The Unofficial Shopify Podcast

Today's topic is PR...PR or "earned media" is very attractive. Authentic content and engagement that you dont have to pay for. Its like SEO for press.Sounds great? So why isn't everyone doing it? Because it's hard and expensive.As the host of a moderately successful podcast, I get a lot of pitches from PR firms and they're mostly awful. Or we've had clients hire PR firms and feel like they flushed $10K/mo down the toilet.So how do you do it right? Like many things, the answer might be Do It Yourself, at least at first.The attraction is clear. Who wouldn't want to be featured in Wirecutter, GQ, Engadget, Techcrunch, Forbes, CNN, Wall Street Journal, or even huge YouTube channels like iJustine. Our guest today has, and he's going to tell us how to do it.Our guest today has been doing PR for eight years as part of his role at NOMAD GOODS. We're joined by listener & recurring guest Chuck Melber. During his tenure at Nomad he has established a strong foundation in advertising, email marketing, affiliate marketing, PR, and influencer marketing.Show LinksNOMADCisionStreakSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Our popular 'Ask Us Anything' series continuesWe open with news of a ponzi scheme, then answer your burning questions.We discuss:Maximizing your advertising dollarsShopify's share priceBuilding the perfect ecom teamand more_!_Show LinksOverhyped & Under-Regulated: Zadeh Kicks, the Sneaker Arbitrage that Cost Customers MillionsSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

A cookie brand born in Farmer's Markets discovers their mission after a chance encounter with the lead singer of Imagine Dragons.This is the story of Wunderkeks, an Austin-based baked goods company specializing in cookies, and building safe spaces with those baked goods.We're joined by Hans Schrei, co-founder of Wunderkeks.Show LinksWunderkeksWunderkeks: About UsIG:@wunderkeks_atxRepublic.com/wunderkeksSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Move over Unite, the big announcements are now happening twice a year with Shopify Editions, Shopify’s new semi-annual showcase.CEO Tobi says, “With Shopify Editions, we’re sharing our big bets and latest innovations in commerce so that those ambitious enough to try their hand at entrepreneurship can start and scale faster than ever before.”There's a lot to explore, every time I revisit Editions, I find something I missed before. In this episode, we'll talk through the announcements we're most excited about.Show LinksShopify EditionsB2B on ShopifyCheckout ExtensibilityDiscount CombinationsMetafieldsShopify FunctionsPlanet by ShopifySponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this episode, our guest packages more than a decade of knowledge and experience into just a handful of immutable laws that can help savvy brands convert more visitors into buyers.We're joined by Jon MacDonald, founder of The Good, a conversion optimization firm that has helped globally-recognized brands like Nike, Adobe, Xerox, and The Economist exceed their ambitious growth goals.Show LinksOpting In To Optimization - use code GOODFRIENDSthegood.comjonmacdonald.comGoogle OptimizeAmazon Mechanical TurkWikipedia: Mechanical Turk - Trivia!SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Our guest today didn't know what he didn't know when he started an apparel brand in 2009, and only grew to dislike it the more successful he became, so he eventually exited the business in 2017 to focus on digital marketing.Today, he's a go-to expert on Facebook ads, with a lot of unconventional opinions, and a no BS approach that's refreshing in the marketing space. That's the kind of experience we can benefit from.We're joined by Jason Portnoy, owner of JPORT Media, a 7-figure agency that has generated over $150M in revenue for their clients.Show Linksjportnoy.comJPORT MediaWaPo: US consumer confidence slumps to lowest level in 16 monthsPerfectly Mentored PodcastSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Learn the Four Pillars of ValueWhich deal types are available (its more than just cash)As interest rates rise, why you want to be SBA qualifiedWhy you want to use accrual accounting to clean up your booksElaine is an advisor at Quiet Light where she helps online-based businesses exit. She has a background in e-commerce and a track record of success in online business. She started her first profitable eCommerce business on Etsy in 2009 and has built 3 more businesses since, including a content site, an online subscription service, and a multi-million dollar fitness eCommerce brand that she exited through Quiet Light before joining their team as an advisor.Show LinksQuietlight - They offer free business valuations and help with exit planning for online business owners. Anyone interested can contact Elaine at [email protected] 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

