E114: Scaling Beyond Beer with Ted Mitzlaff of Goodwood Beer & Spirits
In this episode, we sit down with Ted Mitzlaff, Owner and CEO of Goodwood Beer & Spirits, to unpack how a Louisville, KY brewery grew from a small production operation into a multiple locations with restaurants, spirits, and experiences. (Anyone wanna go bowling?) From navigating the market downturn to sometimes embracing necessary business pivots, Ted shares insights with over two decades of being in the business. Highlights include: * Learning the importance of maintaining great company culture while growing a business * The operational structure that Goodwood uses for its various locations * Why owners should introduce more experiences into their programming mix As Ted says, “The name of the game is diversification,” and this episode gives owners ideas of how to tackle a diverse portfolio while marrying them with memorable experiences for customers. Enjoy!
The True Craft Podcast · Ted Mitzlaff, Chris Farmand
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Show Notes
In this episode, we sit down with Ted Mitzlaff, Owner and CEO of Goodwood Beer & Spirits, to unpack how a Louisville, KY brewery grew from a small production operation into a multiple locations with restaurants, spirits, and experiences. (Anyone wanna go bowling?)
From navigating the market downturn to sometimes embracing necessary business pivots, Ted shares insights with over two decades of being in the business.
Highlights include:
- Learning the importance of maintaining great company culture while growing a business
- The operational structure that Goodwood uses for its various locations
- Why owners should introduce more experiences into their programming mix
As Ted says, “The name of the game is diversification,” and this episode gives owners ideas of how to tackle a diverse portfolio while marrying them with memorable experiences for customers. Enjoy!
Links
Goodwood Brewing & Spirits - Website
Goodwood Brewing & Spirits - Instagram
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