The Unofficial Shopify Podcast

You asked, we answered:"So Kurt if you were to start a store what niche would you start in?""You mentioned the importance of building an email list- any practical ideas for how to get people to sign up?""Timing for social media posts for holidays. Aka when to release your Black Friday deal on social.""What to budget for your one day ads on social for black Friday, etc.""What type of ads should we run for BF? How can the ads be aligned with the emails per Ezra’s email campaign?"Plus Kurt goes to SEMA to rub elbows with a few celebrities.Links MentionedHoliday Email GuideSEMANerd MarketingBufferTailwindNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr

Ever wonder the best time and day to promote a product or sale? Or what strategy to use to get orders all day long? In this episode, 7-figure Shopify merchant Mark Arruda breaks down the exact strategy he's using.You'll hear:How Etsy made (and almost broke) Mark's businessRisks around trademarksWhat to do when Facebook ads get too expenseHow to focus on profitabilityMark's next level launch strategyWhy you should never do a weekend launchThe ideal day to launch a productMark is the founder and CEO of Constantly Varied Gear, co-host of the Messenger Mastermind Podcast and an avid community builder and marketer.Show LinksDownload: Mark's Product Launch BlueprintConstantly Varied GearMark's podcast: Messenger MastermindPodcast Recommendation: Ecommerce InfluencePodcast Recommendation: Business LunchPodcast Recommendation: Perpetual TrafficManyChatKlaviyoOctane.aiPostScriptPushOwlNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.This episode made possible by Rewind

In this episode, 7-figure merchant Tyler 'Sully' Sullivan from Bombtech Golf teaches us his approach to customer service and how his focus "is shocking customers with amazing service so price and repeat orders are a given." You'll hear: How a Facebook Group drives 100x ROI Why customer service can let you double or triple your prices Why revenue is a vanity number Examples of how to wow your customers In 2018, BombTech Golf sold 170,000 golf clubs resulting in mid seven figure revenue with just three employees and a four hour work week. Tune in for more details! Resources Bombtech Golf - Sully's Shopify store Klaviyo - Sully's preferred email marketing automation platform EcomGrowners - Sully's agency Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In this episode, you'll learn a three stage strategy to set your Facebook ads funnel up for success before and during Black Friday.Facebook Ads are more expensive than ever, and Black Friday is going to bring the muppets out of the woodwork which will drive costs up even more.You'll the hear answers to:A 3-stage approach to Facebook Ads success on Black FridayHow to plan your budgetSetting your site up for successWhy you should try Dynamic Ads for Broad Audiences (DABA)Links MentionedBFCM Strategy GuideNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.This episode made possible by Rewind

In this episode, we open with a deep dive into conversion rates across devices and traffic sources, and how you can apply that info to your store.This episode is also available as a video interview on YouTube.You'll the hear answers to:When looking at mobile vs desktop conversion rates, what is the expected drop off on mobile?What app do your best stores use for returns/exchanges on Shopify?How to scale creative.Why use Privy if we are using Klaviyo?Is there a step by step process you use to test product pages to optimize for conversions?How do you suggest you make your business stand apart from the others in a saturated market?How to choose which apps make the cut and which ones don’t?Ways to improve signups from pop-up forms by using data?Any 'outside the box' Black Friday promotion ideas?Links MentionedShopify Behavior ReportsContent 10x BookBold Returns ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr

We've seen SMS drive 20x ROI for our clients, but Shopify merchants have been slow to adopt SMS marketing. If you've been ignoring SMS as a channel, this episode addresses the common objections and risks around SMS marketing, and breaks down how to run SMS as a successful channel for your store.You'll learn:Why SMS gets a 99% open rateThe objections, rules, and regulations to know when texting customersHow to build your SMS lists (and monetize them in the process)How to run successful text campaignsUsing SMS for customer serviceMihail is the founder and CEO of SMSBump, Shopify's first texting marketing platform. He has 8+ years worth of eCommerce experience and has worked with brands such as Facebook, MasterCard, Amazon Pay, Google, Square etc.Show LinksSMSBump.comSMSBump in the Shopify app storeMerchant to watch: Fashion NovaSpecial offer: EMail [email protected] and mention The Unofficial Shopify Podcast for white glove onboardingNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.