"Addressing prices once every year or two isn't going to work anymore."You've probably already invested time testing and analyzing your sales funnel, but have you ever tested your pricing? How did you determine the pricing on your site? It was a best guess, right?With all the changes in the last year - iOS & FB, supply chain disruptions, inflation - pivoting to a margin focus is so important. The days of just focusing on the top line are over.In today's episode, we learn from a price testing expert if you should optimize revenue and profit for the traffic you have by split testing your pricing. Its not right for everbody, and its more than just prices. It’s shipping, returns, discounts, subscription savings, etc. There may be a lot of low hanging fruit.We're joined by Drew Marconi, CEO of Intelligems, a price-testing and margin optimization product for e-commerce brands. Prior to starting Intelligems, he built Dynamic Pricing systems at Via Transportation, and was a manager at McKinsey & Company beforehand. He has a degree in Economics & Education Policy.Show LinksIntelligems - A/B Test your pricing on your Shopify store.SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this episode: An email insider exposes how to acquire the email addresses of anonymous website visitors who don't make a purchase or fill out a form. You read that right. But is it even legal? And if so, what are the risks and ROI?Our guest should know, after all he's an email marketing veteran with a successful exit under his belt.We're joined by Adam Robinson, founder and CEO of GetEmails, which he's bootstrapped to 10m ARR in 24 months with six people. Prior to GetEmails, Adam was the founder/CEO of Robly Email Marketing, which was bootstrapped and he exited for 8 figures to private equity in 2020.Show Linksgetemails.com - We'll give you 25% off for the first 3mo ... just use the offer code UNOFFICIAL when you sign up.SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Most business owners would agree that data-driven decisions are preferable, so why then are we all overlooking split testing when making design decisions? In this episode, we talk through seven interesting split tests and the implications of their results. With one big caveat: there are no best practices...Show LinksGoogle OptimizeTuffy Rhodes' 3HR Opening DayBaymard - Readability: The Optimal Line LengthCharacter counterSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Google offers many free and excellent tools for business owners, but knowing which ones to invest in, and what to do with can be intimdating. Our guest today talks us through a low-stress, high impact approach to optimizing for Google's business tools that applies to nearly any store. (If you haven't setup Google Search Console yet, listen to this episode.)Which of Google's free tools should you always use?Which Google Search Console warnings actually matter? (It cries wolf!)The opportunity of Rich Results DataIlana Davis is a Shopify Superhero who works with e-commerce shops to remove friction from the buying process. She’s the owner of JSON-LD for SEO, a Shopify app that gets you more organic traffic through Rich Results. Ilana rescues websites to attract more visitors, provide better SEO, and increase conversion rates at a fraction of the cost of a full redesign.Show LinksGoogle Search ConsoleGoogle Merchant CenterJSON-LD for SEOilanadavis.comRich Results TestGet a free structured data audit by emailing [email protected] 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Long time SEO expert and Shopify Partner Rhian Beutler returns to the show with updates to tell us...the SEO & content strategy every store should employthe right approach to Meta title & description tagsHow to take advantage of Google's Natural Language Processing pushPlus an update on the global supply chain.Show LinksMozCopyAIOpenAI’s API for GPT-3Double Your WDWOtter.aiGoogle Search ConsoleShopify SupplyMVMTGovalorhianbeutler.comSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this Ask Us Anything episode, we discuss new features and answer your burning questions.What's new at Shopify:AudiencesDelivery DatesSFN + DeliverrAnd your questions:When to upgrade your planThe importance of being a HYPE BEASTMetafields impact on SEOConversion Rate FactorsAnd moreShow LinksShopify AudiencesEstimated Delivery Dates at CheckoutShopify acquires DeliverrShop PromiseSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In today's episode, we learn a sane and accessible influencer marketing strategy that has worked for brand and big small: product seeding.We're joined by Cody Wittick, Co-Founder and Co-CEO at Kynship, an influencer marketing agency.Prior to co-founding Kynship, Cody worked at QALO, the brand that created the silicone wedding ring, where he built out a robust influencer program of 500+ influencers, all through the foundation of seeding. This included contracting thousands of micro-influencers in a variety of industries to produce monthly UGC and organic posts, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.Show LinksKynshipQALOMeta for CreatorsTikTok Creator MarketplaceMightyScoutRevKapwingKynship App: Influencer SeedingKynship's Influencer CourseSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this episode, we hear how Shopify merchants can better manage their business finances, and increase conversion at checkout.Our guest today is Tui Allen, a Product Director at Shopify, overseeing financial solutions for entrepreneurs and businesses.This includes Shopify Capital (available to merchants in the US, UK, and Canada) which provides merchants with timely access to funds to help their businesses grow, simplifying the tedious processes found at traditional banks. Since its launch in 2016, Shopify Capital has provided more than $3 billion in funding to merchants worldwide.With over 20 years of experience in the software and technology sector, Tui Allen has a track record of leading product development not just for Shopify, but also global financial ERP, CRM and payment solutions for several Fortune 100 companies.Show LinksShopify BalanceShopify ProtectShopify CapitalAccelerated checkouts / dynamic checkout buttonsShop PayShopPay InstallmentsSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In episode 400, we heard from veteran ecom investor Drew Sanocki that he'd acquired oVertone Haircare along with ecom powerhouse influencer Ezra Firestone.In today's episode, our recent hire Tom Siodlak talks us through the behind the scenes experience of working with Ezra and the oVertone team on migrating the site from headless back to native Shopify with a custom theme. He reveals the premium theme we used as a framework, his thoughts on developing custom Shopify themes, design process, Online Store 2.0's impact, and more.Show LinksoVertone HaircareFocal by MaestroooTurbo Theme by Out of The SandboxEthercycleCrowdfunderSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In episode 235, we heard how SHITI Coolers started with $400 in parody stickers back in 2016 and by 2019 had grown into a seven-figure lifestyle brand.Today, they're back on the show to discuss their next phase of growth, beginning with a custom theme and rebranding effort. Not just any custom theme, when we built with them and launched less than 24 hours before recording this episode.Show Linksshiticoolers.comSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

