Differentiate or Die
Ecom Legend Drew Sanocki on Differentiating Your Brand
The Unofficial Shopify Podcast · Drew Sanocki, Kurt Elster
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Show Notes
Today's guest has twenty years of ecommerce experience and believes that "You can't survive as a commodity dropship retailer. You have to differentiate or Amazon will eat your lunch. If not today, then tomorrow."
In this episode, he'll tell us how he differentiated Karmaloop and more.
You'll hear:
- Lessons learned running a nine-figure brand acquired from AutoZone
- The simple strategies that Drew used to save KarmaLoop from extinction
- How to easily leverage direct mail to grow your business
In 2013, Drew founded his first company, DesignPublic.com, with $500 cash. Today he's the CEO of nine-figure vertically integrated brand AutoAnything. In between, he's saved Karmaloop, got Teamwork to eight figures, and built a variety of software and retail businesses.
In order of discussion:
- AutoAnything.com
- Traction
- 80/20 Rule
- Karmaloop
- Kettle & Fire
- Teamwork
- Ecommerce is a Bear
- PostPilot - Get 15% off your first purchase with code KURT15
- Nerd Marketing
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