Episode 415
Immutable Laws of Conversions
How You Can "Opt into Optimization"
The Unofficial Shopify Podcast · Jon MacDonald, Kurt Elster
July 19, 202245m 22s
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode, our guest packages more than a decade of knowledge and experience into just a handful of immutable laws that can help savvy brands convert more visitors into buyers.
We're joined by Jon MacDonald, founder of The Good, a conversion optimization firm that has helped globally-recognized brands like Nike, Adobe, Xerox, and The Economist exceed their ambitious growth goals.
Show Links
- Opting In To Optimization - use code GOODFRIENDS
- thegood.com
- jonmacdonald.com
- Google Optimize
- Amazon Mechanical Turk
- Wikipedia: Mechanical Turk - Trivia!
Sponsors
- Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
- Back up your store with Rewind
- Try Bold Product Upsell, free trial
- Privy: The Fastest Way To Grow Sales With Email & SMS
Never miss an episode
Help the show
- Ask a question in The Unofficial Shopify Podcast Facebook Group
- Leave a review
- Subscribe wherever you get your podcasts
What's Kurt up to?
- See our recent work at Ethercycle
- Subscribe to our YouTube Channel
- Apply to work with Kurt to grow your store.
Topics
conversion rateconversion rate optimization shopifyecommerce optimizationecommerce conversion rate optimizationecommerce conversion optimizationconversion optimizationconversionsconversionincrease conversion rateconversion rate optimization ecommercejonmacdonaldjon macdonaldconversion rate optimizationecommerceecommerce conversion rateconversion rate optimization tips