We discuss the top mistakes to avoid early in your entrepreneurial journey. Look, when you start something new, you don't know what you don't know. It's easy to make a lot of mistakes early on that become obvious to you only later with experience. I know this because I've been through it. I've engaged in all of the mistakes we're about to discuss.Show LinksoVertoneGovaloAMP by Shop SheriffPost Pilot - The Godfather offer! They'll build the first campaign for you and send them.SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Serial entrepreneur Drew Sanocki shares his career learnings after starting, buying, running, or selling numerous ecommerce businesses.Notable quotes:"You make most of your money on the exit.""Buying a business reduces the risk... its the ultimate shortcut""Valuations change over time. Growing ecommerce businesses can sell for 5-8x EBITDA"We discuss:Selling furniture as one of the earliest dropshippers in 1999The specifics on buying oVertone Haircare with Ezra FirestoneWhat makes a business attractive as a purchaseThe importance of retention marketingShow LinksoVertoneAutoAnythingDuoPlanePowerful by Patty McCord#341 - RFM Segmentation with Juliana JacksonPost Pilot - The Godfather offer! They'll build the first campaign for you and send them.SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this Ask Me Anything episode sourced from our listeners, we discuss...Alternatives to Shopify and Google AnalyticsTikTok StrategyWhat do successful brands do differently?Is SEO still viable?What's one thing around the corner no one is talking about yet?Which 3 eComm strategies that just don't work like they used to?Meta Shops (FB/IG)... Should Shopify merchants have checkout on their owned Shopify store, or, Meta Checkout (In-app checkout)?The NEW Shopify Customers View sectionsGoogle PageSpeed FalloutReturn Management AppsShow LinksShopify FlowoVertoneKno CommerceTriple WhaleBetter ReportsReport PunditShopify Customer SegmentationShopify Email MarketingLoop ReturnsAftershipNarvarPost PilotSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

