Comedy in Commerce: Help Customers Love You More
Boost conversions with humor in your marketing copy (especially email!)
The Unofficial Shopify Podcast · Kurt Elster, Lianna Patch
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Show Notes
In this episode, Shopify merchants will hear how they could be better using humor in their marketing copy (especially email!) to improve conversions.
- How humor boosts conversions
- How to approach voice of customer research
- How can store owners and marketers write funnier copy without offending customers or coming off the wrong way?
- How do you know you're succeeding with humor?
- What are some big opportunities most brands overlook when creating their email automations?
Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order).
She’s written copy for Freshbooks, Manly Bands, LifeStraw, and The Contract Shop, among other delightful clients, and regularly speaks at ecommerce and software conferences around the world.
Links Mentioned
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What's Kurt up to?
- See our recent work at Ethercycle
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Sponsors
- This episode was made possible by Ecom Growers - In eCommerce, the difference between great and good email campaigns is hundreds of thousands of dollars Ecom Growers is an agency that figured it out so you don’t leave any sales on the table.