The Unofficial Shopify Podcast

Last fall, my wife started a Shopify store and told us the struggle is real in a podcast episode. It became one of our all-time top ten episodes. On May 14th, she returns to the show to update us Just six months after launching her first Shopify store, we check in with Julie Elster about her experience. She'll tell us what's worked, what hasn't, and the content marketing strategy that's generating 10,000 monthly views without any paid traffic. We'll find out: what’s working & what’s not, a Pinterest strategy that works how to lose money with influencers her simple but effective content marketing strategy and her best lead magnet Julie Elster is the owner of the Disney World-planning brand Double Your WDW, which she started in September 2018. Tune in for more details! Show Links Double Your WDW Instagram: @DoubleYourWDW Tailwind <- Get $15 off when you use Julie's referral link. WorkMacro Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In this episode recorded in front of a live audience, CRO Wunderkind Nick Disabato will teach you his exact methodology for winning 67.2% of split-tests over the past five years. Through his consultancy, Draft, Nick conducts research-driven optimizations of online stores, so they can grow without needing to increase their ad spend. Rather than running the usual marketing playbook, Nick uses design research as the fundamental tool for optimization. He also wrote design best-sellers Cadence & Slang and Value-Based Design. Tune in for more details! Show Links Nick's Slides and Notes Nick's Consultancy: Draft Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In this episode, you'll learn how the customer experience extends beyond support tickets. Automated emails, on-site messaging, and even the 'from:' name in your emails impact the overall experience more than you might realize. You'll hear: How a welcome series can make or break your brand The business case for personal branding When not to send promo emails The email framework that will make you more money. Val Geisler is ridiculously obsessed with email. An Email Marketing Conversion Copywriter and Strategist, Val spent over a decade on the inside of companies from non-profits to 7-figure businesses to tech startups. She brings her background in content creation, customer experience, and digital strategy to her incredible clients every day. Email isn't dead, and Val is here to help you bring yours back to life. Tune in for more details! Resources Val's free Dinner Party Strategy download Val on Twitter: @lovevalgeisler Messaging examples: RecycledFirefighter, Outdoor Voices ValGeisler.com FixMyChurn.com Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

You can use Shopify's analytics and reports to learn about your sales and customers in great detail. Or you can tear hair out, create unnecessary panic, and make rash decisions. In this episode, we'll break down a sane approach to your Shopify analytics complete with example benchmarks for your key performance indicators. You'll hear: Which stats measure the health of your store Ranges for conversion rate, AOV, and RCR Kurt's KPI-based approach to analytics What successful brands get right Tune in for more details! Show Links Chicago Shopify Plus Meetup JavaHouse Klaviyo Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