We're joined by Becca Davison, co-inventor of UnbuckleMe, an innovative, patented tool that makes it easy to open kids’ car seat buckles. She's a Shark Tank alum who experienced the most unusual event in the Shark Tank: all five Sharks were interested in investing in and partnering with UnBuckleMe.When Becca's mom Barb offered to help out with childcare, they identified a problem, and Barb was uniquely positioned to solve it. Fast forward 5 years later, UnbuckleMe is a top selling product on Amazon with over 6k reviews, available at Target, Walmart, buybuyBABY and loved by parents & grandparents across the country.Show LinksUnbuckleMe - Take 15% off with code podcast15Kickstarter: UnbuckleMeSafe in the SeatKlaviyoAttentiveSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Our guest today is a serial entrepreneur who shuns the hustle & grind and instead focuses on enjoying the journey of starting a business."I have had many ups and downs but one night I had a dream about my grandfather and hot honey and the name heart soul heat all came into focus."We're joined by Raoul Benavides, founder of Heart Soul Heat, a purveyor of ghost-pepper infused honey."As someone with a big entrepreneurial spirit and roots in Mexican food culture, I want to incorporate the best of my family’s legacy into some new products that I could share with everyone."Show LinksHeart Soul Heat - KURT20 for 20% your first orderPodcornPRXSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this episode originally recorded live for a virtual audience at The Future of Ecommerce, we talk with conversion copywriter Lianna Patch about how to improve your store's copywriting and maybe even add a dash of humor.TAKEAWAYS:What are some easily fixable copy mistakes (AKA copy-tunities) you'd like to see more stores address?What's the difference between conversion copy and direct response copy?What are some non-metric based ways to measure your copy's effectiveness?Where's the best place for store owners to try using humor in their copy?Show LinksPunchline Convresion CopywritingOriginal Future of Commerce episodeEcommerceTechSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this episode, we talk through migrating to Shopify: things to watch out for, and experienced advice on how to make the most of migrating to Shopify.Our expert guest contributors are:Stewart Knapman who joins us from New Zealand where he is a Merchant Solutions Engineer at Shopify. Before moving to Shopify he spent the last decade working as a Shopify partner and Plus Expert helping merchants get the most out of the platform.Karl Meisterheim, author of the Liquid Weekly newsletter, and an Ethercycle team member currently working on a migration from Magento to Shopify.Show LinksDocs: Migrate to ShopifyTransporter AppMatrixify - Shopify Data Bulk Import Export Update & MigrateLiquid WeeklySponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with us to grow your store.

Since creating Bug Bite Thing in 2017, Kelley has been a "Mom on a Mission" to offer the most effective chemical-free solution for insect bite relief worldwide.In 2013, Kelley Higney moved from California to Florida, only to discover the horror of living with mosquitoes. Her daughter suffered from constant mosquito bites. After many failed attempts using creams and trying home remedies, Kelley discovered a little-known tool that uses suction to help remove insect saliva/venom from under the skin. Kelley was amazed to find that the product worked and also offered instant relief.The company gained nationwide recognition in October 2019 when Kelley and her mother appeared on ABC’s hit show, ‘Shark Tank. Bug Bite Thing is Amazon’s #1 selling product for insect bite relief with over 40,000 reviews. Kelley is a member of the Fast Company Executive Board and Forbes Business Council. She has received several awards, including ‘Female Entrepreneur of the Year’ by the 2021 Stevie Awards for Women in Business 2021. She resides in South Florida with her husband, Richard, and their daughters, Leah and Lilly.Show LinksBug Bite ThingZenDeskKlaviyoSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Alicia Reynoso began selling online 7 years ago and has since built and exited an 8-figure brand on Amazon and Shopify.It wasn't until she launched her free 60 Day Challenge that she was able to grow a hyper engaged community around her brand. With this challenge and community of super fans, Alicia was able to scale their business, increase their customer lifetime value, generate an endless amount of UGC and differentiate themselves from the competition.Show LinksAlicia's challengemakers.comEzra's Blue Ribbon MastermindSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Kyle Hale spent a year teaching himself to draw so he could start Ambitious Kids, a T-shirt company for children. His designs have a retro midwestern vibe that has a way of sparking conversations. Still early in his journey, Kyle is open about the struggles he's faced starting his brand, and the lessons he's learned in the process.Show LinksAmbitious KidsDesignPickle - Gig economy design serviceBluebird Group - Retail services agencyCanvaPlaceitDribbbleBroken Record with Rick RubinThe Social Media Marketing PodcastGoodUISponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

How a family business selling teddy bears, Plush in a Rush, went from a regional traveling salesperson venture to a nationwide wholesale e-commerce store. Yes, this store is exclusively wholesale, and thriving. Having sold online for nearly 20 years, owner Todd Steinberg has a lot of unexpected and practical advice to share from his experiences.Show Linksplushinarush.comSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