Aileen McCauley is a mom to two kids, a school psychologist and, together with her husband James, is co-creator of The Wriggler, which is the first portable changing pad for babies and toddlers who wriggle during diaper changing. Aileen and James created The Wriggler after experiencing the problem with their own little one. When they couldn't find a solution, James, who is a part-time teacher and part-time stay-at-home dad, borrowed a sewing machine, learned to sew and came up with a solution that returned diaper changing to the calm, predictable experience it had once been. Still in its first year in business, The Wriggler is now a multi-award winning changing pad that has been called a 'sanity saver' and a 'miracle mat' by the many independent parent product testers who have reviewed it. You'll hear: How they went from idea to product in 18 months How did you generate awareness about The Wriggler / marketing strategy? What have been some highlights of your first year in business? How has the journey on both stores differed? How Aileen's shot their most succesful video ad on an iPhone The launch formula they used Show Links The Wriggler (US) - Use code unofficial for 30% your Wriggler mat. The Wriggler (UK) Perpetual Traffic (Podcast) Ecom Crew (Podcast) Ecommerce Influence (Podcast) Contagious (Book) Wizard of Ads (Book) Tipping Point (Book) Launch (Book) Bold MultiCurrency (App) Geolizr (App) Bold Cashier (App) FOMO (App) Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In today's episode we open with ecommerce news, Shopify feature updates, and some lingering questions from Klaviyo:BOS.This episode is also available as a video interview on YouTube:https://youtu.be/S-9CqspYpDMYour questions, answered:Customer retention techniquesStrategies to increase conversion rates from blog visitsHow often should you be emailing customers? And and at what point do you go for the sale?How to think about migrating to Shopify PlusWhat's the best app/solution for wholesalePlus Kurt survives the #onechipchallenge.Links MentionedPaqui One ChipSimon Gilt NewsGoogle Shopping NewsShipping Profile DocsShopify Multi CurrencyKurt's Guide to PlusNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr

Today's guest has had tremendous adventures in ecommerce – from managing Jack Threads' 16-million person list to earning $38mm in 10 weeks selling hover boards – and today he's going to share it all with us.The first twenty minutes of this episode are possibly the most value-packed show we've ever recorded.You'll hear:The exact exit intent strategy they're using with Privy and KlaviyoWhy a Repeat Nurture Series could be your most overlooked flowHow kicking subscribers off their list is driving revenueWhy best subject line could be "a deal to good to pass up"The case for plain textHow to ensure your emails land in the inboxUsing Google Trends to find seven-figure product ideasJosh writes, "My career has taken an interesting path over the past 16 years, from accounting to digital marketing, I have seen it all. After 7 years into my career, I finally realized I was not enjoying my day to day life as a public accountant and was given an opportunity to become the Controller to one of the clients. This was my first introduction to e-commerce and marketing. After 6 months into my Controller position, I was able to skim the surface into marketing and quickly became hooked! From this point, I began my transition out of accounting and solely into digital marketing. I was given opportunities from a variety of well-known streetwear brands such as Jack Threads and Black Pyramid and multiple freelance projects, which really allowed me to hone my craft and accelerate each brands revenue. I am currently the Digital Marketing Director at Amerex Group."Links MentionedAmerex GroupPrivyKlaviyoNosto@jbehr919Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr

On September 25th & 26th, Kurt went to Boston to attend Klaviyo:BOS Conference 2019. You'll hear interviews with real merchants using Klaviyo to own their marketing and grow their business, plus learn the new features coming to Klaviyo.Described as, "the ultimate experience to take your ecommerce marketing to the next level. It’s where the brightest industry leaders, fastest-growing brands, and expert product specialists come together to share real-world examples and actionable strategies that’ll help you own the entire customer experience and grow your brand."Show LinksKlaviyo:BOSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr

Want to know what's working for us with Klaviyo right now? We turn to ecommerce marketing wizard Kurt Bullock to get an update and learn the exact blueprint he uses to achieve 20% revenue increases for Shopify merchants.First we'll discuss some quick wins for existing Klaviyo users, and then we'll walk throughYou'll learn:When & how to use split-testing in emails to maximize revenueThree examples of Klaviyo quick wins you can implement todayHow and why to segmentWhich must-have automation workflows to start withStep-by-step how pro's set up Klaviyo accountsGrab a notepad and tune-in 'cause this one is full of actionable advice.Show LinksRegister your Klaviyo accountExample store: Ballistic FabricationKickboxTw:@kurtbullock5 Data-Backed Best Practices for Email Subject LinesHow to Craft Email Subject Lines that Drive Open RatesProduceDeptNever miss an episodeSubscribe on iTunesJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe on iTunesWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.This episode made possible by Rewind

In 2018, Ezra Firestone generated $700K over Black Friday, with $100k alone on Thanksgiving for his Shopify store BOOM by Cindy Joseph.This year he plans do 30% more and he's going to tell us exactly how.Master Marketer Ezra Firestone breaks down the exact Black Friday and holiday email campaigns he'll be running this year.You'll learn:Ezra's content marketing strategyIndustry gossipWhy to set up pre-sale campaignEzra's ten email Black Friday strategyBest times to send emailHow to setup landing pages for holiday promosShow LinksEzra on InstagramShopify buys 6 River SystemsZipify PagesSmart MarketerBoomNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr

In this listener mailbag episode, you'll hear nine questions from merchants preparing for Black Friday:How to manage your app addictionThe power of SMS marketingWhen to update your product descriptionsConsiderations when selling on Amazon and ShopifyThe top mistake merchants make on Black FridayMulti Currency in a nutshellShould you block site traffic from other countries?Plus: Kurt terrifies his children, and Paul kills Moby Dick.Show LinksRetention RocketSMSBumpPingdom ToolsThe Truth About Google PageSpeed Insights for ShopifyBold Multi CurrencyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr

