you more than five minutes to find two or three people in a good friend’s network that you can connect to people in your network, then you're overthinking it.Enjoy what you are doing, and enjoy helping others. People can see that enjoyment. If it feels like work, people will feel like they are work. "Think about moving from being a vendor to being a partner. If I care about your business and I'm helping you be successful, you think about me as somebody who's gonna sit by your side and help you grow your business." — Stuart Baum Episode References: Drive: The Surprising Truth About What Motivates Us by Daniel Pink: https://www.danpink.com/books/drive/ Connect with Stuart Baum: Website: https://www.largerpond.com/Email: [email protected]: https://www.linkedin.com/in/stuartbaum/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Sasha Berson discuss:Statistics around lawyers in the United States. The relationship between marketing and company performance. Setting expectations with your marketing team. Why you need to keep up on your advertising and marketing budgets. Key Takeaways:Being a rainmaker is infinitely more profitable than just being a lawyer. Most marketing companies do not charge enough money to be able to provide solid, consistent results.Always ask for references from your marketing company. If they won’t provide them, walk away. If you hire a high-performing marketing team, you should be getting a 4 to 7 times return on that investment. "The one thing that most solo and small law firm lawyers don't know is that you need to be investing 15 to 25% of future revenue into client acquisition." — Sasha Berson Episode References: How to Pick the Best Marketing Company Checklist: https://growlawfirm.com/marketing-company-checklistHow to Get More Clients Report: https://growlawfirm.com/law-firm-report Connect with Sasha Berson: Website: https://growlawfirm.com/Email: [email protected]: https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQLinkedIn: https://www.linkedin.com/company/grow-law-firm/LinkedIn: https://www.linkedin.com/in/aleksanderberson/Facebook: https://www.facebook.com/growlawfirmInstagram: https://www.instagram.com/grow_lawfirm/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin, Michael English, and Courtney English discuss:Improving efficiency to improve your life and business.Why SOPs are so important to your law firm and business.Top challenges lawyers face in automating and scaling.Writing out the SOPs for your law firm. Key Takeaways:SOPs (standard operating procedures) are the key to creating a streamlined law firm and will allow you to delegate appropriately the activities that you, as the lawyer, do not need to be doing.Create training videos or modules to help train new employees rather than just having them shadow another employee and hoping for the best.For law firms with flat fee pricing, SOPs can create efficiencies and allow for automations that will help you to give more dollars to your bottom line.Automations save time for everyone, but you need to know what it is that is being done in order to standardize, automate, and delegate. "SOPs create consistency and responsibilities within a law firm - everybody knows what their job entails at that point, so there's no question as to the responsibilities that lay on everybody's shoulders. " — Michael English Connect with Michael and Courtney English: Website: https://www.streamlinemylawfirm.com/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Neil Schwan discuss:Why lawyers don’t keep up with their expenses. Top expenses lawyers have that they don’t look at. Automation and outsourcing to reduce costs. The power of looking to help others first. Key Takeaways:You may not need to wait out a full lease if you are looking to move on. There are options out there, and speaking with a tenant advocate may be able to help. Get competitive quotes every few years on your professional insurance. You can always stay with your broker if you like them, but it doesn’t hurt to see where costs can be saved. As we are in this inflationary period, it is more important than ever to pay attention to rates, negotiate with your provider or vendor, and lowering the costs that are within your control. Network with people that you can help and can also help you. "It's a really good time to be [negotiating with your provider or vendor before your contract is up], preparing yourself or recession and inflationary periods where you can lower the costs you have within your control because there's some you just can't change." — Neil Schwan Episode References: Brad Barkin at Embroker: https://www.linkedin.com/in/bradbarkin/Practice Panther: https://www.practicepanther.com/ Connect with Neil Schwan: Website: https://www.schooleymitchell.com/nschwan/ Phone: 630-381-0037Email: [email protected]: https://www.linkedin.com/in/neil-schwan/ Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Kathleen McEntee discuss:Kathleen’s journey from strategy to full service marketing.Branding versus marketing. Distinguishing yourself from your competitors. Talking about what you do and not assuming people know what you do and what your brand is. Key Takeaways:When you are living in the weeds, you are not looking at the bigger picture and looking at how your customer is seeing you. The marketing pushes the branding out to the target audience. Even if you do the same thing as your competition, if nobody is talking about it, and it is something that people care about, you can stand out by talking about it. Ask recent clients what they thought about your business, how you responded, and if and why they would refer you to others. That will tell you what you need to do to sharpen your brand. "Whatever you're