BE THAT LAWYER

In this episode, Steve Fretzin and Mat Rotenberg discuss:Where lawyers are killing time and not communicating properly. Navigating technologies and programs for lawyers and law firms. The benefits of utilizing Dashboard Legal.Shifting mindset to a future focus, not just a precedent focus. Key Takeaways:Many lawyers are looking for ways to better organize their data and to better communicate with their teams. There are many different types of software out there that can assist lawyers to better organize and communicate, but many require time and understanding to set up appropriately which can be daunting for many lawyers. The vast majority of tech for lawyers is built by non-lawyers, which can make it difficult for lawyers to transition to how those tools are built. Choosing to be more entrepreneurial with your practice is where the practice of law is going and where personal benefits can be derived in a way that isn't happening at the moment. "It's using technology to start to manage the increased complexity. And lawyers have always done it...lawyers have always innovated. They are motivated to do it, they just need to see and understand the value that it brings." — Mat Rotenberg Connect with Mat Rotenberg: Website: https://dashboardlegal.com/Email: [email protected]: https://www.linkedin.com/in/mathew-rotenberg-10528537/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-SturkieAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and James Rodgers discuss:Controlling our natural, human tendencies that create barriers to productive relationships.Diversity is not just about the differences, but also about our similarities. Changing the conversation around diversity. Creating and executing a leadership strategy. Key Takeaways:The management role is about supporting, developing, and encouraging people. It is not about knowing their job or being able to replace them, but being in a support role.Diversity is about each individual, not about one side or the other. If you are looking for differences, that is what you are going to find. If you look for the similarities, even through language or other barriers, you will find something with everyone. Part of leadership is about what is coming, not what is happening today. "It's not about saying why black people deserve a shot. It's not about saying why women need equal representation in the boardroom. It is about simply one person, having to work with another person, having the skills and the equipment to comfortably and productively work with that other person." — James Rodgers Connect with James Rodgers: Website: https://thediversitycoach.com/ & https://jamesorodgers.com/Phone: 770-331-3246Book: https://thediversitycoach.com/publications/Show: https://jamesorodgers.com/podcasts/LinkedIn: https://www.linkedin.com/in/coachandstrategist/Twitter: https://twitter.com/jdiversitycoach Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Chelsea Williams discuss:The importance of having financial clarity in all aspects of your life. The greatest financial bottlenecks for law firms. Parkinson’s Law as it applies to your finances. Flat fee versus hourly billing models. Key Takeaways:Create systems that capture your margins, but also contribute to your cash flow. Until you take getting paid seriously, nobody will take paying you seriously. There is a difference between a financial statement and a meaningful financial statement. Regardless of how you choose to bill, be transparent and upfront with your clients. "Once you understand the power of knowing your storyline, you will understand that you have the ability to be the author of that story and change the direction of your numbers and manipulate them into a direction of your choosing. That is powerful and freedom in and of itself, because then it's up to you." — Chelsea Williams Connect with Chelsea Williams: Website: https://www.yourcoresolution.com/YouTube: https://www.youtube.com/channel/UC80TT79FdeRwH2oNaSkqvQA?view_as=subscriberFacebook: https://www.facebook.com/yourcoresolution/Instagram: https://www.instagram.com/core_solutions_group/LinkedIn: https://www.linkedin.com/in/chelsea-m-williams-%F0%9F%92%B5%E2%9A%96%E2%8F%B1-8303b45a/Book Reference: The E-Myth Attorneyhttps://www.amazon.com/Myth-Attorney-Legal-Practices-About/dp/0470503653 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Erik Olson discuss:Best practices for online marketing (including following Google’s Best Practices). Understanding your marketing and advertising target and strategy. When to get help with marketing versus doing it yourself. Creating content with authors and timestamps. Key Takeaways:When you create content, you need to create with a strategy in place. Created content needs to be written for people, not just a smash of keywords or it won’t be picked up properly by search engines, such as Google. People are looking for more than just seeing the ad at the top of Google. The majority of people skip over them and go to the first organic search result. Do as much as you can on your own, at some point you will find your consistency drops off and you will want to get internal or external help. "We all know that referrals are the best source of leads, they have the highest trust factor. But the second best, at least within the Digital Marketing realm, is search engine optimization results." — Erik Olson Connect with Erik Olson: Website: https://arraylaw.com/Show: https://arraylaw.com/managing-partners-podcast/YouTube: https://www.youtube.com/channel/UCWsbJqhtLMS5wmWmXulpY2ALinkedIn: https://www.linkedin.com/in/iamerikjolson/Twitter: https://twitter.com/thisisarrayFacebook: https://www.facebook.com/thisisarrayInstagram: https://www.instagram.com/array.digital/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Sharon Christie discuss:Getting a coach so you aren’t reinventing the wheel. The four things you need to get right in your law firm. Being strategic when you are changing your practice of law. Running your business, not letting your business run you. Key Takeaways:There are ways to say no that lead to more referral work from the very same people you say no to. Very first, you have to get your head on straight with the fact that you are running a business, then you need to understand exactly who your client avatar is and every aspect of that client. Understand the aspects of your business that you need to be doing, and what can be done by someone else. By meeting your own needs, you will be able to meet your client’s needs. "The first thing you have to get straight in your head is that this is a business, just like any other service business. We have different professional rules, but we are service based and you have to look at it that way in order to be successful." — Sharon Christie Connect with Sharon Christie: Website: https://boldwomenlawyers.com/ & https://sharonchristielaw.com/Instagram: https://www.instagram.com/boldwomenlawyers/LinkedIn: https://www.linkedin.com/in/sharon-christie-3849961/Twitter: https://twitter.com/sharonchristie?lang=en Facebook: https://www.facebook.com/boldwomenlawyers & https://www.facebook.com/SharonChristieLaw/YouTube: https://www.youtube.com/user/SharonChristieLaw & https://www.youtube.com/channel/UCMUuiVbln7SvvjD5iYYUDmg Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911Book Reference: You are the Brand by Mike Kim https://www.amazon.com/You-Are-Brand-Profitable-Personally/dp/1631953478 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Brooke Lively discuss:Running your law firm by the numbers. Secrets from Brooke’s book, From Panic to Profit.Finding your baseline to manage and improve your