E109: CBC Recap and the Power of Knowing Your COGS with Dan Callender of Salty Turtle Beer Company
In this episode of The True Craft Podcast, we sit down with Dan Callender, co-founder of Salty Turtle Beer Company out of Surf City, NC. We kick things off with a recap of CBC in Indianapolis! (Shoutout to the BA for organizing a conference that put a huge spotlight on learning and connection). Dan then walks us through Salty Turtle’s origin story, how they’ve strategically scaled, and why being nimble in 2025 looks a little different than it used to. We touch on a little bit of everything: taproom efficiency, distribution strategy, sales experience, and how a single spreadsheet can change the game. Highlights include: * What to watch out for when growing too fast * Salty Turtle’s definition of “being nimble” in 2025 (and why it starts with spreadsheets...) * What most breweries get wrong about self-distribution With insight on what it really takes to run a community-centric brewery in this current age of craft, Dan brings the kind of tactical knowledge that every brewery owner needs to hear. Enjoy the episode!
The True Craft Podcast · Dan Callender, Chris Farmand
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Show Notes
In this episode of The True Craft Podcast, we sit down with Dan Callender, co-founder of Salty Turtle Beer Company out of Surf City, NC. We kick things off with a recap of CBC in Indianapolis! (Shoutout to the BA for organizing a conference that put a huge spotlight on learning and connection). Dan then walks us through Salty Turtle’s origin story, how they’ve strategically scaled, and why being nimble in 2025 looks a little different than it used to. We touch on a little bit of everything: taproom efficiency, distribution strategy, sales experience, and how a single spreadsheet can change the game.
Highlights include:
- What to watch out for when growing too fast
- Salty Turtle’s definition of “being nimble” in 2025 (and why it starts with spreadsheets...)
- What most breweries get wrong about self-distribution
With insight on what it really takes to run a community-centric brewery in this current age of craft, Dan brings the kind of tactical knowledge that every brewery owner needs to hear. Enjoy the episode!
Links
Salty Turtle Beer Company - Website
Salty Turtle Beer Company - Instagram