The Unofficial Shopify Podcast

On Shopify, fashion & apparel is the largest vertical. It’s always one of the most difficult. One threat fashion retailers face is purchasing too much inventory. The solution that many merchants choose to avoid inventory issues is dropshipping. It’s inexpensive, accessible, and easy… depending on the products you want to send. If you’re looking for licensed products like pop culture apparel, it can be challenging to find authentic goods to sell. That’s where Hingeto’s MXED comes in. MXED allows you to quickly and easily sell officially licensed pop culture products within your Shopify store. It’s a game changer. Leandrew Robinson, co-founder of Hingeto, joins us to talk inventory risk, the future of drop shipping, and Marshawn Lynch. Hingeto builds tech solutions to help clothing retailers grow their sales without inventory risk. Early customers included PacSun and Marshawn Lynch's Beastmode. Before Hingeto, Leandrew helped 500 fashion brands make 1/2 a billion in revenue, in his 6 year stint as founder of flash sale site PLNDR.com & Chief Strategy Officer of Karmaloop. Listen now. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: How running a flash sale site showed him the problem with fashion inventory What to do if you bought too much inventory? How a new app can add real licensed to product to your store in a few clicks. (This is a game changer.) How Leandrew gained Marshawn Lynch’s Beastmode as client Marshawn Lynch’s most admirable quality as an entrepreneuer. How long is too long to hold inventory Links Mentioned: Hingeto MXED App Beast Mode Apparel Drive More Sales with a Same-Day Shipping Countdown Timer Give customers another reason to buy with our simple to use, professional-looking shipping countdown timer. ☞ Start your free 7-day trial

We’ve talked often on this show about the importance of emails. But leveraging emails as a marketing channel requires having a list of customers and prospects to send those emails to. So what do you do? The answer is pop-ups. In this episode, we discuss best practices and benchmarks for pop-ups with the founder of popular pop-up app Privy, Ben Jabbawy. Through Ben’s leadership, he has helped grow Privy to support over 200,000 marketers in 180 countries. His data-driven approach to lead capture and on-site personalization has helped brands like UNIQLO, The Beatles, The Ellen Degeneres Show, and now you. Listen now. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: The gap in your funnel that’s fixed by pop-ups The difference between advanced pop-ups and a basic pop-up Use cases, offers, and stats for pop-ups How to use pop-ups without angering Google The #1 factor that affects conversion rate The most effective formats and triggers for pop-ups Links Mentioned: Privy Academy Privy for Shopify Drive More Sales with a Same-Day Shipping Countdown Timer Give customers another reason to buy with our simple to use, professional-looking shipping countdown timer. ☞ Start your free 7-day trial

As founder and chief optimizer at GetUplift, Talia Wolf uses emotion, customer-centric research and persuasive design to generate more revenues, leads and sales for businesses. Recently listed as one of the most influential experts in conversion optimization, Talia is a conversion optimization specialist, trainer and keynote speaker. Today she’ll teach us her emotional targeting methodology and why it works so well in increasing conversions. Listen now. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: The emotional targeting methodology to increase conversions Why best practices suck The trap of copying competitors How to profile customers Why we buy The myths of conversion rate optimization Why color psychology is total rubbish Links Mentioned: GetUplift.co CRO Resources The Complete List of Psychological Triggers DIY Landing Page Optimization Worksheet @taligw Live Training Drive More Sales with a Same-Day Shipping Countdown Timer Give customers another reason to buy with our simple to use, professional-looking shipping countdown timer. ☞ Start your free 7-day trial

As your store grows, you will inevitably have to hire freelancers, consultants, or employees for your tech team. It can be an intimidating process that leaves you struggling to keep projects on track. You don’t have to learn how to be a great manager the hard way. Our guest today wants to help you level up faster. Marcus Blankenship gets paid to coach overwhelmed technical managers. He's managed a variety of teams and is going to talk us through how to hire better. Today’s episode will leave you feeling dramatically more confident and capable in hiring for your Shopify team, and you’ll see better performance from your team. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: The number one mistake store owners make when hiring freelancers What red flags to work for? Why we’re more forgiving at the beginning of the relationship What’s the most important attribute to look for when hiring a freelancers? When to use a “reset conversation” How to set expectations The questions to ask to ensure a project goes well Why questions are a part of any professional doing their job responsibily How can you be sure you won’t get screwed How & why to avoid The Winner’s Curse Links Mentioned: MarcusBlankenship.com Join Marcus' list and learn how to manage with his free newsletter Recommended Reading: Crucial Conversations Recommended Reading: Humble Inquiry 2017 Ecommerce Holiday Email Marketing Guide Are you putting off creating a holiday email marketing plan because planning emails is a chore? In this no-fluff executive summary, you'll learn every opportunity to send holiday emails, how to write subject lines that get opened, how many emails to send to maximize revenue, and one tip to not annoy customers. ☞ Get the 2017 Ecommerce Holiday Email Marketing Guide now If you are less than 100% satisfied with your purchase and email me saying so, I will immediately click the Refund button and return 100% of your money, no questions asked.

One of the most successful Shopify businesses I've run across doesn't sell any physical goods at all. They sell digital goods and did $1 million in revenue in their first year. Joining us to share his journey is Gary Martin, the co-founder of RGG EDU, a documentary based production company that specializes in the most comprehensive photography & Photoshop tutorials in the world. After turning down a lucrative job opportunity on Apple's Cupertino software development team, Gary decided to launch his own career in photography and never work for anyone again. Within a few years, he again made the dramatic decision to ditch client services and instead go on a journey to create the world's best and highest quality educational content. Three years after launching their store on Shopify, they are recognized as one of the premier educational resources for photography. We are in 150 countries worldwide, have the best photography podcast on the internet, and get to travel the world and learn from the best photographers in the world. Listen now... — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: How they use conferences and the “Netflix effect” to create content marketing How having a clear position statement helped drive their business Why having a business partnership has worked to grow their business How they marketed their first products successfully on social media The advantages of joint venture products Exactly how they automate product delivery Gary's advice for all Shopify store owners Links Mentioned: RGG EDU The RGG EDU Podcast Calendly Conversio FetchApp SurveyMonkey The Complete Guide To Product Photography & Retouching 2017 Ecommerce Holiday Email Marketing Guide Are you putting off creating a holiday email marketing plan because planning emails is a chore? In this no-fluff executive summary, you'll learn every opportunity to send holiday emails, how to write subject lines that get opened, how many emails to send to maximize revenue, and one tip to not annoy customers. ☞ Get the 2017 Ecommerce Holiday Email Marketing Guide now If you are less than 100% satisfied with your purchase and email me saying so, I will immediately click the Refund button and return 100% of your money, no questions asked.

In 2012, Doug Geiger stole his wife’s crockpot, bought $400 worth of lanolin while already in debt, and powered through his own self-doubt and anxiety to start his beard care company. Today, Doug’s products can be found in over 150 stores nationwide. Doug is not only the founder of Can You Handlebar he is the driving force behind the company and its myriad endeavors. Having found success with Can You Handlebar, Doug does what he can when he can to encourage that success in others. In this episode, he walks us through both his journey and his mindset for success. If you’re looking for the secret sauce to building a durable business that supports the life you want, you’ll want to hear what Doug believes is a realistic & sustainable approach to achieve that dream. Listen now. Then join The Unofficial Shopify Podcast Facebook Group and comment with your biggest “Ah-ha” moment or take away from this episode, and you could win $150 in Can You Handlebar products! — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: Doug’s mindset for success How Doug went from idea to product “If you can’t tap into your virtue, then tap into your vices” How Doug powered through anxiety and self-doubt The mistakes Doug made in their first two years (and how you can avoid them.) The first way he created working revenue for the business How he got his products in hundreds of stores nationwide. How to make your success inevitable Links Mentioned: Can You Handlebar Kurt’s Shopify Case Study Perennial Seller by Ryan Holiday Shop Can You Handlebar’s products and use KURTSDISCOUNT to get 15% off Win $150 giveaway from Can You Handlebar: Join The Unofficial Shopify Podcast Facebook Group and comment with your biggest “Ah-ha” moment or take away from this episode, and you could win $150 in Can You Handlebar products!