numbers. The ideal ratio in your law firm's financials. Key Takeaways:We have to pay more attention to the way we're running the firm and running it like a business than we used to.Rather than a budget, call it a profit plan to help you stay on track to hit your goals. If you know your revenue is going to be good for 3-4 months, then you can take marketing risks or even take a vacation. The further you look out, the more strategic you can become. "If you don't know what it is you have nowhere to start, you have no way to improve it. Once we find that baseline, we start to manage that number, and things start to improve. " — Brooke Lively Connect with Brooke Lively: Website: https://brookelively.com/ & https://www.cathcap.com/Email: [email protected]: https://brookelively.com/books/YouTube: https://www.youtube.com/channel/UCg1JD7XBFwGjizaa9_566sg?reload=9LinkedIn: https://www.linkedin.com/in/brookelively/Facebook: https://www.facebook.com/CathedralCapitalInstagram: https://www.instagram.com/cathedralcapital/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Ali Awad discuss:How to get engagement on your company’s social media. Mindset and the future of law. Hanging around others outside of the law field to learn other forms of business. Delegating low level tasks and firing yourself every step of the way. Key Takeaways:If you’re trying to get business from social media, make sure your page is public and you are giving valuable content, not just posting ads. Your law firm is a business, not a law practice. Run it like a business. You need to determine, are you self-employed or do you have a high-paying job? How are you working in and building your business?One great employee is better than 3-5 mediocre employees, and will make you more than 3-5 mediocre employees ever could. "You need to be willing to try things that are uncertain when there is potential for massive success." — Ali Awad Connect with Ali Awad: Website: https://aliawadlaw.com/Personal LinkedIn: https://www.linkedin.com/in/ceolawyer/Company LinkedIn: https://www.linkedin.com/company/aliawadlawFacebook: https://www.facebook.com/ceolawyer/Instagram: https://www.instagram.com/ceolawyer/?hl=en Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Mathew Kerbis discuss:Being a young lawyer and building relationships. Resources for young, staring attorneys. The billable hour versus the subscription model. The changing of the law firm business model. Key Takeaways:The sky's the limit as a private practice attorney. Bringing in business, even at a larger firm, not only brings in more money, it gives you control over your career. The law firm model needs to be modified as other companies are starting to profitize legal services. "For the billable hour, all you could do is hire more lawyers to bill more hours, because there's only so many hours in the day. With a subscription model, you could scale like never before." — Mathew Kerbis Connect with Mathew Kerbis: Website: https://www.condoncook.com/LinkedIn: https://www.linkedin.com/in/mathewrobertkerbis/Twitter: https://twitter.com/MathewKerbisYoung Lawyer Rising Podcast: https://legaltalknetwork.com/podcasts/aba-young-lawyer-rising-podcast/ Book Reference: https://www.amazon.com/Subscribed-Subscription-Model-Companys-Future/dp/0525536469 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Justin Stivers discuss:Why lawyers struggle with maintaining marketing consistency. Figuring out where to begin with marketing. Taking control of your calendar (and the repercussions for breaking commitments to yourself). Doing the things you enjoy doing and delegating the other, valuable, items. Key Takeaways:Step one to marketing is finding out what you want your life to look like. There are many options that will work for what you want. Different platforms work for different audiences. Before you leave the office, look at your calendar for the next day and create the day you want before the next day begins. Understand why you are doing the marketing you are choosing to do and why you are wanting to stay top of mind. "That's been my secret - I put it on the calendar, and, as much as I can, I stay as disciplined to that calendar and do what's on there." — Justin Stivers Connect with Justin Stivers: Website: https://www.probatefirm.com/YouTube: https://www.youtube.com/channel/UCcIyGEpme0t_h2R73CdKOBwLinkedIn: https://www.linkedin.com/in/justin-stivers-289b38100/Twitter: https://twitter.com/justinbstiversFacebook: https://www.facebook.com/TheProbateLawFirmInstagram: https://www.instagram.com/theprobatelawfirm/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Mari Ribeiro discuss:Gaining a competitive edge with your brand.Pros and cons of naming your firm something other than your name. Growing and expanding your brand. Keeping your brand relevant and sustainable. Key Takeaways:Your brand speaks to the type of service you are giving. Naming your firm allows you an opportunity to stand out and get noticed in a way beyond being a lawyer. Branding can help your firm to look fresh, new, and exciting - people are drawn to that!Your brand is what will carry the reputation of your firm. Be curious and be willing to get feedback from others about what they experience when they think of your brand. "Gone are the days where you are attracting clients and business just because you hang your shingle... this gives an opportunity for people to show up through their brand, and really help lawyers stand out with what it is that they do, and the unique way in which they do it." — Mari Ribeiro Connect with Mari Ribeiro: Website: https://www.ribeirolawfirm.com/YouTube: https://www.youtube.com/channel/UCxj4BV5kqdByQMHHmsfZ-8QInstagram: https://www.instagram.com/ribeiro_law/Facebook: https://www.facebook.com/ribeirolawfirm Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Vikrant Shaurya discuss:Writing a book to better your business. Ghost writing versus angel writing. How AI is changing the writing field. How to promote your book to generate business. Key Takeaways:Becoming an author establishes you as an authority in the area as well as distinguishes you from your competition. Book covers are extremely important - especially online, you are competing with millions of other books. You want to grab attention quickly and well. The profit of your books comes from the position and your promotion of the book. Podcasting, either your own or being a guest on someone else’s, is a great way to promote your book as well as promote your business and what you do. "If you become an author you will be establishing yourself as an authority - it's authority on demand." — Vikrant Shaurya Connect with Vikrant Shaurya: Website: https://bestsellingbook.com/Book a Call: https://bestsellingbook.com/callYouTube: https://www.youtube.com/channel/UC6n9_bONnLWy168-8vRgC0wLinkedIn: https://www.linkedin.com/company/bestsellingbook/ & https://www.linkedin.com/in/vikrantshaurya/Instagram: https://www.instagram.com/bestsellingbookdotcom/Facebook: https://www.facebook.com/bestsellingbookdotcom Download Vikran’s checklist to make publishing your own book easy! https://bestsellingbook.com/checklist Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jocelyn Brumbaugh discuss:Random acts of marketing. The five steps to fully leverage everything you do. Headline, content, and insight. Creative content marketing and getting newsletter opens. Key Takeaways:Mine for things your firm is already doing well - you’re already doing a lot of good things, think about them as news. Marketing news is just small wins done all the time by your employees that you can use to stay top of mind with your