Rivky Itzkowitz is a 24 year old fashion designer living in NYC. As a practicing Orthodox Jew, she was frustrated at not being able to find modest special occasion wear that actually fit, so she set out to create her own. This episode is about the inspiring journey of hardship and success that came next. You'll learn: How to have the best relationships with your retailers Why wholesale may be the best way to start a business The differences in how to market wholesale vs. retail Her company, Impact Fashion is the only size inclusive modest special occasion fashion line on the market. Every style is fitted to perfection and is available in sizes 2-24 because there’s no reason why it shouldn’t be. Her wholesale line is stocked in over 25 boutiques nationwide. In September 2018 she launched the B2C arm of her company on Shopify, impactfashionnyc.com. Tune in for more details! Show Links ImpactFashionNYC - Use code UNOFFICIAL on impactfashionnyc.com for free shipping with purchase IG: @impact.fashion.nyc Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Who else wants lower bounce rates and higher conversion rates from visitors to their homepage? We discuss: Should your homepage be a squeeze page? What in Turbo theme should be tweaked to improve the mobile experience? What content should go on the home page? Is HERO a must? Should the value prop be the hero image headline? Should your homepage be a branded experience or a long form sales page? Plus Kurt develops an unnatural love for leather goods, and Paul lays out what niche he'd start a store in. Show Links Popov Leather The Contract Shop Skyline Socks The Greek (not Latin) phrase that's the origin of "call a spade a spade" Welsh Otter Shipping Countdown Timer app Motiv Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Shopify Plus merchant Tactical Baby Gear is disrupting the booming world of baby products — estimated this year to produce more than $11 billion in revenue worldwide — by specializing in military-style baby gear. Founder Beav Brodie and COO Alex Alexander Kristoff join us to discuss their seven-figure success. We'll find out: Why you should want to fire your customer service people Why they believe in business partnerships The candid challenges they've faced Beav's social media & content marketing strategy ...and more in this candid interview. Tune in for more details! Show Links Tactical Baby Gear Beav Brodie Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

You'll hear the answers to: With all the shiny toys available for merchants, how should you prioritize them? If someone feels totally overwhelmed as a merchant, what’s the one thing they should hire out to alleviate the stress? What's the formula to determine product pricing? Are there good methods for testing different price points with your customers? How do you properly split test multiple ad creatives for a new product, prior to launching conversion campaigns? Plus Kurt gets a new jacket, and Paul knows who shot JFK. Show Links Headed to Klaviyo Boston? Unofficial Shopify Podcast listeners get $300 off by using code UnofficialShop300 at checkout. Kurt's rad denim jacket, a gift from Pak Rat Ink. Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Creative husband and wife team Matt Snow and Meredith Erin, owners of Boredwalk T-Shirts, take us through their entrepreneurial journey building a cult of customers around their lifestyle apparel brand. You'll hear: Why you should embrace the suck The one tactic that helped me them gain early sales Why they hate Amazon The customer-centric content-first marketing strategy that has grown their business Why you should start a podcast now These artists-turned-ecommerce professionals produce clever original graphic goods, including apparel, accessories, and decor items. Known for their dark humor and sharp wit, Meredith and Matt have created a corner of the internet where fellow misanthropes can laugh at the world and themselves. Tune in for more details! Show Links BoredWalk The Boredwalk Podcast Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Instead of waiting until November to take action, let's discuss what you can do right now to put your store in the best possible position to capitalize on Black Friday sales. You'll hear: high ROI traffic options other than paid Facebook, Instagram or google the best way to get featured in places like Buzzfeed converting lookers into buyers! Top conversion rate optimizations techniques for product pages. Plus Kurt sees Weird Al, and Paul needs his ear drops. Show Links RockAuto - Example of a successful site left intentionally dated Adam's Polishes Quick Detail Spray - Great example of a PDP Turbo - Use Code PODCAST20 to save 20% off the purchase price of Turbo. Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Want to know what's working with Facebook ads right now? We turn to ecommerce marketing wizard Kurt Bullock to learn the exact blueprint he uses to achieve 10x returns on ad spend.You'll learn:The exact strategies & tactics working for us right nowSpecific examples of targeting new customersThe hot ad formats to try nowWhat's new: Broad Match Dynamic Product Adsand strategy for September's campaign budget optimization requirementGrab a notepad and tune-in 'cause this one is full of actionable advice.Show LinksDownload KB's FB ads blueprint: ProduceDeptKurt Bullock's brother's store: Ballistic FabricationCanvaOver (iOS)Videoshop (iOS)Boomerang (iOS)GorillaPodTw:@kurtbullockNever miss an episodeSubscribe on iTunesJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe on iTunesWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.This episode made possible by Rewind

