The Unofficial Shopify Podcast

You can think of your Shopify store's homepage as the storefront of your store. Just because someone walks by, doesn't mean they're going to come in and shop. You have to to present an alluring storefront to your customer to coax them down your sales funnel. In this episode, Paul and Kurt break down the tested & proven homepage layout you should use to maximize your own conversions. Paul and Kurt discuss: The strategy to use when thinking about your homepage's layout Why each element has a job (and what it is) The right way to setup your image carousel How to implement "safety nets" and why you may be suffering from I-arrhea Tune in for more details! Resources Tactical Baby Gear Leno's Garage Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In this brief bonus episode with Klaviyo's senior marketing manager, Alicia Thomas, you'll learn: What seven and eight figures brands are doing differently with their email marketing What you can do to get ahead with email marketing Several upcoming events to grow your business Links mentioned: Klaviyo's Docuseries: Beyond Black Friday Klaviyo:BOS - Use code KURT100 to save $100 on your registration Meet Kurt, Paul, and other Shopify Merchants on the 31st in at our Shopify Meetup.

Shopify wunderkind Ezra Firestone walks us through his $700K holiday sale. DONT MISS THIS EPISODE. We'll find out: How 14,573 of their most engaged subscribers generated the most revenue The breakdown of the holiday email strategy, which they used to build excitement and generate sales The Holiday ad campaign generated a 10x return on ad spend Why they opted for a simple, to-the-point landing page design this year (and why it was effective) The exact way they optimize their product detail page And more! Tune in for more details! Resources BOOM by Cindy Joseph Zipify SmartMarketer Great product photo example: Harry's Ezra's product detail page example Ezra's Holiday Sales Training Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Every year around this time, we see an influx of new people to our community looking to add to their income by starting an ecommerce business. According to a recent article in the Atlantic, "many people turn to a growing number of self-proclaimed experts promise they can teach anyone how to make a passive income selling cheap Chinese goods in the internet's largest store. Not everyone’s getting rich quick." Paul and Kurt discuss: Why it's easier to get scammed than you think How to protect yourself What to do instead Tune in for more details! Resources How to Lose Tens of Thousands of Dollars on Amazon Book: Profit First FB Group: Shopify Entreprenuers Blue Ribbon Mastermind Podcast: The Dream Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Paul Jarvis joins us to explain why he believes the real key to richer and more fulfilling work could be to not create and scale something into a massive corporation, but rather, to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one. Paul is the author of Company of One: Why Staying Small is the Next Big Thing For Business. He’s worked with professional athletes like Steve Nash and Shaquille O’Neal, corporate giants like Microsoft and Mercedes-Benz, and entrepreneurs with online empires like Danielle LaPorte and Marie Forleo. Currently he teaches popular online courses, hosts several podcasts and develops small but mighty software solutions. Find out Paul's answers to: What are some specific prompts that will help us question growth (so that we’re not blindly growing)? Do you think the philosophies of “staying small” can reinforce self-limiting beliefs? Could it be holding someone back from their potential? Can upper-limits actually be a good thing? Why is resilience so important for companies (or companies of one)? Tune in for more details! Resources Company of One Paul Jarvis' newsletter Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Wrapping up the year, my business partner (and producer of this show) Paul Reda joins me to discuss his experiences as a Shopify theme developer with ten years of experience. We'll find out: The dark truth about ecommerce design How you could be over-optimizing your store And how to approach theme performance Tune in for more details! Resources Tactical Baby Gear Sand Valley Golf Ethercycle Paul Reda Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

This is the story of how a lemonade stand became turned into a successful skincare line. In less than one year, today's guest began manufacturing all-natural soap, sold out of their first 5,000 units on Amazon, gained hundreds of positive reviews for their nine-item catalog, and launched a Shopify store. All while working full-time as an ER physician with kids. It's with those kids that our story starts. After raising $3,000 in the National Lemonade Day Program in Houston to help support an orphanage in India, they sought out to explore entrepreneurship as a family... Tune in for more details! Resources iHeart Nature iHeart Nature on Amazon Jump For Joy Lemonade Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Tom Ness is co-founder and former CMO of Truth Nutra and former CMO at Kinobody, and has since left both companies to pursue his new venture, Rugged Naturals - a natural personal care product brand for men. Tom is a self-taught, self-starter with a passion for building companies that create a positive impact. He has helped scale two companies from inception to nearly 8 figures in revenue apiece, impacting hundreds of thousands of lives around the world. We'll find out: The hallmarks of a brand with 8-figure potential Why selling in spite of your website represents a tremendous opportunity How one book (Ask) was a game-changer for their business Tom's "opportunity checklist" for identifying great businesses What to focus on when scaling (and the number one problem faced by most marketers) Tune in for more details! Resources Kinobody Truth Nutra Ask by Ryan Levesque The ONE Thing RuggedNaturals Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Special Offers from our Sponsors Try Bold Product Upsell free for 90 days Improve your shop’s search engine ranking with Venntov SEO Meta Manager Save 20% on Turbo, a blazing fast Shopify theme Recapture: Shopify's best abandoned cart recovery, over $65,000,000 recovered for stores just like yours.

