The True Craft Podcast

Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit — In this episode we sit down with Brad Fitzgerald of Swellsa Brewing about building a modern craft staple in the heart of Kill Devil Hills in North Carolina. From navigating the unique challenges of the Outer Banks to winning a World Beer Cup gold medal, Swellsa has been creating a community hub that thrives in a "feast or famine" tourist economy. Some highlights include: Why skipping a kitchen to maintain local restaurant partnerships could be a move for breweries who are hesitant to have their own in-house food program How Swellsa scales for summers that jump from a local annual population of 7k to over 40k What skipping a traditional distribution strategy looks like when scaling in 2026 (and what to do instead) From navigating coastal logistics to launching a hemp-derived beverage brand, Brad’s "move fast" mentality is a masterclass in modern brewery scaling. There is a lot packed into this episode for owners looking to grow their business in 2026. Follow Swellsa and Duck Dive Bar on Instagram: @swellsa_brewing or @duckdivebar Visit their website: https://www.swellsabrewing.com

Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit — In this episode of The True Craft Podcast, we sit down with Warren Bondi, the co-founder of Wood Foot Beer Co. in Fort Walton Beach and the founder of marketing agency Beer Marketeers. With a background spanning from stocking shelves for major distributors to serving as a fractional Chief Marketing Officer, Warren brings a unique 360-degree perspective on how to move product in craft today. Highlights include: Why small systems (like a five-barrel brewhouse) allows greater control without distribution headaches How multi-day events and pop-ups drive massive sales through community experiences Why you should stop "boosting" your posts and start using an Ads Manager to see real results Whether you are struggling with a "quiet" brand or trying to decide if table service is ruining your reviews, this conversation is filled with tips and tricks for the modern brewery. Visit the Wood Foot Beer Co. website: https://woodfoot.beer Follow them on Instagram: @woodfootbeer Visit the Beer Marketeers website: https://www.beermarketeers.com Follow them on Instagram: @beermarketeers

Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit — In this episode of The True Craft Podcast, we are sitting down with Hannah Ison of Zeroday Brewing Company and the Brewers of Pennsylvania to discuss the evolving definition of a craft brewery. We explore why leaning into the "beverage manufacturer" label might be the move in reaching new demographics and how offering variety—from hand-chopped ginger beer to hop water—is becoming an industry standard. Highlights include: The logistical reality of managing production scheduling and guild leadership while raising a daughter as a single mother How to navigate wholesaler acquisitions and the transition from a self-distribution model Why collaboration and brewery co-ops are unlocking potential for businesses with limited resources This episode offers a grounded look at the grit required to keep a brewery running in 2026 when the traditional "let's grab a beer" culture is shifting. Whether you’re interested in diversifying your taproom lineup or want to hear how the "survival of the fittest" is playing out in the Mid-Atlantic, Hannah’s perspective as both a brewer and an executive provides unique insight for the modern age. Visit the Zeroday Brewing Co. website: https://zerodaybrewing.comVisit the Brewers of Pennsylvania website: https://www.brewersofpa.orgFollow Hannah on Instagram: @beermakingmama

Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit — In this episode of The True Craft Podcast, we’re chatting with Brian Durand of Asbury Park Brewery about what it takes to build a wholesale presence in a competitive, seasonal shore market. We unpack how distribution fits into their broader strategy and what it really means to grow alongside a distributor. Highlights include: The one thing most breweries struggle to do well even in 2026 Two surprisingly high-performing snacks that stand out to both Chris and Brian for taprooms The right cadence for communicating with your distributor If you’re evaluating your own distribution strategy or trying to make wholesale feel more intentional, this episode with a 20-year industry veteran offers a look at what it takes to grow beyond the taproom in 2026. Visit the Asbury Park Brewery website: https://asburyparkbrewery.com Follow them on Instagram: @asburyparkbrewery

Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit—In this episode of The True Craft Podcast, we sit down with Chris O’Neill of One Well Brewing out of Kalamazoo, Michigan. We unpack how a brewery that started with just $80K grew into a ~$1M business by paying close attention to why customers behave the way they do...and then designing the business around those behaviors instead of following what some would maybe call industry norms!Highlights include:Why a simple food menu stops customers from leaving (and could even double beer sales)The overlooked difference between attracting customers versus keeping themHow the right entertainment mix can change how (and when) customers show upIf you’ve ever felt that tension between playing it safe and trusting your instincts as an owner, this episode is a reminder that building something different is often the whole point.Learn more about One Well Brewing at their website: https://onewellbrewing.comFollow them on Instagram: @onewellbrewing

Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit—In this episode of The True Craft Podcast, we’re chatting with Kevin Drake of Alibi Ale Works. We unpack how operating two busy brewpubs in a tourist-driven market ultimately pushed them toward contract brewing (and why it turned out to be one of the most stabilizing decisions they’ve made...despite the emotional challenges).Highlights include:The hidden inefficiencies of producing beer in a remote, seasonal marketHow focusing on the taproom experience and NA offerings led to more predictable marginsWhy partnering with both large and small contract brewers could be the big move in 2026Kevin shares that contract brewing “was the hardest decision [he’s] ever had to make, because [he’s] the homebrewer that started a brewery—it’s part of [his] identity to make the beer.” If you’ve been wrestling with making a similar move, this episode is filled with honest and helpful insight from someone who has been in this business for over a decade.Learn more about Alibi Ale Works at their website: https://alibialeworks.comFollow them on Instagram: @alibialeworks