really best at, and whatever you have a passion for, is what you use to distinguish yourself within whatever your area of specialty." — Kathleen McEntee Episode References: ProVisors: https://www.provisors.com/Strategic Coach: https://www.strategiccoach.com/ Connect with Kathleen McEntee: Website: https://www.kmcenteeassoc.com/Email: [email protected] YouTube: https://www.youtube.com/channel/UC2FbD6Q0IXYGMlLTBCYjKlALinkedIn: https://www.linkedin.com/in/kmmcentee/Twitter: https://twitter.com/kathleenmcenteeFacebook: https://www.facebook.com/KMcEnteeAssoc Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Sarah Reiff-Hekking discuss:Understanding and implementing time management. Building the dream job to live your dream life. Changing behaviors to change your life. Creating the time and environment to focus and do the tasks that only you can do. Key Takeaways:The implementation of time management will look different for everyone because we are all wired differently, be careful what you copy. Find what works for you to save you time. The one for you is what will be remarkable for you and your life. Use your goals as a prioritizing method - it will make a huge difference for your whole day. There are more things that you can control than you think. Habits don’t come out of thin air, they come out of practice. "When, exactly, is the appointment you are making with yourself to do business development? What is going to cause it to be immovable?" — Sarah Reiff-Hekking Episode References: Steve Seckler: https://www.linkedin.com/in/stephenseckler/Atomic Habits: https://jamesclear.com/atomic-habitsThe Happiness Lab Podcast: https://podcasts.apple.com/us/podcast/the-happiness-lab-with-dr-laurie-santos/id1474245040 Connect with Sarah Reiff-Hekking: Website: https://www.truefocuscoaching.com/LinkedIn: https://www.linkedin.com/in/truefocuscoaching/Twitter: https://twitter.com/TrueFocusCoachFacebook: https://www.facebook.com/TrueFocusCoachingFanInstagram: https://www.instagram.com/sarahreiffhekking/Apply for a Strategic Session with Sarah: https://www.truefocuscoaching.com/apply/Check out Sarah’s Free Resources: https://www.truefocuscoaching.com/resources/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Karin Conroy discuss:Setting your pricing to attract the kind of clients you are wanting to work with.Knowing where your strengths are and hiring for your weaknesses. Having your own plan for your website that fits with your strategy. Understanding your strategy to understand your budget. Key Takeaways:Start in the right way with your pricing and you won’t have to backtrack later and argue for what you are actually worth. Don’t waste time and money doing the things that you can delegate to someone else for less of both. Your website should match your firm. There is psychology that goes behind what the clients are seeing and what they are thinking about you and your legal practice. You can’t set a budget without knowing what success means to you. "Start with what success means to your firm, and then work backward from that - that's strategy." — Karin Conroy Connect with Karin Conroy: Website: https://conroycreativecounsel.com/Podcast: https://counsel-cast.com/LinkedIn: https://www.linkedin.com/in/karinconroy/Twitter: https://twitter.com/karinconroyFacebook: https://www.facebook.com/conroycreativecounsel/Instagram: https://www.instagram.com/conroycreative/Take Karin’s FREE Quiz here: https://conroycreativecounsel.com/marketing-budget-calculator/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Mike Chastaine discuss:Understanding your financials and having money set aside for the rollercoaster of owning your firm. Having the courage to say no. Lessons for young lawyers and those going solo. Qualifying your clients and listening to their stories. Key Takeaways:If you’re worried about paying your rent, you’re not focused on your clients. For you, you need to know what is both profitable and enjoyable for you. Say no to everything else. Be willing to invest in mentors - you can’t do it all yourself. Invest in your education. Law school gives you the right to practice law but doesn’t teach you how to practice it. "The basic rule of my firm has always been if it doesn't require a bar card, I don't do it. I'm not running to get paper clips, I'm not answering the phone, I'm not setting the appointments. I'm doing the legal work because I can bill for it." — Mike Chastaine Connect with Mike Chastaine: Website: https://michaelchastaine.com/Email: [email protected]: https://michaelchastaine.com/books/YouTube: https://www.youtube.com/user/noalittleLinkedIn: https://www.linkedin.com/in/michael-chastaine-4683104/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin, Clare Fanner, and Catherine O'Connell discuss:Producing content for SEO, social media, and the desired exposure. Collaboration not competition with other lawyers.Where to invest time and get business from existing clients. What to consider before doing business internationally. Key Takeaways:Creating content is less of an issue, but how to show that content trips up a lot of lawyers. As the lawyer, you don’t have to write the entire article, just jot down a few sentences and the rest can be worked out later with other sources.Collaboration opens up the way you build your business whereas competition closes off avenues.Anything worth doing is going to take some time to do. Everyone can do business development that suits them. "Collaboration is the key to business development in 2022 and beyond." — Catherine O’Connell Connect with Catherine O’Connell: Website: https://www.catherineoconnelllaw.com/Show: https://www.catherineoconnelllaw.com/podcastLinkedIn: https://www.linkedin.com/in/oconnellcatherine/Twitter: https://twitter.com/oconnelllawyer Connect with Clare Fanner: Website: https://www.lawfirmmarketingclub.com/Email: [email protected]: https://www.linkedin.com/in/clarefanner/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin: LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin, Clare Fanner, and Catherine O'Connell discuss:What is happening with the economy and legal industry in the UK and Japan.Why Japanese businesses are looking to invest outside of the country. How COVID helped to elevate business development and marketing for law firms. The way in which LinkedIn has changed marketing and business development. Key Takeaways:Many lawyers in the UK, like in the US, do not want to be back in the office full-time with traditional working patterns. Digital advertising is on the rise in Japan, though it is currently behind the rest of the world. Be where your clients are and advertise there. Social media has allowed lawyers to be more personable and authentic in a way that they’ve not been able to do before while still being able to show up and show their expertise. "There is a new breed of lawyer and leader that is not afraid to be different and so they are challenging the norm." — Clare Fanner Connect with Catherine O’Connell: Website: https://www.catherineoconnelllaw.com/Show: https://www.catherineoconnelllaw.com/podcastLinkedIn: https://www.linkedin.com/in/oconnellcatherine/Twitter: https://twitter.com/oconnelllawyer Connect with Clare Fanner: Website: https://www.lawfirmmarketingclub.com/Email: [email protected]: https://www.linkedin.com/in/clarefanner/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Brandy Derrick discuss:Why lawyers are not great with money, billing, and books. How lawyers can reduce AR and overhead costs. Understanding your numbers and making more money. Delegating and outsourcing your bookkeeping. Key Takeaways:You are not taught how to do bookkeeping in law school or typically at the law firm level. Collect a retainer up front and stay on top of the monthly billing. Consistently and timely send out your invoices. This shows that getting paid is important to you. Likely, you do not need to be spending thousands of dollars in rent for your office every month. There are more options than ever for working remotely or in a co-share space. "Pay attention to your marketing. Understand which are the most profitable, and how you are getting those clients." — Brandy Derrick Connect with Brandy Derrick: Website: https://legaleasebookkeeping.com/Email: [email protected]: 469-751-2150LinkedIn: https://www.linkedin.com/in/brandyderrick/ Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Blaine Oelkers discuss:The power of Selfluence.Build your firm with what matters most to you in mind. The 30-minute hour and how time compression works. Single-tasking, multitasking, and batch-tasking. Key Takeaways:The easiest thing to control is you. The use of your time and the habits you create will determine where you end up in life. What you decide to focus on creates your reality. Goals are there to motivate you, not to be a deadline of disappointment. "The day before vacation, people are three to 10 times more productive and it boils down to three things: PDF. PDF stands for plan, delegate, focus." — Blaine Oelkers Connect with Blaine Oelkers: Website: http://selfluence.com/TEDx Talk: http://www.blainetedx.com/ Book: http://www.masteringtgr.com/LinkedIn: https://www.linkedin.com/in/blaineoelkers/ Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Michael Fielding discuss:Changing your mindset around networking.Michael’s three-part formula for business development.The evolution of client problems and anticipating where the market is headed.Growing your knowledge base and expanding your ability to solve problems. Key Takeaways:Maintain the relationships that you build in law school as well as in your law firms. You never know when these relationships will be profitable for you and them.As attorneys, your job is to discover what the client's problems are. Some are regularly occurring, as well as rare, unique problems that you will need to solve.It is important to be able to think of client problems, pivot as necessary, and anticipate the problems that are going to be coming down the pipeline.To really do substantive, meaningful work to really help clients, you have to, every day, be putting in some deep, focused, concentrated effort. "You have to have all three essential elements: relationships, problems, and knowledge. When you get the intersection of all three of those elements, that's when you get legal work." — Michael Fielding Connect with Michael Fielding: Website: https://www.huschblackwell.com/LinkedIn: https://www.linkedin.com/in/fielding1/Twitter: https://twitter.com/MikeDFieldingThe 3-Part Business Development Formula: https://www.dropbox.com/s/qe7rhehyu5hbbix/2022-9-15%20--%20Fielding%20--%20BD%20Formula.docx?dl=0 Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Mitch Beinhaker discuss:Things lawyers are more challenged by than ever before. Using automation to run your life and practice more effectively.The changing landscape of employees needed in a law firm. Virtual collaboration and running a virtual office. Key Takeaways:You want to run your practice in a way that makes it easy for clients and other attorneys to work with you. If nothing else, automate your calendar. You can save hours each week that can be used for other things and you make it easier for those you are meeting with. You will not lose business due to automation. If anything, you will gain business from it as it will increase your accessibility and will make it easier to work with you. There are ways to communicate and build culture without