Sci-fi Books & Rad Leggings
How Cesar Torres turned a book series into a fitness apparel brand
The Unofficial Shopify Podcast · Kurt Elster, Cesar Torres
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
On this show, we've found a common pattern to merchants' entrepreneurial journeys on Shopify. This is not one of those stories. This is the journey of Cesar Torres who turned a merch store for his sci-fi book series into a fitness leggings brand with a big impact on LGBTQ+ fans of the brand.
You'll hear:
- What Cesar learned working at the Wirecutter
- How listening to customers pivoted his business to success
- How an uncommon journey led to uncommon success
Cesar is the author of two sci-fi book series: The Coil and How to Kill a Superhero. He is also the CEO and Designer of LED Queens fitness apparel, which is a direct spinoff from both of his book series. He earned his journalism degree at Northwestern University and a computer science masters degree at DePaul University. He's currently based out of Chicago.
Tune in for more details!
Resources
- Cesar's site: LED Queens
- Wirecutter
- Cesar's books: The Coil and How to Kill a Superhero
- Instagram: @LEDQueens
- App: Returnly
- App: Smile
- App: Privy
- Cesar's personal site: CesarTorres.me
Never miss an episode
Help the show
- Ask a question in The Unofficial Shopify Podcast Facebook Group
- Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
- Subscribe on iTunes
What's Kurt up to?
- See our recent work at Ethercycle
- Take a ride with Kurt on YouTube
- Apply to work with Kurt to grow your store.