We discuss our own key takeaways Shopify's extensive Future of Ecommerce Industry Report for 2022 to arm you with the ecommerce trends, insights, and advice you need to succeed in 2022.Also available on YouTube: https://youtu.be/Z26-lJ6GKPsdashShow LinksThe Future of Commerce: Industry Report (2022) - Download Shopify’s complete Future of Commerce report for yourself.Or get just Shopify's Future of Ecommerce reportSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Also available in glorious HD video on YouTube: Show producer Paul Reda returns to from paternity leave and he's on fire with hot takes in this AMA episode. We answer your burning ecommerce questions. Today's themes are metafields, theming, and Online Store 2.0.Show LinksShopify BalanceShopify and JD.com unlock world’s largest ecommerce market for merchantsHelp Doc: Displaying metafields on your online storeSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

How a Walmart forklift driver with no ecommerce experience started (and sold) a series of successful dropshipping businesses. In this episode, Ben lays out his practical and repeatable approach to building legitimate high-ticket dropshipping businesses all while breaking through limiting beliefs and mindsets.Show Linksthe3dprinterguy.comempireflippers.comGary Veeshoptinyhouses.comhttps://www.shoptinyhouses.com/standingdesknation.comdropshipbreakthru.comDropShipPodcastSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In 2004, Andy Humphrey took the $108 he'd saved and turned it into $10,000 profit in 6 months selling Christmas lights on SuperTwinkle.com while working full-time as a distributor account manager.Fast forward >> today he sell millions online tactfully optimizing SprinklerSupplyStore.com and blazing trails with wholesale distributors.Along the way, you may have seen him on ABC's, Shark Tank (ECOMOWER, 2011), or working with irrigation technology, helping hundreds of contractors & distributors embrace the digital transformation and improve their business.With almost two decades of experience, Andy has a tremendous understanding of what it takes to succeed as an online entreprenuers.Show LinksTreeKeeperBag.comSprinkler Supply StoreInventory Integration App: DuoPlaneContent Site Example: Double Your WDWandyhumphrey.comSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

How a design student bootstrapped a watch strap business with $20 and a sock, cultivated a loyal repeat customer base, and ultimately sold over 200,000 watch bands starting from a dorm room in Texas. Our guest today is Braxton Manley, founder of Braxley Bands, a lifestyle brand combining style and function to make insanely comfortable Apple Watch bands. What he began working on for a random class project in 2016 has since gotten out of hand and on over 200k wrists.Show LinksBraxley Bands - Text KURT to 85709 for 20% off!PoolSuitePostscriptKlaviyoFuel MadeSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Good SEO and content strategy can help ecommerce store owners be less reliant on paid traffic.Do you rely on paid ads to get traffic? What happens if you get banned from running ads or traffic dries up?That's exactly what happened to today's guest. Without Facebook and Google ads to generate traffic, he had to figure out an SEO strategy to replace the lost traffic to his eBike store. The solution? Study affiliate marketers and apply their strategies to ecommerce.Show Linksebikegeneration.comFour Hour Work WeekNiche Pursuits PodcastAnswer the PublicEcom SEO FormulaSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Jonathon and Maria Denholm have invented a new way for teachers to manage their classrooms with an adorable product they call Your Teacher's Pet Creature. In this episode, Jonathon shares their journey going from "having no clue what I was doing" to running a 6-figure Shopify store with a completely new product alongside his wife, all while juggling two kids and a full-time job.You'll hear the steps they took to go from idea to product to making a positive difference in education all while working towards financial independence.Show Linksyourteacherspetcreature.com - Use code TECHNASTY at checkout for 15% off sitewideUpworkKickstarterApp: Beprofit ‑ Profit AnalyticsApp: Candy Rack — One Click UpsellApp: Digital DownloadsSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

