Episode 207
The $700K Sale: Steal These Strategies
Ezra Firestone tells us how he generated $700K over Black Friday, with $100k alone on Thanksgiving.
The Unofficial Shopify Podcast · Kurt Elster
January 15, 201950m 48s
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Show Notes
Shopify wunderkind Ezra Firestone walks us through his $700K holiday sale. DONT MISS THIS EPISODE.
We'll find out:
- How 14,573 of their most engaged subscribers generated the most revenue
- The breakdown of the holiday email strategy, which they used to build excitement and generate sales
- The Holiday ad campaign generated a 10x return on ad spend
- Why they opted for a simple, to-the-point landing page design this year (and why it was effective)
- The exact way they optimize their product detail page
- And more!
Tune in for more details!
Resources
- BOOM by Cindy Joseph
- Zipify
- SmartMarketer
- Great product photo example: Harry's
- Ezra's product detail page example
- Ezra's Holiday Sales Training
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Topics
making sales on black fridayblack fridayblack friday shopifyquick guide to making sales on black fridayblack friday saleshopify