A Shiti Story: $1mm/yr Rebranding Coolers
How a PE teacher's parody brand went from 0–$1mm/yr in 3 years
The Unofficial Shopify Podcast · Travor Zacny, Kurt Elster
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Show Notes
“We had no idea writing the word “SHITI” on a napkin and taping it to an old cooler would have such a following behind it”
In 2016, Trevor and Austin Zacny founded SHITI® Coolers with a basic mission: To keep using that same damn Coleman with the rusted lid and squeaky hinges in hope there were more people out there just like them. A simple SHITI sticker was enough to represent the lifestyle they had been living for years.
This is the journey of a brand that started wiuth $400 in parody stickers back in 2016 and by 2019 had grown into a seven-figure lifestyle brand.
Show Links
- SHITI Coolers - (Use code UNOFFICIAL10 for 10% off.)
- App: BACK IN STOCK
- Backpack Cooler
- @shiti_coolers
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