You already know the importance of sharing your brand’s story. I've told you over & over on this show, "People buy from people, not brands." Your story is the ultimate way to create an emotional connection with your customers so that they not only become raving fans, they share your story with their friends. Unfortunately, no one tells you HOW to write your story. Worse yet, most marketing experts don’t even know what a story is. Our guest today demonstrates this to hilarious effect on yours truly. Michael Jamin has been a professional sitcom writer since 1996. His many credits include Just Shoot Me, King of the Hill, Beavis & Butthead, Out of Practice, Wilfred, Rules of Engagement, Brickleberry, and Tacoma FD. He’s also served as Co-Showrunner/Executive Producer of Maron, Glenn Martin DDS and Rhett & Link’s Buddy System. In his spare time, Michael runs marketing for TwirlyGirl, a unique line of girls clothing started by his wife, Cynthia. By applying his sitcom writing and producing skills to their marketing videos, Michael has helped grow TwirlyGirl into a multi-million dollar brand. We'll find out: How Micheal went from Hollywood to Ecommerce The branding mistake we all make starting out How to tell your story What IS and ISNT story? Elements of a great brand story The importance of details to your story How to find your brand’s unique voice. How to craft entertaining Product Descriptions What to do if you Why video quality isn’t nearly as important as writing quality. Tune in for more details! Resources TwirlyGirl - A unique line of girls clothing started by Michael's wife, Cynthia Michael's Guide to eCommerce Branding - For those who want to improve their storytelling skills. Cardboard Rocketship - A boutique marketing agency that specializes in creating funny videos that sell. Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Special Offers from our Sponsors Try Bold Product Upsell free for 90 days Improve your shop’s search engine ranking with Venntov SEO Meta Manager Save 20% on Turbo, a blazing fast Shopify theme Recapture: Shopify's best abandoned cart recovery, over $65,000,000 recovered for stores just like yours.

Get a glimpse into the silent crime wave that cost the US economy $16 billion last year: credit card fraud. We'll find out: How fraudsters get ahold of your customers' personal info The various fraud schemes criminals use (this is fascinating) How chargebacks work How to protect yourself Tune in for more details! Resources NoFraud NoFraud in the App Store SPECIAL OFFER: 20% off for your first three months of service when you mention The Unofficial Shopify Podcast at the end of your trial Recommended Reading: Kingpin by Kevin Poulsen - "How One Hacker Took Over the Billion-Dollar Cybercrime Underground" App: Fraud Filter by Shopify Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Special Offers from our Sponsors Try Bold Product Upsell free for 90 days Improve your shop’s search engine ranking with Venntov SEO Meta Manager Save 20% on Turbo, a blazing fast Shopify theme Recapture: Shopify's best abandoned cart recovery, over $65,000,000 recovered for stores just like yours.

In last week's episode, Kurt Bullock walked us through tips and strategies to maximize our Facebook ad budgets before the holidays. This week we build on that conversation and learn the five-phases of holiday advertising and example offers and audiences to run during the holidays. Our guest today is Karan Jassar, founder and CEO of Socioh, a social media marketing service for Shopify stores looking to optimize Facebook & Instagram ads and retargeting. Before Socioh, Karan worked for Yahoo for on all advertising systems, even playing a role in building their new search marketing system (think Adwords but for Yahoo/Bing search). That experience gave him in-depth technical knowledge of advertising and how it works on the inside. Now he works on the other side helping merchants be more successful with their advertising efforts. Karan has a Master's Degree in Computer Science from USC with a specialization in Artificial Intelligence so you know he knows what's up. We'll find out: Quick wins to boost ad conversions The new Facebook catalog option that will boost your creative The number one frustration sellers face (and what to do about it) The five-phase approach to exponentially boost your revenue Example ad campaigns to run during each phase of the holidays Tune in for more details! Resources 2018 Holiday Season: 8 proven ad campaigns you can start today Sign up here before 20th Nov to claim an exclusive offer for listeners of the Unofficial Shopify Podcast. Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Get your products on your customer's minds (and wishlists) this year without blowing a fortune on Facebook ads. Kurt Bullock joins us to discuss the tactics & strategies you need to know to maximize your Facebook ads before, during, and after Black Friday. Kurt Bullock is the founder of ecommerce agency ProduceDept, our exclusive marketing partner at Ethercycle for nearly three years. We'll find out: What's different about Facebook ads marketing during the holidays vs any other time of year? The one hack to keep budgets in line going into the holidays The one ad placement you need to run (and why to run multiple placements) Budgeting strategies What percentage to set your lookalike audiences to The ad calendar blueprint to maximize your Tune in for more details! Resources Facebook Holiday Prep Checklist Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Klaviyo is the most recommended email marketing platform for Shopify merchants. In this episode, we hear what features are new in Klaviyo that you should implement before the holidays. Plus we discover the interesting views on marketing that Klaviyo's company culture has produced. Jake is the Director of Product at Klaviyo. Jake has been working in marketing since he was one, when his parents started an advertising agency. He started going grey at age 9 — draw your own conclusions! He is an eternal optimist and has dedicated his career to helping businesses who are short on bandwidth, budget or expertise market like the most sophisticated brands on earth and grow incredibly fast. He prioritizes his family, then Klaviyo, then golf. We'll find out: Why Klaviyo's new form builder is the best out there How to leverage the power of "progressive profiling" to increase conversions How the Klaviyo team studied their own friendships to build more relevant tools Klaviyo's investment in dynamic web personalization How you can submit feature requests to Klaviyo (that actually get heard, considered, and implemented) Why Klaviyo is in the business of helping you send less email, not more Tune in for more details! Resources Don't have a Klaviyo account yet? Get one free at klaviyo.com Klaviyo Blog: AI-Powered Customer Lifetime Value Klaviyo on LinkedIn Klaviyo is offering free BFCM Strategy Assessments to get you prepared for the Holiday Season. Our email marketing and e-commerce experts at Klaviyo will work to understand your current strategy and give you a customized recommendation to drive better results this Holiday season. Go to klaviyo.com/bfcm to sign up for your free assessment. Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Today we're hearing from the co-founder of Cowbucker, inventor of "the Bucker," a hat that's part trucker lid and part cowboy brim. According to them, it's "probably mankind's greatest invention." Here's the wild part: they have sold close to 50,000 of them since launching in October 2014. In today's episode, Derek shares his journey with us, and tells what he's learned along the way. We'll find out: How they sold their 144 units as their first order... with only a prototype The unfair advantages that propelled their early success After that initial success, how they scaled by repeating the same success Derek's advice for running a successful Kickstarter How Cowbucker drove traffic to their Shopify store Tune in for more details! Resources Cowbucker - Use code KURT25 to get 25% off your Cowbucker hat. (Good from 10/9/18 to 10/16/18) Kickstarter Campaign: Cowbucker Presents the Bucker Book Recommendation: Traction by Gino Wickman Book Recommendation: Marketing That Works by Leonard M. Lodish App Recommendation: Tidio Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Less than one month after launching her first Shopify store, I interview Julie Elster about her experience so far. Julie Elster is the owner of the one-month old Disney World-planning info-product empire Double Your WDW. In 2015, she achieved viral success among freelancers when she started (and just ended) Just Tell Julie, an accounts receivable service. We'll find out: what’s working & what’s not, her marketing plan, the unexpected reaction from family and friends, her unfair advantages, why she had to blow up her last business, ...and more in this candid interview in our pajamas. Tune in for more details! Resources Double Your WDW Instagram: @DoubleYourWDW Contest Opt-in Page Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

