BE THAT LAWYER

In this episode, Steve Fretzin, Robert Plotkin, and Cynthia Gilbert discuss:Relationships at the root of all business and networks.Business development as a learned skill, regardless of personality.Commitment and the art of the follow through.From generalization to specialization. Key Takeaways:Different environments are better for different people. Know yourself and speak to people who are doing what you are thinking of doing.Be cautious about being too transactional in any networking situation.Connections allow you to offer your clients fuller service than you would be able to do otherwise with only your firm.People are more likely to remember a specialist than they are to remember a generalist. "Although we are small and highly specialized, what we want to do is to be able to provide the client with the effective equivalent of a fuller service firm by being able to connect them with the other services that they need." — Robert Plotkin Connect with Robert Plotkin & Cynthia Gilbert: Website: www.robertplotkin.com.Website: https://blueshiftip.com/Show: https://blueshiftip.com/podcasts/Blueshift IP LinkedIn: https://www.linkedin.com/company/blueshift-ip-llc/Robert’s LinkedIn: https://www.linkedin.com/in/robertplotkin/Cynthia’s LinkedIn: https://www.linkedin.com/in/cynthiagilbert/Twitter: https://twitter.com/blueshiftipFacebook: https://www.facebook.com/BlueshiftIP/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Bob Kohn discuss:How Zoom and online connection has changed networking and opened more doors.Challenges lawyers are facing while growing a law practice.The power of a community of allies.Moving from planning to doing and really learning. Key Takeaways:Things do change and will change with little to no notice. By being in control of your own book of business you will have more control over your career.Things will change - people who learn marketing skills will do better both when times are good as well as when times are bad.Being “busy” is an excuse. Understand the obstacles that are stopping you from business development (and it’s not time).Just get started - do something productive that will take you in a positive direction. "Business development should be fun, it should be fulfilling. Business development is really a process of building your community. It's a community of allies, and it's a game changer." — Bob Kohn Connect with Bob Kohn: Website: https://www.kohncommunications.com/Email: [email protected]: https://www.kohncommunications.com/publications/Phone: 831-643-9939LinkedIn: https://www.linkedin.com/in/robert-kohn-2117a414Twitter: https://twitter.com/kohncomm Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Scott Rahn discuss:The importance of people and community. Building law firm culture. Benefits of great culture, detriments of a poor culture. Modernizing the suggestion box and put your money where your mouth is. Key Takeaways:You can only do so much well. Focus on what you do well and hunker down in that area.Your law firm culture is the glue that binds you. Show your employees that you care and that they matter. While we are all separated this is especially important to double down on your culture.As people, we are stronger together. "If you haven't made people feel welcome, safe, and appreciated, you're gonna have a hard time retaining them." — Scott Rahn Connect with Scott Rahn: Website: https://rmolawyers.com/Email: [email protected]: 424-320-9444YouTube: https://www.youtube.com/channel/UClDQzEOOKbGFULmXpdIPEnA/videosLinkedIn: https://www.linkedin.com/in/scott-rahn-trust-estate-probate-litigator-7b71602/Twitter: https://twitter.com/rmolawyers Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Sami Azhari discuss:Networking as a referral source.Qualifying referral sources and keeping an open mind.There is always time to be a thought leader - the law is always evolving.The power of social media and leveraging your work. Key Takeaways:You can be the most brilliant lawyer, but if you can’t generate business you’re not going to be successful.There's always opportunities to be made, there's always a way that you can network with someone and get something out of it.Look at how you are leveraging the interactions you have, the people you meet, and the work you do. There is time and effort that goes into all of your networking.The biggest way to get noticed is not necessarily getting people to view your profile, but by showing that you're active and commenting on other people's posts. "You have to want it. If you don't want it bad enough, there's somebody else out there that wants it worse than you do. If you're not out there hustling, it's just going to be a little difficult to sustain a practice and it's certainly going to be impossible to build one." — Sami Azhari Connect with Sami Azhari:Website: azharillc.comEmail: [email protected]: facebook.com/AzhariLLCTwitter: twitter.com/SamiAzhari1LinkedIn: linkedin.com/in/sami-azhari-60157525 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Steve Adams discuss:The cultural addiction to distraction and how it is affecting your work. Productive and destructive health habits. Using your prime time for your prime tasks. Living a healthier, better life. Key Takeaways:Physiology, psychology, and engineering your lifestyle are key to your peak performance. You've got to take care of the billion dollar asset, which is you - your body. You only get one brain and one body, and it is a big part of being highly productive. Automate everything you can. Every decision you make in the morning wears down your capacity for what you can do in each day. Sleep needs to become your number one task every day. "Your addiction to distraction is costing you your fortune." — Steve Adams Connect with Steve Adams: Website: https://tigerpi.com/Book: https://tigerpi.com/bookpdf/LinkedIn: https://www.linkedin.com/in/steveladams Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and John Strohmeyer discuss:Recognizing how lawyers and law firms are different from other types of companies.Definition of customer service for a law firm. Minimize the things that don’t help you solve the problem your clients bring to you.Take care of your referral partners with exceptional service as that is where your primary business comes from. Key Takeaways:We are all selling some sort of product and it is, primarily, one of three flavors: stuff, results, or entertainment and fun. Understanding what type of business you are changes how you do customer service. By focusing on what you do, you aren’t getting distracted with other areas of law that are outside your area of focus. Consider what is good for your staff, not just your client. Get the right people in the right jobs to do things for you - you, as the lawyer, cannot do everything all the time. "Most of this service isn't about spending more money. Clients aren't looking for you to shower them with gifts and making sure your office is decked out in marble and glass. It's taking care of things for them and making it easy." — John Strohmeyer Connect with John Strohmeyer: Website: https://www.strohmeyerlaw.com/Show: https://www.fivestarcounsel.