clients.It is important to have a firm LinkedIn page, not just your personal page. It will make your personal page look better and help your business to look more professional. You have gold, it can be used for more than you are currently using it for. "There's so many good things happening at firms that they can use as touch points, and they don't think about what is news in the way that we do. So, if they take that news and consistently put it through the five steps, that's how you raise profile." — Jocelyn Brumbaugh Connect with Jocelyn Brumbaugh: Website: https://www.buildenpartners.com/LinkedIn: https://www.linkedin.com/in/jocelynbrumbaugh/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Charlotte Smith discuss:The evolving job market because of COVID as well as the generational expectations. Three things to becoming a better leader.Listening as a key to leadership. Discovering and embracing your own leadership identity. Key Takeaways:Be conscious of, and able to define, what your leadership identity is. Irrespective of your job title, we are all leaders, even if it is just a self-leader.Prescription before diagnosis is malpractice. You can analyze leaders you admire to see what attributes you want to emulate and who you want to become like. "As leaders, if we can really hone our listening skills rather than going straight into advice mode - understand their perspective, understand the challenges that they're experiencing - that is incredibly powerful and it is a real sign of a great leader." — Charlotte Smith Connect with Charlotte Smith: Website: https://limitless-lawyer.com/Show: https://www.charlotte-smith.com/podcast/LinkedIn: https://www.linkedin.com/in/charlottesmithlawyercoach/Instagram: https://www.instagram.com/limitless_lawyer/ Facebook: https://www.facebook.com/charlottesmithlawyercoach/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Mark Homer discuss:How legal marketing has evolved. Seeing your law firm as a business. Multichannel marketing. When you should spend money on marketing. Key Takeaways:Understanding your brand, not just the logo, but who your clients are and how you approach the work, helps you to be more successful in marketing your firm. Talk about what you are doing to be more accessible to others. Everyone may be doing it, but if nobody is talking about it, customers won’t know. Google, including Google My Business,x` is a great referral partner if you are properly investing your time. Many lawyers think they have a lead problem, but it is actually a conversion problem. Get that dialed in before you spend money on marketing. "Your law firm is a business. That's something that people are now realizing that they need to think about it from business strategy, business terms, not just in legal practice terms." — Mark Homer Connect with Mark Homer: Website: https://gngf.com/YouTube: https://www.youtube.com/channel/UC8jMUZpf1YIvQ7MyHJEToHwLinkedIn: https://www.linkedin.com/in/markhomer/ & https://www.linkedin.com/company/gngf/Instagram: https://www.instagram.com/gngfound/?hl=enTwitter: https://twitter.com/mark_homer & https://twitter.com/gngfound?lang=enFacebook: https://www.facebook.com/GNGFound/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jamie Spannhake discuss:The relationship between the billable hour and efficiency. Time management and mind mastery. The 168 Hour exercise and time management tools. Delegation for items below your paygrade. Key Takeaways:Time management is always clearer when we know what our values are - we always want to spend the most time on what we believe is the most important. Lawyering is all about problem solving, which is creative. The only way to be creative is to have downtime. If you feel like you are failing it is because you have too much stuff on your plate. Time tracking is a great way to find out what you are doing that is below your pay grade and where you could be better utilizing your limited time. "Mind management is two things - the way that we think about time, and how we talk to ourselves about time." — Jamie Spannhake Connect with Jamie Spannhake: Website: https://www.jamiespannhake.com/Email: [email protected]: https://www.linkedin.com/in/jamiespannhake/Instagram: https://www.instagram.com/lawyerlionlaundry/Twitter: https://twitter.com/idealyearFacebook: https://www.facebook.com/LawyerLionLaundry Book: https://www.jamiespannhake.com/products/the-lawyer-the-lion-the-laundry-available-for-pre-order Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and John Sciaccotta discuss:The foundation of John’s love of business development and marketing. The different forms of business development. Identifying the influencers around you. Significant touches and reaching out meaningfully. Key Takeaways:Make friends in the practice of law and establish relationships. Success breeds success - a small win can be expanded into even bigger wins. Get involved, build relationships, and be active with whatever group you choose to get involved in. Marketing and business development happens every day - it is up to you as to how many significant touches you make in a day, a week, or a month. "You have to identify influencers, people that can refer you legal business, or have control in sending legal work...you have to make an assessment and identify who are those influencers." — John Sciaccotta Connect with John Sciaccotta: Website: https://www.agdglaw.com/Email: [email protected]: 312-755-3180LinkedIn: https://www.linkedin.com/in/john-c-sciaccotta-7472535/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Catherine O’Connell discuss:Being your own brand in a solo firm. Maneuvering through a list of contacts and utilizing organizational contacts. Tips for handling meetings with Japanese clients. Greetings and etiquette for leaving meetings. Key Takeaways:What is risky to one person, may not be considered a risk by other individuals. In Japan, introductions are your gold medal door opener - don’t cold call, because the relationship matters more. When you are working with different cultures, you have to understand the social context of what people are saying rather than the exact definition of the words being said. Having a digital business card is becoming a new trend as the world learns to continue networking in a COVID and post-COVID world. "Working in Japan, and being successful here, is all about the long game. You've really got to be here and invest in relationships. It will take a long time until you can actually build up enough rapport with somebody to have a business relationship with them." — Catherine O’Connell Connect with Catherine O’Connell: Website: https://www.catherineoconnelllaw.com/Show: https://www.catherineoconnelllaw.com/podcastLinkedIn: https://www.linkedin.com/in/oconnellcatherine/Twitter: https://twitter.com/oconnelllawyer Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin, Robert Plotkin, and Cynthia Gilbert discuss:Relationships at the root of all business and networks.Business development as a learned skill, regardless of personality.Commitment and the art of the follow through.From generalization to specialization. Key Takeaways:Different environments are better for different people. Know yourself and speak to people who are doing what you are thinking of doing.Be cautious about being too transactional in any networking situation.Connections allow you to offer your clients fuller service than you would be able to do otherwise with only your firm.People are more likely to remember a specialist than they are to remember a generalist. "Although we are small and highly specialized, what we want to do is to be able to provide the