Do you feel overwhelmed? In discussions and surveys from Shopify store owners and listeners of this show, we’ve learned one thing: you feel overwhelmed. That’s the number one answer to the question, “What’s the number one problem you’re facing with your Shopify store right now?” In today’s episode, I sat down with an author who was instrumental in the success of my business. You’ve heard me recommend Sean D’Souza’s book, The Brain Audit, has been frequently on this show, and it was my honor to learn Sean’s approach to productivity. Speaking with him, it became clear that he’s as disciplined as he is relaxed. His mindset to overcoming overwhelm is both inventive and actionable. Sean takes three months of vacation every year and yet is one of the most productive people I’ve met. Whether you’re feeling stressed or just plain stuck, Sean’s advice could change the way you’re building your business and even living life. Listen now. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: Why being busy isn’t a status symbol How rest can improve your productivity Why you need downtime built into your work & life Recognizing the difference between being overwhelmed & distracted Sean’s “Bare Minimum” approach to projects Setting triggers instead of alarms The importance of accountability Why do people fail Links Mentioned chronologically: The Brain Audit: Free Excerpt Sean’s Website, Psycho Tactics Check out Sean’s podcast, The Three-Month Vacation Podcast 2017 Ecommerce Holiday Email Marketing Guide Are you putting off creating a holiday email marketing plan because planning emails is a chore? In this no-fluff executive summary, you'll learn every opportunity to send holiday emails, how to write subject lines that get opened, how many emails to send to maximize revenue, and one tip to not annoy customers. ☞ Get the 2017 Ecommerce Holiday Email Marketing Guide now If you are less than 100% satisfied with your purchase and email me saying so, I will immediately click the Refund button and return 100% of your money, no questions asked.il-flow-automation/)

If you listen to this show, you probably doing some email marketing for your Shopify store. One problem: so does everyone else. It's tough to stand out, and it's certainly tough to innovate with new campaign ideas that achieve meaningful results. In today's episode, we'll do some outside the box thinking to build growth into your ecommerce email campaigns. Joining us to discuss it is Shanelle Mullin from Shopify. She’s a content creator who helps entrepreneurs grow their businesses faster. She's a jill-of-all-trades marketer with a 10-year background in content marketing and optimization. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: What are the ecommerce growth multipliers and why do they matter? The formula for increasing with revenue without spending more on traffic How to increase average order value How to increase customer lifetime value A data-driven approach to email marketing Four email campaigns you can start running today Links Mentioned chronologically: 4 Little-Known Ecommerce Email Campaigns You Can Steal to Grow Faster Drew Sanocki’s Need Marketing Bold Apps Product Upsell Bold Brain 9 Google Analytics Custom Reports by the Experts Klaviyo Free Trial @Shanelle_Mullin Shanelle’s Shopify Articles Black Friday is around the corner Are you prepared? Adding email marketing automation to your store can help make this your best holiday season ever: ☞ https://ethercycle.com/pricing/email-flow-automation/ 2017 Ecommerce Holiday Email Marketing Guide Are you putting off creating a holiday email marketing plan because planning emails is a chore? In this no-fluff executive summary, you'll learn every opportunity to send holiday emails, how to write subject lines that get opened, how many emails to send to maximize revenue, and one tip to not annoy customers. ☞ Get the 2017 Ecommerce Holiday Email Marketing Guide now If you are less than 100% satisfied with your purchase and email me saying so, I will immediately click the Refund button and return 100% of your money, no questions asked.ok")

The archetypal internet startup story is this: two room mates start a website out of their dorm room, and rapidly become so successful, going to college doesn't even make sense anymore. I've yet to meet anyone who fit that mold, until now. Six years ago, Max Zitney and his twin brother, Zach, started selling beef jerky with $1,200 and a website from their Ohio State University apartment as college sophomores. In 2015, JerkyXP was selected as one of 20 Chase Mission Main Street grant recipients (from more than 30,000 applicants) to receive $100,000. Six months ago, they sold their business to focus on a new B2B ecommerce venture. So how did they do it? What happened between then and now? In this episode, Max lays out their journey and the exact strategies they used to the grow (and exit) their business. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: How they bootstrapped an ecommerce business from a college apartment The exact strategy they used to turn Twitter followers into buyers The hidden fees to watch out for when choosing a 3PL Why they switched to Facebook Live for social media promotion When they knew to sell their business Links Mentioned chronologically: JerkyXP @JerkyXP @JackTheCEO Ships-a-Lot Black Friday is around the corner Are you prepared? My done-for-you Facebook Sales Funnels can help make this your best holiday season ever: ☞ https://ethercycle.com/pricing/facebook-sales-funnel/

If you’ve ever worked with me on something, then you know I love automation. All kinds of automation. My house is loaded with home automation gadgets, and my business has been built on marketing automation. Why? Because it saves time, keeps me efficient, and is all-around convenient. Automation never sleeps. Which is why at last year’s Shopify Unite, there was one feature announcement in particular that piqued my interest. We were shown a new feature that would allow you to create automation workflows right in your Shopify admin. It was called Flow, and I was very excited to try it. Adding automation to your business represents a potentially tremendous revenue boost for ecommerce stores. Research shows that business automation leads to more productivity and higher revenues. On September 18th, Flow left beta and was published publicly in the Shopify App Store for any Plus customer to use. But should you use it? What can you do with it? To find out, we’ll talk to two people on both sides of the table about their Flow experience. First, we’ll hear from David Moellenkamp, the Director of Product at Shopify Plus, about how they’ve built Flow to solve the problems of Shopify’s highest volume merchants (and what their vision for Flow is long-term.) Then we’ll hear from Michelle Frey-Tarbox, the backend guru at Shinesty who will tell us about her experience with Flow and how it helped her as she operationally supported Shinesty’s brand growth from launch to $5M in 3 years. If you aren’t exploring automation now, you’re going to be outpaced quickly by competitors. In this episode, we’ll learn how to use Shopify Flow’s automation can make your everyday processes wildly more efficient. Listen now. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: What is ecommerce automation? What is Shopify Flow? What are some of the benefits of Flow? How is Flow delivering on ecommerce automation? What are some examples of Flow? What are some of the results Shinesty has experienced using Flow? How has Flow impacted Shinesty? Links Mentioned chronologically: What Is Ecommerce Automation? Shopify Flow Kurt’s Plus info Shinesty

If there’s one industry that’s harder than most to market, it’s fashion. Why is it so intrinsically difficult to market a fashion store? And if we know why, what can we do about it? Joining us to break it down is Jacklyn Deans. Jacklyn Deans is the Founder and Principal eCommerce Consultant at Flash + Color. Flash + Color helps Fashion, Beauty, and Lifestyle brands establish and expand their businesses online. With over 15 years of eCommerce and Digital Marketing experience, she advises brands on how to exponentially increase sales, boost engagement, and create loyal customers. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: What are the top mistakes Fashion, Beauty, and Lifestyle eCommerce businesses make? Why & how you NEED to create great buyer personas? Jacklyn’s secret for getting market research for free. Why is it so important to make a Marketing Calendar for your business? What are the elements of a good marketing Calendar? Links Mentioned chronologically: Jacklyn’s Flash & Color IBISWorld Mintel Reports Jacklyn’s Free Buyer Persona Worksheet Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

In the last several years, big data has been a buzzword. But big data is just that: big. It can be overwhelming. Today we’re going to talk about small data: customer research. Customer research is vital to high-impact marketing. Let’s say you’ve found something gone awry in your Google Analytics. A page that underperforms, what do you do about it? That’s where Customer Research and “small data” can be immensely valuable. Josh Frank of TestingTriggers.com joins us today to talk us through it. For years, Josh has been been working with eCommerce companies to optimize their websites for higher revenue using a blend of marketing and technical expertise to improve conversion rates. Josh formerly headed up ecommerce teams and worked to pioneer testing cultures within organizations. Now, he works exclusively on getting eCommerce stores more profit through profitable customer research and a/b testing. Listen now. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: What is customer research? The simplest approach to start with customer research What to look for (and what to do with) your research What’s holding you back from doing customer research Josh’s favorite tool for customer research Example site polls to run Links Mentioned chronologically: TestTriggers.com Kurt’s Order Confirmation Template Hotjar Josh’s user research templates and scripts Hotjar extended 90-day trial @joshfrank Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

