Erik Olson: Investing in SEO for Referral Optimization

In this episode, Steve Fretzin and Erik Olson discuss:

• Best practices for online marketing (including following Google’s Best Practices). 
• Understanding your marketing and advertising target and strategy. 
• When to get help with marketing versus doing it yourself. 
• Creating content with authors and timestamps. 

Key Takeaways:

• When you create content, you need to create with a strategy in place. 
• Created content needs to be written for people, not just a smash of keywords or it won’t be picked up properly by search engines, such as Google. 
• People are looking for more than just seeing the ad at the top of Google. The majority of people skip over them and go to the first organic search result. 
• Do as much as you can on your own, at some point you will find your consistency drops off and you will want to get internal or external help. 

"We all know that referrals are the best source of leads, they have the highest trust factor. But the second best, at least within the Digital Marketing realm, is search engine optimization results." —  Erik Olson

Connect with Erik Olson:  

Website: https://arraylaw.com/

Show: https://arraylaw.com/managing-partners-podcast/

YouTube: https://www.youtube.com/channel/UCWsbJqhtLMS5wmWmXulpY2A

LinkedIn: https://www.linkedin.com/in/iamerikjolson/

Twitter: https://twitter.com/thisisarray

Facebook: https://www.facebook.com/thisisarray

Instagram: https://www.instagram.com/array.digital/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.