client with the effective equivalent of a fuller service firm by being able to connect them with the other services that they need." — Robert Plotkin Connect with Robert Plotkin & Cynthia Gilbert: Website: www.robertplotkin.com.Website: https://blueshiftip.com/Show: https://blueshiftip.com/podcasts/Blueshift IP LinkedIn: https://www.linkedin.com/company/blueshift-ip-llc/Robert’s LinkedIn: https://www.linkedin.com/in/robertplotkin/Cynthia’s LinkedIn: https://www.linkedin.com/in/cynthiagilbert/Twitter: https://twitter.com/blueshiftipFacebook: https://www.facebook.com/BlueshiftIP/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Bob Kohn discuss:How Zoom and online connection has changed networking and opened more doors.Challenges lawyers are facing while growing a law practice.The power of a community of allies.Moving from planning to doing and really learning. Key Takeaways:Things do change and will change with little to no notice. By being in control of your own book of business you will have more control over your career.Things will change - people who learn marketing skills will do better both when times are good as well as when times are bad.Being “busy” is an excuse. Understand the obstacles that are stopping you from business development (and it’s not time).Just get started - do something productive that will take you in a positive direction. "Business development should be fun, it should be fulfilling. Business development is really a process of building your community. It's a community of allies, and it's a game changer." — Bob Kohn Connect with Bob Kohn: Website: https://www.kohncommunications.com/Email: [email protected]: https://www.kohncommunications.com/publications/Phone: 831-643-9939LinkedIn: https://www.linkedin.com/in/robert-kohn-2117a414Twitter: https://twitter.com/kohncomm Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Scott Rahn discuss:The importance of people and community. Building law firm culture. Benefits of great culture, detriments of a poor culture. Modernizing the suggestion box and put your money where your mouth is. Key Takeaways:You can only do so much well. Focus on what you do well and hunker down in that area.Your law firm culture is the glue that binds you. Show your employees that you care and that they matter. While we are all separated this is especially important to double down on your culture.As people, we are stronger together. "If you haven't made people feel welcome, safe, and appreciated, you're gonna have a hard time retaining them." — Scott Rahn Connect with Scott Rahn: Website: https://rmolawyers.com/Email: [email protected]: 424-320-9444YouTube: https://www.youtube.com/channel/UClDQzEOOKbGFULmXpdIPEnA/videosLinkedIn: https://www.linkedin.com/in/scott-rahn-trust-estate-probate-litigator-7b71602/Twitter: https://twitter.com/rmolawyers Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Sami Azhari discuss:Networking as a referral source.Qualifying referral sources and keeping an open mind.There is always time to be a thought leader - the law is always evolving.The power of social media and leveraging your work. Key Takeaways:You can be the most brilliant lawyer, but if you can’t generate business you’re not going to be successful.There's always opportunities to be made, there's always a way that you can network with someone and get something out of it.Look at how you are leveraging the interactions you have, the people you meet, and the work you do. There is time and effort that goes into all of your networking.The biggest way to get noticed is not necessarily getting people to view your profile, but by showing that you're active and commenting on other people's posts. "You have to want it. If you don't want it bad enough, there's somebody else out there that wants it worse than you do. If you're not out there hustling, it's just going to be a little difficult to sustain a practice and it's certainly going to be impossible to build one." — Sami Azhari Connect with Sami Azhari:Website: azharillc.comEmail: [email protected]: facebook.com/AzhariLLCTwitter: twitter.com/SamiAzhari1LinkedIn: linkedin.com/in/sami-azhari-60157525 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Steve Adams discuss:The cultural addiction to distraction and how it is affecting your work. Productive and destructive health habits. Using your prime time for your prime tasks. Living a healthier, better life. Key Takeaways:Physiology, psychology, and engineering your lifestyle are key to your peak performance. You've got to take care of the billion dollar asset, which is you - your body. You only get one brain and one body, and it is a big part of being highly productive. Automate everything you can. Every decision you make in the morning wears down your capacity for what you can do in each day. Sleep needs to become your number one task every day. "Your addiction to distraction is costing you your fortune." — Steve Adams Connect with Steve Adams: Website: https://tigerpi.com/Book: https://tigerpi.com/bookpdf/LinkedIn: https://www.linkedin.com/in/steveladams Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and John Strohmeyer discuss:Recognizing how lawyers and law firms are different from other types of companies.Definition of customer service for a law firm. Minimize the things that don’t help you solve the problem your clients bring to you.Take care of your referral partners with exceptional service as that is where your primary business comes from. Key Takeaways:We are all selling some sort of product and it is, primarily, one of three flavors: stuff, results, or entertainment and fun. Understanding what type of business you are changes how you do customer service. By focusing on what you do, you aren’t getting distracted with other areas of law that are outside your area of focus. Consider what is good for your staff, not just your client. Get the right people in the right jobs to do things for you - you, as the lawyer, cannot do everything all the time. "Most of this service isn't about spending more money. Clients aren't looking for you to shower them with gifts and making sure your office is decked out in marble and glass. It's taking care of things for them and making it easy." — John Strohmeyer Connect with John Strohmeyer: Website: https://www.strohmeyerlaw.com/Show: https://www.fivestarcounsel.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Tom Latourette discuss:The three levels of why and looking beyond the apparent reasons. Finding the quantified cost, not just the story of what happened. Generating traction to get in the door for the sales call.Questioning, curiosity, and focusing on the client for best results. Key Takeaways:The first or second conversation you have with a client or potential client should be a discovery call - it should be all about them, not about your credentials. Take the time to explore both the hard costs, as well as the soft costs. When prospecting, think about what is going on in someone else’s world. Reinforce the initial pain point from the discovery call to remind clients and customers why they are continuing to work with you. "We need to get customers to really see that price is different than the total cost of what I pay when I'm working with somebody." — Tom Latourette Connect with Tom Latourette: Website: https://www.m3learning.com/Phone: 847-528-2738Email: [email protected]: https://www.linkedin.com/in/tom-latouretteTwitter: https://twitter.com/tomlatourette Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and John Yaworsky discuss:Lessons John has learned from big budget projects and has been able to apply to small budget projects. The