It's not too late to drive additional revenue with holiday SEO. And it's easier than you think. In this episode, we walk through each step of the holiday SEO planning process in detail. We'll learn how to engage in thoughtful keyword research, create optimized content for the season, and even the right way to link to your holiday content properly. Dale Bertrand runs Fire&Spark, an ecommerce marketing agency in Boston, MA. His clients include Citizen Watch, Ministry of Supply, Makerbot, Raymond Weil and Bulova. He has two decades of experience applying his graduate school work in artificial intelligence to digital marketing. Dale started his career building high-performance computing systems for the National Security Agency. Now, Dale is a specialist in search engine marketing, online advertising and analytics. In his spare time, Dale enjoys tennis, skiing and urban adventures with his two kids. We'll find out: How to find and target effective keyword phrases How to best create holiday landing pages in Shopify (without spending hours on writing) How and why to market your holiday pages year-round The minimum viable strategy for Holiday SEO Tune in for more details! Resources Fire&Spark Google Keyword Planner Keyword.io Dale's Holiday Season SEO article Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Want to do seven-figures in revenue and work four hours a week? How about getting there in two years? Today's guest has done just that. He's sold 170,000 golf clubs resulting in $6.3 million revenue last year with just three employees and a four hour work week. We're joined by BombTech Golf's Tyler 'Sully' Sullivan who shares with his story, what's worked, what hasn't, and how you can emulate his success in your own store. Early on, I would make videos that were terrible, but I put my face to the brand and made it personal. Attaching myself to the brand was one of the key reasons why I was able to scale up the business. You'll Learn The mindset shifts that enabled Sully's success How community engagement was pivotal to building going from zero to seven figure Sully's advice on how to vet a fulfillment center How delegating everything in his business led him to a 4-hour work week and increased sales Why design doesn't matter as much as you think. How doing email really well has been critical to their success (and the three tips that have driven their success) Why personal branding is necessity Tune in for more details! Resources BombTech Golf Klaviyo Case Study Sully's amazing about page Ecom Growers - Sully's email marketing consulting business. Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Learn how Facebook Messenger marketing with chatbots gets My Wife Quit Her Job's Steve Chou incredible results that blow email marketing out of the water. Steve's getting: Open rates 5X better than email Click through rates 8X better than email Revenue per subscriber 3.5X better than email Steve lays out his success for us. Steve runs an ecommerce store with his wife at BumblebeeLinens.com where he's tested chatbots in the wild. In addition, he runs the popular blog and podcast MyWifeQuitHerJob where he teaches others how to start a profitable ecommerce business. You'll Learn Why the quality of messenger subscribers is better than email The easiest way to get messenger subscribers How Steve uses chatbots to answer customer service inquiries How to not violate Facebook's Messenger Terms of Service The amazing way to improve your Facebook Ads' effectiveness with Messenger How to mix Facebook Messenger with email Tune in for more details! Resources Steve's Facebook Messenger Marketing for Ecommerce post The Ultimate Guide To Messenger Marketing and Facebook Chatbots ManyChat Bumblebee Linens My Wife Quit Her Job. Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Do giveaways work? Are they an an effective strategy for both growing your email list and increasing your sales? Yes! In a published study from ColorIt.com, giving away $447 dollars worth of product resulted in: 6072 Email Subs 6176 Tweets 5000 FB Likes 2500 More Twitter followers 159 Orders During The Contest 85 Orders After Contest Ended $3.47 Per New Customer Acquired What's the secret? In this episode, My Wife Quit Her Job's Steve Chou reveals the exact step-by-step giveaway strategy to grow your email list and increase your sales. Shopify merchants will hear how giveaways are an effective strategy for both growing your email list and increasing your sales Steve runs the popular blog and podcast MyWifeQuitHerJob where he teaches others how to start a profitable ecommerce business. In addition, he runs an ecommerce store with his wife at BumblebeeLinens.com and an annual conference called the Sellers Summit. His latest business venture is GoBrandWin which is a platform that facilitates group giveaways for brands. You'll Learn What to give away Strategies to promote giveaway When not to run a giveaway Steve's exact Facebook ad & email strategy Tune in for more details! Resources https://gobrandwin.com/ [https://gobrandwin.com/advertise/](Apply For GoBrandWin's Next Giveaway) https://mywifequitherjob.com/ [https://apps.shopify.com/viralsweep](Viral Sweep) Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Approximately 70% of your customers will abandon their carts... if you're lucky. That's why the most profitable email marketing workflow you can possibly run is an abandoned cart sequence. In today's episode, we'll cover the best practice four email sequence guaranteed to help you re-engage customers and recover revenue. After that, we'll talk through three out of the box ideas that are proven to work. Adii Pienaar, founder of Conversio, joins us today to explain. Prior to Conversio, Adii was co-founder of WooThemes/WooCommerce, where he made his early entrepreneurial mistakes while learning about building software for ecommerce stores. You'll Learn The current state of abandoned carts in ecommerce The best practices for abandoned cart sequence you need to implement today Three out-of-the-box ideas to test in your sequences Tune in for more details! Resources https://conversio.com/ - Email marketing and reviews for your store. https://kickbox.com/ - Email list hygiene service [https://adii.me/](Adii's blog) Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Is your business just a vending machine? And is that vending machine on fire? Consider this: Facebook ad costs have gone up substantially since last year. CPM’s have increased on average 35% since last quarter. If a significant portion of your qualified traffic is coming from paid traffic, your business is actively on fire. Today's guest thinks so, but he's got some ideas on how to solve it. In today's episode, you'll learn how going beyond basic rewards programs can help you stop discounting and start building a community of loyal customers. Steve Deckert is the founder of Smile.io. They power reward programs for 20,000 merchants across the globe. Use Smile.io to reward your customers for completing profitable actions. You'll Learn Why your store maybe a vending a machine (and what to do instead) How to build a VIP program How to reward customers for micro actions like writing reviews Tune in for more details! Resources https://smile.io/ - Sign up for the Smile basic plan or above & mention the Unofficial Shopify Podcast, and get one free Smile app integration. Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

