Paul Furiga: Standing Apart in a Field of Sameness

In this episode, Steve Fretzin and Paul Furiga discuss:

• Sharing your Story with the decision makers. 
• Understanding your Story, not just your story. 
• Where to start in understanding what your Story is about. 
• How your Story affects your marketing and business development.  

Key Takeaways:

• The most important marketing asset an attorney owns, a law firm owns, is their story - the one thing that really sets them apart.
• Partner with those who can reliably and accurately share your unique story to help you drive your business.
• Your deep expertise is important, but it needs to be married with your Story.
• The new technologies being used and sharing your story will allow you to recruit outside of areas you had previously considered. 

"The big s Story is just that, because it answers four fundamental questions that stand the test of time. Those questions are: why would somebody buy from you ? Work for you? Invest in you? Partner with you in the legal field?" —  Paul Furiga

Connect with Paul Furiga:  

Website: https://www.wordwritepr.com/

Book: https://www.wordwritepr.com/capital-s-story

LinkedIn: https://www.linkedin.com/in/paulfuriga/

Twitter: https://twitter.com/paulfuriga

Reference: Simon Sinek TedX Talk: https://www.youtube.com/watch?v=u4ZoJKF_VuA

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.