In this episode, we chat with Doug McLaughlin and Mike Orozco (the “M” and “O” behind M&O Spirits), a small but mighty distillery just outside Columbus, Ohio. What started as a bourbon experiment in a basement quickly turned into an award-winning craft distillery!Doug and Mike share how years in the film industry led to distilling, how a curious neighbor sparked their decision to “go legal,” and why they’ve stayed fiercely independent.Highlights include:How distribution hurdles keep small producers stuck…even when demand is there (and what to do about)Grassroots approaches to grow traffic without a marketing budgetWeighing the choice between staying small and handcrafted vs. chasing volume and big equipmentIn the episode, Doug sums up their operation as: “Everything is in-house, by hand.” And this episode truly highlights what it takes to be in craft in 2025. Don’t miss this one!Learn more about Wanderback Beer Works at https://www.mospirits.comFollow them on Instagram: @mospiritsYou can subscribe for SBS insights at sbstandard.com/insightsOr see what SBS can do for your brewery or distillery: sbstandard.com/contact

In this episode we are sitting down with Justin Vitti, co-founder of Wander Back Beerworks in New Jersey. After helping Cape May Brewing grow from 1,200 to over 40,000 barrels in distribution, Justin launched Wanderback—a self-distributing brewery...without a taproom!Some highlights include:The simple distribution equation every brewery needs to master: Volume = Points of Distribution × Rate of SaleWhy “going deep before wide” still wins in today’s crowded craft beer marketHow phone-level shelf placement and consistent relationship building can actually drive velocityJustin also shares why the industry needs to rediscover its collaborative roots. And how making beer fun again may actually be the way to win over the next gen beer drinkers. Enjoy the episode!Learn more about Wanderback Beer Works at wanderbackbeer.comFollow them on Instagram: @wanderbackbeerYou can subscribe for insights at sbstandard.com/insightsReach out to SBS: sbstandard.com/contact

On today’s episode of The True Craft Podcast, we sit down with Karl Sanford — co-founder of Manhattan Project Beer Company out of Dallas, TX. In just seven years, Karl and his team have grown the brewery to 17,000 barrels a year and show no signs of slowing down! With a clear strategy, a powerhouse flagship beer, and some Texas-sized expansion plans, MPBC is showing that craft is alive and well in 2025.Highlights include:How Manhattan scaled from homebrewing for a wedding to a 17,000 bbl operationWhat a “profit-first approach” looks like in expansion and contract brewingHow to maintain restaurant-quality hospitality in the taproomAs Karl puts it, “Quality never goes out of style.” And if you’ve ever doubted whether craft can still win big even in today’s market, this episode will change your mind.LinksManhattan Project Beer Company - WebsiteManhattan Project Beer Company - InstagramBook a call with the SBS teamSubscribe for more insights

In this episode, we sit down with Erik Shewmaker, co-founder of Field Day Brewing and longtime restaurateur. Erik shares how a quarter of a century in hospitality shaped the launch of Field Day in 2023, the challenges of navigating Iowa distribution laws, the early adoption of THC beverages, and everything in-between!Highlights include:How a restaurant-first mindset changes how a brewery inherently operatesWhat breweries can learn from scaling in the restaurant industryWhy THC beverages are reshaping the hospitality space (despite it being a relatively new offering)This episode unscores the importance of breweries not taking guests for granted and ensuring hospitality is at the forefront of every decision. As Erik puts it, “If we’re just order takers instead of order makers, we’re really doing guests a disservice.”With 25 years in hospitality, Erik’s perspective is one you won’t want to miss! LinksField Day Brewing - WebsiteField Day Brewing - InstagramDaydreamer Cannabis Sparkling Water - WebsiteDaydreamer Cannabis Sparkling Water - InstagramBook a call with the SBS teamSubscribe for more insights

On this episode of The True Craft Podcast, we chat with Adam Charnack, co-founder of Hi-Wire Brewing out of Asheville, NC. From weathering natural disasters like Hurricane Helene to shifting their business model to stay ahead of the ever-evolving craft beer industry, Adam shares what it takes to keep a brewery moving forward.Highlights include:What to consider when expanding into multiple locations and new markets (and hear how Hi-Wire expanded to 11 locations in 4 different states!)How to plan for and recover from major setbacks that could hit your bottom lineWhy contract brewing may be an overlooked growth lever and what to do about itThis episode is filled to the brim with insights on resilience, strategy, and staying true to the thing that started the journey for so many brewery owners: the craft. Don’t miss it.LinksHi-Wire Brewing - WebsiteHi-Wire Brewing - InstagramReach out to SBS to see how we can help your brewery