At 53, Paul Miller began his private label business on Amazon in 2015 selling headphone headbands called CozyPhones. Two years later, he had grown his brand to $4 million in annual revenue. So what happened in between? Paul locked in a licensing deal with Nickelodeon that skyrocketed his brand he received advice from a friend to pursue licensing for his products. After a deep-dive into the world of licensing, and surrounding himself with a team of experts, he has executed multiple license agreements as both a licensee and licensor. You'll hear: How licensing changes the game for online sellers How Paul went from zero to $4 Million in less than 4 years How do you take your business to the next level through licensing? • Starting over at 53 - it’s not always easy but it’s worth it Tune in for more details! Resources Paul's Free Course: Licensing Roadmap for E-commerce Entrepreneurs Paul's brand: CozyPhones Licensing.org Licensing Expo LinkedIn: Paul Miller Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2019 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In the wake of the Shopify x MailChimp breakup, we're talking nothing but email in this episode. You'll hear: What's going on behind the scenes with MailChimp Your options now What drives good open rates A practical intro to segmentation How to clean your list Which email automations drive revenue Plus Paul talks some trash. Tune in for more details! Show Links New site launch: Hoonigan Racing Shopify Meetup MailChimp Integration Workarounds Klaviyo Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Revenue is a great vanity metric, but profit gets you paid. In today's episode, we talk through a simple strategy to get yourself profitable, then brainstorm practical tactics to boost profits. We ask the expert: What is the biggest reason why most stores can't scale? What is the biggest opportunity for most store owners that they don't take advantage of? How do you know if you can hire someone? How much should you be spending on marketing? How do you identify your best customers? Austin is the host of the Ecommerce Influence podcast and the founder of Brand Growth Experts. He works with established ecommerce brands to define their marketing strategy, scale their advertising, and hire the team needed to get to the next level. Tune in for more details! Resources Brand Growth Experts Book: Simple Numbers, Straight Talk, Big Profits! Book: Profit First Example: Pura Vida Monthly Club Ecommerce Influence Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In this listener-inspired episode, we break down the answers to your questions. You'll hear: How to use Hotjar's free plan to easily conversion rate optimize your store Build your tribe with a Facebook group Options to reduce risk when sourcing products for your first store Plus: Paul drops hot takes, and Kurt invents a new creative compound insult. Tune in for more details! Resources Meetup Hoonigan Case Study Hotjar Facebook Group Oberlo Review us on iTunes Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Google ads is more complex than ever before. Truthfully, it's downright scary if you don't know what you're doing, and an exceptional good way to lose money. Yet if you do know what you're doing, it can generate huge sums of wallet-out ready to buy customers to your store. So what do the experts know that we don't? We ask the expert your questions: Best tool/app to automate the set up and optimization of Google Ads? Top tips for budget efficiency Any interesting or new displays that google are introducing? How to optimize the google smart shopping app for Shopify How do you start a campaign from scratch properly? What's the number one mistake people make with Google Ads? What's a reasonable budget to see results with Google Shopping ads? Learn: What's new for Google Ads in 2019 Laser targeting your audience segments to stop wasting money Rules of success for testing ads (and the mistake most people make) How to track phone sales Tom Bukevicius is a Principal at SCUBE Marketing, E-Commerce marketing agency delivering results through PPC & CRO. Tom’s motto is “Magic bullets are for losers. Execution is key.” Tune in for more details! Resources Scube Marketing Google Shopping App Adalysis - Google Ads Optimization, Management & Testing Tool Spreadsheet: Shopify Objective Calculator 3 Ways You Could be Unknowingly Wasting Ad Budget Optimize Your Google Shopping Campaign Structure for Success The Ultimate Guide to No-Pain Copywriting - or, Every Copywriting Formula Ever Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In our second listener mailbag episode, we answer three topics chosen by you. You'll hear: Myth Busted: Debunking popular merchant myths How to find your blogging voice Growth Hacks: What the big boys are doing that you can too Plus, why Kurt made drama with the CEO of Simplecast Tune in for more details! Resources Apple Support: Use your voice to enter text on your Mac Chicago Brick Oven Apple Support: How to record the screen on your iPhone The Brain Audit Hotjar Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Chief Everything Officer and footwear designer Darin Hager couldn’t find the sneaker style he craved at retail. His own designs were hindered by the corporate footwear brands he designed for day in and day out for over 10 years. So in 2008 he set out on his own create his own sneaker brand. Learn The mindset that drove Darin to entrepreneurship How Darin leveraged his unfair advantages The dark side of selling in big box stores How video games (and licensing) helped Daren sell more Tune in for more details! Resources Heyday Footwear - SPECIAL OFFER: Use code 'UNOFFICIAL' and save on your first pair of HEYDAY sneakers Book: The New Rules of Retail Darin's theme: Shoptimized Theme App: ShipTimer App: FOMO Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In our first listener mailbag episode, you told us what to discuss, and we deliver. You'll hear: Podcasting 101: learn everything you need to know to start your own podcast in 10 minutes How to grow your business from day 1 without pay-per-click ads Why calling bootstrapped businesses a “lifestyle business” is offensive Tune in for more details! Resources Kurt's recommended mic: Blue Yeti Famebit - YouTube's Influencer Marketing Engine Medium: Licensing Roadmap for E-commerce Entrepreneurs Julie Elster's website: Double Your WDW Our Podcast Setup Kurt and Paul's mic's: Shure SM7B Preamp/Processor: dbx 286s Audio Interface: Focusrite Scarlett 2i2 Hosting: Simplecast Free Editing Software: Audacity Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2019 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Learn the current state of on-site conversions from Privy founder Ben Jabbawy. After capturing over 100 million emails with Privy, Ben Jabbawy reveals: The most effective pop-up campaigns (that you probably aren't running) the dirty secret about checkout abandonment emails and what they're doing with $4.25M in funding Ben is the founder of Privy, the leader in on-site conversions for Shopify stores. Through Ben’s leadership, he has helped grow Privy to support over 300,000 marketers in 180 countries. His data-driven approach to lead capture and on-site personalization has helped brands like Leesa Mattress, The Beatles, The Ellen Degeneres Show, and now you. Tune in for more details! Resources Privy's guide to cart abandonment Coupon code UNOFFICIAL gets 20% off any Privy premium plan for 3 months. Valid for new subscriptions only. Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Building on our last discussion of the "perfect homepage" we move onto the next step in the sales funnel: Product Detail Pages. In this episode, Paul and Kurt break down tested & proven product detail page elements you should use to maximize your own conversions. Tune in for more details! Resources Tactical Baby Gear Chicago Brick Oven WalMart Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Most of us have Google Analytics running on our stores. But what are we doing with that? And is it reporting correctly? In this episode, we'll learn how to turn Google Analytics into a powerful business tool. Founder & Head of Optimization at Test Triggers, Josh Frank walks us through start to finish an actually useful Google Analytics strategy. Josh has helped countless eCommerce businesses boost their revenue with conversion optimization. Running close to a thousand A/B tests have helped Josh to distill the true optimization tactics from the b.s. We'll find out: How to set up your Analytics correctly so your data is clean Why Google Analytics and Shopify report differently and what to do about it Why Google Data Studio is a GAME CHANGER. What you should actually be doing with your Analytics tool Tune in for more details! Resources Google Analytics Audit Tool by Online Metrics How to Remove Referral Spam in Your Google Analytics 22 Best Practices for Your Google Analytics Views Google Data Studio Device Experience Mining for Ecommerce Conversion Josh's Free Bonus Resources for Getting Started Test Triggers, Josh's Consultancy Special Offers from our Sponsors Try Bold Product Upsell free for 90 days Improve your shop’s search engine ranking with Venntov SEO Meta Manager Save 20% on Turbo, a blazing fast Shopify theme Recapture: Shopify's best abandoned cart recovery, over $65,000,000 recovered for stores just like yours. Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?”