In this episode, we’re talking about how to bulletproof your online store from data disasters and security issues that are more common than you think. Mike Potter joins us to discuss. He’s the co-founder and CEO of Rewind.io, an online backup service for SaaS apps. His company is trusted by thousands of ecommerce merchants to backup their Shopify and BigCommerce stores. There’s a saying that entrepreneurs like to move fast and break things. To that, Mike Potter would say: “go ahead and break things - just make sure you have a backup.” Since launching Rewind in 2015, he’s talked with hundreds of merchants who really did break their store - whether it was their fault or not - and helped them get their site back to normal. Having experienced data loss himself, Mike is passionate about helping small businesses to better protect their data and digital assets. You'll Learn The state of backups in Shopify Top 3 risks to your store How to mitigate those risks Best practices to lockdown your store Backing up your store manually and automatically Tune in for more details! Resources Get an exclusive extended 45-day free trial of Rewind 1Password Increase Shopify Security With Two Factor Authentication Backups and duplication Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Virtual Reality and Augmented Reality are no longer the stuff of science fiction. Apple and Google's mobile operating systems already ship with software components to support AR, hardware prices for VR are rapidly dropping, and the industry is expanding. VR, AR, and 3D is already here and even in use today by merchants on the bleeding edge of technology. Soon 3D and virtual reality could be seamlessly embedded into your Shopify store. (And it'll cost less than you think.) In this episode, you'll hear about how AR & VR will change how we shop, and come away with inspiration on how these new technologies can provide more engaging experiences for their buyers. Daniel Beauchamp, Shopify's Augmented and Virtual Reality team lead, joins us to discuss it. Daniel’s team explores how these technologies change the way we shop and run our businesses, both today and in the future. You'll Learn What's the difference between AR and VR? How is AR / VR going to change the way we shop? How will merchants be able to use this tech on Shopify? Are these technologies only consumer-facing? How can merchants use it? Tune in for more details! Resources Magnolia Market on the iTunes App Store - Built with the Shopify Mobile Buy SDK and ARKit, you can easily preview a selection of products in your home in incredible detail. Tapcart - Turn your Shopify store into an iPhone app Fashion Nova on the iTunes App Store Medium: Shopify VR - Experiments, thoughts, and lessons learned from Shopify’s VR team. Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Improve your shop’s search engine ranking with Venntov SEO Meta Manager Save 20% on Turbo, a blazing fast Shopify theme

(Video of this episode is available on YouTube.) Everyone's looking for the silver bullet to grow their business. Growing globally through internationalization is may just be the only way to get that big win. It's a scary proposition. International expansion sounds like it should be wrought with challenges and complexities. Joining us to discuss it is marketing wunderkind Andy Bedell. In this episode, he teaches us the exact step-by-step process he developed while helping grow KeySmart into a top 100 Shopify store and Facebook advertiser using internationalization. You'll Learn When & why go international (there are two reasons that surprised me) How to decide if your product is a good fit Tackling shipping The free "MVP" solutions to tackle currency conversion How this year's newest Shopify features will make it easier & better than ever Exactly how to approach Facebook ads What should scare you about not going international Tune in for more details! Resources Translate My Store Langify Multi-Currency for Shopify Payments Local Payment Methods for Shopify Payments Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Today's guest did what some people will tell you is impossible. From his kitchen, he built an ecommerce business from 0 to £250K+ in 2 years in a saturated market without borrowing money. UK-based entrepreneur Tom Brown joins us to discuss the journey, mindset, and tactics that helped him build a successful business selling protein bars online. You'll Learn How Tom got his first customers with zero money on social media Which apps were most effective in scaling their business The mindset that's empowered his continued growth How he leverages the Shopify ecosystem The surprisingly simple way he raises cash on demand Tune in for more details! Resources Tw:@SimplyTom IG:@TomWBrown Podcast: The Tom Brown Audio Show Site: postedprotein.co.uk Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