Facebook ads are getting increasingly competitive and expensive– and it's not stopping anytime soon. That's scary for those of us that rely on Facebook ads to power their business and their income. In this episode, social media advisor Andrew Foxwell talks us through tactics to make Facebook ads a more reliable part of your business. You'll hear: Why Facebook ad costs are rising How to recognize and overcome facebook ad fatigue What mandatory Campaign Budget Optimization (CBO) means for you Why social proofing is an algorithmic game changer How to accelerate engagement on your ads Since co-founding Foxwell Digital in 2012, Andrew Foxwell and his wife Gracie have worked with hundreds of businesses, non-profits, and organizations to launch, optimize, and manage more than $10 million in Facebook and Instagram advertising campaigns. Andrew's past & present clients include Square, Eventbrite, Fitbit, Blenders Eyewear, Pura Vida Bracelets, Bryan Anthonys, Grand Ole Opry, and more. Andrew regularly teaches training courses with Jon Loomer on various topics such as Facebook Analytics, Business Manager, Dynamic Ads, Scaling, and much more. Andrew is also the co-host of the Ecommerce Influence podcast and has been featured in the New York Times, TechCrunch, and various other print/online publications. Tune in for more details! Resources Andrew's consulting site: Foxwell Digital FB Training Ads: Jon Loomer Twitter: @andrewfoxwell FB Group: eCommerce Heavyweights Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In this listener mailbag episode, you'll hear the answers to: What is the biggest factor conversion rate? Where should you send cold traffic? What should go in a email welcome series? What are typical image requirements for Shopify product photography? and what to do if you have a cash-eating monster business Plus Julie gets a surprise, we geek out about cars, and Kurt disappoints Paul. Show Links Adam's Polishes Old School Shirts Orglamix Cats Trailer Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

What happens creativity and comedy empowers your business? Weekend shorts purveyor Joey Avery, the Ecommerce Content Manager at Chubbies, will tell us what's working when building a shorts empire, and reveal solid gold advice on finding your brand's voice and entertaining your customers. You'll learn: The origins of the Chubbies brand voice and messaging Why they hired a comedian with no marketing experience to handle content The power of creative culture Chubbies exact email and social media strategies Chubbies lifecycle email strategy advice on how to start your own podcast After starting his career in Cape Town, South Africa Joey Avery brought his positive and energetic brand of comedy to San Francisco and received the Jimmy Gunn award for Best Newcomer to the Bay Area comedy scene. He was recently honored by the SF Chronicle as one of the Bay Area's Comics to catch. Joey appeared on Fox and AJ+ as well as in the San Francisco Sketchfest Comedy Festival and the San Diego Sun God Music and Arts Festival. He hosts the Chubbies Podcast, the Pier 69 podcast, and creates content for Chubbies Entertainment. Show Links Chubbies Klaviyo Looker Iconosquare The Chubbies Podcast Twitch Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In this episode, we talk about why we choose to stay small, and the tools we use to maximize efficiency and profits. Ultimately, our goal is to build a business that supports the life we want. A life that lets us enjoy time with our families. We’re running a small business by choice. We don’t want to spend our days managing employees. Instead, we want to treat our time as a scarce resource and invest in helping others build businesses for the lives they want too. Show Links Adam's Polishes Kurt on Instagram Book: Company of One Zapier Bench TextExpander TubeBuddy Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In this episode, you'll learn how to use YouTube Ads to grow your brand and drive sales from recurring guest Brett Curry, CEO of OMG Commerce, a digital marketing agency and Google Premier Partner. You'll hear: What does YouTube advertising look like? Who is a good candidate for YouTube ads? How do the YouTube ad types work? Keys to a good YouTube ad How to retarget store visitors with YouTube ads In addition to running OMG Commerce, Brett is the author of The Ultimate Guide to Google Shopping published by Shopify. He is also the host of the eCommerce Evolution Podcast highlighting what’s new and what’s next in eCommerce. He and his team manage Google, Amazon, and YouTube ad campaigns for over 100 growing brands. His insights into Amazon and Google Advertising have been featured on stage at top industry events like IRCE, Seller Summit, and Social Media Marketing World. His articles are featured on leading industry sites like Shopify, Big Commerce, and Search Engine Journal, and he’s a frequent guest on top marketing podcasts like Ecommerce Fuel, Perpetual Traffic, Social Media Examiner and many more. Tune in for more details! Show Links Brett's Agency: OMG Commerce Brett's Article: How I Recovered 2,328 Abandoned Shopify Carts With YouTube Ads Harmon Brothers Book recommendation: Tested Advertising Methods Book recommendation: Ogilvy on Advertising Grammarly Video: Brett's YouTube Ad Tips Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Rewind