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Tom Latourette discuss:The three levels of why and looking beyond the apparent reasons. Finding the quantified cost, not just the story of what happened. Generating traction to get in the door for the sales call.Questioning, curiosity, and focusing on the client for best results. Key Takeaways:The first or second conversation you have with a client or potential client should be a discovery call - it should be all about them, not about your credentials. Take the time to explore both the hard costs, as well as the soft costs. When prospecting, think about what is going on in someone else’s world. Reinforce the initial pain point from the discovery call to remind clients and customers why they are continuing to work with you. "We need to get customers to really see that price is different than the total cost of what I pay when I'm working with somebody." — Tom Latourette Connect with Tom Latourette: Website: https://www.m3learning.com/Phone: 847-528-2738Email: [email protected]: https://www.linkedin.com/in/tom-latouretteTwitter: https://twitter.com/tomlatourette Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and John Yaworsky discuss:Lessons John has learned from big budget projects and has been able to apply to small budget projects. The evolution of video marketing and production.Getting more content out of your videos and three tips for the DIY attorney. Understanding when to DIY your videos and when to work with a production expert. Key Takeaways:Media literacy now includes being able to produce a video. Blogs aren’t getting as much attention as they used to, but video and audio are becoming more common and more efficient for many individuals.It is better to do three one-minute videos, than one six-minute video.An audience will forgive bad lighting and bad camera angles, but they will not forgive bad audio. "For business, it makes sense to get the point across quickly or mention you're going to get the point across quickly. It's better to do three, one-minute videos than one, six-minute video. Keep it short, keep it concise, keep them wanting more." — John Yaworsky Connect with John Yaworsky: Website: http://nimbledigitalmedia.com/ Email: [email protected] Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Alex Stamatoglou discuss:Making the decision to work with a coach.Understanding what you want to actually do and accomplish in your career. Business development - it’s not selling, pitching, and convincing.Developing business and sustaining the work you are bringing in. Key Takeaways:Do the little things that you know you need to do, trust the process, and it will lead to clients and revenue. Business development is more than “just get out there.” Working with a coach can help you to find structure and direction in your business development. Offer help to others and follow through. You are not the right person for everybody, but you are the right person for some people. "Many people are willing to help as long as you ask, but you’ll never know if you don’t ask." — Alex Stamatoglou Connect with Alex Stamatoglou: LinkedIn: https://www.linkedin.com/in/alexstamatoglou/Phone: (708) 228-6284 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Lana Manganiello discuss:Why business development matters as an attorney.Control and how it makes or breaks your career.Tips to keep your business development going even while you’re busy.Business development can be as formal or as informal as you make it. Key Takeaways:Business development gives you control over who you work with and what matters you work on.Take a moment to look at the bigger picture and look at the value that you provide. What you do is more interesting than you may think.Hyperfocus on what type of work that you want to do more of and go after that specifically.The key to business development is intentionality, no matter how you choose to do it. "Business development is the key to career fulfillment in the legal profession." — Lana Manganiello Connect with Lana Manganiello:Website: equinoxstrategy.comLinkedIn: linkedin.com/in/lanamanganielloEmail: [email protected] Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Deb Smolensky discuss:Missteps companies are making as we come out of the COVID-19 pandemic. Retraining our brains to be our best, authentic self. Mental health and mental wellbeing. Bringing positive energy into the micro-moments of your life. Key Takeaways:We need to show up with empathy and curiosity as we meet with people. Pause to get your footing with each scenario and each individual. We are in a period of awareness. We are not the same person, things are not the same. Ask the curiosity questions, don’t just default to the old way. You can’t do two things at once. Your brain is not at peak performance if you are doing more than one thing at a time. When you are in your head in a conversation, that is when you stop listening. Put yourself in your shoes and deep listen to what they are actually saying. "For those leading an organization, remember that what you're feeling or thinking isn't exactly what other people are feeling or thinking. Role model, and then pivot with curiosity and empathy, because they might not be there." — Deb Smolensky Connect with Deb Smolensky: Website: https://www.nfp.com/LinkedIn: https://www.linkedin.com/in/debbiesmolensky/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Karin Conroy discuss:How websites have changed from the beginning brochure style to how they work best strategically now.Where lawyers and law firms are missing the boat on website design and strategy. Being unique and memorable from the first look of your website. Connecting your message with your design. Key Takeaways:Website technology is constantly changing. Whenever you learn it, learn the principles and concepts about marketing and design and evolve with the changes. Don’t pretend that you know what you’re doing in building your website - work with someone who can strategically help you design your website for what you want it to do.Not everyone uses websites the same way you use a website. Conversion does not mean the same for every firm. "Your calls to action need to be aligned with your positioning." — Karin Conroy Connect with Karin Conroy: Website: https://conroycreativecounsel.com/LinkedIn: https://www.linkedin.com/in/karinconroy/Twitter: https://twitter.com/karinconroyFacebook: https://www.facebook.com/conroycreativecounsel/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Mark Silverman discuss:Understanding your clients business. The trigger to developing long lasting relationships. Arrows in your quiver of business development. Tips and tricks for driving engagement. Key Takeaways:Turn on news alerts for what is going on, when it is happening, in your clients business or industry. Use your calendar to keep yourself accountable to follow up and follow through.It’s okay to post content, even if you don’t create it, but make sure to read it so the post says what you think it is saying. It’s about engagement - it’s called social media for a reason. "Follow up, follow through, and invest your time." — Mark Silverman Connect with Mark Silverman Website: https://www.dykema.com/professionals-mark_silverman.htmlLinkedIn: https://www.linkedin.com/in/marksilverman3/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Mo Lilienthal discuss:Separating yourself from the others in your field. Developing content to humanize