evolution of video marketing and production.Getting more content out of your videos and three tips for the DIY attorney. Understanding when to DIY your videos and when to work with a production expert. Key Takeaways:Media literacy now includes being able to produce a video. Blogs aren’t getting as much attention as they used to, but video and audio are becoming more common and more efficient for many individuals.It is better to do three one-minute videos, than one six-minute video.An audience will forgive bad lighting and bad camera angles, but they will not forgive bad audio. "For business, it makes sense to get the point across quickly or mention you're going to get the point across quickly. It's better to do three, one-minute videos than one, six-minute video. Keep it short, keep it concise, keep them wanting more." — John Yaworsky Connect with John Yaworsky: Website: http://nimbledigitalmedia.com/ Email: [email protected] Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Alex Stamatoglou discuss:Making the decision to work with a coach.Understanding what you want to actually do and accomplish in your career. Business development - it’s not selling, pitching, and convincing.Developing business and sustaining the work you are bringing in. Key Takeaways:Do the little things that you know you need to do, trust the process, and it will lead to clients and revenue. Business development is more than “just get out there.” Working with a coach can help you to find structure and direction in your business development. Offer help to others and follow through. You are not the right person for everybody, but you are the right person for some people. "Many people are willing to help as long as you ask, but you’ll never know if you don’t ask." — Alex Stamatoglou Connect with Alex Stamatoglou: LinkedIn: https://www.linkedin.com/in/alexstamatoglou/Phone: (708) 228-6284 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Lana Manganiello discuss:Why business development matters as an attorney.Control and how it makes or breaks your career.Tips to keep your business development going even while you’re busy.Business development can be as formal or as informal as you make it. Key Takeaways:Business development gives you control over who you work with and what matters you work on.Take a moment to look at the bigger picture and look at the value that you provide. What you do is more interesting than you may think.Hyperfocus on what type of work that you want to do more of and go after that specifically.The key to business development is intentionality, no matter how you choose to do it. "Business development is the key to career fulfillment in the legal profession." — Lana Manganiello Connect with Lana Manganiello:Website: equinoxstrategy.comLinkedIn: linkedin.com/in/lanamanganielloEmail: [email protected] Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Deb Smolensky discuss:Missteps companies are making as we come out of the COVID-19 pandemic. Retraining our brains to be our best, authentic self. Mental health and mental wellbeing. Bringing positive energy into the micro-moments of your life. Key Takeaways:We need to show up with empathy and curiosity as we meet with people. Pause to get your footing with each scenario and each individual. We are in a period of awareness. We are not the same person, things are not the same. Ask the curiosity questions, don’t just default to the old way. You can’t do two things at once. Your brain is not at peak performance if you are doing more than one thing at a time. When you are in your head in a conversation, that is when you stop listening. Put yourself in your shoes and deep listen to what they are actually saying. "For those leading an organization, remember that what you're feeling or thinking isn't exactly what other people are feeling or thinking. Role model, and then pivot with curiosity and empathy, because they might not be there." — Deb Smolensky Connect with Deb Smolensky: Website: https://www.nfp.com/LinkedIn: https://www.linkedin.com/in/debbiesmolensky/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Karin Conroy discuss:How websites have changed from the beginning brochure style to how they work best strategically now.Where lawyers and law firms are missing the boat on website design and strategy. Being unique and memorable from the first look of your website. Connecting your message with your design. Key Takeaways:Website technology is constantly changing. Whenever you learn it, learn the principles and concepts about marketing and design and evolve with the changes. Don’t pretend that you know what you’re doing in building your website - work with someone who can strategically help you design your website for what you want it to do.Not everyone uses websites the same way you use a website. Conversion does not mean the same for every firm. "Your calls to action need to be aligned with your positioning." — Karin Conroy Connect with Karin Conroy: Website: https://conroycreativecounsel.com/LinkedIn: https://www.linkedin.com/in/karinconroy/Twitter: https://twitter.com/karinconroyFacebook: https://www.facebook.com/conroycreativecounsel/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Mark Silverman discuss:Understanding your clients business. The trigger to developing long lasting relationships. Arrows in your quiver of business development. Tips and tricks for driving engagement. Key Takeaways:Turn on news alerts for what is going on, when it is happening, in your clients business or industry. Use your calendar to keep yourself accountable to follow up and follow through.It’s okay to post content, even if you don’t create it, but make sure to read it so the post says what you think it is saying. It’s about engagement - it’s called social media for a reason. "Follow up, follow through, and invest your time." — Mark Silverman Connect with Mark Silverman Website: https://www.dykema.com/professionals-mark_silverman.htmlLinkedIn: https://www.linkedin.com/in/marksilverman3/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Mo Lilienthal discuss:Separating yourself from the others in your field. Developing content to humanize yourself. Getting started on social media. Ways to get introductions and connect with those you may not have access to otherwise. Key Takeaways:Social media is an equalizer for smaller firms. It is a way to build a network and stand out in your field. Each social media channel has its own niche. Find what is comfortable for you and the mix of personal and professional that works best for you.It’s not what you post, it’s the way you angle it and direct it. If you’re not doing business development, you’re getting left behind. "Give yourself permission to share who you are." — Mo Lilienthal Connect with Mo Lilienthal: Website: https://www.martinsonandbeason.com/Show: https://themoshow.live/YouTube: https://www.youtube.com/channel/UCfPUKMLkhlYyFtDYDEAy91QLinkedIn: https://www.linkedin.com/in/alabamacaraccidentattorney/Twitter: https://twitter.com/moscots73Facebook: https://www.facebook.com/morris.lilienthalInstagram: https://www.instagram.com/molilienthal73/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Gary Johnson discuss:A business coach for accountability and encouragement. Deliverables are more than a selling point. Networking in the transition post-COVID. The Gang of Five. Key Takeaways:Continually work on your marketing - write down or communicate the idea as soon as you get it, don’t hold on it and hope to remember it later. Strategy without execution is nothing.Before you meet someone, do your research. Don’t show up knowing nothing about your prospective