It’s 2017, forget about flying cars, where are our smart clothes? Today’s guest is making smarter clothes Peter Netzel of Kelvin Techstyles joins us today to discuss his journey. He drops a megaton knowledge bomb regarding sourcing and manufacturing products through Alibaba. If you’ve ever considered having a product manufactured, but didn’t know where to start, Peter makes it sound easy. Listen now. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: Peter’s advice for “frugal innovation” Why limitations can create innovation The false constraint holding you back Realistic manufacturing options for entreprenuers Why Peter did the opposite of Kickstarter How to source product with a “shotgun approach” Where to be careful when working with manufacturers The different types of manufacturers Optimizing your Amazon ranking Links Mentioned: Kelvin Techstyles Kelvin Techstyles on Amazon Alibaba Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

If this show had a mantra, it might be "People buy from people, not brands." I've certainly said it enough times because I believe firmly in the power of selling H2H, human to human. I've seen solopreneuer stores try so hard to make themselves look bigger than they are, and we see right through it. Hey, I did the same thing when I started my own business eight years ago. But one of the turning points that leveled up our business was when I got out in front of as the face of the brand. It's something I've seen as a common characteristic of successful online brands And today's guest does a great job at it. He was on our show last summer as well after moving his store onto Shopify and experiencing explosive growth after a successful free plus shipping campaign. Now he's back to update us how his business grown in the last year through his personal video content marketing Joining us today is Beav Brodie from Tactical Baby Gear. Beav developed Tactical Baby Gear and brought it to market in 2013 using Instagram as a platform to promote and sell it initially. He came from a 15 year career as a custom car builder and knew some, but very little about e-commerce, and had to learn everything on his own The results have been extraordinary Listen now. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: Beav’s approach to video Why you shouldn’t sell directly How to know what content to provide Why it builds trust & loyalty Why you should build a reputation, not a personal brand What you need to get started How to keep it real (and why it matters) Why you need to get out of your own What gear to use (and why you should buy a mic first) Beav’s answer to the number one question he gets to work/life balance Links Mentioned: Tactical Baby Gear Tactical Baby Gear on Facebook Rode Lapel Mic Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Last week we heard from Kaleigh Moore on ecommerce trends that will optimize your store in preparation for Black Friday One of the suggestions from that episode that got most excited was the idea of a buyer’s guide– specifically having customers segment themselves into new vs returning customers by offering a buyer’s guide on the home page. That’s a simple but powerful example of customer segmentation. Right now, nearly all websites treat all visitors the same. But our customers aren’t the same. If we can segment them based on their interests and actions, then we can personalize their experience, and make our marketing much more relevant to them. To discuss the realities of personalization, is RightMessage founder Brennan Dunn. RightMessage is a software company that helps bring on-site personalization to the masses. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: What is segmentation and why do we care? The Facebook Ads tactic to improve segmentation The Black Friday segmentation strategy Brennan used to 4x his sales with no list growth How to start implementing segmentation in Shopify How segmenting can improve your reports Brennan’s one high-value takeaway for store owners Links Mentioned: RightMessage $100 off The Personalization Masterclass DoubleYourFreelancing Don't Make Me Think Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Full Transcript:

The year is half over, which means the holidays will be upon us before we know it. The summer, right now, is the time to start preparing for the holidays. One way to prepare is to look at what’s working for other ecommerce retailers and cherry pick those ideas for your own brand. Joining us to discuss several actionable example of revenue-boosting trends is Kaleigh Moore. Kaleigh is a freelance writer specializing in eCommerce. Since 2013, she's been working with various eCommerce platforms and publications like Inc. Magazine and Entrepreneur to highlight the best practices, new data, and rapid growth associated with online sales. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: Top trends for ecommerce What your product page needs to convert What to do when products go out of stock How to increase Average Order Value The importance of segmentation and buyer’s guides Which trend to start with Kaleigh’s one tip for store owners Links Mentioned: Recycled Firefighter Product Page While Supplies Last Madewell KaleighMoore.com @kaleighf Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Everyone wants better ranking but that’s not really what they want. Stores want more traffic. They want that because it leads to sales. Sales is what really matters. All of SEO is just a marketing channel to get more visitors who turn into customers. The main FIX for SEO is better rankings What if there was a way to get more sales with the existing rankings you already have? How? By convincing more searchers to click on your search listings. More clicks == more traffic == more sales. What we’re talking about today is a search enhancement in Google called Rich Snippets, specifically Product Rich Snippets. They enhance your existing search results with more data and pixels. Eric Davis joins us today to walk us through it in easy to understand terms. Eric is founder of Little Stream Software, which helps Shopify entrepreneurs customize their Shopify stores using public and private Shopify Apps. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: Why we should invest in structured data What structured data does How it affects your appearance in search results When and why Google might rewrite your title and descriptions What Google’s motivations are Which rich snippets are available to help you sell more When you may not want to use semantic markup And how to test for it and use it in your store today How to get in touch with Eric for a free review of your structured data Links Mentioned: Newsletter: Eric’s Daily Shopify Tips Google Structured Data Testing Tool App: JSON-LD for SEO Article: Uncover all of your Shopify store’s rich snippets with this one search Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Full Transcript: Kurt Elster: Recording from Ethercycle Headquarters outside Chicago, this is the unofficial Shopify Podcast and I’m your host Kurt Elster. Today, let’s take a little trip down memory lane. I recall we were doing a lot of just web development, front end development stuff, really exciting, back in say 2012. That feels like a lifetime ago already, maybe 2011. There was a lot of talk about this thing called semantic data or structured HTML or structured data, semantic HTML. Basically, the World Wide Web consortium who makes these standards that we used to development websites came up with whole bunch of fun HTML tags to try and describe the content of a site to robots essentially for Google’s benefit. We would wrap our content in these fancy tags and then ideally Google would understand, “This is what this stuff does,” or what this is about. In theory, we would all go along with it, because by implementing this, by going through the effort of adding in this extra code to describe your page to Google, you would get more relevant results, more relevant search queries, better qualified traffic. There’s a whole host of reasons to do it. It was really exciting. We’re going to have structure data for just about everything you could come up with. It never really went anywhere. For two reasons, there’s a lot of work for people and because Google got much better at figuring out what it was looking at. It did survive in one vertical and that’s ecommerce. They still have this stuff for reviews and for product data. It’s still out there. Where you’ve got these extra HTML tags that are going tell Google when it looks at a product page, “This is what’s on here.” Then it could do all kinds of cool stuff with that data. We’ve got, ideally, this great SEO benefit and opportunity from this fairly straightforward technical thing that we can implement in Shopify themes. Why would we do it and why do we engage in SEO or even talk about this or mess with it? Well, it’s because everybody, every store owner wants better rankings. Isn’t that really what they want? What they want is more traffic to the store? Well, do you really want more traffic? No. You want more sales, sales is what really matters. All of SEO is just a marketing channel to get more visitors who turn into customers. The main fix for SEO is better rankings, but what if we could get more sales with existing rankings you already have, so we don’t have to mess with getting more backlinks or trying to con Google into pushing our rankings up. Well, using this rich snippet data, in theory, we could get more qualified traffic and increase our click-through rate. There’s one issue here, I don’t entirely understand the concept. There’s a lot of nuance in this, so I have brought our friend back who’s been on the show before, Eric Davis. He was here almost exactly a year ago talking about his suite of Shopify apps. He has a new one that does exactly this, that adds this structure data to your Shopify store. Eric is joining us. He

In speaking with Shopify entrepreneurs, there are definite patterns that appear in successful stores A common one is having a product that solves a pain or problem for people Today’s guest sells one product that solves a literal pain and has been tremendously successful doing so If you’ve ever worn high heels, you know there are designed for style over comfort That’s where Vivian Lou comes in. Vivian Lou is a brand that promises to allow women to wear high heels four times longer without pain. Joining me is Vivian Lou’s president, Abby Walker. Abby’s entrepreneurial journey started 3 years ago after she picked up the phone and asked one simple question. She launched her company as a hobby business (while being a full time working mom of two kids.) Since then, her flagship product - an insole for high heels - has been featured in O! Magazine, Real Simple and USA TODAY. It’s also been featured on The View and is sold on HSN. In May 2016, she quit her full-time job to pursue her dream and has covered her lost corporate salary (and then some) since November 2016. In today’s episode, Abby will explain her journey and the mindset shifts that enabled her success. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: How Abby frames selling How she found her product idea Her journey from side hustle to full-time job How she got on HSN (and what that relationship looks like) Why she uses a long-form sales page (and how it converts) Abby’s success tips for new entreprenuers Links Mentioned: Vivian Lou - Use code UNOFFICIAL at checkout to save 20% off (Good through July 2017) HARO Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