You can think of your Shopify store's homepage as the storefront of your store. Just because someone walks by, doesn't mean they're going to come in and shop. You have to to present an alluring storefront to your customer to coax them down your sales funnel. In this episode, Paul and Kurt break down the tested & proven homepage layout you should use to maximize your own conversions. Paul and Kurt discuss: The strategy to use when thinking about your homepage's layout Why each element has a job (and what it is) The right way to setup your image carousel How to implement "safety nets" and why you may be suffering from I-arrhea Tune in for more details! Resources Tactical Baby Gear Leno's Garage Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In this brief bonus episode with Klaviyo's senior marketing manager, Alicia Thomas, you'll learn: What seven and eight figures brands are doing differently with their email marketing What you can do to get ahead with email marketing Several upcoming events to grow your business Links mentioned: Klaviyo's Docuseries: Beyond Black Friday Klaviyo:BOS - Use code KURT100 to save $100 on your registration Meet Kurt, Paul, and other Shopify Merchants on the 31st in at our Shopify Meetup.

Shopify wunderkind Ezra Firestone walks us through his $700K holiday sale. DONT MISS THIS EPISODE. We'll find out: How 14,573 of their most engaged subscribers generated the most revenue The breakdown of the holiday email strategy, which they used to build excitement and generate sales The Holiday ad campaign generated a 10x return on ad spend Why they opted for a simple, to-the-point landing page design this year (and why it was effective) The exact way they optimize their product detail page And more! Tune in for more details! Resources BOOM by Cindy Joseph Zipify SmartMarketer Great product photo example: Harry's Ezra's product detail page example Ezra's Holiday Sales Training Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Every year around this time, we see an influx of new people to our community looking to add to their income by starting an ecommerce business. According to a recent article in the Atlantic, "many people turn to a growing number of self-proclaimed experts promise they can teach anyone how to make a passive income selling cheap Chinese goods in the internet's largest store. Not everyone’s getting rich quick." Paul and Kurt discuss: Why it's easier to get scammed than you think How to protect yourself What to do instead Tune in for more details! Resources How to Lose Tens of Thousands of Dollars on Amazon Book: Profit First FB Group: Shopify Entreprenuers Blue Ribbon Mastermind Podcast: The Dream Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Paul Jarvis joins us to explain why he believes the real key to richer and more fulfilling work could be to not create and scale something into a massive corporation, but rather, to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one. Paul is the author of Company of One: Why Staying Small is the Next Big Thing For Business. He’s worked with professional athletes like Steve Nash and Shaquille O’Neal, corporate giants like Microsoft and Mercedes-Benz, and entrepreneurs with online empires like Danielle LaPorte and Marie Forleo. Currently he teaches popular online courses, hosts several podcasts and develops small but mighty software solutions. Find out Paul's answers to: What are some specific prompts that will help us question growth (so that we’re not blindly growing)? Do you think the philosophies of “staying small” can reinforce self-limiting beliefs? Could it be holding someone back from their potential? Can upper-limits actually be a good thing? Why is resilience so important for companies (or companies of one)? Tune in for more details! Resources Company of One Paul Jarvis' newsletter Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Wrapping up the year, my business partner (and producer of this show) Paul Reda joins me to discuss his experiences as a Shopify theme developer with ten years of experience. We'll find out: The dark truth about ecommerce design How you could be over-optimizing your store And how to approach theme performance Tune in for more details! Resources Tactical Baby Gear Sand Valley Golf Ethercycle Paul Reda Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

This is the story of how a lemonade stand became turned into a successful skincare line. In less than one year, today's guest began manufacturing all-natural soap, sold out of their first 5,000 units on Amazon, gained hundreds of positive reviews for their nine-item catalog, and launched a Shopify store. All while working full-time as an ER physician with kids. It's with those kids that our story starts. After raising $3,000 in the National Lemonade Day Program in Houston to help support an orphanage in India, they sought out to explore entrepreneurship as a family... Tune in for more details! Resources iHeart Nature iHeart Nature on Amazon Jump For Joy Lemonade Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Tom Ness is co-founder and former CMO of Truth Nutra and former CMO at Kinobody, and has since left both companies to pursue his new venture, Rugged Naturals - a natural personal care product brand for men. Tom is a self-taught, self-starter with a passion for building companies that create a positive impact. He has helped scale two companies from inception to nearly 8 figures in revenue apiece, impacting hundreds of thousands of lives around the world. We'll find out: The hallmarks of a brand with 8-figure potential Why selling in spite of your website represents a tremendous opportunity How one book (Ask) was a game-changer for their business Tom's "opportunity checklist" for identifying great businesses What to focus on when scaling (and the number one problem faced by most marketers) Tune in for more details! Resources Kinobody Truth Nutra Ask by Ryan Levesque The ONE Thing RuggedNaturals Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Special Offers from our Sponsors Try Bold Product Upsell free for 90 days Improve your shop’s search engine ranking with Venntov SEO Meta Manager Save 20% on Turbo, a blazing fast Shopify theme Recapture: Shopify's best abandoned cart recovery, over $65,000,000 recovered for stores just like yours.

