Custom Theming a Multimillion Lifestyle Brand
“Who knew writing 'SHITI' on a napkin & taping it to an old cooler would have such a following?”
The Unofficial Shopify Podcast · Craig LeBlanc, Paul Reda, Kurt Elster
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Show Notes
In episode 235, we heard how SHITI Coolers started with $400 in parody stickers back in 2016 and by 2019 had grown into a seven-figure lifestyle brand.
Today, they're back on the show to discuss their next phase of growth, beginning with a custom theme and rebranding effort. Not just any custom theme, when we built with them and launched less than 24 hours before recording this episode.
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