In this episode of The True Craft Podcast, we sit down with Bobby Cheek of Heavale Brewing Company in Calhoun, GA. Have you heard of a new brewery opening for under $200k? With a turnkey space, secondhand tanks, and a dash of DYI, the small-but-mighty Heavale team did exactly that!Bobby shares what it takes to build a brewery from scratch in a rural market and why community might just be the biggest ingredient.Some highlights include:Creative ways Bobby kept startup costs to ~$165k with no loansThe hurdles and perks of running a rural brewery (from educating patrons on beer styles to having close relationships with local officials)How unique programming like line dancing and cigar nights keeps customers coming backIf you’ve ever wondered how to build a brewery on a $165k budget (with a side of some unique ideas for event programming and taproom-focused initiatives), our chat with Bobby is one you’ll want to hear!LinksHeavale Brewing Company - WebsiteFind more profit in your taproom and distro business

E115: The Taproom and Distro Balancing Act with Doug Bellenger of Well Crafted Beer Co.In this episode of The True Craft Podcast, we chat with Doug Bellenger of Well Crafted Beer Co. out of Lansdale, PA to unpack the ever-present balance of running a brewery. From creating an enjoyable fast casual atmosphere in the taproom to recalibrating wholesale margins, Doug gives a clear-eyed look at the trade-offs breweries face today.Doug also shares what he’s learned while operating two thriving taprooms, scaling to 2,000 barrels per year, and expanding distribution across 35 counties!Some highlights include:How to use distribution as a way to drive traffic to the taproomThe pricing strategy shift you can make without sacrificing qualityWhat the “sweet spot” balance looks like in 2025 for growing craft breweriesIf you're trying to balance running a profitable taproom with a growing distro program, this episode breaks down how one brewery is making it work while growing through it all.LinksWell Crafted Beer Co. - WebsiteWell Crafted Beer Co. - InstagramFind more profit in your taproom and distro business

In this episode, we sit down with Ted Mitzlaff, Owner and CEO of Goodwood Beer & Spirits, to unpack how a Louisville, KY brewery grew from a small production operation into a multiple locations with restaurants, spirits, and experiences. (Anyone wanna go bowling?)From navigating the market downturn to sometimes embracing necessary business pivots, Ted shares insights with over two decades of being in the business.Highlights include:Learning the importance of maintaining great company culture while growing a businessThe operational structure that Goodwood uses for its various locationsWhy owners should introduce more experiences into their programming mixAs Ted says, “The name of the game is diversification,” and this episode gives owners ideas of how to tackle a diverse portfolio while marrying them with memorable experiences for customers. Enjoy!LinksGoodwood Brewing & Spirits - WebsiteGoodwood Brewing & Spirits - InstagramBook a call with the SBS teamSubscribe for more insights

In this episode, we sit down with Charlie Berger, co-founder of Denver Beer Company and now one of the minds behind Wilding Brands—the growing group that includes Denver Beer Co, Stem Ciders, Funkwerks, Howdy Beer, Great Divide Brewing Company, and (breaking news!) Station 26 Brewing Company.Charlie shares how he and his team are bringing together some of Colorado’s most beloved breweries and cider makers to build something stronger, together.Highlights include:What product diversity in a taproom looks like in 2025The 3-part growth strategy behind their next moves (hint: innovation, retail, and M&A)How Wilding Brands is helping “de-risk” the future of craftAs Charlie puts it, “I haven’t been this excited about the industry in years.”At a time when many breweries are feeling the pressure, this episode offers a different kind of roadmap.Wilding Brands - WebsiteSubscribe for more insightBook a call

This week on The True Craft Podcast, we’re joined by Brian Walker, the co-owner of Cody Craft Brewing in Cody, Wyoming. A former tech professional turned brewery owner, Brian shares how he made the leap from cybersecurity to craft beer, and how he and his team have built a destination-worthy taproom in a town of just 10,000 people.Some highlights include:Why Cody Craft never wanted to run a kitchen...and still doesn’tWhen to say yes (and when to say no) to distribution offersThe state of change of craft beer and what’s causing a shift toward “beer that tastes like beer”If you’re curious on what it takes to run a brewery in a small(er) market while growing at your own pace, this episode’s filled with stellar insight and grounded advice you’ll actually use!Cody Craft Brewing - WebsiteCody Craft Brewing - InstagramRun a better, more profitable brewery

Adam Robbings of Reuben’s Brews returns to The True Craft Podcast to share how he’s putting AI to work behind the scenes, from forecasting taproom traffic to simplifying the hiring process. He and Chris also unpack key takeaways from this year’s CBC and preview Adam’s upcoming book on optimizing the way departments work together across a brewery.Some highlights include:How his AI-powered tool, HospitalityWeather, predicts taproom traffic and improves daily operationsThe automation hacks he’s using to simplify reporting, hiring, and staff communicationWhat his new book tackles that SOPs don’t...and why he wrote the first draft in just 8 days (!)If you’ve ever been curious about how AI might shape the future of brewing, this conversation is a great place to start!Reuben’s Brews - WebsiteReuben’s Brews - InstagramHospitalityWeather - WebsiteBook a call with the SBS teamSubscribe for more insights