having your entire workforce in the office every single day. "The people that are going to be resilient and are going to embrace the use of technology and automation will be better off because they will be able to run more efficient businesses and practices." — Mitch Beinhaker Connect with Mitch Beinhaker: Website: https://beinhakerlaw.com/Email: [email protected]: https://accidentalentrepreneur.podbean.com/LinkedIn: https://www.linkedin.com/in/beinhakerlaw/LinkedIn: https://www.linkedin.com/company/accidentalentrepreneur/Twitter: https://twitter.com/mcbesqTwitter: https://twitter.com/beinhakerlawFacebook: https://www.facebook.com/beinhakerlawFacebook: https://www.facebook.com/taepodcast/Instagram: https://www.instagram.com/beinhakerlaw/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Michelle Arentz discuss:People’s desire to learn, grow, and improve.How to resurrect learning in adults.What law firm managers should be thinking about in running their teams.Connecting with your employees and team on every level of the organization. Key Takeaways:In everything you do, you are either setting your team up for success or for failure, make sure it is for success.Benefits, culture, people, development, and flexibility are the top five drivers for employees, not money.We measure what matters, that is what we focus on, and that is what sends our message.Open the door to conversations about the pain points at your firm that could be solved if people had additional learning and development. "Giving people that space to be their authentic self, to really feel like they have a voice, can share ideas, and are heard and feel welcomed and comfortable helps a lot." — Michelle Arentz Connect with Michelle Arentz: Website: https://lazaruslearning.com/Email: [email protected] Phone: 708-710-7045LinkedIn: https://www.linkedin.com/in/lazaruslearning/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Davina Frederick discuss:Davina’s career path and how she found her niche within the niche. Building a team with the right people and scaling your law firm. The seven essential systems all lawyers need. Alignment, attraction, and having clarity in yourself. Key Takeaways:There are many things that will allow you to make fewer mistakes as you build your law firm, including options that don’t cost thousands of dollars such as reading books and listening to podcasts. You can help to create the kind of law firm that you want to see. You can have it all, but you cannot do it all on your own. If you're not really clear on what you want, then all the frameworks and optimism in the world aren’t going to change that for you. "The difference between people who are really successful and people who are not successful is being very clear on what it is that they want and being committed to getting it." — Davina Frederick Connect with Davina Frederick: Website: https://www.wealthywomanlawyer.com/Books and Programs: https://www.wealthywomanlawyer.com/products/Podcast: https://www.wealthywomanlawyer.com/podcasts/LinkedIn: https://www.linkedin.com/in/davinafrederick/Twitter: https://twitter.com/dbfrederick1Facebook Group: https://www.facebook.com/groups/wealthywomanlawyer/Instagram: https://www.instagram.com/davinabfrederick/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Tom Lambotte discuss:How he entered the cybersecurity industry and built his businesses to help lawyers. A multi-layered security system for your law firm's cybersecurity. Cyber threats to solo and small law firms.Preventing data breaches in your law firm. Key Takeaways:Most major case software doesn’t care if you are on Mac or PC. The use of Mac computers in law firms has continued to grow over the years. Cybersecurity is important regardless of if you are using a Mac or PC or how big your law firm is.Anyone can fall for a phishing email, no matter how confident you think you are in your ability to spot them. The top four areas you should turn on two-factor authentication: email, case management software, file storage solution, and bookkeeping software. "The single easiest, most accessible thing that I still see people not leveraging is two-factor authentication." — Tom Lambotte Connect with Tom Lambotte: Website: https://www.bobaguard.com/Website: https://www.globalmacit.com/Email: [email protected]: https://www.linkedin.com/in/tomlambotte/Twitter: https://twitter.com/LegalMacITGet your CyberSecurity Checklist and talk to Tom directly at: https://bobaguard.com/bethatlawyer Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Brian Beckcom discuss:Doing the hard thing, even when that means doing nothing.How Brian’s childhood led him to build his own personal injury law firm.Overcoming the peer pressure and expectations society (and big law) puts on you as a lawyer.Taking action with purpose and passion to get the most out of your talents and strengths. Key Takeaways:The only thing in life that gives true happiness and fulfillment is overcoming obstacles and challenges.You should decide what you want your life to look like then design your business to suit your life.Set parameters and priorities for yourself and hold to them. It will be easier to make the hard decisions and will help you find your happiness.One shortcut to happiness is to help other people. "If you, as a lawyer, develop the skills to bring in business, you can basically do whatever you want to do." — Brian Beckcom Connect with Brian Beckcom: Website: https://www.brianbeckcom.org/ Website: https://www.vbattorneys.com/Podcast: https://www.brianbeckcom.org/tag/podcast-episodesYouTube: https://www.youtube.com/c/VBAttorneysLinkedIn: https://www.linkedin.com/in/brianbeckcom/ Instagram: https://www.instagram.com/brianbeckcomlawyer/ Twitter: https://twitter.com/BrianBeckcom Facebook: https://www.facebook.com/vbattorneys Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Liz Wendling discuss:Removing your blinders to move forward in business.The biggest mistakes lawyers make in growing their firm.Making a difference in the first 30 seconds of an intake call.The process to make the client confident and comfortable in you. Key Takeaways:When you do everything well in a conversation, the close will happen naturally (but, yes, you may still have to ask for it).There is always selling involved. If you are in business, you need to sell to stay in business.Gather information and make the conversation about the prospective client and less about you and your firm.You have to set up the close from the beginning. You can’t expect to hit a perfect hole if you don’t set the tee up correctly at the start. "If you sound like everyone else, then they make a decision based on the lowest retainer. Differentiation begins in the first few moments of consultation by skipping the superficial crap that people still use. There is a better way and it starts with ‘before we get started.’" — Liz Wendling Connect with Liz Wendling: Website: https://www.therainmakingcoach.com/Books: https://www.therainmakingcoach.com/lizs-book/LinkedIn: https://www.linkedin.com/in/lizwendling/Twitter: https://twitter.com/lizwendling4Facebook: https://www.facebook.com/insightbusinessconsultantsFind out more about Liz’s Secret Shopper Offer: https://www.therainmakingcoach.com/law-firm-secret-shopping/ Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Laura Terrell discuss:The increased focus on the business of law.The need for doing marketing in your law practice.Running a law practice is running a business.Understanding your client's industry and needs not just their legal needs. Key Takeaways:Staying on top of the issues, more so than through a printed publication, is key to staying on top of what is happening in the industry.Have the conversations early in your career about how the law firm is run and what it would take to take the path you want to be on.Don’t be afraid of feedback. Without knowing where you stand, you can be blindsided by decisions made by the firm you work for.To best serve your client in law practice, you need to understand what their concerns are and how it affects business. "Get comfortable with asking questions and doing investigations. Communicate with the people that can help you." — Laura Terrell Connect with Laura Terrell: Website: https://www.lauraterrell.com/LinkedIn: https://www.linkedin.com/in/lauralterrell/Instagram: https://www.instagram.com/lauraterrellcoaching/Book your FREE consultation with Laura: https://www.lauraterrell.com/consultation Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Erica Minchella discuss:Finding your way to do business development, regardless of personality type.Business development that makes sense for your practice and values.Insecurity isn’t a defect - make it your greatest asset.Being who you are and making an effort in building your book of business. Key Takeaways:Relationship networking is one of the best ways to do business. Keep top of mind, stay on social media, go to groups, but keep building those relationships.You have to have a number of different sources of business development to keep work flowing as markets change.If you think there is a group that can benefit your firm or others in your field and it doesn’t exist - start it. Be willing to bring like-minded people together.People do not want to hear everything about you. Listen first, don’t talk more than 50%, and pay active attention to the other person. "Follow-up is really critical. It makes you look like somebody that you want to take to the next step." — Erica Minchella Connect with Erica Minchella: Website: http://reallegalsolutions.com/Phone: 847-677-6772LinkedIn: https://www.linkedin.com/in/ericaminchella/ Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Harrison Jordan discuss:Staying in touch with changing technologies.Practicing legal in the metaverse.What is important in running your own law firm.Tips for making fewer mistakes in growing your business. Key Takeaways:The metaverse can be its own digital universe, or it can be grafted onto the existing universe, your existing reality here on Earth.Ask your clients for a review on Google. It will help your analytics and SEO.Business development and marketing are not the same things. Both are important to grow and build your practice.If you find an area of law interesting, niche into it and dig down, especially if you have the knowledge and understanding of the area of practice. "If you have a good understanding of a subject and the law behind it, and you see that it's something that is in need, then consider jumping into it." — Harrison Jordan Connect with Harrison Jordan: Website: https://harrisonjordanlaw.com/Website: https://thenftlawyer.ca/LinkedIn: https://www.linkedin.com/in/harrisonjordan/Twitter: https://twitter.com/harjord Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it