If you own a tablet or iPad, you’ve probably shopped for a case for it. And if you bought a case for it, did you ever run across beautiful leather cases that looked like books? If so, you and I have the same taste. Pad & Quill makes those luxurious cases. Our guest today is Brian Holmes, President, and owner of Pad & Quill. He started the business in 2010 with his wife, Kari. It was a desire to create exceptionally crafted luxury accessories (rather than profits) that motivated Holmes when he chose to start the business with a budget of just over $1,000. Pad and Quill is the tale of a shop formed with bookbinders, carpenters, a painter and a working mom coming together to create beautiful handmade iPad/iPhone cases, leather bags, and other dry goods. In this episode, we dive into his seven-year journey in ecommerce and discover what he’s learned along the way. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: How Pad & Quill got started Their direct approach to launching the brand Why you should embrace your passion The advantage of lifetime warranties How to Brian pitches the press The golden rule that governs Brian’s marketing Why he moved from Magento to Shopify Plus And his advice for entrepreneurs Links Mentioned: PadAndQuill - Use coupon code BHAPPY10 to get 10% off any product Shopify Plus Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Transcript Kurt: Hello, and welcome back to The Unofficial Shopify Podcast. I'm your host, Kurt Elster, recording from Ethercycle headquarters; about 10 minutes from O'Hare Airport, if you're familiar. And today I'm talking to a wonderful, seven year-old eCommerce store owner. Well, the store is seven years old. The owner is not seven years old, I should say, I should be specific. But we've got this app called Crowdfunder, and it's not the easiest thing to install if you're not familiar with HTML. So people ask me, "Hey Kurt, can you install this thing for me?" And I say, "Yes, of course." And in doing that, I always get to check out some interesting stores. And in this case, I said, gee this seems ... I was looking at a store, it was called Pad & Quill, and I thought, this seems awfully familiar. So I went and I searched through my email, and sure enough, I had bought an iPad case from Pad & Quill in 2011. So I reached out, and I acted like, this seemed familiar because it is familiar; I used to have your case on my first gen iPad, and I would love to hear your story. This looks like a fascinating brand, they were in the process of moving to Shopify Plus. So I wanted to hear that story. So joining me today, is Brian Holmes, who is the President/Owner of Pad & Quill. He started in 2010 with his wife, Kari. Prior to running Pad & Quill, he's a Tradesman for over 16 years; we'll find out in what. He and Kari have been married for almost 27 years. Congratulations! It is so much easier to do this with a supportive family, and doing it with family helps. But Brian, thank you for joining us. Brian: Kurt, thank you for having us on. I appreciate it, having me on. My only question is, you've only boughten one case since 2011, Kurt. What's goin on? Kurt: (laughs) Let's see, I had- Brian: (laughs) Kurt: So for the longest time I just had the standard iPad case on there. And then one of my kids dropped it on the kitchen tile floor like two or three years ago, and we have not had an iPad since. Someday. Brian: Ah. Kurt: Someday I'll get around to buying another iPad. Brian: Yes. Well, you're right I'm not seven years old, I'm almost 50, but I've been doing this for seven years. That is correct. Kurt: Very good. Brian: Yeah. Kurt: For our listeners, what is Pad & Quill? Brian: So, Pad & Quill is a, we are a luxury accessory maker. So we design and craft luxury goods for tech and play. That's kinda what we like to say. They're durable goods. They're artisan made. Those four words are very important to us. We don't wanna make anything that is going to fade away within a year and breakdown, et cetera. So all of our products come with longer warranties, and we want them to be very well made, as far as what we call good art. So when we make a product, to us, it should be both beautiful and functional. Cause you can have a lot of products out there that are really nice to look at, but they don't last, or they're really, really functional, but they're just ugly. So what we're trying to do is create these kind of beautiful leather bags, iPad cases, MacBook cases, things like that, that are unique, but also provide a function, provide a utility and are durable. They last a long time. So that's kinda

In April during our Unite coverage, I had dinner with Carson McComas, the owner of Shopify Plus agency Fuel Made, and we got to talking about our mutual love of marketing automation, and specifically Klaviyo. Now, if you’re not using Klaviyo, that’s okay. Don’t tune out, hear me out. Carson mentioned to me that they were having great success with Klaviyo to the point where they were pushing the limits of ecommerce email marketing automation. I immediately knew I had to have the rest of the conversation on this show. So I emailed Carson, and here’s what he said: “Would love have Lisa on with you. She's the bomb and knows email marketing and Klaviyo like a pro. She's generated some pretty incredible ROI for our clients like Beardbrand.” Lisa heads the email marketing department at Fuel Made, she specializes in Klaviyo Email Marketing, and she knows it like the back of her hand. She's looked through 100's of Klaviyo accounts, helping clients add tens of thousands of dollars in automated monthly revenue by setting up their triggered marketing. In this episode, LIsa Oberst is going to walk this through the very same Klaviyo email marketing automation campaigns she's used to add huge value to Shopify stores like BeardBrand. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn how: Why and how to start with email marketing What to do before starting with email marketing The three typical lead magnet formats Lisa uses, and how to brainstorm Lead Magnets that capture emails The safe & polite way to offer your opt-in The 3-step approach to pop-ups The basic segmentations you must have The 4-step email cart abandonment email that converts The uncommon email that converts at 9% for BeardBrand Lisa’s one-tip from Links Mentioned: Get Lisa’s Email Marketing Checklist! Klaviyo - Get your free account FuelMade BeardBrand Leno’s Garage HelloBar InkedGaming Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Transcript Kurt Elster: Recording from Ethercycle headquarters outside Chicago. This is the unofficial Shopify Podcast and I’m your host Kurt Elster. You heard our wonderful Shopify Unite coverage, which was very exciting. One of our best, our most listened two weeks ever; 7,000 downloads something crazy. We’re going to crack a quarter million downloads. I’m really, really excited. I could not have done it without you guys. It’s amazing. It’s been a wild ride. Anyway continuing on that Unite coverage, I met with a lot of really interesting bright people there and that’s where I have been picking up some wonderful guests, was from networking at Unite. One of the first things I did, was go to a VIP dinner there and the gentleman sitting to my left at this dinner was none other than Carson McComas your Shopify Plus Agency Fuel Made. We got to talking pretty quickly about our mutual love of marketing automation and specifically Klaviyo. Now, if you’re not using Klaviyo, that’s okay, don’t turn out. Here me out here, because a lot of marketing automation principles will work across several different platforms and just that I like and endorse Klaviyo. Carson mentioned to me that they’re having great success with Klaviyo to the point where they are pushing the limits of ecommerce email marketing automation. At which point, I heard the needle scratch in my head and I immediately knew I had to hear the rest of this conversation on the show so that you could benefit from it. Of course, I want to learn too. I do most of my learning through this podcast truthfully. It’s great resource for me. I emailed Carson right away and I said, "Hey, come on the show. You’re a great person, I want to hear this." He replied, and I am quoting. He said, “I’d love to have Lisa on with you. She’s the bomb and those email marketing in Klaviyo like a pro, she’s generated some incredible return on investment for clients like Beardbrand. I could not have wrote a better intro myself. Now I know Lisa has female marketing department at Fuel Made. I’m told she specializes in Klaviyo email marketing and she knows it like the back of her hand. I believe it. She has looked through hundreds of Klaviyo accounts helping clients at tens of thousands of dollars in automated monthly revenue by signing up their triggered marketing, so Lisa, thank you for joining us. Lisa Oberst: Thank you, Kurt, great intro. I appreciate that. Kurt Elster: My pleasure. Tell me, give me briefly, give me your Klaviyo background, how did you get into this? Lisa Oberst: Sure, so about two years ago, a little bit more, I moved to L.A. and joined a three-person team that was building an agency specialized in Klaviyo. That’s really when I started my

