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How a Fashion Designer Started a Niche Brand At 21
Episode 247

How a Fashion Designer Started a Niche Brand At 21

NYC clothing designer creates a fashion line to give Orthodox Jewish women more modest options.

The Unofficial Shopify Podcast · Kurt Elster

September 10, 20191h 3m

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Show Notes

Rivky Itzkowitz is a 24 year old fashion designer living in NYC. As a practicing Orthodox Jew, she was frustrated at not being able to find modest special occasion wear that actually fit, so she set out to create her own. This episode is about the inspiring journey of hardship and success that came next.

You'll learn:

  • How to have the best relationships with your retailers
  • Why wholesale may be the best way to start a business
  • The differences in how to market wholesale vs. retail

Her company, Impact Fashion is the only size inclusive modest special occasion fashion line on the market. Every style is fitted to perfection and is available in sizes 2-24 because there’s no reason why it shouldn’t be. Her wholesale line is stocked in over 25 boutiques nationwide. In September 2018 she launched the B2C arm of her company on Shopify, impactfashionnyc.com.

Tune in for more details!

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how to start a fashion lineentrepreneur fashionfashion entrepreneurfashionshopify tutorialshopify storeshopifyentrepreneurshipecommercefashion entrepreneur (profession)fashion businessfashion designentrepreneursentrepreneur