In this episode, Steve Fretzin and Dan Callahan discuss:Running a business, not just practicing law. Starting a PI law firm and the changing industry. Preparation without delays in litigation and marketing. Outside the box thinking. Additional work around existing clients and relationships. Key Takeaways:There is always going to be growing pains, no matter how you do it - you just have to do it. Your name has to come to mind. Get your name out there however you can - writing, speaking, press conferences, press releases, etc. Lawyers spend a lot of time marketing to get a new client, and not enough time to secure the relationship with an existing client - you really need to communicate often and thoroughly with your existing clients about the status of their matters, because they then will refer you to their friends and colleagues.Have referral fee agreements with other attorneys that you trust who practice areas of law that you don’t specialize in. "You can't hide under a rock. You got to let people know where you are." — Dan Callahan Connect with Dan Callahan: Website: https://callahanconsulting.com/Website: https://www.callahan-law.com/LinkedIn: https://www.linkedin.com/in/callahandaniel/Facebook: https://www.facebook.com/dancallahanconsulting/Instagram: https://www.instagram.com/dancallahanconsulting/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-SturkieAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Holly Jean Jackson discuss:Not allowing your thoughts to control you. Why you want a coach in this world of information overload.Sharing your message as an act of love and service. Getting your mindset into a positive space to find the calm in your life and mind. Key Takeaways:Imposter syndrome affects all of us - including those who are the most credentialed. You can’t have a good sales conversation if all your thinking is negative, especially about yourself and your services. Don’t start your sales conversations with talk of money. A good sales conversation is really about building a deeper relationship, especially when you're in the service industry.Set an intention - then you have a path forward and a plan to follow that path. "With social media, the way it is in the world, we all struggle with, what I call, compare and despair. When we compare and despair, nothing positive comes from that." — Holly Jean Jackson Connect with Holly Jean Jackson:Website: https://hollyjeanjackson.com/Book: https://hollyjeanjackson.com/inspiration-contagion/Podcast: https://hollyjeanjackson.com/inspiration-contagion/podcast/YouTube: https://www.youtube.com/channel/UC3ElvJLGqpJ2ThA9utJCqMg/LinkedIn: https://www.linkedin.com/in/hollyjjackson/Facebook: https://www.facebook.com/hollyjeanjackson/Instagram: https://www.instagram.com/coachhollyjeanjackson/Shifting self-talk worksheet: https://coachhollyjackson.activehosted.com/f/44Book a free call: https://hollyjeanjackson.com/services/schedule-appointment/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-SturkieAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Carrie Smith Trabue discuss:Standing out by being different. Carrie’s transition from practicing law to legal recruiting. What sales actually is (and it’s not a dirty word). Things lawyers need to do to protect themselves in a downturn. Key Takeaways:Building a book of business gives you more freedom in your career, both at your current firm and for wherever your career path takes you. You are selling all day long without even realizing it. It’s about relationship building. As a lawyer, the biggest job security you can have is to have a book of business. That's the only way to be 100% bulletproof.You have to advocate for yourself and develop relationships with other people. "With emotional hooks, it's about showing your face…participating in things, inviting other inviting partners or people within the firm to lunches or coffees, and it's about being likeable. Taking the time to actually develop those relationships is important for you, and it's actually a great investment in where you work." — Carrie Smith Trabue Connect with Carrie Smith Trabue: Website: https://carringtonlegal.com/Website: https://www.carrington-smith.com/Email: [email protected]: https://www.carrington-smith.com/orderLinkedIn: https://www.linkedin.com/in/carriesmithtrabue/Twitter: https://twitter.com/CarringtonLegal Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jack Zinda discuss:Maintaining cash flow while building a practice. Building a thriving practice in a tough area.Planning, coaching, and continuous learning. Tips for growing a sustainable practice. Key Takeaways:You do not have to do only one thing to bring in work. Find a couple of options that work for you and make time to do both. Take the time to invest in your business skills. There are many out there who have done what you want to do - learn from their roadmap. Coaching allows you to learn, not just from the coach, but also from all the experience they’ve had working with other people. Know what it is that you want and have a clear, direct plan for getting there. "A lot of people don't think of business development as a repeatable process. They think of it as luck or making friends, but, it’s actually about being intentional with the actions that will lead to the outcomes that you want." — Jack Zinda Connect with Jack Zinda: Website: https://www.zdfirm.com/Show: https://www.zdfirm.com/the-effective-lawyer/LinkedIn: https://www.linkedin.com/in/johnjackzinda/Twitter: https://twitter.com/ZindaLawGroupFacebook: https://www.facebook.com/ZindaLawGroup/Instagram: https://www.instagram.com/zindalawgroup/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Mike Capuzzi discuss:Writing a quality book to stand out from the crowd. Why you should write a shook. Self-publishing versus working with a publisher versus a hybrid approach. Getting the buzz of the book out. Key Takeaways:Most people have not written a book. It is a way to differentiate yourself from your competition. Writing a shook - a short, helpful book - is a great option as most people don’t have time or attention spans for longer books. Self-publishing gives you more control than you would have with a big publisher. However, it does mean you have more responsibility for marketing and promoting your book. The key thing is the relationship you have - this may be online, on various social media