On this show, we've found a common pattern to merchants' entrepreneurial journeys on Shopify. This is not one of those stories. This is the journey of Cesar Torres who turned a merch store for his sci-fi book series into a fitness leggings brand with a big impact on LGBTQ+ fans of the brand. You'll hear: What Cesar learned working at the Wirecutter How listening to customers pivoted his business to success How an uncommon journey led to uncommon success Cesar is the author of two sci-fi book series: The Coil and How to Kill a Superhero. He is also the CEO and Designer of LED Queens fitness apparel, which is a direct spinoff from both of his book series. He earned his journalism degree at Northwestern University and a computer science masters degree at DePaul University. He's currently based out of Chicago. Tune in for more details! Resources Cesar's site: LED Queens Wirecutter Cesar's books: The Coil and How to Kill a Superhero Instagram: @LEDQueens App: Returnly App: Smile App: Privy Cesar's personal site: CesarTorres.me Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

If this show had a mantra, it might be, "People buy from people, not brands." There is no personal commerce channel than conversational commerce. Today, Shopify and Apple announced that Shopify Merchants can now use Apple's Business Chat, a tremendously powerful new way for organizations to connect with customers directly from within Messages. Previously only available to Fortune 500 business like 1800Flowers and Home Depot, it's now available today for your Shopify store. That's exciting, but what does it mean for your business? To find out, we're joined by Shopify's Director of Product, Michael Perry. You'll learn: The game changing feature coming to Shopify Ping How to improve your customer relationships (and build a competitive moat around your business) Why you can't ignore conversational commerce How to use chat to 3x conversion rates up Michael Perry founded Kit, which was acquired by Shopify in 2016. He's now Director of Product at Shopify, and fiercely passionate about conversational commerce and its potential for the future of ecommerce. Show Links Shopify Ping Tw:@michaelperry Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts

Last week Shopify announced their most ambitious features to date at the fourth annual Shopify Unite partner conference. Paul and I attended, and break it down for you here. How Shopify is going after Amazon Why it's going to be easier than ever to manage your store And why Shopify is now the entrepreneurship operating system Show Links Shopify Blog: Everything Announced at Shopify Unite 2019 Shopify Unite Shopify Fulfillment Network Shopify Plus Blog: Unite 2019: New Tools to Unlock Meaningful Customer Experiences Kurt's Unite Notes What's new on Shopify? These are the notes I took during the Shopify Unite keynote: Online store: Site-wide sections Apps can add sections Product pages have parent and child templates Content portability: all content lives outside theme, simplifying theme changes Native video & 3-D support on product pages Check-out app extensions for native integrations of things like subscriptions Multi-currency checkout rolling out to all merchants Multi-language API for native localized content POS: Tap & chip case for mobile orders. Apple store like experience. Printed with a custom logo. Cart extension apps. Entirely redesigned POS interface Native “buy online pick up in store” Admin: New “shipping profiles” to assign product-specific shipping rules. Order editing!!! Plus: All new interface: centralized view of multiple stores Multistore dashboard for customers, orders, Flow automation, etc Future: cloning & store sync Multi-store staff managed in one place Apps: Command line interface tool to make dev easier Shopify App Bridge: one library to rule them all, and create more embedded apps GraphQL improvements mean faster apps More stable apps because of API versioning. (Keeps apps from breaking when the API changes.) Shopify Fulfillment Network: 2 days to deliver 99.9% order accuracy Multichannel support Custom packaging & branding Returns/exchange support Now: Merchants of every size. (10-10,000 orders/day) Later: Merchants of every size. (3-30,000 orders/day) Beta complete, apply for early access at shopify.com/fulfillment When: Most updates had a timeline of "Available later this year" Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In this listener mailbag episode, you'll hear: The hardest decisions we've ever made in our business Why Kurt thinks retail arbitrage is better than dropshipping Why business partnerships are sexless marriages and a spirited debate on toilet paper Show Links Spotify: The Golden Age of Industrial Musicals - The 1960s, Vol.1 App of the week: Bonjoro BioBidet Supreme BB-1000 Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Four years ago, today's guest found herself dreaming of pursuing a more creative path, and she started to look for alternatives to her in-house legal job. She explored everything from teaching yoga to becoming a freelance graphic designer to opening an Etsy shop. In the process, she ended up coming full circle by creating a business that brought the benefit of her legal training to help her fellow creatives. Joining us is Christina Scalera, the attorney turned ecommerce entrepreneur behind The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches. In this candid episode, Christina walks us through her journey from how she made her first sale four years ago up to today where her annual sale now does six-figures. You'll learn: How she found her business idea by accident The exact method that launched her store with $4K in pre-orders How she scaled that success to drive business growth Tune in for more details! Show Links The Contract Shop Nick's Consultancy: Draft Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Today's guest put his money where his mouth is when he joined ecommerce incubator Chillest Capital to launch and manage direct to consumer brands selling things like premium beef jerky, CBD supplements, and more. You'll learn: The legality of CBD Why CBD is so hot right now How a lifestyle brand is an acquisition channel Working around advertising limitations for sensitive advertising The dangers of high-risk payment gateways Andy has worked in eCommerce across several different categories and brands from fast scaling start-ups to enterprise level brands such as Proactiv and Coca-Cola. Prior to Co-Founding Holiday, a Chillest Capital portfolio company, he served as Chief of Stuff at Brand Value Accelerator and as a project manager at Gotham Alpha. His passion lies in driving innovation and growth within organizations looking to adapt to the ever-changing digital world. Show Links Chillest C-Star Provisions Beef Jerky Holiday CBD Gummies LinkedIn: Dylan Whitman BVAccel LinkedIn: Andy Muntean RetentionRocket Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In today's listener mailbag episode, we discuss topics and questions chosen by you. You'll learn: How the shadiest internet villains illicitly advertise How to advertise when you can't use Facebook or Google How to make Shopify Plus make money for you and the "must have" mostly-free apps for your store Show Links “What’s Shopify Plus got that regular Shopify doesn’t?” Metafilter: Where was the effing monkey? Klaviyo Bold Brain Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

