How Chubbies Built a Shorts Empire with Content Marketing
"This business podcast is definitely about business." –Business Person
The Unofficial Shopify Podcast · Kurt Elster
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Show Notes
What happens creativity and comedy empowers your business? Weekend shorts purveyor Joey Avery, the Ecommerce Content Manager at Chubbies, will tell us what's working when building a shorts empire, and reveal solid gold advice on finding your brand's voice and entertaining your customers.
You'll learn:
- The origins of the Chubbies brand voice and messaging
- Why they hired a comedian with no marketing experience to handle content
- The power of creative culture
- Chubbies exact email and social media strategies
- Chubbies lifecycle email strategy
- advice on how to start your own podcast
After starting his career in Cape Town, South Africa Joey Avery brought his positive and energetic brand of comedy to San Francisco and received the Jimmy Gunn award for Best Newcomer to the Bay Area comedy scene. He was recently honored by the SF Chronicle as one of the Bay Area's Comics to catch. Joey appeared on Fox and AJ+ as well as in the San Francisco Sketchfest Comedy Festival and the San Diego Sun God Music and Arts Festival. He hosts the Chubbies Podcast, the Pier 69 podcast, and creates content for Chubbies Entertainment.
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What's Kurt up to?
- See our recent work at Ethercycle
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- Apply to work with Kurt to grow your store.