According to Shopify sales data, "merchants on Shopify generated peak sales of nearly $3.1 million per minute at 12:02 PM EST on Black Friday, and merchants crossed $1 billion in sales by 4:00am EST, four hours earlier than Black Friday in 2020."Now we have to get all that product delivered. In 2020, that was a problem. Is it an issue this year?CMO of ShipBob, Casey Armstrong, joins to tell us. The global 3PL ships millions of orders per month for over 7,000 brands across a network of 30 fulfillment centers worldwide. They track and publish carrier fulfillment data which they'll share with us in this episode.After a BFCM breakdown, we discuss common questions around outsourcing fulfillment, and the future of fulfillment.Show LinksShipBobShipBob Carrier DataBlack Friday, but make it epic: Shopify merchants break records with $2.9 billion in salesSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In today's show, CROSSNET co-founder & CMO Chris Meade tells us how he bootstrapped the world’s first four way volleyball game into a 8 figure business in 4 years.CROSSNET is sold in over 2,500+ retail stores, has been played in 10,000 schools, and has even aired on ESPN.In this episode, Chris is candid about his journey, and lays out the struggles and tactics that led to their success.Show Linkscrossnetgame.comSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In our last chat with Rishi (AKA the Shopify product page guy), we talked about why product pages are important (https://unofficialshopifypodcast.com/episodes/rishi-rawat). It was one of our most popular 2021 episodes. So I invited Rishi back. This time we dug into how to rewrite the product description so it connects with the psychology of your shopper.Rishi has been experimenting with conversion ideas for the last 13 years. He’s discovered a 9 point conversion copywriting (https://www.frictionless-commerce.com/blog/conversion-copywriting-checklist/) framework.Frictionless Commerce (Rishi’s company) specializes in helping Shopify sites improve product page conversions by 20% in 90 days. They A/B test to prove their ideas make you more money.PS: they are probably the only digital marketing agency that I know of who takes inspiration from a 130-year-old Sears catalog (https://drive.google.com/file/d/1DlxvIV2810lgDsw0CQLgxVyhVea6PMzE/view?usp=sharing).WANT MORE?Rishi also has a weekly buyer psychology newsletter: https://www.frictionless-commerce.com/JOINSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Our guest is Adam Greenberg, one of the co-founders and CMO of ONE BONE, a size inclusive brand for the hard-to-fit man.He’s a morning show radio host on Virgin Radio in Montreal, Canada, and he used to tour as an MC (TB1) in an EDM DJ duo (1DAFUL). While he was on tour across North America, he had to custom make his own clothing because finding something that looked as good as it fit, was very hard to come by.Now, the group of partners at ONE BONE are attracting tons of people with a solution; fun, friendly and accessible marketing, and thousands of people who become loyal and passionate ambassadors.Show Linksonebonebrand.comKurt's Fave T-shirtThe "Michael" Waffle TeeSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

This episode is also available on YouTube: https://youtu.be/2O8th50rMbMIf you advertise on Facebook (or other ad platforms) you need to understand Media Efficiency Ratio (MER) vs. Return on Ad Spend (ROAS) and how to think about advertising incrementally.Why Facebook Ads reporting on ROAS is broken.If you’re pulling back on Facebook ads as a result, you're hurting your business.Switching to a different metric based on the two cold-hard facts of your business (money leaving your bank and money going into your bank) can get you back on track and scaling profitably again.Our guest today is William Harris, founder of Elumynt, a growth agency for Shopify stores. In the last 9 months, they've helped six clients get acquired, with the largest selling for a whopping $800M.Show LinksWilliam's Agency: ElumyntArticle: The Facebook ROAS Death Spiral: Fix it Now — or Lose Your Shopify StoreArticle: https://elumynt.com/facebook-ads-ios14-roas/Twitter: @wmharris101SponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Hear from Ilya Grigorik at Shopify about the latest with Hydrogen, Shopify’s new React-based custom storefronts framework.At Shopify Unite 2021 last summer, Tobi Lütke demo'd a new quick-start toolkit for store development called Hydrogen.It looked cool, seeing Tobi demo it made me want it, but truthfully I didn't understand it. Should I have FOMO? Because I think I do.We're going full tech nerd in this one, my friends. This episode is for the developers or those major retailers thinking about their store's infrastructure.Ilya Grigorik, Principal Engineer at Shopify, joins us to discuss this new tooling and give us some insight into Shopify's vision for the future of commerce.Show Linksshopify.dev/hydrogenYouTube: Hydrogen Coding Demo with Tobi Lütke | Shopify Unite 2021SponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this episode, Rhian Beutler and Kelly Vaughn join us to discuss the state of the supply chain and the economy in Q4, what that means for your store, and what you can do to avoid "dead ends" on your site and "save Christmas for your customers."Show LinksBloomberg: 2021 Gift Cards Expected to Surge Amid ShortagesBook: The New AbnormalThe Economist: America Inc and the shortage economyApp store: GovaloGovaloSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Learn the strategies master marketer Ezra Firestone is using this year for his 8-figure ecommerce brand.Show LinksSmart Holiday BootcampZipify PagesSmart MarketerBoomSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this bonus episode, Julie Elster (AKA Mrs. Unofficial Shopify Podcast) describes the free content strategy and "feedback loop" she's implemented on her Shopify store to generate 550 qualified organic visits daily to her store, all without using paid traffic or tools.Show LinksDouble Your WDWHoliday Email GuideNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