According to Wikipedia, Hoonigan Industries is "an apparel brand for auto enthusiasts." According to its 20 million fans, it's an car culture movement. Either way, they're on Shopify Plus, and have an incredible story to share starting back in the 2000's when co-owner and rally driver Ken Block appeared on BBC show Top Gear and filmed the hit YouTube video "Gymkhana 2", making the most viral video of 2009. You'll learn: The origin story of Hoonigan, Gymkhana, and Ken Block. The authentic content that got them to an audience of 20million people and three daytime Emmy nominations What's changed in social media and the one thing that will separate you Ron Zaras is a man who has somehow snuck his way into the ranks of automotive media. Starting life as an automotive journalist (read: intern) directly out of college working for 0-60 magazine, he learned that he could sustain a living telling automotive stories - and has been attempting to do so ever since. After an 8 year stint working directly for Ken Block under the Hoonigan Racing Division banner, he moved over to the Hoonigan Industries home base in Long Beach, California to help evolve their marketing in both media and apparel segments. Tune in for more details! Show Links HOONIGAN - RZARAS2042 for 20% off at Hoonigan.com! GYMKHANA TWO Garage Garage: Racecar Bed Scumbag Labs: Steer Left, Turn RIGHT?? Opposite Steering Jeep Melts Our Brains! Instagram: @roncar Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Websites should be fast. No one is arguing about that. What constitutes fast has somehow been perverted by an anxiety-inducing score assigned by the cruel mistress known as Google PageSpeed Insights. In this episode, we throw Google PageSpeed in the bonfire. You'll learn: Why Google PageSpeed Insights is an awful boogeyman that needs to be stopped A sane approach to making your website faster When to upgrade Shopify plans and strategies to setup your main menus correctly (again) The boys get extra salty in this one. Tune in for more details! Show Links Pingdom Tools Crush.pics Paul's website - It gets a perfect PageSpeed score. Shopify Pricing Kurt's Shopify Plus breakdown Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

At the age of 24, she quit her job to freelance full time— and in her first year, she earned $137,000. Joining me in studio is Kelly Vaughn, founder of all-female Shopify agency The Taproom. Kelly will tell us how she got her start, and how she helps high-growth Shopify stores go from six to seven figures. You'll hear: The tactics Kelly uses to scale stores from six to seven-figures Recommendations for a successful subscription service What successful merchants do that others don't Kelly's advice for staying competitive in the fashion & apparel niche Kelly Vaughn is a Shopify Expert and founder of The Taproom Agency, a Shopify marketing agency rooted in Atlanta. Kelly and her team have helped hundreds of Shopify merchants build wishful marketing strategies, map out customer journeys that convert, and provide the insight, experience, and tools businesses need to keep growing. When she doesn't have her nose in a Macbook, Kelly is traveling across Europe with her 9.8/10 husband, experimenting with new gin and tonic combos, and putting on all her sweaters at once because she just loves sweaters SO MUCH. Tune in for more details! This episode is made possible through a sponsorship from Rewind. Rewind creates a daily, automatic backup of your Shopify store – protecting your most valuable online assets. Recover from small mistakes and huge disasters in minutes. Start your free trial. Show Links thetaproom.com Tw:@kvlly Kelly's Newsletter ReCharge Klaviyo Smile Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Rewind

