Episode 222
Turning Shopify Analytics into Actionable Insights
Reading the tea leaves in your analytics & reports
The Unofficial Shopify Podcast · Kurt Elster, Paul Reda
April 16, 201940m 53s
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
You can use Shopify's analytics and reports to learn about your sales and customers in great detail. Or you can tear hair out, create unnecessary panic, and make rash decisions.
In this episode, we'll break down a sane approach to your Shopify analytics complete with example benchmarks for your key performance indicators.
You'll hear:
- Which stats measure the health of your store
- Ranges for conversion rate, AOV, and RCR
- Kurt's KPI-based approach to analytics
- What successful brands get right
Tune in for more details!
Show Links
Never miss an episode
Help the show
- Ask a question in The Unofficial Shopify Podcast Facebook Group
- Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
- Subscribe on iTunes
What's Kurt up to?
- See our recent work at Ethercycle
- Take a ride with Kurt on YouTube
- Apply to work with Kurt to grow your store.
Sponsors
Topics
shopify sales reportsshopify income reportshopify storeshopify professional reportsshopifyshopify google analyticsshopify reportshopify activity reportshopify trainingshopify sales reportshopify reportsshopify analytics