When you first start your business, that first sale is a big deal. It's proof that your idea is valid. The excitement wears off and the second sale just isn't as exciting. It quickly becomes a game of chasing the dragon to repeat that success high. Maybe it's your first 100 orders, or your first $100K. Either way, the only way to maintain the high of achievement is to keep scaling. There's a lot of information on how to go from 0 to $100K in a business, but what separates the six figure businesses from the nine-figure businesses? To find out, we look to an ecommerce expert consultant that's worked with many of the top Shopify stores in the world (including MVMT, Dr. Axe, and Kettle and Fire) to define a growth strategy, scale their advertising, and hire the team necessary to get to the next level. Austin Brawner joins us to reveal the growth secrets his consultancy, Brand Growth Experts, uses to help established ecommerce companies scale up while remaining profitable. Austin also hosts the fantastic Ecommerce Influence Podcast, where Andrew Foxwell and he share advanced traffic and conversion strategies for fast-growing online brands. You'll Learn What's the big difference between Shopify brands that scale up and ones that don't? How to scale through delegation? The key performance indicators that determine if you can scale The levers to pull to scale your store Why is it so tough to scale? What are the downsides of scaling up? The dark side of mentor stores Tune in for more details! Resources Brand Growth Experts Ecommerce Influence Podcast Dean Jackson Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Rounding up our four-part series this quarter on content marketing, in this episode, we discuss practical approaches on building relationships with content marketing (and several mistakes you're probably making.) By creating a content marketing plan, publishing videos, blogs, and even Facebook Live, you'll gain consistent branding, amplified online exposure, and real relationships with your customers so that you can sell more, more often. Joining us to discuss all things content & social is super-powered serial entrepreneur Lyndsay Philips. She's the CEO & Founder of Smooth Sailing Business Growth & Smooth Business Growth Podcast. She leads a rock star team to support entrepreneurs who are seeking fast-paced business growth but finally have come to the realization that they can’t do it alone, do it all, and do it well. You'll Learn Refresher: what content marketing is and what strategies are working today? The biggest mistakes you're probably making when posting content on social media The dating approach you can use to build relationships with customers through social media Leveraging video right now - how do we get more engagement and stronger relationships using this marketing strategy? Plus: Kurt gets excited about chatbots & FB Live. Tune in for more details! Resources Social Media Roadmap ManyChat Be Live Smooth Business Growth Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

In today's episode, you'll learn how to sell more, more often with personal branding, an often overlooked strategy that lets you sell person to person at scale by sparking that human connection. Two reasons: People buy from people, not brands. As a business owner, you are your own best brand ambassador. We're joined by recurring guest, good friend, and master of his own brand, Kai Davis. Kai Davis is an Ecommerce and Shopify Marketing Expert. He helps Shopify store owners sell more, more often to their best customers. Want to learn how to sell more, more often? Visit DoubleYourEcommerce.com and sign up today to learn more. You'll Learn What is personal branding? Why is personal branding important to build trust? How is personal branding different than normal branding? How to craft your personal story (the easy way) Why Kurt peacocks in his camo blazer (and you should too) Great inspirational examples of personal branding Tune in for more details! Resources DoubleYourEcommerce.com Rev.com iOS app: Videoshop Example: Ezra Firestone Example: Ramit Sethi Example: John Cronin Example: Beav Brodie Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Ever meet those entrepreneurial super heroes who can do it all? Today's guest definitely falls into that category. After double majoring in Business and Economics, Dan Cox fell back on his love for athletics and nutrition and started opening up 5 nutrition stores in Las Vegas and Southern California. Seeing a gap in the market, Dan then also started developing his own all natural Supplement lines which he sold online through laser-focused branded websites. His Shopify stores include MetCon® for endurance athletes, Detox Tea Caps™ for and fat burning, and most recently Wellthy™, a health essential And lifestyle supplements. The drive for Dan's own lines came from his interested in providing the cleanest, most effective, all natural products that filled voids in the market. Oh, and on top of that, he still runs his brick & mortar stores, travels regularly, and has appeared in two primetime network reality TV shows. You'll Learn The mindset question that jumpstarted Dan's journey Dan's surprising outlook on retail How a brick & mortar experience compares to online And how Dan was able to step away from his business for a month to participate in a primetime network reality TV show Tune in for more details! Resources MetCon Wellthy StitchLabs IG:@danielgcox Tw:@dangcox Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

As of May 25th, 2018, the European Union requires companies of all sizes to take steps to help secure personal data rights and more generally protect that data. (And if you don't comply, that'll be a 20 million euro fine.) But what does it mean for US stores? You will hear about it, and it will impact you, but to what degree? Joining us to decipher the law's impact on US merchants is Dave Rodenbaugh. Dave runs an email marketing service with European customers who necessitated he figure out GDPR fast or risk losing them. Dave is the founder of Recapture, an abandoned cart and email marketing solution for Shopify and Magento. He's also the co-host of Rogue Startups podcast (https://roguestartups.com) talking about his entrepreneurial journey, and he runs Big Snow Tiny Conf West (https://bigsnowtinyconfwest.com), a small web business mastermind-style conference with skiing. You'll Learn What is GDPR? How is GDPR going to impact my store? Why should I care if I'm from the US? What are the biggest things that I need to change about my store to get ready? Tune in for more details! Resources Shopify's GDPR overview Recapture in the app store Twitter: @daverodenbaugh Recapture.io Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?”