On today’s episode of The True Craft Podcast, we sit down with Jeremy Duffy, co-founder of Isle Brewers Guild (IBG) in Pawtucket, RI. IBG is a 100-barrel contract brewing facility that also runs three successful retail locations under The Guild Brewing Company brand. Jeremy gives us a behind-the-scenes look into large-scale production with a strong retail presence focused on food, events, and sales (without sacrificing margin!)Highlights:What a diverse beverage lineup looks like in 2025How to pull off 373 events in one calendar year (!)Making the transition from food trucks to an in-house kitchenIf you’ve been curious what it’s like to run a high-capacity brewhouse while building a consumer brand, or you’re looking for ideas on how to tackle your business’ retail strategy...you won’t want to miss this episode! LinksIsle Brewers Guild - WebsiteThe Guild Brewing Co. - WebsiteSubscribe for more insightBook a call with the SBS team

In this episode of The True Craft Podcast, we sit down with Dan Callender, co-founder of Salty Turtle Beer Company out of Surf City, NC. We kick things off with a recap of CBC in Indianapolis! (Shoutout to the BA for organizing a conference that put a huge spotlight on learning and connection). Dan then walks us through Salty Turtle’s origin story, how they’ve strategically scaled, and why being nimble in 2025 looks a little different than it used to. We touch on a little bit of everything: taproom efficiency, distribution strategy, sales experience, and how a single spreadsheet can change the game.Highlights include:What to watch out for when growing too fastSalty Turtle’s definition of “being nimble” in 2025 (and why it starts with spreadsheets...)What most breweries get wrong about self-distributionWith insight on what it really takes to run a community-centric brewery in this current age of craft, Dan brings the kind of tactical knowledge that every brewery owner needs to hear. Enjoy the episode!LinksSalty Turtle Beer Company - WebsiteSalty Turtle Beer Company - InstagramSubscribe for more insightBook a call with the SBS team

We’ve said it before, and we’ll say it again: retail is the future of craft. On this episode of The True Craft Podcast, we sit down with Jeff Heck, co-founder of Monday Night Brewing out of Atlanta, GA, to talk about how his team made that shift. What started as a backyard homebrew club has grown into six unique taproom locations across the Southeast. Jeff shares the mindset behind expanding their hospitality footprint, the key decisions that shaped their growth, and the lessons they’ve learned along the way.Highlights include:Why choosing culturally significant real estate is imperative to expansionHow Monday Night builds their culture across state lines with onboarding and local leadershipThe huge impact solid food programs and private events have on taproom revenueIf you’re thinking about investing in your own brewery's retail presence or curious on how other brewery’s are tackling this head-on, Jeff’s insights are worth the listen! Enjoy!LinksMonday Night Brewing - WebsiteMonday Night Brewing - InstagramBook a call with SBS

In this episode of The True Craft Podcast, we are grabbing a pint with Dave Winslow, Owner of Jackson Street Brewing out of Sioux City, IA to chat about what it takes to build a successful brewery over a 10-year period!Highlights include:How Jackson Street Beer grew from a 3.5-barrel system to a thriving operation without outside investors or mountains of debtThe impact of how defining a brewery’s mission and values can be the biggest business advantageWhy Dave sees systematizing operations as the next big move to allow owners to work "on" vs "in" their businessFrom big decisions in a family-run business to the challenges of expansion, Dave offers hard-earned wisdom for any brewery owner looking to build for the long haul. Enjoy this episode!LinksJackson Street Brewing - WebsiteJackson Street Brewing - InstagramSubscribe for more insightsBook a call with SBS

In this episode, we hang out with Mike Frohlich of Laughing Sun Brewing Company to swap stories about his wild ride through the craft beer world. From his early days at Rattlesnake Creek Brewery & Grill in 1996 to turning Laughing Sun into a Bismarck hotspot, Mike’s seen a LOT in craft beer evolution.Highlights include:How Laughing Sun grew from a scrappy 3.5-barrel setup in a 162 sq. ft. space to a booming 20-barrel brewhouse with 5,000 sq. ft.The major revenue drivers breweries should be focused on in 2025Creative new products and offerings to explore as craft beer drinker preferences keep evolvingWith over two decades of brewing, Mike brings a ton of wisdom (and some great stories) to the table. This episode is part history lesson, part how-to guide, and all-around good fun!LinksLaughing Sun Brewing Company - WebsiteLaughing Sun Brewing Company - InstagramSubscribe for more insightsBook a discovery call

In this episode, we’re digging into the challenges and opportunities of brewery loyalty programs with Ross Stensrud, co-founder of TapWyse. Many breweries offer memberships, but structuring them in a way that drives real revenue while keeping customers engaged? That’s not always a straightforward approach.We explore what’s working, what’s not, and how data-driven insights can help breweries build more effective programs.Some highlights include:The difference between loyalty and membership programsHow monthly memberships ($20/mo) often outperform annual ones ($147/yr) in revenueWhy expiring rewards encourage repeat visits without increasing costsIf you’re considering a membership program or looking to improve your existing one, this episode is for you.LinksTapWyse - WebsiteSubscribe for more insightsBook a discovery call

In this episode of The True Craft Podcast, we sit down with Eric Ruta, owner and founder of Magnify Brewing, to talk about his side project that’s making a big impact: the Craft Brewery Purchasing Organization (CBPO).Eric started CBPO to help breweries (including his own) score better pricing on raw materials, packaging, and labels.Some highlights include:How CBPO members are cutting costs by up to $40K a yearThe shift from limited releases to core beers—and what that means for your bottom lineWhat potential tariffs could mean for the immediate future of the brewing communityEric breaks it all down, from bulk-buying benefits to how breweries of all sizes can make smarter purchasing decisions in 2025.LinksCraft Brewery Purchasing Organization - WebsiteMagnify Brewing - WebsiteBook a discovery callSubscribe for more insights

