E124: Winning in Wholesale with Brian Durand of Asbury Park Brewery
Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit — In this episode of The True Craft Podcast, we’re chatting with Brian Durand of Asbury Park Brewery about what it takes to build a wholesale presence in a competitive, seasonal shore market. We unpack how distribution fits into their broader strategy and what it really means to grow alongside a distributor. Highlights include: * The one thing most breweries struggle to do well even in 2026 * Two surprisingly high-performing snacks that stand out to both Chris and Brian for taprooms * The right cadence for communicating with your distributor If you’re evaluating your own distribution strategy or trying to make wholesale feel more intentional, this episode with a 20-year industry veteran offers a look at what it takes to grow beyond the taproom in 2026. Visit the Asbury Park Brewery website: https://asburyparkbrewery.com Follow them on Instagram: @asburyparkbrewery
The True Craft Podcast · Chris Farmand, Brian Durand
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Show Notes
Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit
—
In this episode of The True Craft Podcast, we’re chatting with Brian Durand of Asbury Park Brewery about what it takes to build a wholesale presence in a competitive, seasonal shore market. We unpack how distribution fits into their broader strategy and what it really means to grow alongside a distributor.
Highlights include:
- The one thing most breweries struggle to do well even in 2026
- Two surprisingly high-performing snacks that stand out to both Chris and Brian for taprooms
- The right cadence for communicating with your distributor
If you’re evaluating your own distribution strategy or trying to make wholesale feel more intentional, this episode with a 20-year industry veteran offers a look at what it takes to grow beyond the taproom in 2026.
Visit the Asbury Park Brewery website: https://asburyparkbrewery.com
Follow them on Instagram: @asburyparkbrewery