platforms, or even with local businesses where your potential clients may be. "When you are a book author of a quality book, it definitely positions you differently. In this day and age, a lot of people put a lot of respect on quality book authors." — Mike Capuzzi Connect with Mike Capuzzi: Website: https://bitesizedbooks.com/Website: https://mikecapuzzi.com/Podcast: https://authorfactor.com/LinkedIn: https://www.linkedin.com/in/mikecapuzzihelps/Get your FREE copies of Mike’s Magic Kit here!: https://mikecapuzzi.com/magic Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Mathew Kerbis discuss:Time management efficiently and effectively with technology.Utilizing a client portal.Meeting your clients where they are and going where the market is.Offering more affordable, transparent pricing. Key Takeaways:Put it on your calendar. If you can stick to your calendar, building the habits becomes easier.You have to get your technology in order for everything to be streamlined and automated if you’re looking at moving to a subscription model.There is always an opportunity to layer on a subscription no matter what practice area you are in.Everyone is on subscriptions that they want and need and they don’t bat an eye at it. "A subscription model is finding a way to deliver value on at least a monthly basis. You’ve got to actually provide real value for what you're charging your client on a month-to-month basis." — Mathew Kerbis Connect with Mathew Kerbis: Website: https://subscriptionattorney.com/LinkedIn: https://www.linkedin.com/in/mathewrobertkerbis/Twitter: https://twitter.com/MathewKerbisLaw Subscribed Podcast: https://lawsubscribed.com/Book Reference: https://www.amazon.com/Subscribed-Subscription-Model-Companys-Future/dp/0525536469 Episode References: Fidu: https://www.fidulegal.com/Rally: https://www.rallylegal.com/Suite Dash: https://suitedash.com/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Chris Dreyer discuss:Moving out of a scarcity mindset. Why niching will open up opportunities for you. Being perceived as an expert and increasing conversions. Finding a niche in your passion. Key Takeaways:Have broader experiences and then find your niche. Finding your niche will make your business development even more streamlined and efficient as you will eliminate waste that you never recognized. When you niche, you are not a blank canvas and are having to create custom products each time. What you do becomes repeatable. Focus on how you are going to be different, how you can stand out, and how you are going to generate business. "If you're thinking about niching, it doesn't mean you have to say no to other things, it gives you optionality." — Chris Dreyer Connect with Chris Dreyer: Website: https://rankings.io/Website: https://chrisdreyer.co/Book: https://chrisdreyer.co/books/Show: https://chrisdreyer.co/podcast/YouTube: https://www.youtube.com/channel/UCiRS7BCssVkGrxcNsxCCa6QLinkedIn: https://www.linkedin.com/in/chrisdreyerco/Facebook: https://www.facebook.com/chrisdreyerco/Instagram: https://www.instagram.com/chrisdreyerco/?hl=en Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Chris Engelman discuss:Understanding what your client is looking to do and what their challenges are. Common mistakes lawyers make with their finances. Similarities between wealth management advisors and lawyers. Be proactive in building your client relationships. Key Takeaways:Take a step back and think. Newspapers are in the business of selling newspapers and what sells is bad news. There is risk in both small firms and law firms. The types of risks being made are just different. People will spend what they make. Working with a financial planner will allow you to spend that money wisely for your future and what you want out of your life. Your wealth advisor should be treating your money the way they treat their own. "It's knowing how these clients are going to tick. Knowing what their hot buttons are, what they're concerned about, what's going on with their family, what's going on with their health, and being a real human being." — Chris Engelman Connect with Chris Engelman: Website: https://www.parksideinv.com/Email: [email protected]: https://www.linkedin.com/in/chrisengelmancfa/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and James Grant discuss:Hiring a business coach early in your law firm. Missteps along the journey to having a successful law firm. Why you need to understand your numbers. Time blocking, not multitasking. Key Takeaways:Coaches may be expensive, but if you are getting a 10x return or more on that investment, it is absolutely worth it. If you are cheap in your law firm, you will reap what you sow. In hiring an attorney, they should be producing profit for the firm within 4-6 weeks.You might be a great attorney with a great mind, but if you aren’t running a good business your client will not be getting the best service. "You may not be the best numbers person, but don't be afraid of the numbers; the more you know, the better decisions you can make based on objective metrics." — James Grant Connect with James Grant: Website: https://www.gtakg.com/Phone: 833-4TheWinYouTube: https://www.youtube.com/channel/UCc6YLXt4TEKCgZluDLkzwOQLinkedIn: https://www.linkedin.com/in/james-grant-ba0b5328/Facebook: https://www.facebook.com/georgiatrialattorneysInstagram: https://www.instagram.com/accidentattorneyjg/?hl=enTikTok: https://www.tiktok.com/@accidentattorneyjg Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Mickie Kennedy discuss:The evolution and power in press releases.What to look for when sending out a press release and who to send it to.Types of press releases to get noticed.Being interesting and an authority in your space. Key Takeaways:Most