We're taking a deep dive into Facebook ads strategy. We're talking what we're seeing working, and sane strategies you can use in your campaigns.You'll learn a three stage strategy to set your Facebook ads funnel up for success this holiday season.Our guest today is Kurt Bullock, founder of ecommerce marketing agency the Produce Department, and our strategic Facebook ads partner.Show LinksKB's Free BFCM Strategy GuideProduceDeptSuperMetricsPromote a discount using a shareable linkFacebook: Google Analytics URL BuilderSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Joining us to discuss Pre and Post BFCM Email Marketing Strategies is Chase Diamond, an experienced email marketer who has sent over one billion emails resulting in $75 million in email attributable revenue.We learn:Dialing in messaging for 2021Improving deliverability (to offset lowered open rates)Why testing your offers is your biggest opportunityThe optional Klaviyo snippets you probably forgot to installOur guest today is Chase is currently a Partner at Structured — a top ecommerce marketing agency, where he runs the email team. A few of our previous and current clients include: Orgain, The Chive, Original Grain, and Crossnet.Show Linkschasedimond.comThe Ultimate BFCM Email Marketing Playbook by Chase Dimond - Use code KURT for 30% off.Klaviyo Docs: How to Create an "Added to Cart" Event for ShopifyThe Very Good Bra@ecomchasedimondSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this episode, we talk to an experienced Facebook marketer Mojca Zove who started her first real online store in 2020, and then bootstrapped it to 100k in 6 months. The number of things she learned along the way is priceless.Her store, Your Soul Time, sells crystals and natural incense. Almost a year later their house is packed with inventory and they’re opening their first brick & mortar store and looking to scale beyond the local market.We learn:How she got her first sales without paid adsWhat she learned about good and bad packagingWhy she's not participating in Black FridayHer post-iOS14.5 Facebook adviceShow LinksYour Soul TimeStamped.ioSuper Spicy MediaTwitter: @mojcamarsSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this episode, we discuss the global supply chain disruption affecting US store shelves. Turns out the mega ship got stuck in the Suez Canal was nothing compared to this.Why are limits on toilet paper back in stores?How many container ships are sitting in the water outside of Long Beach right now? Why does Amazon want to legalize weed? Turns out all of these things are related to supply chain disruptions.That's one epic traffic jam and it shows no signs of letting up before the holidays.As ecommerce professionals, what are we gonna do about it?

This episode is for you if...You have retail locations (or are considering it) then you'll want to hear at least the first 20 minutes of this "Connected Retail" discussion with an experienced insider.OR you have a Shopify store and a Point-of-Sale but they don't talk, then you'll want to listen to the whole episode.Lots of industry analysis and insight in this one from our guest Kevin McKenzie, the CEO of SKU IQ. Aside from saving owners a ton of time avoiding the end of day double data entry across to systems that don’t normally connect, Kevin has a seriously impressive resume. As Chief Digital Officer at Westfield, he oversaw the development of all digital strategy and omni-channel initiatives. Before that, he was Sr VP of CNET Shopping.Show LinksSKU IQSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this episode, Shopify merchants will hear about the problems with discounting, how the modern consumer is changing, and one innovative way you can adapt.As co-founder and CEO of Givz, Andrew Forman is helping Shopify merchants drive sales without discounts, while reaching an increasingly socially-aware demographic.Prior to Givz, Andrew was treasurer for a nonprofit, where the pains of accepting donations drove him to start Givz.Show LinksGivz.com/unofficial - Get 3 months freelolibeautyCharity NavigatorSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.