Jessica Stern: Building Your Brand Around Your Magic Statement
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Show Notes
In this episode, Steve Fretzin and Jessica Stern discuss:
- Niche down to stand out in the sea of lawyers.
- Honing in on when you are your best self at work.
- Rate your clients and the type of work that is coming in to understand where you should be focusing your work.
- Tapping into your magic statement and understanding what keeps you going every day.
Key Takeaways:
- If you niche down to what you are passionate about, others will see that and you will stand out.
- Find your differentiator - there are many ways that you can stand out and stay doing what you love.
- You will bring in more by doing what you love than by accepting everything that comes in.
- Spend time thinking about the client experience to better support your clients and your team.
"What's your magic statement? How do you explain who you are and what you do?" — Jessica Stern
Connect with Jessica Stern:
Website: https://sternlawfirm.us/
LinkedIn: https://www.linkedin.com/in/jstern/
Twitter: https://twitter.com/sternlawllc
Facebook: https://www.facebook.com/STERNLawLLC/
Instagram: https://www.instagram.com/sternlawllc/
Thank you to our Sponsors!
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Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.