journalists are open to being reached and are on Twitter, however, they do often rely on the wire as they are often on deadlines and it helps to narrow down the information.Something with a good story is worthy of a press release. Stories will get coverage.Look for anything unique or newsworthy. The subject is more important than the release itself.If you build a relationship with journalists (particularly locally) they are more likely to think of you and quote you on a regular basis. "Another thing that works really well with attorneys is being contrarian. If you have a contrarian viewpoint on a major issue, you stand the chance that you'll get picked up every time they mention this issue because journalists like to be objective, and they like to cover both sides." — Mickie Kennedy Connect with Mickie Kennedy: Website: https://www.ereleases.com/LinkedIn: https://www.linkedin.com/in/publicity/Twitter: https://twitter.com/ereleasesFacebook: https://www.facebook.com/ereleases.press.release.distributionFree Master Class on Building a PR Campaign: https://www.ereleases.com/plan Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practicepanther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Judy Dang discuss:Moving past the perils of perfectionism. Embracing imperfection and being open to failures. Findings from Judy’s upcoming book, Perfect Enough. Getting comfortable with precision, not perfection. Key Takeaways:You are successful despite your perfectionism, not because of it. Perfectionists tend to be more motivated and engaged at work, however, the disadvantages far outweigh those positives - burnout, anxiety, and depression among them. There is a difference between healthy striving and perfectionism. Most of the tasks you do can be judged by pass or fail, rather than a specific grade. Not everything needs to be done to absolute perfection. "Perfectionism is rooted in a fear, failure, and feelings of inadequacy." — Judy Dang Connect with Judy Dang: Website: https://avidatwork.com/Book: https://avidatwork.com/book/LinkedIn: https://www.linkedin.com/in/judydang/YouTube: https://www.youtube.com/channel/UCD63K-Jy8ZeKOd0pJSZraKQFacebook: https://www.facebook.com/judydangsf Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Michael DeLon discuss:Looking for fit, not just for business. Using books to grow your business. Credibility, authority, and thought leadership. Discovering your story. Key Takeaways:Having a book makes you an expert on that topic. It gives instant credibility. Working with a company like Paperback Expert allows you to speak to write your book, not physically write it yourself. In our culture, it is near sacrilegious to throw away books. Giving a physical book is more likely to be kept (or shared further down the line) than something like a business card or ebook. Tell the story that only you can tell. People remember stories. People connect through stories. "It's your story. People are going to choose you; they're going to buy you more than what you can do for them. How or why are they going to choose you? You want people who connect with you." — Michael DeLon Connect with Michael DeLon: Website: https://paperbackexpert.com/Show: https://paperbackexpert.com/interviews/LinkedIn: https://www.linkedin.com/in/michaeldelon/Twitter: https://twitter.com/MichaelDeLonCredibility Calculator: https://thecredibilitycalculator.com/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Adam Greco discuss:Having the data in order to know how to improve. Evolution of web (now digital) analytics. The analytics you want to track on your website. Working with someone best understanding your analytics. Key Takeaways:Digital analytics is not digital advertising, but digital analytics can be used to understand how your digital advertising is working.Advertising on LinkedIn is becoming more common as it can be more targeted to specifically who you are trying to reach. Analytics and testing can be used to gain more tract and to get more people to take the action you want them to take. If you have the right web developer, they can add a couple of lines of code on your website to make it easy to pull the analytic information. "Every click that people make is a way that they're communicating to you, as a firm, what they're interested in." — Adam Greco Connect with Adam Greco: LinkedIn: https://www.linkedin.com/in/adamgreco/Twitter: https://twitter.com/adamgrecoBlog: https://amplitude.com/blog/author/adam-greco Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Janet Falk discuss:The power of LinkedIn and how to utilize it to your greatest advantage. Tuning in to WIIFM.How not to get burned by a marketing or public relations expert. The many reasons (beyond attracting new clients) to be in the news and other media. Key Takeaways:Change your LinkedIn headline to be descriptive of your practice utilizing keywords so people can find you in a search. Speak to the issue others face, not about yourself. PR and marketing are not an expense, they are an investment. When a reporter hears from a new source, they will either latch on immediately or file it for later if you reach out with intention and purpose. "People who are attorneys are used to speaking about themselves. In this kind of environment, you're not speaking about yourself, you should be speaking to the issue that the other person faces." — Janet Falk Connect with Janet Falk: Website: https://janetlfalk.com/LinkedIn: https://www.linkedin.com/in/janetlfalk/Twitter: https://twitter.com/JanetLFalkFacebook: https://www.facebook.com/falkcomms/Find more Resources, including Janet’s Media Profile Tool on her website here: https://janetlfalk.com/library/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.