Last week, you heard the firsthand announcements from Unite attendees on-site at Toronto. Today, you'll get caught up on what’s new & improved from Shopify, what it means for your store, and how to avoid being overwhelmed. Joining us to break it down are fellow Shopify Partners and agency owners Ross Beyeler of GrowthSpark and Alex O'Byrne of We Make Websites. You'll learn our takes on: Overall themes & sentiment Connectors for Shopify Flow Fraud Protection Marketing Dashboard Multi-Currency Local Payments POS Dynamic Checkout New Discounts Ping Sound like a lot? It is! (And it's not even everything that was announced. ) It's easy to get overwhelmed, so we'll break it down where you should put investing resources. Tune in for more details! Resources Unite 2018: Everything We Announced and How it Will Simplify, Automate, and Accelerate Your Global Growth WeMakeWebsites GrowthSpark Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?”

This week we have a special Shopify Unite edition of the show in which we cover many of the announcements from Unite last week by interviewing the attendees on-site. In early May, Shopify Partners from around the world gathered together in Toronto for the 3rd annual Unite conference: a three-day event to discuss all things Shopify, commerce, and technology. And they announced a ton of stuff. Rather than have me tell you about it, we put together lightning interviews with twenty attendees (including Shopify CEO Tobi Lutke) to find out what's most impactful coming out of Unite. Resources Unite Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?”

Having a celebrity-endorsed brand and a great product must be like easy mode for ecommerce, right? Maybe not. In today's episode, we learn the behind-the-scenes story on how Jay Leno began selling a complete line of car care products. We're joined by Chris Walters, the Director of Marketing at Jay Leno’s Garage. You'll Learn What's it like working for a celebrity brand? What's Jay driving these days? How did they get involved with Jay Leno? Which marketing channels are moving the needle on their business? Tune in for more details! Resources Jay Leno's Garage Jay Leno's Garage on YouTube Shopify Plus Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?”

In this episode, you'll hear about some of the best ways find brand advocates because your affiliate program (or customer referral program) is only as good as its advocates! Arlen Robinson is a seasoned business owner and co-founder of OSI Affiliate Software which gives businesses the opportunity to setup and manage their own affiliate and customer referral programs. He should know, he's been doing it for 20 years. Arlen also hosts the weekly Ecommerce Marketing Podcast in which he interviews marketing experts (such as yours truly) about successful ecommerce marketing strategies. Together, we lay out a strategy for identifying your brand advocates, and reaching out to them. You'll Learn Who are the top brand advocates today? When looking for high profile brand advocates, should they have a minimum number of followers? What are the best ways to reach out to influencers? Tune in for more details! Resources 15-day Free trial of Omnistar Referral Software Ecommerce Marketing Podcast Izea Traackr OpenInfluence Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?”

In this episode, we're talking customer service. Great customer service can make or break your brand, and your sanity. Joining us to discuss it is a self-proclaimed provider of excellent customer service for the past 20 years, fellow podcast host Dave Rodenbaugh. Dave is the founder of Recapture, an email marketing and abandoned cart solution for Shopify and Magento. He's also the co-host of the Rogue Startups podcast chronicling his journey as a single-founder startup. As if that weren't enough, Dave even runs BigSnow TinyConf West, a business mastermind and ski getaway for small web businesses. Passionate about customer service, eCommerce and small business. You'll Learn How is everyone doing support wrong today? Live chat-- is it worth it? What are the worst things we can say to customers when they contact us for support? What's the most important thing we can do to improve customer support? How to deal with toxic customers Tune in for more details! Resources [Recapture]https://recapture.io) - Mention The Unofficial Shopify Podcast for a free 60-day trial Recapture in the Shopify app store Rogue Startups podcast BigSnow TinyConf West Gorgias.io Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?”

In this episode, we're talking sales automation. Specifically, how to use simple email sales funnels to automate the process of converting website visitors into new customers & repeat buyers. Catherine Langman joins us to discuss. She's the Founder and CEO of the Productpreneur Marketing. Her passion is to help entrepreneurs with eCommerce businesses businesses to be more successful and in control, by helping them to attract their ideal customers and sell more products online - on autopilot. Having previously launched, built and sold an award-winning business eCommerce business herself, and combined with a career in branding and digital design agencies, Catherine has extensive professional experience in product development, brand communications and online marketing for product-based businesses. As a marketing consultant, Catherine has helped her clients to achieve massive growth in their own businesses. You'll Learn What is a sales funnel? What do we mean by automation? How to attract new people to your list with unconventional lead magnets How a three email sequence converts new subscribers into customers How a four email post-purchase customer service sequence ensure happys customers Tune in for more details! Resources Steal Catherine's automated email follow-up system to sell more products in your ecommerce store. catherinelangman.com Productpreneur Marketing Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?”

In this episode, you'll learn how to use content marketing to get traffic to your store, specifically, when it works, when it doesn't, and patterns we've noticed in successful content. The warm and knowledgeable Devesh Khanal joins us to discuss it. Devesh runs Grow & Convert, a content marketing agency producing magazine quality, in-depth blog content for companies. He's full of practical advice that anyone can implement to drive more qualified traffic to their store. I asked him... What are the different types of "content marketing" that ecommerce store owners could do? Are there ecommerce stores or brands where you think content marketing isn't a good idea? For blog content, how should you come up with ideas of what to write? Who should you hire to do this for you? Should the owner do it themselves? Tune in for more details! Resources Grow & Convert Rev BuzzSumo SurveyMonkey Hotjar Qualaroo Google Keyword Planner Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?”