Last fall, my wife started a Shopify store and told us the struggle is real in a podcast episode. It became one of our all-time top ten episodes. On May 14th, she returns to the show to update us Just six months after launching her first Shopify store, we check in with Julie Elster about her experience. She'll tell us what's worked, what hasn't, and the content marketing strategy that's generating 10,000 monthly views without any paid traffic. We'll find out: what’s working & what’s not, a Pinterest strategy that works how to lose money with influencers her simple but effective content marketing strategy and her best lead magnet Julie Elster is the owner of the Disney World-planning brand Double Your WDW, which she started in September 2018. Tune in for more details! Show Links Double Your WDW Instagram: @DoubleYourWDW Tailwind <- Get $15 off when you use Julie's referral link. WorkMacro Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In this episode recorded in front of a live audience, CRO Wunderkind Nick Disabato will teach you his exact methodology for winning 67.2% of split-tests over the past five years. Through his consultancy, Draft, Nick conducts research-driven optimizations of online stores, so they can grow without needing to increase their ad spend. Rather than running the usual marketing playbook, Nick uses design research as the fundamental tool for optimization. He also wrote design best-sellers Cadence & Slang and Value-Based Design. Tune in for more details! Show Links Nick's Slides and Notes Nick's Consultancy: Draft Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In this episode, you'll learn how the customer experience extends beyond support tickets. Automated emails, on-site messaging, and even the 'from:' name in your emails impact the overall experience more than you might realize. You'll hear: How a welcome series can make or break your brand The business case for personal branding When not to send promo emails The email framework that will make you more money. Val Geisler is ridiculously obsessed with email. An Email Marketing Conversion Copywriter and Strategist, Val spent over a decade on the inside of companies from non-profits to 7-figure businesses to tech startups. She brings her background in content creation, customer experience, and digital strategy to her incredible clients every day. Email isn't dead, and Val is here to help you bring yours back to life. Tune in for more details! Resources Val's free Dinner Party Strategy download Val on Twitter: @lovevalgeisler Messaging examples: RecycledFirefighter, Outdoor Voices ValGeisler.com FixMyChurn.com Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

You can use Shopify's analytics and reports to learn about your sales and customers in great detail. Or you can tear hair out, create unnecessary panic, and make rash decisions. In this episode, we'll break down a sane approach to your Shopify analytics complete with example benchmarks for your key performance indicators. You'll hear: Which stats measure the health of your store Ranges for conversion rate, AOV, and RCR Kurt's KPI-based approach to analytics What successful brands get right Tune in for more details! Show Links Chicago Shopify Plus Meetup JavaHouse Klaviyo Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

