Understanding Influencer Product Seeding
Build a community of influencers on giving, not asking.
The Unofficial Shopify Podcast · Cody Wittick, Kurt Elster
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Show Notes
In today's episode, we learn a sane and accessible influencer marketing strategy that has worked for brand and big small: product seeding.
We're joined by Cody Wittick, Co-Founder and Co-CEO at Kynship, an influencer marketing agency.
Prior to co-founding Kynship, Cody worked at QALO, the brand that created the silicone wedding ring, where he built out a robust influencer program of 500+ influencers, all through the foundation of seeding. This included contracting thousands of micro-influencers in a variety of industries to produce monthly UGC and organic posts, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.
Show Links
- Kynship
- QALO
- Meta for Creators
- TikTok Creator Marketplace
- MightyScout
- Rev
- Kapwing
- Kynship App: Influencer Seeding
- Kynship's Influencer Course
Sponsors
- Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
- Back up your store with Rewind
- Try Bold Product Upsell, free trial
- Privy: The Fastest Way To Grow Sales With Email & SMS
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What's Kurt up to?
- See our recent work at Ethercycle
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