Your pets are a part of your family, but when the adults go to work, and the kids are at school, your pets are left home alone. So what happens to them if something happens to you? That's what a 21-year-old AJ Montoya wondered. So one day he decided to solve the problem by designing a credit card sized card with his emergency contact info. That way if he were ever in an accident, sick or injured and unable to return home to care for his pet, the card would be seen in his wallet, alerting those around you that your pet needs care. Now AJ sells that same card (and more) on thepetcarecard.com– and business is good. Quit your job good. Hire your family to work for you good. And on The Unofficial Shopify Podcast, he's going to tell us how it happened, and what you should do differently. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn how: He looked to his own life to find a pain to solve They validated without having a product They got their initial sales He made the switch from side hustle to full-time Shopify storeowners He used automation to free up his time And the things he wished he could change Links: PetCareCard GraphicRiver AJ’s Facebook Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Part three of our special Shopify Unite edition of the show in which we cover many of the announcements from Unite last week by interviewing the attendees on-site. On April 20th, a thousand Shopify Partners from around the world gathered together in San Francisco for our 2nd annual Unite conference: a two-day event to discuss all things Shopify, commerce, and technology. And they announced a ton of stuff. There was something for everyone announced: new payment options, Shopify Plus features, app APIs, new theme toolkits, and more. Rather than have me tell you about it, we put together lightning interviews with twenty attendees (including Shopify COO Harley Finkelstein) to find out what's most impactful coming out of Unite. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Links: Everything We Announced at Unite 2017 (And What It Means For Merchants) Shopify Unite 2017 Youtube playlist Accelerate Checkout With Shopify Pay Introducing Launchpad: Time Saving Automation for Major Events, Campaigns, and Sales Introducing Wholesale: Your Next High Growth Sales Channel Meet the New Chip & Swipe Reader for Shopify POS Custom Storefronts - Building Commerce Anywhere Introducing: Mobile Store Builder - The Fastest (& Smartest) Way to Build a Native Mobile App Introducing Flow, Payment Scripts & Shopify Pay Building for Developer Success with Shopify's Newest APIs Recent Updates to Shopify's Online Store and Liquid Introducing Slate: A Shopify Theme Scaffold and Command Line Tool Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Part two of our special Shopify Unite edition of the show in which we cover many of the announcements from Unite last week by interviewing the attendees on-site. On April 20th, a thousand Shopify Partners from around the world gathered together in San Francisco for our 2nd annual Unite conference: a two-day event to discuss all things Shopify, commerce, and technology. And they announced a ton of stuff. There was something for everyone announced: new payment options, Shopify Plus features, app APIs, new theme toolkits, and more. Rather than have me tell you about it, we put together lightning interviews with twenty attendees (including Shopify COO Harley Finkelstein) to find out what's most impactful coming out of Unite. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Links: Everything We Announced at Unite 2017 (And What It Means For Merchants) Shopify Unite 2017 Youtube playlist Accelerate Checkout With Shopify Pay Introducing Launchpad: Time Saving Automation for Major Events, Campaigns, and Sales Introducing Wholesale: Your Next High Growth Sales Channel Meet the New Chip & Swipe Reader for Shopify POS Custom Storefronts - Building Commerce Anywhere Introducing: Mobile Store Builder - The Fastest (& Smartest) Way to Build a Native Mobile App Introducing Flow, Payment Scripts & Shopify Pay Building for Developer Success with Shopify's Newest APIs Recent Updates to Shopify's Online Store and Liquid Introducing Slate: A Shopify Theme Scaffold and Command Line Tool Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

This week we have a special Shopify Unite edition of the show in which we cover many of the announcements from Unite last week by interviewing the attendees on-site. On April 20th, a thousand Shopify Partners from around the world gathered together in San Francisco for our 2nd annual Unite conference: a two-day event to discuss all things Shopify, commerce, and technology. And they announced a ton of stuff. There was something for everyone announced: new payment options, Shopify Plus features, app APIs, new theme toolkits, and more. Rather than have me tell you about it, we put together lightning interviews with twenty attendees (including Shopify COO Harley Finkelstein) to find out what's most impactful coming out of Unite. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Links: Everything We Announced at Unite 2017 (And What It Means For Merchants) Shopify Unite 2017 Youtube playlist Accelerate Checkout With Shopify Pay Introducing Launchpad: Time Saving Automation for Major Events, Campaigns, and Sales Introducing Wholesale: Your Next High Growth Sales Channel Meet the New Chip & Swipe Reader for Shopify POS Custom Storefronts - Building Commerce Anywhere Introducing: Mobile Store Builder - The Fastest (& Smartest) Way to Build a Native Mobile App Introducing Flow, Payment Scripts & Shopify Pay Building for Developer Success with Shopify's Newest APIs Recent Updates to Shopify's Online Store and Liquid Introducing Slate: A Shopify Theme Scaffold and Command Line Tool Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Many Shopify store owners are bootstrapped solopreneurs, which means you’re handling everything in your business. As your business grows, you may want to delegate tasks, to give yourself free time to do focus on more valuable things, or maybe you just want to work less. The first time you hire is the scariest. Where do you start? How do you train people? How should you hire? To answer these questions and more, we’re joined by Connor Gillivan, author of Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies, founder of FreeeUp.com, and a veteran ecommerce entrepreneur who has sold over $20 million on Amazon. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: How Connor went from college dorm room entrepreneur to selling over $20 million on Amazon How he took that experience and leveraged it to build FreeeUp, online hiring marketplace for eCommerce business owners, with over 1,000 customers. How Shopify store owners can utilize remote freelancers to stay focused on what they do best and make their operations more efficient. Connor’s process for how store owners can remove tasks from their plate, surround themselves with experts, and keep pushing the company forward with their expertise. And why it’s okay to take a trial and error approach Links: FreeeUp.com - company Connor's Personal Blog Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies Connor's Facebook Connor's Twitter Connor's LinkedIn Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Logan Ketterling is a 20-year-old entrepreneur from Minneapolis who combined his passions for fashion, storytelling, and online marketing to launch a successful jewelry business. Logan's brand Urbain creates unique pieces from places of significance such as historic sites or local hotspots. Since the launch, Logan has worked hard to get awareness about his unique products. Using Facebook Ads, Logan has built profitable funnels to get a customer aware, engaged, and active in his business. Some of these funnels returning 2 to 3 times ROI using unique audiences and tons of research to build an onramp to a new brand in a crowded space. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: The exact steps in his Facebook sales funnel How Logan targets prospective customers His long-term wins with Facebook advertising The mistakes he would have changed in his journey Links: Urbain Message Logan on LinkedIn Logan's 'About' Landing Page Zipify Pages Free Facebook Ads Funnel FREE Consultation with Logan Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Free traffic from Google through SEO can be a pillar of success for your Shopify store. Unfortunately, SEO advice is often general, not actionable, and sometimes wrong. As a result, it's tough to find 'real' experts. Today we're talking with John Doherty about ecommerce-specific tactics to grow your organic search traffic. John is the founder of GetCredo.com, a company that connects great companies with the right marketing expert for their needs. He's also a freelance digital marketing consultant. In the past, he ran growth marketing at Trulia Rentals, marketing for HotPads.com, and worked for SEO agency Distilled in New York City. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: The highest-leverage things ecommerce stores can do for SEO (that many get wrong) How long does SEO take to work? The right way to think about SEO when getting a new project/site off the ground How to compete against the big players like Amazon and Zappos When you should hire out for SEO? Links: Ecommerce Marketing Guide GetCredo.com for Shopify How long does SEO take to work? KeywordTool.io Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Today on The Unofficial Shopify Podcast we’re talking about migrating to Shopify If you already have an ecommerce website or are using a different ecommerce platform for your business, it is important to make sure that your product information and other content make it over to Shopify. Ross Beyeler, a Shopify Plus expert, specializes in migrations, and joins us today to walk us through what a successful migration looks like. Ross is the Founder and CEO of Growth Spark, an agency that provides strategy, design and development services to e-commerce companies. Since its founding in 2008, Growth Spark has completed over 350 projects with brands including Bose, Newbury Comics, Johnny Cupcakes, BottleKeeper and many more. During that time, the firm has also received awards from Interactive Media Awards, Internet Retailer and BusinessWeek. Ross is a proud alum of Babson College where he occasionally guest lectures on topics including e-commerce, design and entrepreneurship. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: Why do people migrate to Shopify? Which platforms are migrating to Shopify? How long does it take and what does it cost? How should you approach your migration project? What are the key components to a successful project that are often overlooked? How do you migrate data and why is it so hard? What can't you import? What are the technical aspects of a migration? What to expect with search engine ranking and optimization? Links: Growth Spark Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Pop-Quiz: Which marketing channel is the most effective and costs the least? Answer: Word of mouth. Today, David Fallarme joins us in this actionable episode to discuss the essentials behind successful word of mouth marketing. David currently heads up marketing for ReferralCandy, a Shopify app that gives your store a referral program. David's background includes making viral Facebook games played by millions, and he uses that experience to help ecommerce stores increase their sales with word of mouth. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: How to get hundreds of people talking about your store when you launch, even if you aren't an influencer The most common beginner mistakes everyone makes when setting up referral program How to refine your positioning to increase likelihood of people talking about you How offering social status to your buyers is a powerful motivator Links: Get $50 towards ReferralCandy Export LinkedIn Connections Streak CRM Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