Why is copywriting so hard? It took me years to figure it out. The answer is likely mindset. There are a few mental hurdles you need to get over if you're going to write effective web copy that converts. (And you should, optimizing copy can do more for your conversion rate than any other tactic.) To help us break it down, fellow podcaster David Garfinkel joins us. David mentors business owners and professional copywriters to go from good to great! Many of his clients have created websites, sales letters, and ads that have made millions, both for themselves and others. David's the author of the bestselling book "Breakthrough Copywriting," and has written copy himself that has made millions of dollars. His all-time record was a sales letter for a six-person company that generated $40 million in sales. David also hosts the popular Copywriters Podcast. You'll Learn If you’re new to copywriting, what are the key things you need to know to make your copy convert? If you have copy that’s not converting now, what can you do to get it working? If you have copy that’s converting and you’d like it to work better, what can you do to improve conversions? What are some resources (free, as well as lower investment and higher investment) a marketer can use to become better at putting together copy that converts? Tune in for more details! Resources Breakthrough Copywriting: How To Generate Quick Cash With The Written Word Copywriters Podcast High Speed Copywriting (DVD and workbook seminar) Have David critique your copy Garfinkel Coaching Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?”

In this episode, you'll learn how to think about launching lean, staying nimble, and growing fast! Galen King from O.G. Shopify agency Lucid joins us to discuss a practical strategic approach to launching new brands on Shopify. Galen King is the founder and creative director of Lucid, a small digital agency with offices in New Zealand and New York City. One of the first Shopify Partners, he's been dabbling with Shopify since 2006 and have designed and built many stores as well as side-projects—both on Shopify and elsewhere. You'll Learn Why Galen thinks you should probably start with this one free theme The danger of 3rd party themes Where to invest resources How far ahead should you plan? And how should you approach it in a practical way? How does "authentic storytelling" fit into the lean launch plan? How important is design? When launching a new site on Shopify, what should you focus on? Tune in for more details! Resources Lucid Debut Theme Venture Theme Bootstrapify Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

For many merchants, design is the single hardest part of setting up and running a Shopify store. Chris Pointer of Pointer Creative has 16+ years of design experience. His agency works exclusively on Shopify and has produced custom themes for the NY Times, Death Wish Coffee, and others. In this episode, he teaches us how to approach design, communicate what we want to designers, and when & why to go totally custom. You'll Learn Why design matters and what makes it hard How to make talking about design easier Ways to work better with a designer or agency When & why to go custom and what it'll cost Tune in for more details! Resources Pointer Creative Custom Theme Example: Power On, Power Off Commerce Cream Design Gallery Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Whether you're a wholesaler looking to start selling to your customers online, a manufacturer wanting to increase the orders coming through your website, or an online retailer looking to branch out into B2B sales, today's episode will take you through the key considerations to making B2B eCommerce a success for your business. Today's guest, Chloë Thomas, is an eCommerce expert focused on eCommerce strategy and marketing, to help eCommerce people make better decisions as they build their path to success. Author of several books, keynote speaker, advisor, and host of the eCommerce MasterPlan Podcast. Her latest book is an Amazon.com bestseller – B2B eCommerce MasterPlan: How to make Wholesale eCommerce A key part of your business to Business Sales Growth. You'll Learn What is B2B eCommerce, and why should we care? How does B2B vs B2C mindset differ? How does B2B vs B2C website differ? Who is this an opportunity for? How can you be successful in B2B eCommerce? Tune in for more details! Resources First 2 chapters of B2B eCommerce MasterPlan for free: eCommerceMasterPlan.com Ramp T-shirts Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

If coming up with a good product idea is hard, then turning it into a successful brand is harder. Nicholas Galekovic, the entrepreneur behind Beard King, joins us to discuss a journey that went from his bathroom, to Shark Tank, to a viral-success product that has resulted in a seven-figure business in less than five years. In today's episode, Nicholas Galekovic walks through his journey bootstrapping for "sink share" with his flagship product, the Beard Bib. You'll Learn The "ah-ha" moment where he found his problem and how a competitor almost stopped him before he started. How he launched his product on Instagram and the 20 million views of viral success that followed. How he got on SharkTank and what they're looking for. Why Beard King is equal parts lifestyle brand and product company. Why Amazon is the wild west of ecommerce The Beard King's advice for aspiring entreprenuers Tune in for more details! Resources Beard King Shark Tank Story Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

"Is dropshipping dead?" That was one of the most common questions I got toward the end of the last year. Here's the thing– I don't know! Is it? Why are you asking me? There are certainly people more suited to answer this than me. To find out, we're talking to Tomas Slimas, Chief Marketing Officer at Oberlo. He should know– Oberlo users have dropshipped more than 100 million products during the last 24 months. In today's episode, you'll learn the answer, as well as what it takes to become a successful dropshipper, and even how dropshipping can scale your existing store. You'll Learn Is dropshipping dead? What successful dropshippers know What advantages does drop shipping have? How do you choose which products to sell? Are there specific risks to dropshipping? How can Oberlo help you build and even scale your store? Tune in for more details! Resources Oberlo Tomas on Twitter Tomas on LinkedIn Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Doing business online without retaining an Internet lawyer is the equivalent of playing Russian Roulette– things tend not to end well. The days of the Internet being the Wild West are long gone. The empire is striking back! You need an experienced Internet attorney to guide you through the ever-growing collection of newly enacted laws and regulations governments are launching to address online legal issues. In this episode, Richard Chapo, a business lawyer with a sense of humor and 25 years of experience, walks us through business entity formation, copyright and trademark registration and enforcement, DMCA compliance, and the one thing you need to know about your Privacy Policy. You'll Learn When starting, choosing between sole proprietorship, S-Corp, or LLC. Why the S-corp and LLC just became more attractive as business models. The importance of a CPA How do you use the DMCA to keep people from stealing your content? What does a lawsuit cost? How to tackle copyright infringement when it goes overseas When infringement can be a positive What you need to know about your Privacy Policy Tune in for more details! Resources SoCalInternetLawyer.com Hiscox Insurance Bench Shopify DMCA Notice & Takedown Procedure Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Ever wonder what it's like to be married to an entrepreneur? Or how a self-employed couple make it work and what the potential pitfalls may be? My wife and I both are business owners who work together, and we make it work, but not without a few key considerations. In this bonus episode, my wife and I discuss our unconventional relationship from our bedroom. You'll learn The one trick to know when to make your side hustle your full-time job How self-employed couples make it work When businesses let accounts receivable ruin them (and what to do about it) Resources JustTellJulie.com @Julie_Elster Kurt & Julie's "wedsite" Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter or Facebook. Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