yourself. Getting started on social media. Ways to get introductions and connect with those you may not have access to otherwise. Key Takeaways:Social media is an equalizer for smaller firms. It is a way to build a network and stand out in your field. Each social media channel has its own niche. Find what is comfortable for you and the mix of personal and professional that works best for you.It’s not what you post, it’s the way you angle it and direct it. If you’re not doing business development, you’re getting left behind. "Give yourself permission to share who you are." — Mo Lilienthal Connect with Mo Lilienthal: Website: https://www.martinsonandbeason.com/Show: https://themoshow.live/YouTube: https://www.youtube.com/channel/UCfPUKMLkhlYyFtDYDEAy91QLinkedIn: https://www.linkedin.com/in/alabamacaraccidentattorney/Twitter: https://twitter.com/moscots73Facebook: https://www.facebook.com/morris.lilienthalInstagram: https://www.instagram.com/molilienthal73/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Gary Johnson discuss:A business coach for accountability and encouragement. Deliverables are more than a selling point. Networking in the transition post-COVID. The Gang of Five. Key Takeaways:Continually work on your marketing - write down or communicate the idea as soon as you get it, don’t hold on it and hope to remember it later. Strategy without execution is nothing.Before you meet someone, do your research. Don’t show up knowing nothing about your prospective networking partner. The person who brings in the business has the power, not the greatest employee. "You have to follow up in order to continue to build a good relationship with people - that’s what most attorneys should be doing, building a good relationship." — Gary Johnson Connect with Gary Johnson: Website: j2marketingconsultants.comLinkedIn: linkedin.com/in/j2marketingconsultantsTwitter: twitter.com/j2consultants Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Rho Thomas discuss:The FIRE Movement. Managing the money you are bringing in and your lifestyle. Talk about the why, not just the what, when you’re trying to manage money with your partner.Gaining awareness around your spending to figure out how to get where you want to go. Key Takeaways:Budgeting is really important - how you spend your money determines how you will invest.Aligning your spending with what you really care about...and leaving a gap in which to build your wealth.Understanding what you’re spending and what you need to put away is vital for your financially independent future. Be compassionate with yourself for the decisions you’ve made in the past. You made the best decision that you could with the information you had. "When you give every dollar something to do, then you don’t end up with money falling through the cracks." — Rho Thomas Connect with Rho Thomas: Website: https://www.rhothomas.com/Show: https://www.rhothomas.com/podcast/Twitter: https://twitter.com/iamrhothomasFacebook: https://www.facebook.com/iamrhothomasInstagram: https://www.instagram.com/iamrhothomas/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jim Zadeh discuss:Having a marketing plan, in writing, that you stick to.Going beyond “get out there and network!”Marketing no matter what. Setting important goals that work towards what you want to achieve. Key Takeaways:Be open with your friends and family that you are a lawyer and what it is that you do. To grow, you have to go beyond just friends and family though. Identify who you are, what you want, and what kind of practice you want to run. There is always someone doing better. Understand what you want and hold to those goals. Set your goals in writing and go over your goals with someone you trust. "Use your passion in your marketing. You will find when people find you happy and competent that it will transfer over to your business." — Jim Zadeh Connect with Jim Zadeh: Website: https://www.zadehfirm.com/YouTube: https://www.youtube.com/channel/UCpniN8YYjlJ7y6JOM6lyeUQLinkedIn: https://www.linkedin.com/in/jimzadeh?trk=tab_proFacebook: https://www.facebook.com/ZadehFirm/?ref=hl Instagram: https://www.instagram.com/jim_zadeh/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jane Tabachnick discuss:Getting visibility for yourself and your business.Why attorneys struggle with brand building and getting their name out there.Maintain relationships and hug an influencer.Things you can do today to push your brand in a positive direction. Key Takeaways:You can’t have a business if there is no marketing or business development.It is about sharing your expertise in a way that is relatable for your audience or your target client.Let people know that you are available (and let them know what your tech set up is if it is an audio or video interview).Earned media is a way to gain additional exposure and credibility with a possible client. You can’t have a business if you aren’t doing marketing or at least have someone else doing your marketing or your business development. It just doesn’t happen magically for anybody.” — Jane Tabachnick Connect with Jane Tabachnick: Website: simplygoodpress.comLinkedIn: linkedin.com/in/janetabachnickTwitter: twitter.com/janetabachnickFacebook: facebook.com/jmtabachnickReferences:HARO: helpareporter.comThe Go Giver: amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Susan Mendelsohn discuss:Susan’s strategy and relationship driven approach to recruiting. Mistakes and misconceptions have regarding recruiting and bringing in new lawyers. Being recruitable as a lawyer and what to look for when looking to move. How the pandemic has affected recruiting. Key Takeaways:As a law firm, be very specific about what your needs are and identify what the opportunity is. Demonstrate that you are out, marketing your firm and yourself, and identifying opportunities and bringing in business. If you are not successful at your firm, evaluate if it is you or if it is your firm. As things start to return to normalcy and the pandemic winds down, there will be a lot of movement as lawyers and firms find the right fit. "I think the biggest mistake is not really identifying what the opportunity is, and being very specific about it: Why do you have that need? What is the opportunity for that person? Come to the table having something identifiable and exciting to that candidate. " — Susan Mendelsohn Connect with Susan Mendelsohn: Website: https://www.mendelsohnlegal.com/Email: [email protected]: 312-332-8801LinkedIn: https://www.linkedin.com/company/mendelsohn-legal-inc-/ & https://www.linkedin.com/in/susan-mendelsohn-46a1164/Twitter: https://twitter.com/mendelsohnlegal Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Clint Schumacher discuss:Resilience in athletics and in business. Connecting with those who have gone through similar challenges.Changing the shape of our adversity. Understanding and implementing your core values. Key Takeaways:Failure is an important part of the learning process - we need to learn how to let that failure allow us to become better, not to beat us down. Our brains are powerful and we often play out situations in our brain - use it for good rather than for harm. There is incredible power in any word or phrase that follows “I am.”Because of advances in technology, we do less hard things than we used