You may have a great product, but it's not going to sell itself. If you can’t convince someone your product is the right one for them, it doesn’t matter how good it is. Nobody’s going to buy. Maybe you can relate: You launched and nobody bought— or only made a few sales. You launched and nobody cared at all. Crickets. You launched but sales plummeted immediately after. Would it surprise you to hear the solution to all these problems is writing? It ALL starts with writing. Crafting the right message is critical. Writing effective sales copy is an incredibly valuable skill. That's why I've brought Sean McCabe on talk with me about writing effective sales copy. Sean is an entrepreneur who writes over a million words a year on business, and has helped tens of thousands of students build and grow sustainable businesses with his courses on copywriting, pricing, and marketing. He knows what he’s talking about! After today's episode, you should be able to sell MORE of what you sell by learning to write effective sales copy. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Links: Free Audience Building Course Sean Wes Sean Wes Podcast Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

In 2012, Death Wish Coffee Co. was started in a small coffee shop in Saratoga Springs, NY. Founder, Mike Brown, saw a need for coffee that was both strong and delicious to serve his groggy, morning customers. After creating the perfect blend of beans and combining it with his unique roasting technique, the 'World's Strongest Coffee' was born. Today, thousands of people trust Death Wish Coffee to wake them up and keep them going every day. In 2015, we won Intuit’s ‘Small Business Big Game’ competition, which gave us a 30- second commercial spot during the Superbowl. Since then, their business has grown every day allowing them to reach more coffee drinkers than ever before and invest in tremendous marketing efforts. They were the official coffee sponsor of New York Comic Con, they’ve sponsored Nascar Driver Ty Dillon, and they’ve had the opportunity to support amazing charities like the Special Olympics with their products. Today we're going to talk with their founder, Mike Brown, to hear his story and how he's made sure the Death Wish brand fits into every aspect of their fans' lives. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Links: Death Wish Coffee @MikeBrownDWC Death Wish Coffee Superbowl Commercial: Storm's a-Brewin Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Let me warn you now: you'll want to have a notepad ready before listening to this episode, because it may be our most actionable ever. Peter Friis is CEO and co-founder of ESSIO, the world's first aromatherapy diffuser for your shower. He recently had a major breakthrough in their conversion rate by designing an entirely new landing page using industry best practices and directing traffic to this page instead of their website. The results? A 665% lift in add to carts and 494% lift in conversion rate overall. This was great until they ran out of all their stock (because their CPAs were so low). They decided tp take the same landing page and convert it into a crowdfunding page where people could effectively get in line (and get a great discount) by pre-ordering. Mind you, they did this all outside of Kickstarter and without the framework of a traditional crowdfunding platform. Over the course of 3 months, they sold more than $200K worth of product and were nearly sold out again when their new inventory arrived. On today's show, we dive into Peter's story and the ins & outs of what they did and how others can replicate their success. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: How they came up with the idea as a family Peter's method for validating the idea for $100 How he gets so much PR, and how to create the perfect pitch How we got his product on Good Morning America The breakthrough that enabled his Facebook ads success The elements of a successful product video And finally, the techniques that 5x'd their conversion rates Links: EssioShower.com Peter's Landing Page Zipify Crowdfunder App Pick Peter's Brain on Clarity.fm PRVolt Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Peter founded Fringe Sport out of his garage in 2010 and grew it to 7 figures in revenue in 18 months. Now he is CEO of Fringe Sport, focused on bringing Great Products with Great Prices and World Class Customer Service to WODers and weightlifters. He has one problem though: his friends think he's crazy for his most recent marketing decision... — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: The market research tactic he used when starting his business The three pillars of his current marketing strategy How he's made customer service culture more than just lip service And the biggest mistake he wish he could change Links: FringeSport Recommended Reading: The Lean Startup Recommended Reading: Ogilvy on Advertising Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Of all the store owners I hear from with thoughts on finding & engaging customers on social media, Candice Galek, CEO and Founder of Bikini Luxe is by far one of the most impressive. In under two years, she took her Shopify store from her living room in Miami Beach to a warehouse and a team of more than 40 employees worldwide all while amassing a social media following of more than 250,000. In today's episode, Candace pulls back the curtain on her humble beginnings, tremendous growth, and her contrarian approach to social media. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: The importance of face time How she grew her following to 250K people Her approach to social media How to get influencers to sell for you How she went viral on LinkedIn for a 20% boost in sales Links: Bikini Luxe Is This Appropriate For Linkedin? The Hustle Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

One of the best things about Shopify is its extensibility and the ecosystem that goes along with it. Recently we released our first (and currently only) Shopify app, and wanted to share that experience with you. It turns out it’s surprisingly easy to custom apps for a store’s private use, and almost as easy to monetize those apps in the Shopify app store. Jeremy Green, who developed Crowdfunder App with us, joins us to discuss the experience. Jeremy Green is a software architecture consultant specializing in Ruby on Rails and Ember for SaaS applications. He's the founder of Remarq.io and CloudHdr.com. He's an active contributor to the Oklahoma tech scene through his involvement with Techlahoma, Code for Okc, and OkcRuby. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: How long it took What to budget Difficulty level How apps work within Shopify What the approval process is like Links: Crowndfunder App Jeremy Green Remarq.io Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Klaviyo's Chad Vanags joins us to explain just how easy it's become to use data-driven personalization in your email marketing to make more money on autopilot. He breaks down what email flows consistently make the most money, and what the best practices to use when implementing those workflows. Currently the head of agency training at Klaviyo, Chad teaches how to successfully implement email flows for immediate success. Previously, he was the co-founder of the agency Ecommerce Influence where he worked with brands like MVMT Watches, Tipsy Elves, Stance Socks, Blenders Eyewear, and many more. He was also the producer and co-host of the Ecommerce Influence podcast. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: The easy tips Chad has for ecommerce stores looking to get ahead this season The specific tactics or trends that are really helping to improve targeting for ecommerce stores The most successful emails that stores should be sending Links: Try Klaviyo Free Today

