Michael DeLon: Creating Your Credibility
In this episode, Steve Fretzin and Michael DeLon discuss: Looking for fit, not just for business. Using books to grow your business. Credibility, authority, and thought leadership. Discovering your story. Key Takeaways: Having a book makes you an expert on that topic. It gives instant credibility. Working with a company like Paperback Expert allows you to speak to write your book, not physically write it yourself. In our culture, it is near sacrilegious to throw away books. Giving a physical book is more likely to be kept (or shared further down the line) than something like a business card or ebook. Tell the story that only you can tell. People remember stories. People connect through stories. "It's your story. People are going to choose you; they're going to buy you more than what you can do for them. How or why are they going to choose you? You want people who connect with you." — Michael DeLon Connect with Michael DeLon: Website: https://paperbackexpert.com/ Show: https://paperbackexpert.com/interviews/ LinkedIn: https://www.linkedin.com/in/michaeldelon/ Twitter: https://twitter.com/MichaelDeLon Credibility Calculator: https://thecredibilitycalculator.com/ Thank you to our Sponsors! Legalese Marketing: https://legaleasemarketing.com/ Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Facebook: Fretzin, Inc. Website: Fretzin.com Email: [email protected] Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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Show Notes
In this episode, Steve Fretzin and Michael DeLon discuss:
- Looking for fit, not just for business.
- Using books to grow your business.
- Credibility, authority, and thought leadership.
- Discovering your story.
Key Takeaways:
- Having a book makes you an expert on that topic. It gives instant credibility.
- Working with a company like Paperback Expert allows you to speak to write your book, not physically write it yourself.
- In our culture, it is near sacrilegious to throw away books. Giving a physical book is more likely to be kept (or shared further down the line) than something like a business card or ebook.
- Tell the story that only you can tell. People remember stories. People connect through stories.
"It's your story. People are going to choose you; they're going to buy you more than what you can do for them. How or why are they going to choose you? You want people who connect with you." — Michael DeLon
Connect with Michael DeLon:
Website: https://paperbackexpert.com/
Show: https://paperbackexpert.com/interviews/
LinkedIn: https://www.linkedin.com/in/michaeldelon/
Twitter: https://twitter.com/MichaelDeLon
Credibility Calculator: https://thecredibilitycalculator.com/
Thank you to our Sponsors!
Legalese Marketing: https://legaleasemarketing.com/
Moneypenny: https://www.moneypenny.com/us/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.