In this episode of True Craft, we are chatting with Nicole Smith, CFO of South Lake Brewing Company out of Lake Tahoe, CA, about how she took on the financial reins of her business and why knowing your number is just as important as brewing great beer.Highlights include:How open book management helps South Lake’s team make smarter money movesThe growing pains (and financial gains) of scaling a breweryWhen it’s time to bring in a CFO (and what to do before you hire one)If cash flow, KPIs, and P&Ls make your head spin more than a triple IPA, join us for this insightful (and fun) chat with Nicole!South Lake Brewing Company - WebsiteSouth Lake Brewing Company - InstagramFree Profit Diagnostic from Small Batch Standard (like...actually free!)Subscribe for more insights

In this episode, we’re sitting down with Chris Creech of The Glass Jug Beer Lab out of Durham, NC, to uncover how they’ve stayed ahead of industry trends and built a loyal community. Starting as a humble bottle shop in 2014—just after North Carolina eased growler regulations to allow retail stores to fill them—Glass Jug has grown into a powerhouse with two locations, a 3.5 bbl brewery, and a bottle shop that carries an impressive 600 SKUs at any given time!Highlights include:A surprise beverage category that’s stealing the spotlight (and boosting profits)How to turn your taproom into the local hangout with community-focused experiencesWhy thinking beyond beer might be your best move in 2025We also explore Glass Jug’s distribution strategy, how they’re navigating flattening craft beer growth, and why reinvesting in your space could be the key to long-term success.Curious? Pour yourself a pint, hit play, and get inspired!The Glass Jug Beer Lab WebsiteThe Glass Jug Beer Lab InstagramSubscribe for more insightsFree profit diagnostic

We're kicking off 2025 with Phil Humphrey, Founder of 608 Brewing Company in La Crosse, WI. From launching a lean startup in 2018 to opening a second suburban taproom in 2023 (that is outperforming their original location 20%-40%!), Phil shares his story of determination, creativity, and pushing boundaries in craft beer.Some highlights include:How Phil got 608 Brewing off the ground with a budget under $500k (!)The operation behind brewing 400+ unique beers in six years while trying to stay ahead of industry trendsAn inside look at 608’s thriving suburban taproom and their bold leap into hemp-derived THC beveragesPhil’s journey shows that combining the charm of a suburban pub with bold vision, creative recipes, and a knack for adapting can transform a lean startup into a thriving craft beer success story. We hope that you enjoy this episode and we look forward to bringing you more True Craft in 2025!Links608 Brewing - Website608 Brewing - InstagramSee how Small Batch Standard can help you in 2025

For our 100th episode, we’re taking a trip down memory lane.Host Chris Farmand revisits 10 standout moments from past conversations, sharing new commentary and reflecting on lessons that continue to shape the craft beer world. Whether you’ve been here since the start or just joined the journey, this episode is a celebration of the stories, insights, and ideas that have brought us to this milestone. Cheers to the next chapter!Subscribe for more insightsFree Profit Diagnostic

In this episode, we’re cracking open some good vibes with Michele and Tom Bulington from Crasian Brewing Company—a family-owned microbrewery out of Brookston, Indiana that’s all about their local community.Some highlights include:How their medal-winning beers, like the jalapeño cream ale, keep people coming backWhy their self-distribution game actually helps keep the focus on their taproomTips to creating a taproom no one wants to leave, from their community-tailored events to an epic pizza collaborationPlus, hear how their “Coaster Club” regulars stepped up to help them pull off a wild 22-day location move!If you’re into award-winning beer and the magic of small-town brewing, this episode is for you.Links "Moving the bar top" videoCrasian WebsiteFree Profit Diagnostic OfferSubscribe for more insights

Running a brewery is tough—but doing it from 1,000 miles away? That’s next-level. Adam Draeger, owner of Inventors Brewpub in Port Washington, Wisconsin, spills the hops on how he pulled off a massive expansion to a 20,000 sq ft facility while living in Colorado. From humble beginnings in an American Legion hall to managing a brewery remotely, Adam shares the wins, the lessons, and the wild ride of building a business with purpose and process.In this episode:How Adam grew Inventors from a nano brewery to a 20,000 sq ft destination—all from another stateThe systems and strategies that keep his team running like clockwork without him on-siteThe power of intentional branding and design to craft a one-of-a-kind customer experienceInventors Brewpub - WebsiteInventors Brewpub - InstagramBook a discovery callFree profit diagnostic

In this episode, we sit down with Glenn Closson, Co-Founder of Ivanhoe Park Brewing in sunny Orlando, FL! Glenn shares the incredible journey of how Ivanhoe Park transformed from a cozy 4,000 sq ft home to a booming 14,000 sq ft powerhouse by acquiring Deadwords Brewing’s facility—all in a lightning-fast 60-day timeframe! (Quick heads up: this kind of rapid M&A is rare, so don’t set your expectations too high!)Glenn details this bold move and shares a behind-the-scenes look of what a brewery acquisition looks like in 2024.Highlights include:Why thorough valuations matter, no matter your timeline (60 days or otherwise!)How to approach local breweries about potential dealsAdvice on offloading equipment, winding business down, and navigating bankruptcyThis M&A chat is perfectly timed, and Glenn’s one-of-a-kind experience is packed with valuable insights you definitely won’t want to miss!Ivanhoe Park Brewing - WebsiteIvanhoe Park Brewing - InstagramBook a discovery callFree profit diagnostic