to do. Doing hard things will allow us to continue to grow and learn. "Take some time to be still and listen. Find the space to devote the time to you and to the life that you want to lead." — Clint Schumacher Connect with Clint Schumacher: Website: https://www.findsecondwind.com/Email: [email protected] Book: https://findsecondwindbook.com/LinkedIn: https://www.linkedin.com/in/clint-schumacher-a81b678/Twitter: https://twitter.com/J_ClintFacebook: https://www.facebook.com/findsecondwind Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Michael Caroff discuss:Imagery in marketing. Understanding the purpose of the website before creating the design. Trying different types of marketing. Fitting together the parts of your marketing seamlessly. Key Takeaways:Find what makes you unique within your field and allow that to shine. Get creative and allow your website to shine!Humans react to images before they react to text. Take the time to find the right image for your homepage banner. Clients hire people, not companies. Don’t make too many changes at the same time. It takes time to see the effectiveness of any tested changes. "You want balance - you want it to be professional and clean enough that it represents you well, but you want it to be in the background, you have to come forward. It's what I call transparent design. If you're thinking about the design, either good or bad, you're not thinking enough about the person or the firm." — Michael Caroff Connect with Michael Caroff: Website: https://www.caroff.com/YouTube: https://www.youtube.com/c/CaroffLinkedIn: https://www.linkedin.com/company/caroff-communications/Facebook: https://www.facebook.com/CaroffCommunications Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Dan Cotter discuss:Associations as a great way to network. Increasing engagement in networking meetings. Networking as gardening - it’s a long term process that takes attention. Setting appropriate expectations from the beginning. Key Takeaways:You can’t just show up to networking events and hope that it works. You will make more of an impact if you can demonstrate leadership, speak, or otherwise engage with others. Have an agenda and be upfront about that being the goal of any meeting. Networking opens doors, but you have to go in and seal the deal. Accountability can help you to continue to improve your book of business. "We have two ears and one mouth. In listening to clients, a big goal is to make sure I understand what their needs are and to be practical." — Dan Cotter Connect with Dan Cotter: Email: [email protected]: 312-502-7480LinkedIn: https://www.linkedin.com/in/cotterdan/Website: https://howardandhoward.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Neil Tyra discuss:Decoupling yourself from the courthouse. Podcasting for education. Understanding your audience in podcasting or in blogging. Outsourcing those things that are not cost effective for you to do. Key Takeaways:Outsource everything that you don’t need to do yourself. Don’t jump at every shiny opportunity that goes by. Say yes only to the things that you really need. Learn from other people in other industries. It's just an endless time and money suck if you don't learn from people that have been there and done it. "There is such a need, a hunger, for the information that addresses the question ‘what they didn't teach us in law school about running a practice running a business." — Neil Tyra Connect with Neil Tyra: Website: https://thelawentrepreneur.com/ & https://www.tyralawfirm.com/Email: [email protected] & [email protected]: https://thelawentrepreneur.com/episodes/LinkedIn: https://www.linkedin.com/in/tyralawfirm/Twitter: https://twitter.com/lawentrepreneur & https://twitter.com/neiltyraFacebook: https://www.facebook.com/thelawentrepreneur/?ref=hl Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Chuki Obiyo discuss:Diversity, inclusion, and equity in business development. Business development as a method and tool of empowerment. The top challenges and concerns people face in business development.The Diversity Business Development Roundtable. Key Takeaways:There is accountability with your actions in every roundtable or initiative that you take part in. You must follow up after your initial interaction with a new contact. Instead of waiting, set up a next action step at the end of a meeting (such as scheduling your next meeting right then).Having a business plan will allow you to prioritize your time and help you plan for your business goals. It will also help you to be strategic and intentional about those you connect with. You do learn powerful skill sets in law school. Some of them just need to be translated to business development, such as research, documentation, and the ability to be curious and ask questions. "I'm very excited about [The Diversity Business Development Roundtable]. This is solution oriented. We can ideate and strategize on problems all day. But, eventually, someone's got to put pen to paper or take the right step. From a diversity perspective, this is absolutely a small step in the right direction. We'll continue to add steps to that and climb mountains." — Chuki Obiyo Connect with Chuki Obiyo: LinkedIn: https://www.linkedin.com/in/chukiobiyo/Twitter: https://twitter.com/lawchuki?lang=enInstagram: https://www.instagram.com/chuki_law/?hl=enRegister for the Diversity Business Development Roundtable here!: https://fretzin.com/events/diversity-business-development-roundtable/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Carl Ficks discuss:Taking control of your wellness as a busy professional. Taking better care of yourself than your car. Having specific goals in your health and wellness, not just your career. Carl’s 10 Steps for getting back in the game. Key Takeaways:You cannot get through long days on RedBull and Snickers. You need to take care of your body and health to sustain you through the longer days. Physical activity and exercise are effective treatments for anxiety.Fitness is a bedrock success principle. The results will be there if you put in the effort. "Compete against yourself. You’ll find it to be far more rewarding." — Carl Ficks Connect with Carl Ficks: Website: https://carlficks.com/LinkedIn: https://www.linkedin.com/in/carlrficksjr/Get Carl’s 10 Steps for Getting Back in the Game Here!: https://carlficks.com/free Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin, Colin Li, and Sam Alkoubey discuss:Technology as a value add to your legal space.The change in client intake in the pandemic and as we are moving back to in person.The upsides to electronic payments and automation.Utilizing Practice Panther to help your practice succeed. Key Takeaways:Build out electronic intake forms and embed them onto your website - it will stand out to your potential clients and you get all the information directly to you in a way that will allow you to qualify the client.You need to understand how your team and equipment is working for your marketing, especially in regards to time and money.Automation allows you to, with low overhead, set up shop as a solo practitioner with great success.When looking for software to help your practice succeed, look for something that is easy to use and also customized for your practice, such as Practice Panther. "It's super important