Kiri is the CEO and founder of Bobsled Marketing, an Amazon marketing agency that has changed the way businesses sell and promote their products in the online marketplace. The agency was launched in 2015, following Kiri’s own entrepreneurial efforts on Amazon with her own brand, I Like That Lamp. Trying and testing tools and strategies with her own brand, Kiri realized that many product businesses would benefit greatly from being Amazon, but have neither the time or experience to properly launch their products there. At the core of Bobsled Marketing’s success is a self-designed, self-tested, comprehensive process that Kiri created to launch and optimize product listings on Amazon with a clear objective: to drive maximum revenue through the channel. To-date, this same process has been replicated by the Bobsled Marketing team for over 200 products across most product categories on Amazon. Bobsled Marketing had humble beginnings. In July 2015, Kiri was doing piecemeal freelancing projects for consumer goods companies who needed help with maintaining and growing their sales on Amazon. Soon, she took her business to a whole new level. Kiri identified an overlooked opportunity amongst crowdfunded brands, which needed to quickly develop sales & distribution channels after their Kickstarter campaign ended. This niche approach has boosted Bobsled Marketing into one of the go-to Amazon marketing agencies for established brands in less than a year, offering new opportunities, both for new businesses and for digital professionals looking for the right company to harness their extraordinary analytical skills. Kiri’s company grew to more than 10 staff, and manages 7 figures per month in sales on the Amazon marketplace for more than 30 clients. These clients now range from crowdfunded hardware startups and large European manufacturers to a billion-dollar consumer brand. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: Why should brands consider launching their products on Amazon? What are the top things that brands do wrong when they launch on Amazon? What does Amazon cost? What does that get? Links: Kiri's free Facebook group The Amazon Expansion Plan Bobsled Marketing Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Facebook is giving us more ways than ever to quickly and inexpensively generate custom audiences. As a busy store owner, learning to navigate Facebook's myriad of advertising options effectively can be a time-consuming endeavor. Kurt Bullock joins us to discuss Facebook's new options, and you can use them to set up a sales funnel that segments and targets customers through their relationship with your brand. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: Learn why interest target isn’t every effective How to reach the right people on Facebook The new Facebook Custom Audiences available The top of funnel ad type that converts best Links: Free Download: Custom Audiences That Increase Sales Our Facebook Sales Funnel Offering producedept.co kurtbullock.com Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Transcript Kurt Elster: Today, I've got none other than Kurt Bullock, slightly confusing we have the same first name. He's a Shopify marketing master who specializes in Facebook ads. I noticed because he's been working with me for the last several months fulfilling a lot of our projects and doing an extraordinary job. I'm really excited to have him here with us. Anyway, we're going into it. We're recording live from Ethercycle Headquarters outside Chicago. I'm your host, Kurt Elster. Kurt, thank you for joining us. Kurt Bullock: Good morning, Kurt. Kurt Elster: How're you doing? Bullock: I am doing great. Kurt Elster: Diving right into it, Facebook ads and Shopify, we know Facebook ads are great way to drive new traffic, qualify customers to your store, bring back prospects, people who haven't bought yet but a lot people who implemented themselves do it in a way probably differently than you and I would go about it. Let's start with, what's the wrong way? How are people doing it and screwing it up? Bullock: I think that a lot of people go at it with the approach of trying to put together a profile. This is the way that before there were all these cool new targeting methods, it was really only way to go. This is what they teach in a lot of courses. You would go in put together a profile of your target customer, find all their interests... Kurt Elster: Like a customer avatar? Bullock: There you go. You're putting together a customer avatar, trying to find all the magazines that they read, their customers, their competitions, Facebook pages and try to put together a profile and run ads to that group of interests. The problem with that is you are reaching a pool of audience at that point. They don't know anything about you and it's an expensive and a hard way to go. A lot of people come away from Facebook ads, Googling it doesn't work, I think, because they have difficulty with the targeting. Kurt Elster: Interest targeting not very effective. What works better than interest targeting? Bullock: When I work with a new client, the first thing I do is get them to upload, let's say, a customer list if it's larger than 100 or 200 customers or their whole newsletter list so that we can create a custom audience. Kurt Elster: Why do we need the two different lists? Why not just lump them together? Bullock: It's great if you can segment and find the most, let's say, your best customers. For instance, if you were to rank them just your newsletter members are going to be less targeted, less relevant than your customer list who have all gone through and decided to purchase your product. If you have enough customers that you can upload this to Facebook and the reason you did enough, I say that, is because Facebook's then going to use their algorithm magic and try and create a new audience for you. Create a lookalike audience with completely unique people in there for you to target your ads to. Kurt Elster: That's based on if I give them a list of email addresses or a list of phone numbers which is less successful. What's the minimum for to make a lookalike audience? Bullock: I'm not sure what their hard number is, to be honest. I usually don't upload anything less than 200. I don't have very good luck if I go under 200. They may have a hard limit but I couldn't tell you what it is specifically. Kurt Elster: It changes. It's hard to keep up because the stuff changes so quickly. Bullock: Yes it does. Kurt Elster: It used to be 100. If you upload a list of 100, that assumes 100 percent match rate, right? Not every email address will correspond to a Facebook account. Bullock: That's right. Kurt Elster: 200 is a totally safe number to do with. Let's say, I had a bigger list of past customers. I'm not even playing devil's advocate here. I generally wonder about this. Is it better to upload, let's say, I've got a list of 10,000 customers, and just put everybody who

Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. This hidden gem is often overlooked by store owners (and your competition.) Brett Curry, author of The Ultimate Guide to Google Shopping, joins us to walk through setting up profitable product listing ads. Brett Curry is the CEO of OMG Commerce. Brett started his first marketing agency in 2003 and launched his first search engine marketing campaign in 2004. After some early big wins, Brett was hooked. Now he leads a team of SEO and SEM professionals serving ecommerce clients. Brett is also the host of the eCommerce Evolution podcast aimed at bringing you what's new and what's next in the world of eCommerce. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: Why is Google Shopping such a powerful channel for most online merchant? What are some common Google Shopping mistakes you see merchants making? What are some quick win tips for better Google Shopping results? Links: The Ultimate Guide to Google Shopping Google Shopping for Merchants Google Shopping App OMGcommerce [eCommerce Evolution](http://ecommerceevolution.com/"eCommerce Evolution") Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

What's a good conversion rate? One that's better than last month. But how did you get there? Nick Disabato has built a career on research-focused A/B testing. Over the past year, he's helped Shopify Plus store KeySmart achieve extraordinary success. He joins us today to discuss that journey and how you can improve your store 5% monthly with his approach to split testing. "Never forget: focusing on your customers brings you more customers. Are you focused on helping your customers, or are you focusing on what your coworkers want?" — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: How testing makes you money What makes a successful test Testing's impact on design Why testing defangs your internal debates Links: Draft The A/B Testing Manual nickd.org Visual Website Optimizer Hotjar Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, free. Tell me where to send your sample at ecommerce-bootcamp.com Transcript Kurt: 00:06 Before we continue, I wanted to share a quick tip from our sponsor, Referral Candy. We'll find out what's working, then do more of that, so look at your top sales channels and then double down. It's the 80 20 rule and action. For many stores, word of mouth is a top channel, but how do you double down on the word of mouth? Check out Referral Candy - increase word of mouth sales by giving your store a refer a friend program. They're giving you guys 50 bucks to get started with it. Just go to Kurtelster.com/referralcandy to get started. Kurt: 00:37 Hello and welcome to this episode of the Unofficial Shopify Podcast. I'm your host, Kurt Elster, agency owner, Ethercycle, author of the Ecommerce Bootcamp, and a lot of other things. Find out more on Kurtelster.com. That's my podcast radio voice. At this point, I can't say Unofficial Shopify Podcast any other way. I apologize for that. Joining me today is a wonderful gentleman who, through a mastermind group that he started, has changed my life and a lot of inspiration to me and is also an quite the interesting character who's been on the show before. Please welcome Nick Disabato. Nick: 01:11 Hi there. How's it going? Really happy to be here. Kurt: 01:15 So Nick, the last time you were here, it was a good episode. I enjoyed it. I like talking to you, but for you, you had a great outcome from it. You landed your favorite client. Nick: 01:27 No offense to my other clients. All of my clients are really my favorite client. I landed a fantastic client. They are a lifestyle, everyday carry brand called Keysmart. If you go to getkeysmart.com - they are wonderful. It's essentially like a multifunction tool for your keys and it makes your keys a little bit more organized, has a few extra tools and all these other things. Just to talk about what I do for a living - I run A/b tests for e-commerce and SaaS businesses. Those in the audience who don't know what A/B tests are - you have a change, you want to vet the economic impact of it, you test it against the control and you determine what the actual lift is. You've come up with ideas through research, you end up making that a core part of your design process so that you're not making bad decisions that could potentially hurt your business and you're more carefully and scientifically vetting what could actually convert better. Keysmart's revenue has gone up. I forget the last calculation I had done. I think it's something like 75 percent as a direct result of my A/B testing over the past nine months. Nevermind the fact that they have also been growing significantly as a company. So that helps as a force multiplier, right? Like they're getting more traffic, they're getting more sales, and then people who come in are more likely to convert that last bit is because of my work. Kurt: 03:02 On Shopify Plus, they have a really cool custom theme. I've done a few few modifications to it for them. There's like a lot of brands you hear talked about on Shopify that are very popular and you don't hear Keysmart talked about that often, which I always find strange because it's a cool product, but it also is quantifiably one of the most successful stores on Shopify. Nick: 03:25 I even mentioned to Andy, who's one of the people there, that we should just say we have like thousands of happy customers. Then he said we have millions of happy customers. I'm like, great. Kurt: 03:37 I was talking to Andy, who has been on the show before to say, wow, your facebook campaigns and your marketing... Andy's the one who did this stuff and it's phenomenal. I've never seen anything this successful. And he said, yeah, we could scale it, but we can't ship fast enough. That's your problem?! Your bottleneck is because you literally can't get the product out the door quick enough. That's nuts. I've never heard anyone say that Nick: 04:05 That's a rea