You already know the importance of sharing your brand’s story. I've told you over & over on this show, "People buy from people, not brands." Your story is the ultimate way to create an emotional connection with your customers so that they not only become raving fans, they share your story with their friends. Unfortunately, no one tells you HOW to write your story. Worse yet, most marketing experts don’t even know what a story is. Our guest today demonstrates this to hilarious effect on yours truly. Michael Jamin has been a professional sitcom writer since 1996. His many credits include Just Shoot Me, King of the Hill, Beavis & Butthead, Out of Practice, Wilfred, Rules of Engagement, Brickleberry, and Tacoma FD. He’s also served as Co-Showrunner/Executive Producer of Maron, Glenn Martin DDS and Rhett & Link’s Buddy System. In his spare time, Michael runs marketing for TwirlyGirl, a unique line of girls clothing started by his wife, Cynthia. By applying his sitcom writing and producing skills to their marketing videos, Michael has helped grow TwirlyGirl into a multi-million dollar brand. We'll find out: How Micheal went from Hollywood to Ecommerce The branding mistake we all make starting out How to tell your story What IS and ISNT story? Elements of a great brand story The importance of details to your story How to find your brand’s unique voice. How to craft entertaining Product Descriptions What to do if you Why video quality isn’t nearly as important as writing quality. Tune in for more details! Resources TwirlyGirl - A unique line of girls clothing started by Michael's wife, Cynthia Michael's Guide to eCommerce Branding - For those who want to improve their storytelling skills. Cardboard Rocketship - A boutique marketing agency that specializes in creating funny videos that sell. Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Special Offers from our Sponsors Try Bold Product Upsell free for 90 days Improve your shop’s search engine ranking with Venntov SEO Meta Manager Save 20% on Turbo, a blazing fast Shopify theme Recapture: Shopify's best abandoned cart recovery, over $65,000,000 recovered for stores just like yours.

Get a glimpse into the silent crime wave that cost the US economy $16 billion last year: credit card fraud. We'll find out: How fraudsters get ahold of your customers' personal info The various fraud schemes criminals use (this is fascinating) How chargebacks work How to protect yourself Tune in for more details! Resources NoFraud NoFraud in the App Store SPECIAL OFFER: 20% off for your first three months of service when you mention The Unofficial Shopify Podcast at the end of your trial Recommended Reading: Kingpin by Kevin Poulsen - "How One Hacker Took Over the Billion-Dollar Cybercrime Underground" App: Fraud Filter by Shopify Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Special Offers from our Sponsors Try Bold Product Upsell free for 90 days Improve your shop’s search engine ranking with Venntov SEO Meta Manager Save 20% on Turbo, a blazing fast Shopify theme Recapture: Shopify's best abandoned cart recovery, over $65,000,000 recovered for stores just like yours.

In last week's episode, Kurt Bullock walked us through tips and strategies to maximize our Facebook ad budgets before the holidays. This week we build on that conversation and learn the five-phases of holiday advertising and example offers and audiences to run during the holidays. Our guest today is Karan Jassar, founder and CEO of Socioh, a social media marketing service for Shopify stores looking to optimize Facebook & Instagram ads and retargeting. Before Socioh, Karan worked for Yahoo for on all advertising systems, even playing a role in building their new search marketing system (think Adwords but for Yahoo/Bing search). That experience gave him in-depth technical knowledge of advertising and how it works on the inside. Now he works on the other side helping merchants be more successful with their advertising efforts. Karan has a Master's Degree in Computer Science from USC with a specialization in Artificial Intelligence so you know he knows what's up. We'll find out: Quick wins to boost ad conversions The new Facebook catalog option that will boost your creative The number one frustration sellers face (and what to do about it) The five-phase approach to exponentially boost your revenue Example ad campaigns to run during each phase of the holidays Tune in for more details! Resources 2018 Holiday Season: 8 proven ad campaigns you can start today Sign up here before 20th Nov to claim an exclusive offer for listeners of the Unofficial Shopify Podcast. Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Get your products on your customer's minds (and wishlists) this year without blowing a fortune on Facebook ads. Kurt Bullock joins us to discuss the tactics & strategies you need to know to maximize your Facebook ads before, during, and after Black Friday. Kurt Bullock is the founder of ecommerce agency ProduceDept, our exclusive marketing partner at Ethercycle for nearly three years. We'll find out: What's different about Facebook ads marketing during the holidays vs any other time of year? The one hack to keep budgets in line going into the holidays The one ad placement you need to run (and why to run multiple placements) Budgeting strategies What percentage to set your lookalike audiences to The ad calendar blueprint to maximize your Tune in for more details! Resources Facebook Holiday Prep Checklist Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Klaviyo is the most recommended email marketing platform for Shopify merchants. In this episode, we hear what features are new in Klaviyo that you should implement before the holidays. Plus we discover the interesting views on marketing that Klaviyo's company culture has produced. Jake is the Director of Product at Klaviyo. Jake has been working in marketing since he was one, when his parents started an advertising agency. He started going grey at age 9 — draw your own conclusions! He is an eternal optimist and has dedicated his career to helping businesses who are short on bandwidth, budget or expertise market like the most sophisticated brands on earth and grow incredibly fast. He prioritizes his family, then Klaviyo, then golf. We'll find out: Why Klaviyo's new form builder is the best out there How to leverage the power of "progressive profiling" to increase conversions How the Klaviyo team studied their own friendships to build more relevant tools Klaviyo's investment in dynamic web personalization How you can submit feature requests to Klaviyo (that actually get heard, considered, and implemented) Why Klaviyo is in the business of helping you send less email, not more Tune in for more details! Resources Don't have a Klaviyo account yet? Get one free at klaviyo.com Klaviyo Blog: AI-Powered Customer Lifetime Value Klaviyo on LinkedIn Klaviyo is offering free BFCM Strategy Assessments to get you prepared for the Holiday Season. Our email marketing and e-commerce experts at Klaviyo will work to understand your current strategy and give you a customized recommendation to drive better results this Holiday season. Go to klaviyo.com/bfcm to sign up for your free assessment. Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Today we're hearing from the co-founder of Cowbucker, inventor of "the Bucker," a hat that's part trucker lid and part cowboy brim. According to them, it's "probably mankind's greatest invention." Here's the wild part: they have sold close to 50,000 of them since launching in October 2014. In today's episode, Derek shares his journey with us, and tells what he's learned along the way. We'll find out: How they sold their 144 units as their first order... with only a prototype The unfair advantages that propelled their early success After that initial success, how they scaled by repeating the same success Derek's advice for running a successful Kickstarter How Cowbucker drove traffic to their Shopify store Tune in for more details! Resources Cowbucker - Use code KURT25 to get 25% off your Cowbucker hat. (Good from 10/9/18 to 10/16/18) Kickstarter Campaign: Cowbucker Presents the Bucker Book Recommendation: Traction by Gino Wickman Book Recommendation: Marketing That Works by Leonard M. Lodish App Recommendation: Tidio Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Less than one month after launching her first Shopify store, I interview Julie Elster about her experience so far. Julie Elster is the owner of the one-month old Disney World-planning info-product empire Double Your WDW. In 2015, she achieved viral success among freelancers when she started (and just ended) Just Tell Julie, an accounts receivable service. We'll find out: what’s working & what’s not, her marketing plan, the unexpected reaction from family and friends, her unfair advantages, why she had to blow up her last business, ...and more in this candid interview in our pajamas. Tune in for more details! Resources Double Your WDW Instagram: @DoubleYourWDW Contest Opt-in Page Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