for people to understand that as scary as it is to leave, once you make that jump, you're going to feel so confident and ambitious. That’s only going to provide more momentum for yourself to continue being more and more successful in what you're doing." — Sam Alkoubey Connect with Colin Li: Website: https://joinparadigm.com/LinkedIn: https://www.linkedin.com/in/colin-li-607527b/https://www.linkedin.com/company/practicepanther-law-practice-management-software/ Connect with Sam Alkoubey: Website: https://www.practicepanther.com/Email: [email protected]: https://www.linkedin.com/in/samalkoubey/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Gerry Riskin discuss:Leadership agility in trying times and attributes of successful leaders. Learning, as a lawyer, from businesses and what works for them. The fragmentation of the law industry and how it affects the exploration of new ideas and forward thinking. Supplementing your own training as an individual lawyer. Key Takeaways:New lawyers are not getting enough practice across a broad spectrum of practice areas. The positive story is managing by communicating with people, and communication is a two way street.You can go to sleep at night without making every single decision, and that’s okay. You’re still doing a good job. Every day that the firm has you working for them, they must earn you and deserve you, and you person must be worthy of being paid what that firm is paying you. That has to be true every day. "We need to relate to our people with enough depth, that we honestly understand what they're enduring. We want peak performance from them, we want them to remain at their very best, but in order to do that, they have to believe of us that we care about them, and we're being considerate, and we're appreciative." — Gerry Riskin Connect with Gerry Riskin: Website: edge.ai & gerryriskin.comBook: gerryriskin.com/publicationsLinkedIn: linkedin.com/in/gerryriskinTwitter: twitter.com/riskinFacebook: facebook.com/gerryriskin Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Sahmra Stevenson discuss:Having a successful practice without being at a desk. Recognizing how your job affects your mental and physical health. Utilizing technology to create the workplace you want to have. Lessons learned as a virtual lawyer. Key Takeaways:If you build it they will come. If you build opportunities and those you’re hiring understand the why, you will find the right team. Working as a remote team, you need to make the work visible. Not only does it prevent overlap, or wasted time, but it actually raises morale and helps people knowing who's working on what.Communicate thoroughly with your client about expectations.There are many technology platforms out there that can help you give your client an in person experience without having to be directly involved at every step. Utilize what works for you and your firm. "It's an outdated notion that clients need to come and look at your ego behind you on your wall in order for you to be effective. Live your life, do what you need to do." — Sahmra Stevenson Connect with Sahmra Stevenson: Website: https://www.saslawoffices.com/ & https://www.officewithoutwalls.org/YouTube: https://www.youtube.com/user/Sahmra1331LinkedIn: https://www.linkedin.com/in/sahmra-a-stevenson-esq-52320128/Instagram: https://www.instagram.com/officewithoutwalls/ Facebook: https://www.facebook.com/SASLawOfficesRegister for the MSBA Annual Legal Summit: https://www.msba.org/product/legal-summit-annual-meeting-2021/#registrationFeatured CLE publications with highlights from MSBA’s 60+ library of original content: https://www.msba.org/featured-cle-publications/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Dave Johnson discuss:What separates a normal negotiator from a grand master negotiator.The unpredictability in a negotiation and in the courtroom.Utilizing your immediate network to connect with decision makers outside of your circle.The importance of your own word choice and listening to another’s word choice. Key Takeaways:You have to believe it is your courtroom and you are running the show, otherwise the show is being run on you. Either you’re in control or someone else is in control.In a community, within 4 degrees, there is likely somebody who has a way of reaching out to somebody you’re interested in connecting to.Make sure your bio is perfect - this can be your introduction to a potential client or partner and your first contact with that individual.How you present yourself can tell someone more than any amount of accolades on your website. "If you present yourself in a way that generates confidence in the prospective client in the audience, you're going to get called." — Dave Johnson Connect with Dave Johnson: Professional Bio: law.stanford.edu/directory/david-johnsonWebsite: davidwjohnson.coEmail: [email protected]: linkedin.com/in/djohnsonllcTwitter: twitter.com/Johnson_DavidW Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Wayne Pollock discuss:Content as your biggest advocate. The cumulative effect of content and creating content from conversational topics. The two kinds of marketing and business development content. Balancing your content and going broad, beyond your specific field of law. Key Takeaways:The burden is on the lawyer to write compelling material that keeps the reader engaged in marketing and business development content. Stay aware of what your clients and partners are thinking and asking about, even in passing, and use that to create your content. What your client’s concern is today, could be your future client’s concern in a few months. You don’t need to give away your secret ingredients. Your content is giving out samples to prospective clients who can then come to you for more individualized information. "Today’s conversation is tomorrow’s blog post. Listen very carefully to the questions your client is asking and the concerns they are raising." — Wayne Pollock Connect with Wayne Pollock: Website: lawfirmeditorialservice.comEmail: [email protected]: copostrategies.comWebsite: writelessbillmore.comLinkedIn: linkedin.com/in/waynepollock Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Corinne Heggie discuss:Advocating for yourself from early in your career. Finding success without losing the balance in your life. Fitting business development into your day-to-day activities. Turning the friendzone into business success. Key Takeaways:Learn to ask for what you want. “No” is just “no right now” not “no forever.”Ultimately, nobody cares as much about your success and career trajectory as you. There is no barrier to entry. You enter where you are, where you feel comfortable, and where you feel authentic, because that's where you're going to be able to do your best work and connect with people.Having your own clients is a complete game changer, both if you are a solo practitioner and if you are a big law firm. "If you have your own clients, you have a little bit more flexibility with how your day is gonna look." — Corinne Heggie Connect with Corinne Heggie: Website: wochnerlawfirm.comLinkedIn: linkedin.com/in/corinne-cantwell-heggie-04b27b16aFacebook: facebook.com/corinne.heggie.7 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Conrad Saam discuss:Focusing on what is important to the client right now, not the