Today's guest runs the least politically correct store we've come across, and we love it. Yanne Root, founder of Violent Little Machine Shop, has made a business out of inappropriate morale patches. In this episode, we talk about Yanne's individual journey, what makes his business successful, "the voice" he presents to customers, and the mindset he uses to stay successful. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Links: Violent Little Machine Shop @ViolentLittle ReWork, 4 Hour Work Week Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

In this episode we're talking to Steven Fisher, Co-Founder and CEO at State & Liberty Clothing Company, about his journey and meteoric rise to success. Prior to founding the company, Steven graduated from the University of Michigan and worked for the Detroit Tigers in data analytics. After being disappointed and frustrated with all other dress shirts on the market, Steven and co-founder Lee launched State & Liberty Clothing Company in January of 2015. By focusing on fit, feel and a professional look, they've have created the best dress shirt on the market for the athletically built. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: Why you should sell a product that you want to use How to validate products with your friends The social strategy that skyrocketed sales Steven’s #1 tip for The Unofficial Shopify Podcast. Links: State and Liberty Instagram: @stateandliberty Use coupon code "unofficial" to take 10% off any shirt order. Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

"You can play video games all day if you want, but I'm busting my ass, I want to build an empire." That's what Beav Brodie told me about his journey building his Shopify store TacticalBabyGear.com, an amazing niche store selling tactical-style diaper bags for today's dad. (I know I'm buying one.) Dads are actively dedicating themselves more than ever to their children’s upbringing these days. While a generation ago tackling a diaper change may have scared off many a dad, these days dealing with a baby’s messy habits is frequently a team endeavor. This co-parenting is a beautiful new norm that extends beyond loaded diapers -- it's a world in which parents find themselves in the trenches of child rearing together. So why are diaper bags still designed as if the wife will be the only one carrying them? — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: The journey Beav took in starting his business The exact Instagram Strategy he used to grow And his favorite app to run their growing store Links: https://tacticalbabygear.com/ https://www.instagram.com/tacticalbabygear/ https://www.facebook.com/TacticalBabyGear/ Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Building a base of loyal and repeat customers is a top goal of many Shopify stores. Unfortunately, it's difficult to find what characteristics these valuable customers share so stores end up with weak, generic customer retention plans which lose them customers. Instead, by focusing on three key metrics for your repeat customers in your retention plan, you can keep those customers loyal and grow your store's revenue. Eric Davis joins us to walk through why what key metrics we should be checking, and why. He's suited to discuss it as his consultancy, Little Stream Software, helps ecommerce entrepreneurs customize their Shopify stores using public and private Shopify Apps. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: Why your repeat purchase rate is an excellent measure of your future success How to calculate your repeat purchase rate and average order values Why defining the path of your ideal customer can help you evaluate marketing and retention tactics Why focusing on repeat customers can have an out-sized ROI impact on your revenue Links: Eric's free course on repeat customer metrics: http://www.littlestreamsoftware.com/l/unofficial-shopify/ Repeat Customer Insights App: http://apps.shopify.com/repeat-customer-insights http://www.littlestreamsoftware.com Twitter: https://twitter.com/littlestreamsw Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Ezra says, "If you have a business driven by the ad model, you MUST understand upsells, cross sells... it's what's allowed us to grow to $1.5million/month." Ezra Firestone is a partner in BOOM! by Cindy Joseph and the company’s head of digital marketing. He runs a private network of eCommerce websites and regularly consults for companies across the U.S and Canada. He is the founder/creative director of SmartMarketer, an information hub for do-it-yourself entrepreneurs. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS — Learn: Conversion bonuses your site needs to have The difference between cross sell and upsell The right way to do cross sell How Ezra sets up post purchase upsells Ezra reveals all of his stats including his email revenue and the product you’ll never guess he sold in 2009 Links: https://smartmarketer.com/ https://zipify.com/ http://www.boombycindyjoseph.com/ Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

What's the best product to sell? Your own! Most people have likely had an idea for a product they'd like to make, but that's all they have: an idea. We don't know what to do next. In today's episode, I talk to product designer Dorian Ferrari about what exact steps to take to go from idea to reality, how much it'll cost, and what pitfalls to watch out for. Dorian Ferrari helps inventors and small businesses take their concepts to prototype or production ready 3D models. With 20 years of experience, his clients come from all over the consumer product spectrum from toys to phones. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS — Learn: Going from concept to prototype Hiring a product or mechanical designer The difference between prototypes to mass manufactured What to bring to your product designer How much to budget for your prototype Where & how to get 3D prints made Pitfalls of entering the manufacturing stage and mass production How design for 3D printing is different than design for manufacturing. Best ways to bridge your prototype and production. Links: http://www.catzdesignfarm.com/ http://www.3dprintingcrashcourse.com/ http://www.shapeways.com/ Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

In this listener mailbag episode, I discuss the must have apps for your Shopify store. As you'd expect, it's opinionated, but only five minutes. Have a question you'd like answered? Subscribe to my newsletter at http://kurtelster.com then reply to any email, and let me know what question you'd like answered. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS — Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Ever experience a crappy product and think, "I can do that better!" That's what happened to Joe Scarpati. When faced with a nylon watch strap that didn't meet his expectations, he decided to do something about it. But not before some research to ensure his success. Joe’s background is in market research, which he has leveraged to offer watch enthusiasts a better nylon watch strap through his company, BluShark. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS — Learn: Learn why the most successful sites have only a few SKUs. Why the most successful stores figure out a mathematical formula on how to market. How to turn your angriest customer into raving fans What are the future big opportunities of ecommerce? FirstName’s #1 tip for The Unofficial Shopify Podcast. Product number doesn’t matter, Links: BluShark Email Joe Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Can you build a profitable brand by ignoring all that online marketing bullshit? Today's guest, Matt Giovanisci, believes you can, and intends to prove it. Matt is the creator of Swim University and a co-founder of Listen, Money Matters, a personal finance podcast that gets more downloads in a day as The Unofficial Shopify Podcast gets in a week. He also recently started MoneyLab, a series of documented experiments in making money online. Matt candidly shares his story of success building Swim University – an online resource site for swimming pool and hot tub owners that earns him six figures annually. Oh, and he once rapped about his podcasts: https://www.youtube.com/watch?v=wnH4CSg-gR8 — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS — Learn: Matt’s “one stop shop” concept for content marketing The reaction your visitors should have when they land on your site How humor enables better marketing Why & how to write for people, not Google The importance of a single sentence Matt #1 tip for The Unofficial Shopify Podcast. Links: http://www.moneylab.co/ https://twitter.com/mattgiovanisci/ Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

"The first time we ran video ads, sales immediately tripled." Andy has been running PPC ads for a while, but struck gold about a year ago with Facebook video ads. After just 2 weeks of running video ads he was able to triple the revenue of a large Shopify store. Now he has set up thousands of ad campaigns, and he has discovered a formula for telling good stories that make great video ads. He spills the beans on that formula so you can make profitable Facebook video ads for your Shopify store. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS — Learn: Learn why the most successful sites have only a few SKUs. Best practices for video ad The formula for crafting effective video ads The optimal length for a video ad Which tools can make video ads easily And the one thing most video advertisers get wrong Links: Andrew's Course: http://www.fbvideocourse.com FB Best Practices for Video: https://m.facebook.com/business/news/updated-features-for-video-ads Plainly Simple Studios: https://www.plainlysimplestudios.com/ TUSP Exclusives Get any Bold App free for two months I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com