Peter Keller: Growing a Crossfit Store Explosively Without Paid Ads
Peter founded Fringe Sport out of his garage in 2010 and grew it to 7 figures in revenue in 18 months. Now he is CEO of Fringe Sport, focused on bringing Great Products with Great Prices and World Class Customer Service to WODers and weightlifters. He has one problem though: his friends think he's crazy for his most recent marketing decision...
The Unofficial Shopify Podcast · Kurt Elster
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Show Notes
Peter founded Fringe Sport out of his garage in 2010 and grew it to 7 figures in revenue in 18 months. Now he is CEO of Fringe Sport, focused on bringing Great Products with Great Prices and World Class Customer Service to WODers and weightlifters.
He has one problem though: his friends think he's crazy for his most recent marketing decision...
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Learn:
- The market research tactic he used when starting his business
- The three pillars of his current marketing strategy
- How he's made customer service culture more than just lip service
- And the biggest mistake he wish he could change
Links:
- FringeSport
- Recommended Reading: The Lean Startup
- Recommended Reading: Ogilvy on Advertising
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