It's not too late to drive additional revenue with holiday SEO. And it's easier than you think. In this episode, we walk through each step of the holiday SEO planning process in detail. We'll learn how to engage in thoughtful keyword research, create optimized content for the season, and even the right way to link to your holiday content properly. Dale Bertrand runs Fire&Spark, an ecommerce marketing agency in Boston, MA. His clients include Citizen Watch, Ministry of Supply, Makerbot, Raymond Weil and Bulova. He has two decades of experience applying his graduate school work in artificial intelligence to digital marketing. Dale started his career building high-performance computing systems for the National Security Agency. Now, Dale is a specialist in search engine marketing, online advertising and analytics. In his spare time, Dale enjoys tennis, skiing and urban adventures with his two kids. We'll find out: How to find and target effective keyword phrases How to best create holiday landing pages in Shopify (without spending hours on writing) How and why to market your holiday pages year-round The minimum viable strategy for Holiday SEO Tune in for more details! Resources Fire&Spark Google Keyword Planner Keyword.io Dale's Holiday Season SEO article Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Want to do seven-figures in revenue and work four hours a week? How about getting there in two years? Today's guest has done just that. He's sold 170,000 golf clubs resulting in $6.3 million revenue last year with just three employees and a four hour work week. We're joined by BombTech Golf's Tyler 'Sully' Sullivan who shares with his story, what's worked, what hasn't, and how you can emulate his success in your own store. Early on, I would make videos that were terrible, but I put my face to the brand and made it personal. Attaching myself to the brand was one of the key reasons why I was able to scale up the business. You'll Learn The mindset shifts that enabled Sully's success How community engagement was pivotal to building going from zero to seven figure Sully's advice on how to vet a fulfillment center How delegating everything in his business led him to a 4-hour work week and increased sales Why design doesn't matter as much as you think. How doing email really well has been critical to their success (and the three tips that have driven their success) Why personal branding is necessity Tune in for more details! Resources BombTech Golf Klaviyo Case Study Sully's amazing about page Ecom Growers - Sully's email marketing consulting business. Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Learn how Facebook Messenger marketing with chatbots gets My Wife Quit Her Job's Steve Chou incredible results that blow email marketing out of the water. Steve's getting: Open rates 5X better than email Click through rates 8X better than email Revenue per subscriber 3.5X better than email Steve lays out his success for us. Steve runs an ecommerce store with his wife at BumblebeeLinens.com where he's tested chatbots in the wild. In addition, he runs the popular blog and podcast MyWifeQuitHerJob where he teaches others how to start a profitable ecommerce business. You'll Learn Why the quality of messenger subscribers is better than email The easiest way to get messenger subscribers How Steve uses chatbots to answer customer service inquiries How to not violate Facebook's Messenger Terms of Service The amazing way to improve your Facebook Ads' effectiveness with Messenger How to mix Facebook Messenger with email Tune in for more details! Resources Steve's Facebook Messenger Marketing for Ecommerce post The Ultimate Guide To Messenger Marketing and Facebook Chatbots ManyChat Bumblebee Linens My Wife Quit Her Job. Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Do giveaways work? Are they an an effective strategy for both growing your email list and increasing your sales? Yes! In a published study from ColorIt.com, giving away $447 dollars worth of product resulted in: 6072 Email Subs 6176 Tweets 5000 FB Likes 2500 More Twitter followers 159 Orders During The Contest 85 Orders After Contest Ended $3.47 Per New Customer Acquired What's the secret? In this episode, My Wife Quit Her Job's Steve Chou reveals the exact step-by-step giveaway strategy to grow your email list and increase your sales. Shopify merchants will hear how giveaways are an effective strategy for both growing your email list and increasing your sales Steve runs the popular blog and podcast MyWifeQuitHerJob where he teaches others how to start a profitable ecommerce business. In addition, he runs an ecommerce store with his wife at BumblebeeLinens.com and an annual conference called the Sellers Summit. His latest business venture is GoBrandWin which is a platform that facilitates group giveaways for brands. You'll Learn What to give away Strategies to promote giveaway When not to run a giveaway Steve's exact Facebook ad & email strategy Tune in for more details! Resources https://gobrandwin.com/ [https://gobrandwin.com/advertise/](Apply For GoBrandWin's Next Giveaway) https://mywifequitherjob.com/ [https://apps.shopify.com/viralsweep](Viral Sweep) Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Approximately 70% of your customers will abandon their carts... if you're lucky. That's why the most profitable email marketing workflow you can possibly run is an abandoned cart sequence. In today's episode, we'll cover the best practice four email sequence guaranteed to help you re-engage customers and recover revenue. After that, we'll talk through three out of the box ideas that are proven to work. Adii Pienaar, founder of Conversio, joins us today to explain. Prior to Conversio, Adii was co-founder of WooThemes/WooCommerce, where he made his early entrepreneurial mistakes while learning about building software for ecommerce stores. You'll Learn The current state of abandoned carts in ecommerce The best practices for abandoned cart sequence you need to implement today Three out-of-the-box ideas to test in your sequences Tune in for more details! Resources https://conversio.com/ - Email marketing and reviews for your store. https://kickbox.com/ - Email list hygiene service [https://adii.me/](Adii's blog) Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Is your business just a vending machine? And is that vending machine on fire? Consider this: Facebook ad costs have gone up substantially since last year. CPM’s have increased on average 35% since last quarter. If a significant portion of your qualified traffic is coming from paid traffic, your business is actively on fire. Today's guest thinks so, but he's got some ideas on how to solve it. In today's episode, you'll learn how going beyond basic rewards programs can help you stop discounting and start building a community of loyal customers. Steve Deckert is the founder of Smile.io. They power reward programs for 20,000 merchants across the globe. Use Smile.io to reward your customers for completing profitable actions. You'll Learn Why your store maybe a vending a machine (and what to do instead) How to build a VIP program How to reward customers for micro actions like writing reviews Tune in for more details! Resources https://smile.io/ - Sign up for the Smile basic plan or above & mention the Unofficial Shopify Podcast, and get one free Smile app integration. Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