networking partner. The person who brings in the business has the power, not the greatest employee. "You have to follow up in order to continue to build a good relationship with people - that’s what most attorneys should be doing, building a good relationship." — Gary Johnson Connect with Gary Johnson: Website: j2marketingconsultants.comLinkedIn: linkedin.com/in/j2marketingconsultantsTwitter: twitter.com/j2consultants Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Rho Thomas discuss:The FIRE Movement. Managing the money you are bringing in and your lifestyle. Talk about the why, not just the what, when you’re trying to manage money with your partner.Gaining awareness around your spending to figure out how to get where you want to go. Key Takeaways:Budgeting is really important - how you spend your money determines how you will invest.Aligning your spending with what you really care about...and leaving a gap in which to build your wealth.Understanding what you’re spending and what you need to put away is vital for your financially independent future. Be compassionate with yourself for the decisions you’ve made in the past. You made the best decision that you could with the information you had. "When you give every dollar something to do, then you don’t end up with money falling through the cracks." — Rho Thomas Connect with Rho Thomas: Website: https://www.rhothomas.com/Show: https://www.rhothomas.com/podcast/Twitter: https://twitter.com/iamrhothomasFacebook: https://www.facebook.com/iamrhothomasInstagram: https://www.instagram.com/iamrhothomas/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jim Zadeh discuss:Having a marketing plan, in writing, that you stick to.Going beyond “get out there and network!”Marketing no matter what. Setting important goals that work towards what you want to achieve. Key Takeaways:Be open with your friends and family that you are a lawyer and what it is that you do. To grow, you have to go beyond just friends and family though. Identify who you are, what you want, and what kind of practice you want to run. There is always someone doing better. Understand what you want and hold to those goals. Set your goals in writing and go over your goals with someone you trust. "Use your passion in your marketing. You will find when people find you happy and competent that it will transfer over to your business." — Jim Zadeh Connect with Jim Zadeh: Website: https://www.zadehfirm.com/YouTube: https://www.youtube.com/channel/UCpniN8YYjlJ7y6JOM6lyeUQLinkedIn: https://www.linkedin.com/in/jimzadeh?trk=tab_proFacebook: https://www.facebook.com/ZadehFirm/?ref=hl Instagram: https://www.instagram.com/jim_zadeh/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Jane Tabachnick discuss:Getting visibility for yourself and your business.Why attorneys struggle with brand building and getting their name out there.Maintain relationships and hug an influencer.Things you can do today to push your brand in a positive direction. Key Takeaways:You can’t have a business if there is no marketing or business development.It is about sharing your expertise in a way that is relatable for your audience or your target client.Let people know that you are available (and let them know what your tech set up is if it is an audio or video interview).Earned media is a way to gain additional exposure and credibility with a possible client. You can’t have a business if you aren’t doing marketing or at least have someone else doing your marketing or your business development. It just doesn’t happen magically for anybody.” — Jane Tabachnick Connect with Jane Tabachnick: Website: simplygoodpress.comLinkedIn: linkedin.com/in/janetabachnickTwitter: twitter.com/janetabachnickFacebook: facebook.com/jmtabachnickReferences:HARO: helpareporter.comThe Go Giver: amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Susan Mendelsohn discuss:Susan’s strategy and relationship driven approach to recruiting. Mistakes and misconceptions have regarding recruiting and bringing in new lawyers. Being recruitable as a lawyer and what to look for when looking to move. How the pandemic has affected recruiting. Key Takeaways:As a law firm, be very specific about what your needs are and identify what the opportunity is. Demonstrate that you are out, marketing your firm and yourself, and identifying opportunities and bringing in business. If you are not successful at your firm, evaluate if it is you or if it is your firm. As things start to return to normalcy and the pandemic winds down, there will be a lot of movement as lawyers and firms find the right fit. "I think the biggest mistake is not really identifying what the opportunity is, and being very specific about it: Why do you have that need? What is the opportunity for that person? Come to the table having something identifiable and exciting to that candidate. " — Susan Mendelsohn Connect with Susan Mendelsohn: Website: https://www.mendelsohnlegal.com/Email: [email protected]: 312-332-8801LinkedIn: https://www.linkedin.com/company/mendelsohn-legal-inc-/ & https://www.linkedin.com/in/susan-mendelsohn-46a1164/Twitter: https://twitter.com/mendelsohnlegal Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Clint Schumacher discuss:Resilience in athletics and in business. Connecting with those who have gone through similar challenges.Changing the shape of our adversity. Understanding and implementing your core values. Key Takeaways:Failure is an important part of the learning process - we need to learn how to let that failure allow us to become better, not to beat us down. Our brains are powerful and we often play out situations in our brain - use it for good rather than for harm. There is incredible power in any word or phrase that follows “I am.”Because of advances in technology, we do less hard things than we used to do. Doing hard things will allow us to continue to grow and learn. "Take some time to be still and listen. Find the space to devote the time to you and to the life that you want to lead." — Clint Schumacher Connect with Clint Schumacher: Website: https://www.findsecondwind.com/Email: [email protected] Book: https://findsecondwindbook.com/LinkedIn: https://www.linkedin.com/in/clint-schumacher-a81b678/Twitter: https://twitter.com/J_ClintFacebook: https://www.facebook.com/findsecondwind Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Michael Caroff discuss:Imagery in marketing. Understanding the purpose of the website before creating the design. Trying different types of marketing. Fitting together the parts of your marketing seamlessly. Key Takeaways:Find what makes you unique within your field and allow that to shine. Get creative and allow your website to shine!Humans react to images before they react to text. Take the time to find the right image for your homepage banner. Clients hire people, not companies. Don’t make too many changes at the same time. It takes time to see the effectiveness of any tested changes. "You want balance - you want it to be professional and clean enough that it represents you well, but you want it to be in the background, you have to come forward. It's what I call transparent design. If you're thinking about the design, either good or bad, you're not thinking enough about the person or the firm." — Michael Caroff Connect with Michael Caroff: Website: https://www.caroff.com/YouTube: https://www.youtube.com/c/CaroffLinkedIn: https://www.linkedin.com/company/caroff-communications/Facebook: https://www.facebook.com/CaroffCommunications Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Dan Cotter discuss:Associations as a great way to network. Increasing engagement in networking meetings. Networking as gardening - it’s a long term process that takes attention. Setting appropriate expectations from the beginning. Key Takeaways:You can’t just show up to networking events and hope that it works. You will make more of an impact if you can demonstrate leadership, speak, or otherwise engage with others. Have an agenda and be upfront about that being the goal of any meeting. Networking opens doors, but you have to go in and seal the deal. Accountability can help you to continue to improve your book of business. "We have two ears and one mouth. In listening to clients, a big goal is to make sure I understand what their needs are and to be practical." — Dan Cotter Connect with Dan Cotter: Email: [email protected]: 312-502-7480LinkedIn: https://www.linkedin.com/in/cotterdan/Website: https://howardandhoward.