If you've ever had a brilliant million dollar idea for a product, you've wondered, "How do I get it manufactured?" To do that, you'll need to find a manufacturer who will work with you. And that's where the nightmare starts for many entrepreneurs. That's when you discover that for most people it's a web of miscommunications, middlemen, and missed deadlines. So how do you do it right? How do you avoid the pitfalls that have befallen so many crowdfunded products? Our guest today has brought dozens of products to market, run three ecommerce companies (sold one), and been a part of projects on Kickstarter raising over seven figures. Nathan Resnick joins us today from his new company, Sourcify, a platform that makes manufacturing easy. Having helped hundreds of companies manufacture products around the world, Nathan is going to discuss with us how to find, vet, and build a relationship with a factory so that you can turn your idea into a real product. Learn: How to vet a factory Nathan's approach to dropshipping How to build relationships with factories And why you may be in competition with factories in the near future Tune in for more details! Links Mentioned: Sourcify Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter or Facebook. Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

As you grow your business, you'll soon need to start delegating things. First is usually fulfillment, and soon after is customer support. So how do you get customer support off of your plate while providing an amazing experience for your customers? The answer might be automation. I first met today's guest while speaking at the Day With Shopify tour, and immediately knew that he'd made something special. Romain Lapeyre joins us today to discuss customer support automation. After all, he cofounded a customer support automation platform, raised $1.5 million, and niched down on Shopify in the process. Their product, Gorgias, helps Shopify merchants manage all their support requests in one place, and automatically respond to common questions. You'll Learn Why is customer support important? How can you automate customer service right now? How do you automate it without angering customers? Should merchants try to automate all of their support? Where is the limit? Tune in for more details! Resources Gorgias.io Gorgias in the Shopify App Store Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter or Facebook. Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

The hardest part of building a brand is often attracting an audience. After all, if no one has heard of you, how will you sell to them? That’s why it’s been no surprise to me that over the last two years, I’ve helped quite a few successful Amazon sellers expand onto Shopify. Starting in a marketplace like Amazon customers find you more easily, and rapidly validate your product-market fit. Once validated, you can then leverage Amazon to grow your Shopify store. But it’s not all roses and sunshine. There are some issues too. Today’s guest is a successful Amazon seller, Shopify merchant, and former Amazon FBA consultant. Noah Deligio will tell us, form his personal experience, how best to leverage both Amazon and Shopify for your business. You'll learn: What is Amazon FBA? How can you leverage both platforms? What are the pitfalls of Amazon vs Shopify? Resources How to Sell on Amazon Using Shopify Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter or Facebook. Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

When starting out with your store, most folks struggle to get their first sale. Then, if you do find your product-market fit, and get traction in your niche, you set your sites on growing to your first million dollars in revenue. And if you can get there, you’d feel pretty great. Now what if I told you our guest today got to a million dollars in revenue in a few months on a single new product launch with pre-orders. Pretty wild, right? On today’s episode, we’ll pull back the curtain on this monumental success. Andy Bedell is the head of marketing for KeySmart, one of Shopifys largest e-commerce stores. He is an experienced advertiser and email marketer with over $20 million in revenue under his belt. In addition to KeySmart, Andy has consulted advertising agencies, other eCommerce stores, and several Kickstarter campaigns. Before entering the eCommerce world he ran advertising for the University of Chicago Booth School of Business Executive Education department. You'll learn: How they got into a partnership with Tile How Andy approached business development through partnerships How did the crowdfund model helped with their campaign The pros & cons of crowdfunding on your Shopify store vs going with Kickstarter Tune in for more details! Resources KeySmart Pro Product Page Crowdfunder KeySmart FB Video Ads Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter or Facebook. Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

You already know Facebook is the #1 acquisition channel for your online business. We’re seeing clients with 4-6x returns on ad spend using Facebook ads. But Facebook is a rapidly evolving platform. It seems like new features are being added every day. So what should we ad types and features should you be looking to use to grow your Shopify store as we start 2018? Joining us to discuss is Facebook ads guru Mojca Zove. Mojca is a Facebook Ads expert, author, and international speaker. Her work focuses on helping multimillion-dollar businesses generate more leads and increase profits with a carefully developed Facebook Advertising Strategy, so they can devote their time to other aspects of their business. She’s also the author of the Facebook Ads Manual: Everything You Need To Know To Get Started and the creator of The Facebook Ads Academy. Listen now. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: The essential Facebook Ads Strategy for an ecommerce business Facebook’s most important new features for merchants The best ad types for Shopify stores Links Mentioned: Get Mojca’s free Facebook ads email course Super Spicy Media Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com