In this episode, we’re talking about how to bulletproof your online store from data disasters and security issues that are more common than you think. Mike Potter joins us to discuss. He’s the co-founder and CEO of Rewind.io, an online backup service for SaaS apps. His company is trusted by thousands of ecommerce merchants to backup their Shopify and BigCommerce stores. There’s a saying that entrepreneurs like to move fast and break things. To that, Mike Potter would say: “go ahead and break things - just make sure you have a backup.” Since launching Rewind in 2015, he’s talked with hundreds of merchants who really did break their store - whether it was their fault or not - and helped them get their site back to normal. Having experienced data loss himself, Mike is passionate about helping small businesses to better protect their data and digital assets. You'll Learn The state of backups in Shopify Top 3 risks to your store How to mitigate those risks Best practices to lockdown your store Backing up your store manually and automatically Tune in for more details! Resources Get an exclusive extended 45-day free trial of Rewind 1Password Increase Shopify Security With Two Factor Authentication Backups and duplication Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Virtual Reality and Augmented Reality are no longer the stuff of science fiction. Apple and Google's mobile operating systems already ship with software components to support AR, hardware prices for VR are rapidly dropping, and the industry is expanding. VR, AR, and 3D is already here and even in use today by merchants on the bleeding edge of technology. Soon 3D and virtual reality could be seamlessly embedded into your Shopify store. (And it'll cost less than you think.) In this episode, you'll hear about how AR & VR will change how we shop, and come away with inspiration on how these new technologies can provide more engaging experiences for their buyers. Daniel Beauchamp, Shopify's Augmented and Virtual Reality team lead, joins us to discuss it. Daniel’s team explores how these technologies change the way we shop and run our businesses, both today and in the future. You'll Learn What's the difference between AR and VR? How is AR / VR going to change the way we shop? How will merchants be able to use this tech on Shopify? Are these technologies only consumer-facing? How can merchants use it? Tune in for more details! Resources Magnolia Market on the iTunes App Store - Built with the Shopify Mobile Buy SDK and ARKit, you can easily preview a selection of products in your home in incredible detail. Tapcart - Turn your Shopify store into an iPhone app Fashion Nova on the iTunes App Store Medium: Shopify VR - Experiments, thoughts, and lessons learned from Shopify’s VR team. Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Improve your shop’s search engine ranking with Venntov SEO Meta Manager Save 20% on Turbo, a blazing fast Shopify theme