In this episode, we chat with Brad Benson, Co-Owner and Head Brewer of Stoup Brewing, about the evolving business model that’s driven their growth and operations over the past decade—plus, how it inspired Stoup Brewing to launch their very own distribution company!Highlights include:A behind-the-scenes look at their unique distribution company that operates without a sales team or holding inventoryHow Stoup Brewing strikes a balance between brewing what they love and responding to market trendsThe secrets behind running a taproom, pub concept, beer hall, and distribution company (Hint: it takes a village!)Brad and his team have navigated the craft beer boom of the 2010s and the over-saturation that followed. As Stoup celebrates eleven years this fall, Brad has a ton of insights to share that you won’t want to miss!Stoup Brewing - WebsiteStoup Brewing - InstagramSubscribe for more insightsFree Profit Diagnostic

Get ready for a lively chat with Marty Ochs, President of Resident Brewing in San Diego! Marty’s been around the block in the craft beer world, from on-premise at Miller Brewing to helping Ninkasi explode in size (from 4,000 BBLs to 90,000 BBLs in just four years!), and now he's sharing his behind-the-scenes stories and sharp business insights.What’s on Tap:The self-distribution hustle—why it’s a smart move for small breweries, but not without its headaches.Craft beer’s big shift: Can the industry juggle killer beer and smart business, or is the balance tipping too far?How brewery partnerships are changing the game (and saving some serious cash in overhead efficiencies).With over a decade in the industry, Marty’s wealth of experience offers a unique perspective on navigating today’s tough market. Don’t miss the chance to hear his invaluable insights!Resident Brewing - WebsiteResident Brewing - InstagramSubscribe for more insightsFree Profit Diagnostic

Pull up a chair as we sit down with Melissa Walter, co-founder of Love City Brewing in Philadelphia, PA, to chat about employee wellness, inclusivity, and how to create a culture of care. While employee well-being isn’t always the first priority in running a brewery, Melissa made it the cornerstone of Love City Brewing—and in this episode, we chat about how she’s done it.Highlights include:From non-alcoholic and mocktail comp drink offerings to virtual mental health support, hear Love City's unique take on wellness for their teamThe secret behind Love City’s low turnover and how leading with empathy—challenges and all—pays offPractical tips for brewery owners to prioritize their own mental health and well-beingWith her experience as a licensed therapist, Melissa brings a thoughtful and compassionate approach to team care that’s truly one-of-a-kind. This is a conversation you won’t want to miss!LinksHealthiest YouLove City Brewing WebsiteLove City Brewing InstagramLove City FacebookLove City ThreadsBook a discovery callSubscribe for more insight

On today’s episode of The True Craft Podcast, we’re catching up with Michael Memsic, Co-Founder & CEO of Sanitas Brewing, to give some straight talk about what the heck is happening in craft. We cover a lot of ground from modern expansion strategies, owner and leadership alignment, and the surprising topic of...tapping out of the craft scene?Highlights include:How breweries are becoming vibrant community hubs with unique food and morning coffee, becoming the ultimate “third place”The evolving craft beer scene and why the next big wave might not hinge on Gen ZUnique opportunities popping up as breweries close their doorsMichael believes that the craft industry is deeply “lifestyle driven,” which makes it both rewarding and challenging. However, fostering connections and sharing experiences with those in your circle makes all the difference. That’s exactly what we’re all about on The True Craft Podcast. Enjoy this insightful chat!LinksSanitas Brewing Company WebsiteSanitas Brewing Company InstagramBook a discovery callSubscribe for more insights

In this episode of The True Craft Podcast, we’re hanging out with Mike Walters, Co-Founder of Cocoon Brewing out of De Pere, WI. In 2023, at a time when craft beer was anything but predictable, Cocoon Brewing boldly opened their 7,000 sq ft space—proving that when the going gets tough, the tough get brewing.Highlights include:How to dish out a killer food program from a cozy 400 sq ft kitchen (yes, size matters... but not in the way you think).Juggling the "trifecta" of private events, brewery-hosted bashes, and weekly programming like a pro.How diversifying with draft, to-go beer, and merch sales keeps the cash flowing and customers coming back.Opening a brewery takes a village, but doing it in 2023? That requires a whole city of support. Mike spills all the tea (or beer) on Cocoon Brewing's wild ride, packed with insights you won’t want to miss!Cocoon Brewing WebsiteCocoon Brewing InstagramSubscribe for more insightBook a discovery call