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Neil Tyra discuss:Decoupling yourself from the courthouse. Podcasting for education. Understanding your audience in podcasting or in blogging. Outsourcing those things that are not cost effective for you to do. Key Takeaways:Outsource everything that you don’t need to do yourself. Don’t jump at every shiny opportunity that goes by. Say yes only to the things that you really need. Learn from other people in other industries. It's just an endless time and money suck if you don't learn from people that have been there and done it. "There is such a need, a hunger, for the information that addresses the question ‘what they didn't teach us in law school about running a practice running a business." — Neil Tyra Connect with Neil Tyra: Website: https://thelawentrepreneur.com/ & https://www.tyralawfirm.com/Email: [email protected] & [email protected]: https://thelawentrepreneur.com/episodes/LinkedIn: https://www.linkedin.com/in/tyralawfirm/Twitter: https://twitter.com/lawentrepreneur & https://twitter.com/neiltyraFacebook: https://www.facebook.com/thelawentrepreneur/?ref=hl Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Chuki Obiyo discuss:Diversity, inclusion, and equity in business development. Business development as a method and tool of empowerment. The top challenges and concerns people face in business development.The Diversity Business Development Roundtable. Key Takeaways:There is accountability with your actions in every roundtable or initiative that you take part in. You must follow up after your initial interaction with a new contact. Instead of waiting, set up a next action step at the end of a meeting (such as scheduling your next meeting right then).Having a business plan will allow you to prioritize your time and help you plan for your business goals. It will also help you to be strategic and intentional about those you connect with. You do learn powerful skill sets in law school. Some of them just need to be translated to business development, such as research, documentation, and the ability to be curious and ask questions. "I'm very excited about [The Diversity Business Development Roundtable]. This is solution oriented. We can ideate and strategize on problems all day. But, eventually, someone's got to put pen to paper or take the right step. From a diversity perspective, this is absolutely a small step in the right direction. We'll continue to add steps to that and climb mountains." — Chuki Obiyo Connect with Chuki Obiyo: LinkedIn: https://www.linkedin.com/in/chukiobiyo/Twitter: https://twitter.com/lawchuki?lang=enInstagram: https://www.instagram.com/chuki_law/?hl=enRegister for the Diversity Business Development Roundtable here!: https://fretzin.com/events/diversity-business-development-roundtable/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Carl Ficks discuss:Taking control of your wellness as a busy professional. Taking better care of yourself than your car. Having specific goals in your health and wellness, not just your career. Carl’s 10 Steps for getting back in the game. Key Takeaways:You cannot get through long days on RedBull and Snickers. You need to take care of your body and health to sustain you through the longer days. Physical activity and exercise are effective treatments for anxiety.Fitness is a bedrock success principle. The results will be there if you put in the effort. "Compete against yourself. You’ll find it to be far more rewarding." — Carl Ficks Connect with Carl Ficks: Website: https://carlficks.com/LinkedIn: https://www.linkedin.com/in/carlrficksjr/Get Carl’s 10 Steps for Getting Back in the Game Here!: https://carlficks.com/free Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin, Colin Li, and Sam Alkoubey discuss:Technology as a value add to your legal space.The change in client intake in the pandemic and as we are moving back to in person.The upsides to electronic payments and automation.Utilizing Practice Panther to help your practice succeed. Key Takeaways:Build out electronic intake forms and embed them onto your website - it will stand out to your potential clients and you get all the information directly to you in a way that will allow you to qualify the client.You need to understand how your team and equipment is working for your marketing, especially in regards to time and money.Automation allows you to, with low overhead, set up shop as a solo practitioner with great success.When looking for software to help your practice succeed, look for something that is easy to use and also customized for your practice, such as Practice Panther. "It's super important for people to understand that as scary as it is to leave, once you make that jump, you're going to feel so confident and ambitious. That’s only going to provide more momentum for yourself to continue being more and more successful in what you're doing." — Sam Alkoubey Connect with Colin Li: Website: https://joinparadigm.com/LinkedIn: https://www.linkedin.com/in/colin-li-607527b/https://www.linkedin.com/company/practicepanther-law-practice-management-software/ Connect with Sam Alkoubey: Website: https://www.practicepanther.com/Email: [email protected]: https://www.linkedin.com/in/samalkoubey/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Gerry Riskin discuss:Leadership agility in trying times and attributes of successful leaders. Learning, as a lawyer, from businesses and what works for them. The fragmentation of the law industry and how it affects the exploration of new ideas and forward thinking. Supplementing your own training as an individual lawyer. Key Takeaways:New lawyers are not getting enough practice across a broad spectrum of practice areas. The positive story is managing by communicating with people, and communication is a two way street.You can go to sleep at night without making every single decision, and that’s okay. You’re still doing a good job. Every day that the firm has you working for them, they must earn you and deserve you, and you person must be worthy of being paid what that firm is paying you. That has to be true every day. "We need to relate to our people with enough depth, that we honestly understand what they're enduring. We want peak performance from them, we want them to remain at their very best, but in order to do that, they have to believe of us that we care about them, and we're being considerate, and we're appreciative." — Gerry Riskin Connect with Gerry Riskin: Website: edge.ai & gerryriskin.comBook: gerryriskin.com/publicationsLinkedIn: linkedin.com/in/gerryriskinTwitter: twitter.com/riskinFacebook: facebook.com/gerryriskin Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Sahmra Stevenson discuss:Having a successful practice without being at a desk. Recognizing how your job affects