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Show Notes
In this episode, Steve Fretzin and Kip Boyle discuss:
- Becoming a professional who sells and serves people in the process.
- The changing of traditional selling techniques.
- Creative marketing to connect with your community.
- The unique, human connections of podcasting.
Key Takeaways:
- People don’t want to connect with companies, they want to connect with people.
- The selling techniques of yesteryear don’t work and often turn people away.
- There is a relationship that gets established between a podcast host and the audience that you don’t even realize is happening.
- It is all about consistency.
"There's an intimacy that podcasts can create that the written ways of talking to people just don't." — Kip Boyle
Connect with Kip Boyle:
Website: https://www.cr-map.com
Podcast: cyberriskopportunities.com/podcast
LinkedIn: https://www.linkedin.com/in/kipboyle/
Twitter: https://twitter.com/KipBoyle
Book: https://www.amazon.com/Fire-Doesnt-Innovate-Executives-Practical-ebook/dp/B07M7KTZWX
Thank you to our Sponsors!
Legalese Marketing: https://legaleasemarketing.com/
Moneypenny: https://www.moneypenny.com/us/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.