On this episode of The True Craft Podcast, we have a chat with Austin Corrigan, the founder of High Seas Mead and Single Fin Cider out of Santa Barbara, CA. Austin shares his fascinating journey from the culinary world to fermenting meads and ciders as a one-man operation.In this episode, we chat about:The challenge (and reward!) of being 100% self-distributed within a 100-mile radius, managing over 300 accountsThe unique journey of Austin and his wife, who handle every aspect of production, distribution, and sales, setting their operation apartThe booming growth and modern interpretations of the mead and cider categories, and the opportunities they present for brewers in their taproomsWith a dedication to natural production methods and a hands-on approach to every aspect of his business, Austin brings a wealth of knowledge and a fresh perspective. Don't miss this episode if you're looking to learn more about mead and cider, as well as a taking a glimpse into its bright future as a craft beverage of choice!LinksHigh Seas Mead WebsiteHigh Seas Mead InstagramSingle Fin InstagramSubscribe for more insightsBook a discovery call

On this episode of The True Craft Podcast, we sit down with Ryan Wibby, the co-founder and brewmaster of Wibby Brewing in Longmont, CO. Ryan chats the exciting world of lagers, sharing the story behind his brewery’s recent recognition as 2023 GABF Brewery of the Year, and giving us a peek into their distribution expansion plans.In this episode, we chat about:The massive impact that can come with focusing on a single style without ever compromising qualityHow winning the 2023 Great American Beer Festival Brewery of the Year is opening doors and what other brewers can learn from this successWibby Brewing’s unique distribution strategy, expanding into “beer deserts” and potentially exploring untapped Asian marketsWith more than a decade of brewing expertise, Ryan brings a treasure trove of knowledge and a fresh outlook. Tune in for a vibrant conversation brimming with lager love, ambitious expansion plans, and the innovative spirit that sets Wibby Brewing apart. LinksWibby BrewingSubscribe for more insightBook a discovery call

In this episode of The True Craft Podcast we welcome Erik Fowler, Executive Director of the San Diego Brewers Guild. Join us for a jam-packed discussion on the financial landscape of craft breweries in 2024.Highlights include:Erik shares his philosophy of "Beer is the what, not the why" in today's craft market, emphasizing that while breweries start with a passion for brewing, this can't be their sole driving force anymorePractical insights on managing excess capacity The benefits of focusing your styles in distribution and how this can impact your sales reps, distributor relations, and overall business healthErik underscores the importance of having a clear intention behind what you sell, why you sell it, and how you sell it. This, combined with the passion that originally inspired brewers to even open their doors, is the key to thriving in the next chapter of the craft beer industry. This episode is packed with valuable insights you won't want to miss!LinksSan Diego Brewers GuildSan Diego Craft Beer ConferenceSubscribe for more insightBook a discovery call

In this episode of The True Craft Podcast, we chat with Grace Robbings, Co-Founder, and Larry Rock, Sales Representative, of Reuben’s Brews in Seattle! We shine a light on their work with the Mosaic State Brewers Collective, a mentorship program empowering underrepresented people to build careers in the craft beer industry.A few highlights include:Hear how the craft beer landscape has changed through the eyes of Larry, a veteran in the industry since the mid-1980s!Learn about the Collective’s educational programming that includes three levels of training opportunities, designed to develop diverse leaders in craftDiscover the ins-and-outs of the Collective’s first-year "brewing school," where mentees followed a beer's full lifecycle from brewing to marketing.Grace and Larry’s passion and experience make this an inspiring conversation you won't want to miss!Links:Mosaic State Brewers Collective - WebsiteReuben’s Brews - WebsiteMétier Brewing Company - WebsiteOmbili IPA

In this episode, we sit down with Teo Hunter, co-founder of Crowns & Hops Brewing Co., a pioneering Black-owned craft brewery championing diversity, inclusion, and (emphasis on the) equity in the craft beer industry.Some of what we cover:Find out why operating on an island in 2024 could be hurting your business and why leaning on and uplifting other craft businesses is the way forward.The creation of the National Black Brewers Association and its mission to elevate the Black brewing community.Suggestions on how breweries can genuinely embrace inclusivity without feeling like they are compromising their brewery’s identity.Teo’s dedication to the craft industry is truly inspiring, and his decades of experience offer valuable insights you won't want to miss!Crowns and Hops - WebsiteCrowns and Hops - InstagramNational Black Brewers AssociationSubscribe for more insightBook a discovery call

In this episode, we chat with Chris Cesnek and Brandon Monroe, the creative co-founders of Paperback Brewing Company. Their brewery’s edgy, 80s and 90s pop culture-inspired design has captivated Los Angeles locals, creating a truly memorable brand experience.A few topics we cover in this episode:How storytelling shapes a brewery’s brand identity.Strategies to tackle “release fatigue” for a consistent and sustainable marketing plan.Tips on refreshing or rebranding your brewery.With backgrounds in advertising, Chris and Brandon share a wealth of branding insights. Whether you're looking to reinvent your brand or stand out in a crowded market, this episode is packed with valuable advice. Don’t miss it!Links:Paperback Brewing Company - WebsitePaperback Brewing Company - InstagramSubscribe for more insightsBook a discovery call