(Video of this episode is available on YouTube.) Everyone's looking for the silver bullet to grow their business. Growing globally through internationalization is may just be the only way to get that big win. It's a scary proposition. International expansion sounds like it should be wrought with challenges and complexities. Joining us to discuss it is marketing wunderkind Andy Bedell. In this episode, he teaches us the exact step-by-step process he developed while helping grow KeySmart into a top 100 Shopify store and Facebook advertiser using internationalization. You'll Learn When & why go international (there are two reasons that surprised me) How to decide if your product is a good fit Tackling shipping The free "MVP" solutions to tackle currency conversion How this year's newest Shopify features will make it easier & better than ever Exactly how to approach Facebook ads What should scare you about not going international Tune in for more details! Resources Translate My Store Langify Multi-Currency for Shopify Payments Local Payment Methods for Shopify Payments Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Today's guest did what some people will tell you is impossible. From his kitchen, he built an ecommerce business from 0 to £250K+ in 2 years in a saturated market without borrowing money. UK-based entrepreneur Tom Brown joins us to discuss the journey, mindset, and tactics that helped him build a successful business selling protein bars online. You'll Learn How Tom got his first customers with zero money on social media Which apps were most effective in scaling their business The mindset that's empowered his continued growth How he leverages the Shopify ecosystem The surprisingly simple way he raises cash on demand Tune in for more details! Resources Tw:@SimplyTom IG:@TomWBrown Podcast: The Tom Brown Audio Show Site: postedprotein.co.uk Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

When you first start your business, that first sale is a big deal. It's proof that your idea is valid. The excitement wears off and the second sale just isn't as exciting. It quickly becomes a game of chasing the dragon to repeat that success high. Maybe it's your first 100 orders, or your first $100K. Either way, the only way to maintain the high of achievement is to keep scaling. There's a lot of information on how to go from 0 to $100K in a business, but what separates the six figure businesses from the nine-figure businesses? To find out, we look to an ecommerce expert consultant that's worked with many of the top Shopify stores in the world (including MVMT, Dr. Axe, and Kettle and Fire) to define a growth strategy, scale their advertising, and hire the team necessary to get to the next level. Austin Brawner joins us to reveal the growth secrets his consultancy, Brand Growth Experts, uses to help established ecommerce companies scale up while remaining profitable. Austin also hosts the fantastic Ecommerce Influence Podcast, where Andrew Foxwell and he share advanced traffic and conversion strategies for fast-growing online brands. You'll Learn What's the big difference between Shopify brands that scale up and ones that don't? How to scale through delegation? The key performance indicators that determine if you can scale The levers to pull to scale your store Why is it so tough to scale? What are the downsides of scaling up? The dark side of mentor stores Tune in for more details! Resources Brand Growth Experts Ecommerce Influence Podcast Dean Jackson Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Rounding up our four-part series this quarter on content marketing, in this episode, we discuss practical approaches on building relationships with content marketing (and several mistakes you're probably making.) By creating a content marketing plan, publishing videos, blogs, and even Facebook Live, you'll gain consistent branding, amplified online exposure, and real relationships with your customers so that you can sell more, more often. Joining us to discuss all things content & social is super-powered serial entrepreneur Lyndsay Philips. She's the CEO & Founder of Smooth Sailing Business Growth & Smooth Business Growth Podcast. She leads a rock star team to support entrepreneurs who are seeking fast-paced business growth but finally have come to the realization that they can’t do it alone, do it all, and do it well. You'll Learn Refresher: what content marketing is and what strategies are working today? The biggest mistakes you're probably making when posting content on social media The dating approach you can use to build relationships with customers through social media Leveraging video right now - how do we get more engagement and stronger relationships using this marketing strategy? Plus: Kurt gets excited about chatbots & FB Live. Tune in for more details! Resources Social Media Roadmap ManyChat Be Live Smooth Business Growth Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

In today's episode, you'll learn how to sell more, more often with personal branding, an often overlooked strategy that lets you sell person to person at scale by sparking that human connection. Two reasons: People buy from people, not brands. As a business owner, you are your own best brand ambassador. We're joined by recurring guest, good friend, and master of his own brand, Kai Davis. Kai Davis is an Ecommerce and Shopify Marketing Expert. He helps Shopify store owners sell more, more often to their best customers. Want to learn how to sell more, more often? Visit DoubleYourEcommerce.com and sign up today to learn more. You'll Learn What is personal branding? Why is personal branding important to build trust? How is personal branding different than normal branding? How to craft your personal story (the easy way) Why Kurt peacocks in his camo blazer (and you should too) Great inspirational examples of personal branding Tune in for more details! Resources DoubleYourEcommerce.com Rev.com iOS app: Videoshop Example: Ezra Firestone Example: Ramit Sethi Example: John Cronin Example: Beav Brodie Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Ever meet those entrepreneurial super heroes who can do it all? Today's guest definitely falls into that category. After double majoring in Business and Economics, Dan Cox fell back on his love for athletics and nutrition and started opening up 5 nutrition stores in Las Vegas and Southern California. Seeing a gap in the market, Dan then also started developing his own all natural Supplement lines which he sold online through laser-focused branded websites. His Shopify stores include MetCon® for endurance athletes, Detox Tea Caps™ for and fat burning, and most recently Wellthy™, a health essential And lifestyle supplements. The drive for Dan's own lines came from his interested in providing the cleanest, most effective, all natural products that filled voids in the market. Oh, and on top of that, he still runs his brick & mortar stores, travels regularly, and has appeared in two primetime network reality TV shows. You'll Learn The mindset question that jumpstarted Dan's journey Dan's surprising outlook on retail How a brick & mortar experience compares to online And how Dan was able to step away from his business for a month to participate in a primetime network reality TV show Tune in for more details! Resources MetCon Wellthy StitchLabs IG:@danielgcox Tw:@dangcox Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