financials. Seeing marketing as an investment, not a cost or as part of a budget. Be proactive about problems and upfront in your communication. Making helping your clients achieve their goals your goal. Key Takeaways:When people are hiring a lawyer, they are hiring a person, not your law degree or your mahogany desk. Proving you give a damn and having empathy really is a competitive advantage. Don't ask clients what their budget is, tell them what their investment needs to be.As an agency, your priority is not making yourself look good, it is solving the problem for your clients. Speak in business terms, not technical jargon. "We don't tell them about costs; we don't talk to our clients about budgets or dollars. Everything is framed in terms of an investment, because that's what marketing is. If it's not an investment, it is lighting your kid’s college fund on fire." — Conrad Saam Bedlam Conference: bedlamconference.comGet 50% off your ticket to the Bedlam Conference starting May 26, 2021 by using Promotional Code: STEVE! Connect with Conrad Saam: Website: mockingbird.marketingLinkedIn: linkedin.com/in/conradsaam & linkedin.com/company/mockingbird-marketingTwitter: twitter.com/MockingbirdMktgFacebook: facebook.com/conradsaam & facebook.com/Mockingbird.Marketing Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Terry Isner discuss:What culture is and how it is part of the entire organization, not just at one level. Giving culture a seat at the table. Finding the common hard things from different departments of your organization. Treating people the way they want to be treated. Key Takeaways:Culture does not have boundaries if we believe in it and have a set of behaviors already in place. Words have weight - little things that we say and do because we're in a hurry, that we think are not offensive could absolutely destroy a culture.Law firms need to become more empathetic at the people level, and not at the profit level. Be confident in being you, regardless of who you are. "The thing that we have to start to understand is really the culture’s behavior. The idea of that is, if there are certain behaviors in which our client expect of us or which we wish to put in place - why we do what we do - that begins to create that culture." — Terry Isner Connect with Terry Isner: Website: jaffepr.comEmail: [email protected]: linkedin.com/in/sharingtmiTwitter: twitter.com/sharingtmiInstagram: instagram.com/sharingtmi Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Michelle King discuss:The importance of media relations to your law practice. What becomes newsworthy and the timeliness of your content creation. Critical roles for attorneys to play in the media and in current events. Spotting trends and understanding how you fit as a media expert. Key Takeaways:Media coverage is a huge boon to SEO and your perceived authority. Consistency is the key to all marketing and business development activities.Consume the media that you want to be featured in to get a sense of what they are looking for. Journalists do keep track and pay attention to press releases if done in a timely manner. "It's training your brain to think: How can I insert myself into this dialogue? In this topic? What's happening in the world? Why is this relevant to my clients? And what analysis and expertise can I add to the discussion?" — Michelle King Connect with Michelle King: Website: https://www.rep-ink.com/Resources: https://resources.rep-ink.com/lawyers-publishedInstagram: https://www.instagram.com/rep_ink_jax/ Blog: http://inksights.rep-ink.com/ LinkedIn: https://www.linkedin.com/company/reputation-ink/ & https://www.linkedin.com/in/michellecking/Twitter: https://twitter.com/rep_ink & https://twitter.com/MichelleCKingFacebook: https://www.facebook.com/reputationink Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Seth Price discuss:Challenges lawyers face in digital and online marketing. Understanding your cost of money. The changing world of SEO. The get to know you phase of SEO before clients may full commit to you and your company. Key Takeaways:High quality content and authoritative links have been, and continue to be, the one-two punch of online marketing and SEO. Demonstrate yourself as a thought leader in a substantive area and you will gain notice. Quality content is king. Depending on where you are at in your business will change what your focus should be. "Once you get to a certain number of page count, it's more important to get the highest quality content. When somebody says you want quality or quantity, my answer is generally both, but I would say is, you get to a point where pruning is important." — Seth Price Connect with Seth Price: Website: blusharkdigital.com & pricebenowitz.comText: 347-661-9999LinkedIn: linkedin.com/in/sethprice Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Katy Mickelson discuss:The critical role of relationships in building your law firm. Relationships with clients and relationships with business partners. Creating key strategic partnerships. Managing expectations. Key Takeaways:You have to balance providing value with your firm and providing value to your clients. A lot of family law is based on trust and a feeling for your attorney. You need to understand how you attract clients and what it is that keeps them with you. Listening and asking questions, from both a business development standpoint and a client management standpoint, has always been and will always be really important.It is a never ending learning process - what works for one client may not work for another. "I do it purposely - I network, I create relationships with purpose, because you can't be everywhere, it's just not effective." — Katy Mickelson Connect with Katy Mickelson: Website: beermannlaw.comEmail: [email protected]: 312-621-9700LinkedIn: linkedin.com/in/katy-homburger-mickelson-580b793/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Mark Rockwell discuss:Top challenges law firms are struggling with. Understanding the vision of your firm. Achieving success and quality in any culture. Avoiding communication ball drops. Key Takeaways:Get clarity over what you want to do, where you want to go, and where you want your law firm to be in 3-5 years. To be successful, you must see your law firm as a business. You want to look for people who are humble, hungry, and smart.Where we need to start is to make sure that we have clarity in our communication. "You cannot scale until you achieve consistency. You cannot achieve consistency until you have some type of process." — Mark Rockwell Connect with Mark Rockwell: Website: coachrockwell.comEmail: [email protected]: linkedin.com/in/coachrockwell Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jay McAllister discuss:The one factor that will take you to the next level. Where lawyers waste time because they don’t have the right tech in place.Understanding why the technology is beneficial and how it fits into your practice. Looking at the discomfort versus the impact on the firm. Key Takeaways:From a technology standpoint, all of the elements are critical to ensuring that the attorney and their support staff can operate as efficiently as possible.For the technology to work, people have to use it. For people to use it, it needs to be simple and cohesive. You may not want to