your mental and physical health. Utilizing technology to create the workplace you want to have. Lessons learned as a virtual lawyer. Key Takeaways:If you build it they will come. If you build opportunities and those you’re hiring understand the why, you will find the right team. Working as a remote team, you need to make the work visible. Not only does it prevent overlap, or wasted time, but it actually raises morale and helps people knowing who's working on what.Communicate thoroughly with your client about expectations.There are many technology platforms out there that can help you give your client an in person experience without having to be directly involved at every step. Utilize what works for you and your firm. "It's an outdated notion that clients need to come and look at your ego behind you on your wall in order for you to be effective. Live your life, do what you need to do." — Sahmra Stevenson Connect with Sahmra Stevenson: Website: https://www.saslawoffices.com/ & https://www.officewithoutwalls.org/YouTube: https://www.youtube.com/user/Sahmra1331LinkedIn: https://www.linkedin.com/in/sahmra-a-stevenson-esq-52320128/Instagram: https://www.instagram.com/officewithoutwalls/ Facebook: https://www.facebook.com/SASLawOfficesRegister for the MSBA Annual Legal Summit: https://www.msba.org/product/legal-summit-annual-meeting-2021/#registrationFeatured CLE publications with highlights from MSBA’s 60+ library of original content: https://www.msba.org/featured-cle-publications/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Dave Johnson discuss:What separates a normal negotiator from a grand master negotiator.The unpredictability in a negotiation and in the courtroom.Utilizing your immediate network to connect with decision makers outside of your circle.The importance of your own word choice and listening to another’s word choice. Key Takeaways:You have to believe it is your courtroom and you are running the show, otherwise the show is being run on you. Either you’re in control or someone else is in control.In a community, within 4 degrees, there is likely somebody who has a way of reaching out to somebody you’re interested in connecting to.Make sure your bio is perfect - this can be your introduction to a potential client or partner and your first contact with that individual.How you present yourself can tell someone more than any amount of accolades on your website. "If you present yourself in a way that generates confidence in the prospective client in the audience, you're going to get called." — Dave Johnson Connect with Dave Johnson: Professional Bio: law.stanford.edu/directory/david-johnsonWebsite: davidwjohnson.coEmail: [email protected]: linkedin.com/in/djohnsonllcTwitter: twitter.com/Johnson_DavidW Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Wayne Pollock discuss:Content as your biggest advocate. The cumulative effect of content and creating content from conversational topics. The two kinds of marketing and business development content. Balancing your content and going broad, beyond your specific field of law. Key Takeaways:The burden is on the lawyer to write compelling material that keeps the reader engaged in marketing and business development content. Stay aware of what your clients and partners are thinking and asking about, even in passing, and use that to create your content. What your client’s concern is today, could be your future client’s concern in a few months. You don’t need to give away your secret ingredients. Your content is giving out samples to prospective clients who can then come to you for more individualized information. "Today’s conversation is tomorrow’s blog post. Listen very carefully to the questions your client is asking and the concerns they are raising." — Wayne Pollock Connect with Wayne Pollock: Website: lawfirmeditorialservice.comEmail: [email protected]: copostrategies.comWebsite: writelessbillmore.comLinkedIn: linkedin.com/in/waynepollock Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Corinne Heggie discuss:Advocating for yourself from early in your career. Finding success without losing the balance in your life. Fitting business development into your day-to-day activities. Turning the friendzone into business success. Key Takeaways:Learn to ask for what you want. “No” is just “no right now” not “no forever.”Ultimately, nobody cares as much about your success and career trajectory as you. There is no barrier to entry. You enter where you are, where you feel comfortable, and where you feel authentic, because that's where you're going to be able to do your best work and connect with people.Having your own clients is a complete game changer, both if you are a solo practitioner and if you are a big law firm. "If you have your own clients, you have a little bit more flexibility with how your day is gonna look." — Corinne Heggie Connect with Corinne Heggie: Website: wochnerlawfirm.comLinkedIn: linkedin.com/in/corinne-cantwell-heggie-04b27b16aFacebook: facebook.com/corinne.heggie.7 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Conrad Saam discuss:Focusing on what is important to the client right now, not the financials. Seeing marketing as an investment, not a cost or as part of a budget. Be proactive about problems and upfront in your communication. Making helping your clients achieve their goals your goal. Key Takeaways:When people are hiring a lawyer, they are hiring a person, not your law degree or your mahogany desk. Proving you give a damn and having empathy really is a competitive advantage. Don't ask clients what their budget is, tell them what their investment needs to be.As an agency, your priority is not making yourself look good, it is solving the problem for your clients. Speak in business terms, not technical jargon. "We don't tell them about costs; we don't talk to our clients about budgets or dollars. Everything is framed in terms of an investment, because that's what marketing is. If it's not an investment, it is lighting your kid’s college fund on fire." — Conrad Saam Bedlam Conference: bedlamconference.comGet 50% off your ticket to the Bedlam Conference starting May 26, 2021 by using Promotional Code: STEVE! Connect with Conrad Saam: Website: mockingbird.marketingLinkedIn: linkedin.com/in/conradsaam & linkedin.com/company/mockingbird-marketingTwitter: twitter.com/MockingbirdMktgFacebook: facebook.com/conradsaam & facebook.com/Mockingbird.Marketing Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Terry Isner discuss:What culture is and how it is part of the entire organization, not just at one level. Giving culture a seat at the table. Finding the common hard things from different departments of your organization. Treating people the way they want to be treated. Key Takeaways:Culture does not have boundaries if we believe in it and have a set of behaviors already in place. Words have weight - little things that we say and do because we're in a hurry, that we think are not offensive could absolutely destroy a culture.Law firms need to become more empathetic at the people level, and not at the profit level. Be confident in being you, regardless of who you are. "The thing that we have to start to understand is really the culture’s behavior. The idea of that is, if there are certain behaviors in which our client expect of us or which we wish to put in place - why we do what we do - that begins to create that culture." — Terry Isner Connect with Terry Isner: Website: jaffepr.comEmail: [email protected]: linkedin.com/in/sharingtmiTwitter: twitter.com/sharingtmiInstagram: instagram.com/sharingtmi Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.