Episode 239
How Tactical Baby Gear Scaled to Seven-Figures
One Bluffton, SC entrepreneur is on a mission to liberate fatherhood from the forces of boring diaper bags.
The Unofficial Shopify Podcast · Kurt Elster
August 27, 201954m 50s
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Show Notes
Shopify Plus merchant Tactical Baby Gear is disrupting the booming world of baby products — estimated this year to produce more than $11 billion in revenue worldwide — by specializing in military-style baby gear. Founder Beav Brodie and COO Alex Alexander Kristoff join us to discuss their seven-figure success.
We'll find out:
- Why you should want to fire your customer service people
- Why they believe in business partnerships
- The candid challenges they've faced
- Beav's social media & content marketing strategy
...and more in this candid interview.
Tune in for more details!
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Topics
how to start entrepreneurshiphow to scale a businesstactical baby gearhow to adapt to changes in businesshow to adapt to changehow to adapt to changes in marketingbeav brodiehow to get consumer attention