implement new technology or a system that causes more discomfort than beneficial impact. "Technology has to work as an ecosystem - the software, the hardware, the services, the scheduling, everything has to be self-contained. There can't be any redundancy in there, as far as systems or services that do the same function. At the end of the day, you're paying for all of those things." — Jay McAllister Connect with Jay McAllister: Website: paragonus.comEmail: [email protected]: 815-556-1145LinkedIn: linkedin.com/in/jaymcallisterit & linkedin.com/company/paragon-tech-incYouTube: youtube.com/channel/UCo7-PTYl-HY2ZGrMCQ-C3gQFacebook: facebook.com/Paragontechit Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin, Amy Gardner, and Keith Sbiral discuss:The effect of remote work and the transition in the legal field.The necessity of formal and informal engagement between coworkers. The process of reintegration and rebuilding of teams. Engaging your team in the changing environment. Key Takeaways:Employee engagement is at an all-time low, and disengagement is at an all-time high. While productivity may be up, more and more people are working more hours, on average 3 more hours each day leading to a higher level of burnout.Reintegration is going to need to be a slower, more contemplative process than what happened last March with the sudden shift to remote work.It is important to have a mission statement that everyone in the firm can relate to and understand how their role supports the mission.Use this time to reconnect in impactful ways and engage everyone with the reintegration process. "Don’t wait. Have these conversations now and figure out what is going on now." — Keith Sbiral Connect with Amy Gardner, Keith Sbiral, and Apochromatik: Website: apochromatik.comEmail: [email protected] & [email protected]: linkedin.com/company/apochromatikAmy’s LinkedIn: linkedin.com/in/amygardnerKeith’s LinkedIn: linkedin.com/in/keithrsbiralTwitter: twitter.com/apochromatikFacebook: facebook.com/apochromatikSign up at www.aposignup.com/btl for a FREE 30-minute consultation! Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Moshe Amsel discuss:Making your business successful by putting profit first.Solving the problems, not hiding behind an excuse or playing the blame game.Setting your intentions for success. Hiring to make room for new business and provide the best customer experience. Key Takeaways:There is an opportunity cost to every problem that is not solved. Once the money is lost, it will never be brought back. Do everything you do with intention. Understand what you want, have a plan to get there, and go after that with intention in all your actions. Solo doesn’t mean you can’t get more help. You can have a solo law firm and still bring in other people to help. Intention - it’s one word, but it is everything. "What I have found is that lawyers are scared of the numbers. And that fear, which is completely irrational, is actually what keeps them from fixing the issue." — Moshe Amsel Connect with Moshe Amsel: Website: ProfitWithLaw.comLinkedIn: linkedin.com/in/mosheamselTwitter: twitter.com/moshe_amselShow: Profit With Law Podcast - podcasts.apple.com/us/podcast/profit-with-law-profitable-law-firm-growth/id1457441443 References:Profit First by Mike Michalowicz: mikemichalowicz.com/profit-first/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Frank Ramos discuss:Utilizing platforms, such as LinkedIn, to retain relationships even when we are social distancing.Getting creative with fitting marketing into your day, not disrupting your day. Finding your habits and footing in your professional social media presence.Educating, motivating, and promoting your’s and other’s success on social media. Key Takeaways:It is never too early to start developing relationships, in-person and online, because you don’t know where your next case will come from. Find ways of marketing that don’t disrupt your day very much. Part of the process is getting acclimated to your platform of choice. Part of the process is generating content - keep a place for notes to be made quickly when you’ve got a thought.You need to stay relevant, and stay seen, to be successful in the industry these days. "What I recommend is that you try to connect and follow people in the area of practice you're in and see what they're doing and seeing how they're communicating with their respective audience." — Frank Ramos Connect with Frank Ramos: Website: cspalaw.com & miamimentor.comBooks: miamimentor.com/bookshelfLinkedIn: linkedin.com/in/frankramosylt Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Matt Formeller discuss:Getting out and meeting people who you want to work with.How to get in front of the right people. Tips for building relationships, not just empty networking. Qualifying and disqualifying people when you meet them for your networking and relationship roster. Key Takeaways:Focus on giving more than you are getting. Have a plan in place so you know who you are looking to ultimately meet. Being a resource for those you are connecting with is a great way to stay on their radar and to be a better networking partner. If you’re not growing and learning, you’re dying. Relationships are reciprocal and rotating. "Once you meet somebody, if you hit it off, the worst thing you can do is just forget about them and assume they're gonna call you. It's a two-way street." — Matt Formeller Connect with Matt Formeller: Website: formellerlaw.comLinkedIn: linkedin.com/in/matthewformeller & linkedin.com/company/formeller-&-formeller-llpTwitter: twitter.com/FormellerLawInstagram: instagram.com/fnfllpFacebook: facebook.com/Formellerlaw Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Ivy Slater discuss:Having challenging, specific, written down goals. Traits that make a visionary leader.Elements of creating a positive habit. Real relationships for real results. Key Takeaways:You need to have a tangible plan with actionable items that happen with consistency to build the habits to meet your goals. Take small actionable steps that you are being held accountable to and you can build on. Don’t try to climb the mountain all at once. Relationships are the golden ticket to success.Great listeners, who build great relationships, will have great success. "Every day you have to be consistent. You want to be strong. You want to build a strong firm, a strong association, a strong foundation. You have to have that commitment and build the habits that get you there." — Ivy Slater Connect with Ivy Slater: Website: SlaterSuccess.comBook: barretoboardroombook.comShow: slatersuccess.com/podcastsYouTube: youtube.com/channel/UCJ8b1sGnADlpFE2NrqUfToQLinkedIn: linkedin.com/in/ivyslaterTwitter: twitter.com/SlaterSuccessCCFacebook: facebook.com/slatersuccesscoachingInstagram: instagram.com/ivyslaterssc Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jason Ciment discuss:Things lawyers struggle with in regards to marketing. Why good, well-thought-out content is vitally important for your firm. Elevating your content to the next level. The three components to good content online. Key Takeaways:Content creation is just as important now as it was 30 years ago, you have a better ability to distribute it. You can repurpose good content in many ways - books, podcasts, articles, etc. It