Mike Capuzzi: Creative Marketing with a Book
In this episode, Steve Fretzin and Mike Capuzzi discuss: Writing a quality book to stand out from the crowd. Why you should write a shook. Self-publishing versus working with a publisher versus a hybrid approach. Getting the buzz of the book out. Key Takeaways: Most people have not written a book. It is a way to differentiate yourself from your competition. Writing a shook - a short, helpful book - is a great option as most people don’t have time or attention spans for longer books. Self-publishing gives you more control than you would have with a big publisher. However, it does mean you have more responsibility for marketing and promoting your book. The key thing is the relationship you have - this may be online, on various social media platforms, or even with local businesses where your potential clients may be. "When you are a book author of a quality book, it definitely positions you differently. In this day and age, a lot of people put a lot of respect on quality book authors." — Mike Capuzzi Connect with Mike Capuzzi: Website: https://bitesizedbooks.com/ Website: https://mikecapuzzi.com/ Podcast: https://authorfactor.com/ LinkedIn: https://www.linkedin.com/in/mikecapuzzihelps/ Get your FREE copies of Mike’s Magic Kit here!: https://mikecapuzzi.com/magic Thank you to our Sponsors! Legalese Marketing: https://legaleasemarketing.com/ Moneypenny: https://www.moneypenny.com/us/ Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Facebook: Fretzin, Inc. Website: Fretzin.com Email: [email protected] Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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Show Notes
In this episode, Steve Fretzin and Mike Capuzzi discuss:
- Writing a quality book to stand out from the crowd.
- Why you should write a shook.
- Self-publishing versus working with a publisher versus a hybrid approach.
- Getting the buzz of the book out.
Key Takeaways:
- Most people have not written a book. It is a way to differentiate yourself from your competition.
- Writing a shook - a short, helpful book - is a great option as most people don’t have time or attention spans for longer books.
- Self-publishing gives you more control than you would have with a big publisher. However, it does mean you have more responsibility for marketing and promoting your book.
- The key thing is the relationship you have - this may be online, on various social media platforms, or even with local businesses where your potential clients may be.
"When you are a book author of a quality book, it definitely positions you differently. In this day and age, a lot of people put a lot of respect on quality book authors." — Mike Capuzzi
Connect with Mike Capuzzi:
Website: https://bitesizedbooks.com/
Website: https://mikecapuzzi.com/
Podcast: https://authorfactor.com/
LinkedIn: https://www.linkedin.com/in/mikecapuzzihelps/
Get your FREE copies of Mike’s Magic Kit here!: https://mikecapuzzi.com/magic
Thank you to our Sponsors!
Legalese Marketing: https://legaleasemarketing.com/
Moneypenny: https://www.moneypenny.com/us/
Practice Panther: https://www.practicepanther.com/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.