At 53, Paul Miller began his private label business on Amazon in 2015 selling headphone headbands called CozyPhones. Two years later, he had grown his brand to $4 million in annual revenue. So what happened in between? Paul locked in a licensing deal with Nickelodeon that skyrocketed his brand he received advice from a friend to pursue licensing for his products. After a deep-dive into the world of licensing, and surrounding himself with a team of experts, he has executed multiple license agreements as both a licensee and licensor. You'll hear: How licensing changes the game for online sellers How Paul went from zero to $4 Million in less than 4 years How do you take your business to the next level through licensing? • Starting over at 53 - it’s not always easy but it’s worth it Tune in for more details! Resources Paul's Free Course: Licensing Roadmap for E-commerce Entrepreneurs Paul's brand: CozyPhones Licensing.org Licensing Expo LinkedIn: Paul Miller Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2019 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In the wake of the Shopify x MailChimp breakup, we're talking nothing but email in this episode. You'll hear: What's going on behind the scenes with MailChimp Your options now What drives good open rates A practical intro to segmentation How to clean your list Which email automations drive revenue Plus Paul talks some trash. Tune in for more details! Show Links New site launch: Hoonigan Racing Shopify Meetup MailChimp Integration Workarounds Klaviyo Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Revenue is a great vanity metric, but profit gets you paid. In today's episode, we talk through a simple strategy to get yourself profitable, then brainstorm practical tactics to boost profits. We ask the expert: What is the biggest reason why most stores can't scale? What is the biggest opportunity for most store owners that they don't take advantage of? How do you know if you can hire someone? How much should you be spending on marketing? How do you identify your best customers? Austin is the host of the Ecommerce Influence podcast and the founder of Brand Growth Experts. He works with established ecommerce brands to define their marketing strategy, scale their advertising, and hire the team needed to get to the next level. Tune in for more details! Resources Brand Growth Experts Book: Simple Numbers, Straight Talk, Big Profits! Book: Profit First Example: Pura Vida Monthly Club Ecommerce Influence Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In this listener-inspired episode, we break down the answers to your questions. You'll hear: How to use Hotjar's free plan to easily conversion rate optimize your store Build your tribe with a Facebook group Options to reduce risk when sourcing products for your first store Plus: Paul drops hot takes, and Kurt invents a new creative compound insult. Tune in for more details! Resources Meetup Hoonigan Case Study Hotjar Facebook Group Oberlo Review us on iTunes Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Google ads is more complex than ever before. Truthfully, it's downright scary if you don't know what you're doing, and an exceptional good way to lose money. Yet if you do know what you're doing, it can generate huge sums of wallet-out ready to buy customers to your store. So what do the experts know that we don't? We ask the expert your questions: Best tool/app to automate the set up and optimization of Google Ads? Top tips for budget efficiency Any interesting or new displays that google are introducing? How to optimize the google smart shopping app for Shopify How do you start a campaign from scratch properly? What's the number one mistake people make with Google Ads? What's a reasonable budget to see results with Google Shopping ads? Learn: What's new for Google Ads in 2019 Laser targeting your audience segments to stop wasting money Rules of success for testing ads (and the mistake most people make) How to track phone sales Tom Bukevicius is a Principal at SCUBE Marketing, E-Commerce marketing agency delivering results through PPC & CRO. Tom’s motto is “Magic bullets are for losers. Execution is key.” Tune in for more details! Resources Scube Marketing Google Shopping App Adalysis - Google Ads Optimization, Management & Testing Tool Spreadsheet: Shopify Objective Calculator 3 Ways You Could be Unknowingly Wasting Ad Budget Optimize Your Google Shopping Campaign Structure for Success The Ultimate Guide to No-Pain Copywriting - or, Every Copywriting Formula Ever Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In our second listener mailbag episode, we answer three topics chosen by you. You'll hear: Myth Busted: Debunking popular merchant myths How to find your blogging voice Growth Hacks: What the big boys are doing that you can too Plus, why Kurt made drama with the CEO of Simplecast Tune in for more details! Resources Apple Support: Use your voice to enter text on your Mac Chicago Brick Oven Apple Support: How to record the screen on your iPhone The Brain Audit Hotjar Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Chief Everything Officer and footwear designer Darin Hager couldn’t find the sneaker style he craved at retail. His own designs were hindered by the corporate footwear brands he designed for day in and day out for over 10 years. So in 2008 he set out on his own create his own sneaker brand. Learn The mindset that drove Darin to entrepreneurship How Darin leveraged his unfair advantages The dark side of selling in big box stores How video games (and licensing) helped Daren sell more Tune in for more details! Resources Heyday Footwear - SPECIAL OFFER: Use code 'UNOFFICIAL' and save on your first pair of HEYDAY sneakers Book: The New Rules of Retail Darin's theme: Shoptimized Theme App: ShipTimer App: FOMO Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In our first listener mailbag episode, you told us what to discuss, and we deliver. You'll hear: Podcasting 101: learn everything you need to know to start your own podcast in 10 minutes How to grow your business from day 1 without pay-per-click ads Why calling bootstrapped businesses a “lifestyle business” is offensive Tune in for more details! Resources Kurt's recommended mic: Blue Yeti Famebit - YouTube's Influencer Marketing Engine Medium: Licensing Roadmap for E-commerce Entrepreneurs Julie Elster's website: Double Your WDW Our Podcast Setup Kurt and Paul's mic's: Shure SM7B Preamp/Processor: dbx 286s Audio Interface: Focusrite Scarlett 2i2 Hosting: Simplecast Free Editing Software: Audacity Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2019 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Learn the current state of on-site conversions from Privy founder Ben Jabbawy. After capturing over 100 million emails with Privy, Ben Jabbawy reveals: The most effective pop-up campaigns (that you probably aren't running) the dirty secret about checkout abandonment emails and what they're doing with $4.25M in funding Ben is the founder of Privy, the leader in on-site conversions for Shopify stores. Through Ben’s leadership, he has helped grow Privy to support over 300,000 marketers in 180 countries. His data-driven approach to lead capture and on-site personalization has helped brands like Leesa Mattress, The Beatles, The Ellen Degeneres Show, and now you. Tune in for more details! Resources Privy's guide to cart abandonment Coupon code UNOFFICIAL gets 20% off any Privy premium plan for 3 months. Valid for new subscriptions only. Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Building on our last discussion of the "perfect homepage" we move onto the next step in the sales funnel: Product Detail Pages. In this episode, Paul and Kurt break down tested & proven product detail page elements you should use to maximize your own conversions. Tune in for more details! Resources Tactical Baby Gear Chicago Brick Oven WalMart Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Most of us have Google Analytics running on our stores. But what are we doing with that? And is it reporting correctly? In this episode, we'll learn how to turn Google Analytics into a powerful business tool. Founder & Head of Optimization at Test Triggers, Josh Frank walks us through start to finish an actually useful Google Analytics strategy. Josh has helped countless eCommerce businesses boost their revenue with conversion optimization. Running close to a thousand A/B tests have helped Josh to distill the true optimization tactics from the b.s. We'll find out: How to set up your Analytics correctly so your data is clean Why Google Analytics and Shopify report differently and what to do about it Why Google Data Studio is a GAME CHANGER. What you should actually be doing with your Analytics tool Tune in for more details! Resources Google Analytics Audit Tool by Online Metrics How to Remove Referral Spam in Your Google Analytics 22 Best Practices for Your Google Analytics Views Google Data Studio Device Experience Mining for Ecommerce Conversion Josh's Free Bonus Resources for Getting Started Test Triggers, Josh's Consultancy Special Offers from our Sponsors Try Bold Product Upsell free for 90 days Improve your shop’s search engine ranking with Venntov SEO Meta Manager Save 20% on Turbo, a blazing fast Shopify theme Recapture: Shopify's best abandoned cart recovery, over $65,000,000 recovered for stores just like yours. Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?”