positions you as an authority, it gives you the ability to speak to referral partners. Education is the cornerstone of growth for a service-oriented business.Images will carry your reader through the text, which also improves sharability. "Content is legitimately the biggest investment and most important investment an attorney can make short of personal relationships and professional relationships." — Jason Ciment Connect with Jason Ciment: Website: GetVisible.com & JasonCiment.comLinkedIn: linkedin.com/company/get-visible & linkedin.com/in/jasoncimentTwitter: twitter.com/GetVisibleMktg & twitter.com/jasoncimentFacebook: facebook.com/GetVisibleMarketingBook: I Need More Clients: Digital Marketing Strategies That Grow Your Business: amazon.com/Need-More-Clients-Marketing-Strategies/dp/1537108352 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Ken Hardison discuss:Being willing to innovate and try new things in marketing. Creativity and innovation in business growth. The power in masterminds with fresh ideas and perspectives. Keeping in front of your already existing clientele. Key Takeaways:It is all about perception and how you are viewed. There is enough business out there for everyone, but you need to get out there and take action, not just wait for it to come to you. You can learn by trial and error, or you can learn from other’s trials and errors. You don’t have to make big, grand gestures to your clients, but do make them meaningful to remain connected. "When you get a referral, take the time to write a handwritten thank you note." — Ken Hardison Connect with Ken Hardison: Website: pilmma.orgBook: amazon.com/Under-Promise-Over-Deliver-Preeminent/dp/1599324989Show: pilmma.org/grow-your-law-firm-podcastYouTube: youtube.com/channel/UCckDYWg4ozuImSn5-ab5hAQInstagram: instagram.com/pilmmaTwitter: twitter.com/PILMMAorgFacebook: facebook.com/PILMMALinkedIn: linkedin.com/company/pilmma & linkedin.com/in/kenhardison Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Brett Trembly discuss:The jump in billable hours by hiring help. Offshore versus domestic hires. Outsourcing your recruiting and hiring to a reputable company (like Get Staffed Up).Understanding the building of business from the backend of the business. Key Takeaways:You have to hire, then use the extra time to make the money to pay for that hire.Don’t miss the business that comes in from your marketing by being too busy with the marketing. Any time you are doing tasks that someone else could be doing, you are costing yourself money. "Every second of the day, where you'r doing something that someone else could be doing you are costing yourself money because you can't get the time back. There's no make it up later in the day. Time doesn't work that way." — Brett Trembly Connect with Brett Trembly: Website: GetStaffedUp.com & tremblylaw.comTwitter: twitter.com/Getstaffedup1Facebook: facebook.com/GetStaffedUpInstagram: instagram.com/getstaffedupLinkedIn: linkedin.com/company/getstaffedup & linkedin.com/in/bretttremblyGo to http://getstaffedup.com/vip and mention this podcast to get $500 off your start-up fee! Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Ken Levinson discuss:Building trust-based, meaningful relationships in networking. From choosing a specialty to really niching down in your ultra-specific specialty. Looking at the numbers of your marketing, not just marketing haphazardly. Speaking as marketing to your niche. Key Takeaways:You can’t be all things to everyone. Know what you’re good at, know what you’ve had success in doing, and focus on that. You will gain more cases by marketing to your strengths than to try and take all cases. Spend time developing relationships with other lawyers and marketing rather than taking cases outside of your focus area. Try and test different things - if it goes well, keep doing it. If it doesn’t, abandon it and abandon it quickly. "Don't worry about losing a case. Think about all the other cases you'll get by marketing to your strengths." — Ken Levinson Connect with Ken Levinson: Website: LevinsonStefani.comEmail: [email protected]: linkedin.com/in/kenlevinsonatty Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Michael Norton discuss:Fundamentals of networking. Prioritizing networking and relationship building. Quality over quantity with networking connections. Keeping in touch with people you’ve already connected with. Key Takeaways:Find ways to add value as early as possible with those you connect with. It will come back to you. When you go to networking events there are specific types of people you are looking to meet. Be polite, but you do not need to network with everyone that is not beneficial to you.You can gain a position of power with knowledge and a little bit of preparation before meeting with new connections. Schedule in the admin side of networking. "I'll invite eight people from the common interest area and, we at least have one thing that we all get on. It's not just me, I'm not the only connector." — Michael Norton Connect with Michael Norton: Website: houlihancapital.comEmail: [email protected]: linkedin.com/in/michael-norton-houlihancapitalTwitter: twitter.com/SupConnections Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Russ Rosenzweig discuss:Perfecting your messaging with concise and precise wording. Being connected with the right person at the right time. Having a coach/advisor/business manager in the professional services world. Being proactive in the social part of social media. Key Takeaways:There is no substitute for putting yourself out there. Get in the habit of making connections on LinkedIn with everyone you connect with.Read the posts of your clients and first-degree connections. Take the time to go through them as you would the news and look for excellence. Be genuinely interested in your connections. "Take the extra minute to enjoyably read the profile of the GC or lawyer to move the conversation to an offline, in-depth, from the heart commentary about something you have in common, something you appreciate about their expertise." — Russ Rosenzweig Connect with Russ Rosenzweig: Website: roundtablegroup.comEmail: [email protected]: roundtablegroup.com/engaging-expertsLinkedIn: linkedin.com/in/russ-rosenzweig-00b83a2a Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Josh Baron discuss:The importance of developing a referral source in gaining qualified leads. The power in social media for marketing and relationship building. Continuing to network even through social distance.How to find your ideal client on LinkedIn. Key Takeaways:It’s hard to create relationships and get referrals if you don’t have an excellent customer service experience. Be specific about who you want to talk to when you’re creating your social media posts. Text is so consumable, especially on social media. Audio and video aren’t always readily accessible, but text can be. Set your time for social media. Make that time effective, but recognize it can be addictive and hold yourself to what you say you will do. "Look for opportunities to just break the script and wildly exceed their expectations." — Josh Baron Connect with Josh Baron: Website: sb-legal.netLinkedIn: linkedin.com/in/joshuabaronTwitter: twitter.com/baronjosh Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.