As of May 25th, 2018, the European Union requires companies of all sizes to take steps to help secure personal data rights and more generally protect that data. (And if you don't comply, that'll be a 20 million euro fine.) But what does it mean for US stores? You will hear about it, and it will impact you, but to what degree? Joining us to decipher the law's impact on US merchants is Dave Rodenbaugh. Dave runs an email marketing service with European customers who necessitated he figure out GDPR fast or risk losing them. Dave is the founder of Recapture, an abandoned cart and email marketing solution for Shopify and Magento. He's also the co-host of Rogue Startups podcast (https://roguestartups.com) talking about his entrepreneurial journey, and he runs Big Snow Tiny Conf West (https://bigsnowtinyconfwest.com), a small web business mastermind-style conference with skiing. You'll Learn What is GDPR? How is GDPR going to impact my store? Why should I care if I'm from the US? What are the biggest things that I need to change about my store to get ready? Tune in for more details! Resources Shopify's GDPR overview Recapture in the app store Twitter: @daverodenbaugh Recapture.io Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?”

Last week, you heard the firsthand announcements from Unite attendees on-site at Toronto. Today, you'll get caught up on what’s new & improved from Shopify, what it means for your store, and how to avoid being overwhelmed. Joining us to break it down are fellow Shopify Partners and agency owners Ross Beyeler of GrowthSpark and Alex O'Byrne of We Make Websites. You'll learn our takes on: Overall themes & sentiment Connectors for Shopify Flow Fraud Protection Marketing Dashboard Multi-Currency Local Payments POS Dynamic Checkout New Discounts Ping Sound like a lot? It is! (And it's not even everything that was announced. ) It's easy to get overwhelmed, so we'll break it down where you should put investing resources. Tune in for more details! Resources Unite 2018: Everything We Announced and How it Will Simplify, Automate, and Accelerate Your Global Growth WeMakeWebsites GrowthSpark Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?”

This week we have a special Shopify Unite edition of the show in which we cover many of the announcements from Unite last week by interviewing the attendees on-site. In early May, Shopify Partners from around the world gathered together in Toronto for the 3rd annual Unite conference: a three-day event to discuss all things Shopify, commerce, and technology. And they announced a ton of stuff. Rather than have me tell you about it, we put together lightning interviews with twenty attendees (including Shopify CEO Tobi Lutke) to find out what's most impactful coming out of Unite. Resources Unite Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?”

Having a celebrity-endorsed brand and a great product must be like easy mode for ecommerce, right? Maybe not. In today's episode, we learn the behind-the-scenes story on how Jay Leno began selling a complete line of car care products. We're joined by Chris Walters, the Director of Marketing at Jay Leno’s Garage. You'll Learn What's it like working for a celebrity brand? What's Jay driving these days? How did they get involved with Jay Leno? Which marketing channels are moving the needle on their business? Tune in for more details! Resources Jay Leno's Garage Jay Leno's Garage on YouTube Shopify Plus Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?”

In this episode, you'll hear about some of the best ways find brand advocates because your affiliate program (or customer referral program) is only as good as its advocates! Arlen Robinson is a seasoned business owner and co-founder of OSI Affiliate Software which gives businesses the opportunity to setup and manage their own affiliate and customer referral programs. He should know, he's been doing it for 20 years. Arlen also hosts the weekly Ecommerce Marketing Podcast in which he interviews marketing experts (such as yours truly) about successful ecommerce marketing strategies. Together, we lay out a strategy for identifying your brand advocates, and reaching out to them. You'll Learn Who are the top brand advocates today? When looking for high profile brand advocates, should they have a minimum number of followers? What are the best ways to reach out to influencers? Tune in for more details! Resources 15-day Free trial of Omnistar Referral Software Ecommerce Marketing Podcast Izea Traackr OpenInfluence Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?”

In this episode, we're talking customer service. Great customer service can make or break your brand, and your sanity. Joining us to discuss it is a self-proclaimed provider of excellent customer service for the past 20 years, fellow podcast host Dave Rodenbaugh. Dave is the founder of Recapture, an email marketing and abandoned cart solution for Shopify and Magento. He's also the co-host of the Rogue Startups podcast chronicling his journey as a single-founder startup. As if that weren't enough, Dave even runs BigSnow TinyConf West, a business mastermind and ski getaway for small web businesses. Passionate about customer service, eCommerce and small business. You'll Learn How is everyone doing support wrong today? Live chat-- is it worth it? What are the worst things we can say to customers when they contact us for support? What's the most important thing we can do to improve customer support? How to deal with toxic customers Tune in for more details! Resources [Recapture]https://recapture.io) - Mention The Unofficial Shopify Podcast for a free 60-day trial Recapture in the Shopify app store Rogue Startups podcast BigSnow TinyConf West Gorgias.io Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?”