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Mark Silverman: Being Authentic for Better Engagement
Episode 104

Mark Silverman: Being Authentic for Better Engagement

BE THAT LAWYER

July 29, 202127m 18s

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Show Notes

In this episode, Steve Fretzin and Mark Silverman discuss:

  • Understanding your clients business. 
  • The trigger to developing long lasting relationships. 
  • Arrows in your quiver of business development. 
  • Tips and tricks for driving engagement. 

 

Key Takeaways:

  • Turn on news alerts for what is going on, when it is happening, in your clients business or industry. 
  • Use your calendar to keep yourself accountable to follow up and follow through.
  • It’s okay to post content, even if you don’t create it, but make sure to read it so the post says what you think it is saying. 
  • It’s about engagement - it’s called social media for a reason.

 

"Follow up, follow through, and invest your time." —  Mark Silverman

 

Connect with Mark Silverman  

Website: https://www.dykema.com/professionals-mark_silverman.html

LinkedIn: https://www.linkedin.com/in/marksilverman3/

 

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

 

 

Show notes by Podcastologist Chelsea Taylor-Sturkie

 

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