In this episode of The True Craft Podcast, we delve into the world of brewery financial management with Kary Shumway,creator of Beer Business Finance. Drawing upon his decades of experience, we chat about topics for brewery owners striving to excel in today's industry, such as:How to (actually) manage cash flow and why relying solely on gut feeling to make decisions isn’t cutting itWhen contract brewing makes sense and when it doesn’tWhere to invest just 10 minutes of daily learning to make a big difference over time in understanding your brewery’s financesAs Kary points out, the notion that "accounting and financial literacy are best left to others" is an outdated mindset. It's time to take ownership, and Kary provides a unique viewpoint on where to get started.Beer Business Finance Website: https://www.bbfassociation.orgCraft Brewery Financial Training Website: https://craftbreweryfinance.comSubscribe for more insight: https://sbstandard.com/insightsBook a Discovery Call: https://sbstandard.com/contact

In this episode, we sit down with Phillip McLamb, COO and Co-Founder of Resident Culture Brewing, to chat about what it takes to self-distribute in 2024.From day one, Resident Culture was self-distributing. However, it’s taken years of trial and error for Phillip and his team to dial in this aspect of their business, projecting $3 million in revenue from self-distribution alone this year.A few topics we explore:The pros and cons of leasing vs. purchasing a fleet of vehicles.The value of maintaining control over your brand's distribution rights.When it’s time for you (the owner) to step in as a sales rep because—as Chris says—”...there's no one better than the founder to sell the brand and its story.”If you are already self-distributing or you're on the fence about taking the leap, you won’t want to miss the valuable insight from Phillip in this episode.Resident Culture - WebsiteResident Culture - InstagramBook a Discovery CallSubscribe for more insight

In this episode of The True Craft Podcast, we welcome Andrew Coplon, Founder of Craft Beer Professionals and Secret Hopper to explore his unique insights on curating a fantastic customer experience in the taproom... and why that’s more important than ever.Just a few of the topics we cover:How to create what Andrew calls a “Wow! Experience” using his Taproom Venn Diagram: beer, memorable atmosphere, and engaging staff.Andrew’s take on the current epidemic of taproom staffing issues, and how to tap into the personalized motivations of each of your staff members through rewards, recognition, and opportunities.Why tabs are 30% higher in environments your customers perceive as “high engagement” and how to create high engagement through goal setting and tracking, training time-on-calendar, and most importantly, consistency.At one point in the episode, Andrew claims “taproom” is his middle name, and it shows. He’s a wealth of knowledge with direct, on-the-ground experience and offers a perspective you won’t want to miss. Links:Craft Beer Professionals - WebsiteSecret Hopper - WebsiteVenn Diagram of Taproom Experience Book a Discovery CallSubscribe for more insight

On today’s episode of The True Craft Podcast, Chris sits down with Dave Morgan, co-founder of Single Speed Brewing, to dig into their Parallel Brewery Collective concept.Highlighting the collective's ability to combine efforts and share resources, Dave unveils how thinking creatively about breweries can collaborate can unlock hidden opportunities for reducing expenses and maximizing distribution opportunities.Can this strategy reshape how independent breweries pursue wholesale growth in our industry? Listen and let us know what you think. Links:Parallel Brewery Collective - WebsiteSingle Speed Brewing - WebsiteSingle Speed Brewing - Instagram Dave’s Contact:[email protected] Book a Discovery CallSubscribe for more insight

In this episode of The True Craft Podcast, we delve into niche branding and marketing strategies with Nick and Christina Lumsden, the innovative minds behind Dogleg Brewing. With a passion for both golf and beer, they've seamlessly merged their passions to create a distinctive brand and customer experience that has greatly benefitted their business.Main takeaway: It is essential to not only identify your ‘niche’ but cultivate a lasting community. From leveraging distribution initiatives to multi-channel marketing efforts, Nick and Christina share actionable insights on how to authentically connect with your target audience and foster lasting relationships. Links:Dogleg Brewing Company - WebsiteDogleg Brewing Company - InstagramDogleg Brewing Company - Facebook Nick and Christina’s Contact Info:[email protected]@doglegbrewingco.com Book a Discovery CallSubscribe for more insight

Julie Rhodes of Not Your Hobby Marketing Solutions joins us on today’s episode of the True Craft Podcast to share some of her hard-won, craft-specific marketing advice to help you sell more beer, including:Which marketing strategies are most effective for wholesale vs. taproom How to leverage local influencers to market your beer to your target demographicHow to measure the results of your marketing campaigns so you know what’s working and what’s notWhether you’ve been marketing for years or have no idea where to begin, Julie provides industry-specific clarity on what to do and why. Links:Not Your Hobby Marketing Solutions - WebsiteNot Your Hobby Marketing Solutions - LinkedInNot Your Hobby Marketing Solutions - Instagram Julie’s Contact:[email protected] Book a Discovery CallSubscribe for more insight

Gabrielle Blanco, Owner of Buckstin Brewing, joined us for this killer episode of The True Craft Podcast. With a long history in the restaurant industry and a booming brewery (that’s currently expanding), Gabi advocates for why all breweries should operate their own kitchens. By keeping it simple and having systems in place, every brewery can operate a profitable kitchen. And no excuses on size — Buckstin’s kitchen is a whopping 128 square feet.First steps, helpful tips, real-life examples, and key systems — all this and more on today’s episode.Links:Buckstin Brewing - WebsiteBuckstin Brewing - InstagramBuckstin Brewing - FacebookGabrielle’s Contact:[email protected] a Discovery CallSubscribe for more insight