BE THAT LAWYER LIVE Coaches Corner Part 1
In this episode, Steve Fretzin, Deb Knupp, Alay Yajnik, and Gary Johnson discuss: Time management and business development. Finding focus when you’re having a hard time focusing. Getting in front of the decision-makers. Knowing when to hire an associate. Key Takeaways: Get a bigger impact out of everything you do in marketing. All aspects of what you do should be working in tandem to give you more content with less time. Make your to-do list the night before and mark your must-do tasks in order of what should be done. The next morning, start at the top and don’t stop until it’s done. You must understand who your targets are. Who are the right strategic partners for you? Who is your ideal client? Who are you trying to connect with and why? By bringing somebody into your firm, you are increasing your income threshold, not just spending money on them. "When you're doing your marketing and business development, try and do things that complement each other. They shouldn't be silos - they should all be working cohesively." — Gary Johnson Thank you to our Sponsors! Legalese Marketing: https://legaleasemarketing.com/ Moneypenny: https://www.moneypenny.com/us/ Practice Panther: https://www.practicepanther.com/ Episode References: Book: Getting Things Done by David Allen: https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0142000280 Book: Atomic Habits by James Clear: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299 Video: Atomic Habits: How to get 1% Better Every Day by James Clear: https://www.youtube.com/watch?v=U_nzqnXWvSo Connect with Deb Knupp: Website: https://growthplay.com/ Email: [email protected] LinkedIn: https://www.linkedin.com/in/deb-knupp-2694a21/ Connect with Alay Yajnik: Website: LawFirmSuccessGroup.com Podcast: http://lawyerbusinessadvantage.com/ Email: [email protected] LinkedIn: linkedin.com/in/alayyajnik Connect with Gary Johnson: Website: j2marketingconsultants.com LinkedIn: linkedin.com/in/j2marketingconsultants Twitter: twitter.com/j2consultants Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Facebook: Fretzin, Inc. Website: Fretzin.com Email: [email protected] Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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Show Notes
In this episode, Steve Fretzin, Deb Knupp, Alay Yajnik, and Gary Johnson discuss:
- Time management and business development.
- Finding focus when you’re having a hard time focusing.
- Getting in front of the decision-makers.
- Knowing when to hire an associate.
Key Takeaways:
- Get a bigger impact out of everything you do in marketing. All aspects of what you do should be working in tandem to give you more content with less time.
- Make your to-do list the night before and mark your must-do tasks in order of what should be done. The next morning, start at the top and don’t stop until it’s done.
- You must understand who your targets are. Who are the right strategic partners for you? Who is your ideal client? Who are you trying to connect with and why?
- By bringing somebody into your firm, you are increasing your income threshold, not just spending money on them.
"When you're doing your marketing and business development, try and do things that complement each other. They shouldn't be silos - they should all be working cohesively." — Gary Johnson
Thank you to our Sponsors!
Legalese Marketing: https://legaleasemarketing.com/
Moneypenny: https://www.moneypenny.com/us/
Practice Panther: https://www.practicepanther.com/
Episode References:
- Book: Getting Things Done by David Allen: https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0142000280
- Book: Atomic Habits by James Clear: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299
- Video: Atomic Habits: How to get 1% Better Every Day by James Clear: https://www.youtube.com/watch?v=U_nzqnXWvSo
Connect with Deb Knupp:
Website: https://growthplay.com/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/deb-knupp-2694a21/
Connect with Alay Yajnik:
Website: LawFirmSuccessGroup.com
Podcast: http://lawyerbusinessadvantage.com/
Email: [email protected]
LinkedIn: linkedin.com/in/alayyajnik
Connect with Gary Johnson:
Website: j2marketingconsultants.com
LinkedIn: linkedin.com/in/j2marketingconsultants
Twitter: twitter.com/j2consultants
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.